In today’s digital-first world, brands are under tremendous pressure to tailor every digital touchpoint to the unique needs of their customers. As companies scale their online presence, the challenge of delivering personalized, high-quality content multiplies. Traditional content creation processes can become overwhelming with a lack of internal resources, inefficient tools, and the daunting task of continuously testing and iterating on content variations.

This is where the power of generative AI comes into play. With GenAI Adobe solutions, particularly in Adobe Experience Manager Sites, brands can now accelerate content creation while ensuring every piece resonates with its intended audience.

The challenge of modern content creation

Brands today are expected to provide a seamless and personalized digital experience across multiple channels. However, the reality is that most marketing teams struggle with:

  • Resource constraints: Limited manpower to manage and produce diverse content.
  • Inefficient tools and processes: Outdated workflows that make content creation a slow, manual task.
  • Testing overload: The need for continuous experimentation to identify the most effective content variations.

Enter generative AI. This cutting-edge technology offers a promising path to overcome these hurdles by dramatically speeding up content production while allowing teams to experiment and optimize at scale.

GenAI capabilities in Adobe Experience Manager Sites

Adobe has launched new generative AI capabilities in Adobe AEM Sites that empower marketers and content creators like never before. With these enhancements, AEM Sites now enable users to generate variations of content using advanced AI prompts. Here’s how these capabilities transform the content supply chain:

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  • Instant engagement: Instantly create engaging content variations with built-in generative AI prompts. This means that without needing to be a prompt engineer, teams can generate multiple high-quality variations in minutes.
  • Personalized at scale: Deliver personalized content that adheres to strict brand and compliance guidelines. Marketers can easily input brand-specific details and let the AI handle the rest.
  • Rapid testing & optimization: Quickly test content variations with native A/B testing features. This helps identify the winning content faster, leading to continuous optimization of the digital experience.

By integrating GenAI Adobe functionalities into your Adobe Experience Manager Sites, you’re not just keeping up with the competition—you’re setting new benchmarks in content efficiency and personalization.

Adobe GenAI use cases in AEM Sites

If you’re already leveraging AEM Sites, integrating these AI-driven capabilities can unlock new efficiencies, drive engagement, and ultimately give your brand a competitive edge in today’s fast-paced digital world.

Let’s explore how.

1. Creating high-performing content variations without the need for prompt engineering expertise

Imagine you’re launching a new marketing campaign and need to generate hundreds of banner ads. Traditionally, this would involve lengthy brainstorming sessions and the expertise of a prompt engineer to craft detailed inputs. However, with AEM Sites’ GenAI capabilities, you can bypass these challenges entirely.

In Adobe Experience Manager Sites, content authors have access to pre-built prompt templates designed specifically for enterprise use. These templates simplify the process by offering pre-defined fields that capture user intent, brand guidelines, and page context—all without the need to reveal any proprietary data. For example, a marketer can input a few key campaign details into the tool, and it will instantly generate multiple engaging banner variations. This means instead of spending days perfecting a single creative, teams can explore a range of options—each ready for quick tweaks and refinements.

Consider a scenario where a summer sale campaign demands dozens of personalized banners. Instead of writing and designing each one from scratch, the team uses AEM Sites to produce variations automatically, saving weeks of manual work and allowing creative minds to focus on strategy rather than repetitive tasks.

2. Delivering personalized content at scale without compromising brand and compliance guidelines

Personalization is crucial in today’s digital landscape, but it can often be a balancing act between creativity and compliance. With GenAI in AEM Sites, brands can effortlessly generate content that not only aligns with their unique voice but also adheres to legal and regulatory standards.

How does it work? Content authors simply input their brand guidelines into the system along with audience segments—often imported directly from tools like Adobe Target or provided in a spreadsheet. The GenAI tool then analyzes these segments and crafts content variations that are tailored to resonate with each specific group. For instance, a global brand might need to create localized versions of a promotional message. Instead of a literal translation that might miss cultural nuances, the tool generates adaptations that truly connect with local audiences, ensuring every message is both authentic and compliant.

Think about a multinational product launch where each region demands its own tailored messaging. With AEM Sites, the process is streamlined. Instead of the traditional multi-week turnaround involving numerous stakeholders, you can now launch dozens of personalized banners in just days—empowering your team to achieve more with less effort.

3. Out-of-the-box testing and optimization capabilities for quick iterations

Testing is essential for identifying what truly resonates with your audience, but traditional testing cycles can be slow and cumbersome. Adobe Experience Manager Sites changes the game by integrating native A/B testing capabilities directly into the content creation process.

With these built-in tools, you can quickly deploy and test multiple content variations. Imagine launching a series of banner ads for a new product and immediately gauging which version drives the highest engagement. One real-life example comes from Adobe’s own product growth team: prior to using GenAI, it took them 75 days to create just five banners. Now, they can launch over 60 personalized banners in five days—with half of those versions achieving up to a 30% higher click-through rate than their previous baseline.

This rapid testing and optimization cycle means you’re not just guessing what works; you’re basing decisions on real-time data. The more variations you test, the faster you can learn, iterate, and ultimately deliver a digital experience that truly meets your audience’s needs.

