Software Engineer
Jaipur, Remote
3 - 5 years
Responsibilities
- Manage end-to-end campaign and event execution using Adobe Marketo Engage
- Build and configure email, webinar, and event campaigns
- Create emails, landing pages, Thank You pages, forms, and tracking links
- Configure smart campaigns, smart lists, workflows, and automation
- Execute A/B testing, test sends, QA checks, and campaign scheduling
- Manage event workflows including confirmations, reminders, follow-ups, and no-show campaigns
- Monitor attendee sync and lead status updates across platforms
- Generate campaign performance reports and dashboards
- Maintain campaign documentation and coordinate with stakeholders for assets and inputs
- Independently handle multiple campaigns with strong attention to detail and proactive communication
Desired Skills & Competencies
- 3–4 years of hands-on experience with Adobe Marketo Engage
- Experience in campaign automation, smart campaigns, smart lists, and tokens
- Expertise in email campaign setup and multi-step nurture journeys
- Experience in landing page creation, forms, redirects, and field mapping
- Knowledge of UTM setup, tracking links, and campaign attribution
- Hands-on experience with Splash, ON24, and iCapture integrations
- Strong understanding of audience segmentation, exclusion logic, and lead processing
- Experience in campaign reporting, dashboards, and performance analysis
- Ability to perform end-to-end QA and campaign testing before launch
- Preferred: Marketo Certified Associate or Expert certification
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