“Ranosys is the AEM managed services partner behind a global automotive manufacturer’s digital experience platform, keeping its online presence across regional markets ready for customers and simple for content teams to manage.”
Our client is a global automotive manufacturer offering a range of vehicles and mobility services to customers in many countries. Its digital experience platform, built on Adobe Experience Manager, supports the brand’s regional corporate channels that help customers explore models, find vehicle information, and access corporate content whenever they need it.
To maintain the high standard it sets for these digital channels, the manufacturer partnered with Ranosys to support them on an ongoing basis. A dedicated Ranosys team reviewed, tested, and refined the platform, helping it continue to serve customers well and remain straightforward for the manufacturer’s content teams to maintain and update.
Industry :Automotive Manufacturing
CHALLENGE
For a global automotive brand, the corporate digital presence is often where a buyer’s interest first takes shape. The manufacturer set a clear ambition for its regional channels: every visit should feel straightforward, every page should work as intended, and the information visitors look for should be easy to reach.
Sustaining that standard is a continuous effort for any large, active digital platform. Content is updated regularly, and each change needs to fit smoothly into the visitor journey. The manufacturer chose to bring in a dedicated partner to support this ongoing work alongside its own teams.
THE GOAL
The manufacturer’s primary goal was to sustain a high-quality experience for visitors across its corporate digital channels through four connected areas of ongoing work:
- Regular quality checks across all pages, so any issue that appears as content changes is identified and resolved promptly for visitors
- Testing of visible features and the supporting functions behind them, confirming that pages continue to behave the way visitors expect
- Search refinements across content and page elements to help people looking for vehicle and company information reach the right pages through search engines
- Page-level analysis and refinements that support strong page performance scores and keep content updates simple for the teams who manage the platform daily
With these areas covered, the manufacturer’s digital channels continued to serve as a reliable first stop for anyone exploring the brand online.
Key Features
- A structured review of every page across the corporate digital channels, with any issues identified during the review resolved so pages continue to display information as intended
- Combined testing and analysis of what visitors see on screen and the functions running behind the scenes, giving the digital team an up-to-date picture of platform health
- Search engine optimization across pages and content, refining the elements search engines read so audiences researching vehicles or company information can reach the relevant page directly
- Ongoing support through AEM managed services, with a dedicated Ranosys team carrying out continuous analysis and page refinements so platform quality holds steady as content and priorities change
The Results
The manufacturer’s digital experience platform is supported by a dedicated Ranosys team that reviews, tests, and refines pages on a continuing basis. Any issue identified during this work is resolved as part of the routine, helping pages continue to work as intended for visitors. The search and page refinements aim to help relevant audiences reach the right information and keep content updates simple for digital teams, supporting each regional channel’s role as a trusted brand resource.
Highlights
- A shared quality standard across the manufacturer’s regional digital channels, with the same review and testing approach applied to every corporate page in scope of the engagement
- Dedicated platform support working alongside the client’s teams, with Ranosys handling testing and issue resolution while internal digital and marketing teams continue to lead content priorities
- Platform work connected to business priorities, with testing, analysis, and search refinements each planned around what visitors need when looking for vehicle and company information
Technology stack
Platforms Used
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