#Adobe #DigitalTransformation #ExperienceDesign

Developed an online web presence for Electric House via Adobe Commerce

Electric House Ranosys

“Ranosys assisted the Electric House in building, implementing, and managing a seamless B2B and B2C digital platform to boost its online sales while offering personalized experiences across devices and channels. ”

Electric House was founded in 1955 and is a leading provider of electrical equipment and project solutions in KSA. For 65 years, Electric House has been dedicated to superior supply and production of high-quality electrical engineering components. Currently, it offers a comprehensive portfolio of innovative electrical products to customers and online consumers by delivering optimally integrated solutions to their projects.  It provides complete solutions for all types of projects—whether small or mega. For the same, it has built quite a staunch reputation for its superior electrical products. Its operating model is based on vast logistical networks and stock availability.

Website : https://electric-house.com/

Industry : Retail & eCommerce

The Challenge


The Electric House legacy website was built on the Magento 1 platform and the client was looking to leverage the latest feature of Magento 2 platform, especially around website speed and performance. Moreover, they wanted to build a customized eCommerce solution that could cater to the needs of their modern customers, boost online sales and revenue margins, and deliver personalized experiences.  

The Electric House studied that in the field of electrical products and solutions, digitization or digital transformation was still not a priority. However, with more and more B2B and B2C businesses adopting eCommerce as an alternative revenue and customer service channel, The Electric House envisioned to offer its customers differentiating web experiences while facilitating the online selling of its products and therefore accomplish complete digital transformation. 



Their goal was to develop an agile, scalable, flexible, and ROI-driven eCommerce platform that takes into account their customer’s desires and provides them a seamless experience throughout their journey. Moreover, a key objective of this revamped online presence was to effortlessly and effectively convert its offline customers into online and make it an easy and flexible experience for them. In the B2B market, as this is a very challenging undertaking, The Electric House wished to adopt the Adobe Commerce platform to simplify the designing of such web experiences while fulfilling its KPIs of online sales. 

Therefore, they wanted to migrate to the Magento 2 platform, leverage all its key features and capabilities, and develop a competitive B2B eCommerce experience that bridged the gap between offline and online purchasing of its products for its customers. 

Responsive Design of electric house

The Result

The first step our team undertook was to migrate their legacy website from Magento 1 Community to the Magento 2 platform. Leveraging the Magento 2 platform, our team redesigned the eCommerce website for Electric House customized as per their branding and theme guidelines. This new online platform includes all the competitive features and capabilities of Adobe Commerce to build a seamless and easy online experience for its customers. With this new revenue channel, Electric House has not only restructured a strong online presence but improved its online sales numbers as well. As converting its offline customers to online was a key goal for the client, this revamped eCommerce solution competitively does that in an effortless and flexible manner. 


Our experts integrated this new website with the ERP platform Microsoft Dynamics 365 to help their sales team derive information and insights they need about orders and inventory. Moreover, to study consumer behavior right from the time they first land on the website till the time they purchase the products, their eCommerce solution was integrated with Google Analytics. To ensure a seamless cart checkout experience, we designed a custom workflow via RFQ. 


Migrated their eCommerce website from Magento 1 to Magento 2 

Developed their website as per their branding and theme guidelines

Integrated this new online platform with Microsoft Dynamics 365

Integrated with Google Analytics 

Designed a custom workflow for cart checkout via RFQ

Integrated with the popular payment gateway in the region, Hyperpay 

Implemented the Unifonic SMS API integration for seamless and reliable SMS delivery such as transactional alerts, notifications, promotional campaign messages, etc

Integrated with Aramex for shipping 

In the next phase, the team will implement the personalized product recommendations and live search functionality of Adobe Sensei 

Technology Stack

Frameworks & Tools



dynamic 365

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