4. Other capabilities

  • Speed and agility: GenAI capabilities in AEM Sites significantly reduce the time and effort required for content production, enabling teams to respond swiftly to market trends and emerging opportunities.
  • Comprehensive content creation: Integration with tools like Adobe Firefly allows for the generation of both text and visual assets, creating a full-spectrum content creation solution.
  • Data privacy and security: All prompt inputs are stored separately and are not used to train the underlying models, ensuring your proprietary data remains secure.
  • Scalability: Whether you’re managing a small local campaign or a large global rollout, the system scales effortlessly to meet your needs, making it an ideal solution for enterprises of all sizes.

In summary, the GenAI possibilities within Adobe Experience Manager Sites are truly transformative. By removing the complexities of prompt engineering, enabling personalized content at scale, and offering rapid testing and optimization, GenAI is set to revolutionize how enterprises approach digital content creation. If you’re already leveraging AEM Sites, integrating these AI-driven capabilities can unlock new efficiencies, drive engagement, and ultimately give your brand a competitive edge in today’s fast-paced digital world.

How Adobe Experience Manager Sites leverages GenAI

Adobe Experience Manager Sites leverages GenAI to bring unprecedented efficiency and effectiveness to content creation. Key takeaways from Adobe’s latest developer events include:

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  1. JNI integration: Adobe’s platform integrates seamlessly with generative AI models, allowing for swift and smooth operations within Adobe AEM sites.
  2. Intent-based experiences: The platform is engineered to quickly match customer intent with personalized experiences, ensuring that the right message reaches the right audience at the right time.
  3. Smart discovery & authoring: With tools designed for discovering, authoring, and repurposing brand-approved assets, teams can streamline workflows and reduce manual intervention.
  4. Accelerated activation: Rapid content activation means that brands can push updates and new content variations in near real-time, making the most of timely marketing opportunities.
  5. Self-learning capabilities: Adobe Experience Manager Sites uses self-learning mechanisms to continuously refine and optimize content based on user performance data.
  6. Privacy-first testing: All testing occurs within a privacy-first framework, ensuring compliance while still providing robust insights.
  7. Brand scoring & previewing: Before going live, content variations are scored against brand guidelines and can be previewed and tweaked to perfection.

These innovative features in Adobe Experience Manager sites are designed to meet the evolving demands of modern digital marketing while ensuring ease of use and rapid deployment.

Is now the right time to integrate GenAI capabilities with AEM Sites?

When considering the integration of GenAI capabilities into your AEM sites, several factors should be weighed:

  • Business readiness: Assess if your organization is ready for a digital transformation that leverages AI. This includes evaluating existing workflows, team expertise, and overall digital strategy.
  • Data privacy and compliance: With generative AI, it is crucial to ensure that all content variations adhere to brand standards and regulatory requirements. Adobe’s solution is built with data privacy in mind, but internal policies must also align.
  • Cost vs. ROI: Understand the investment required for upgrading your content supply chain against the potential ROI. Early adopters have reported significantly reduced content production times and higher engagement rates.
  • Infrastructure compatibility: Ensure your current AEM website development infrastructure can support the new AI capabilities. Adobe AEM sites are designed for scalability, but internal systems should be evaluated for compatibility.
  • User adoption: Consider whether your team is ready to embrace new technology. Training and change management are critical components of a successful AI integration strategy.

The bottom line

Enterprises that have integrated GenAI Adobe capabilities in their Adobe experience manager sites have seen transformative results. For instance, one case study revealed that personalized banners generated with AI not only expedited production—from 75 days down to just 5—but also achieved up to 30% higher click-through rates. These statistics clearly demonstrate the competitive advantage of embracing GenAI in your digital strategy.

How Ranosys can help integrate GenAI capabilities into your AEM Sites

Navigating the complexities of integrating generative AI with Adobe AEM sites can be daunting. This is where Ranosys comes in. With deep expertise in AEM website development and a proven track record of digital transformation, Ranosys offers end-to-end services that include:

  • Strategic consultation: Helping you assess your current content supply chain and identify areas where GenAI can create the most impact.
  • Seamless integration: Leveraging industry best practices to integrate GenAI capabilities smoothly into your existing Adobe Experience Manager Sites environment.
  • Customization & optimization: Tailoring the AI tools to meet your brand guidelines and ensuring they operate at peak efficiency.
  • Training & support: Providing comprehensive training and ongoing support so your team can maximize the benefits of the new system.
  • Future-proofing: Ensuring your digital strategy remains agile and scalable, ready to adapt as new AI enhancements become available.

Partnering with Ranosys means you don’t just adopt a new technology—you transform your entire content strategy to drive engagement, efficiency, and growth.

Want more information about AEM Sites + GenAI?

Imagine shopping from your favorite eCommerce store where everything—from personalized product recommendations to real-time inventory updates—is tailored just for you. That’s the promise of retail AI agents. Brands are increasingly deploying these smart tools to cut through the noise of massive amounts of data, streamline operations, and offer customers experiences that feel both personal and efficient.

In a world where consumer expectations and their value for personalization are constantly on the rise, especially among younger generations, retailers see AI agents as a way to stay ahead of the competition, tailor their interactions at an individual level while driving down costs and reducing errors.

Whether it’s guiding a customer through the online shopping journey or nudging them towards healthier choices at the checkout, these agents are transforming how brands engage with their audiences. This evolution is helping retailers create loyal relationships, boost conversion rates, and ultimately drive revenue in a competitive digital marketplace.

The ability of AI shopping agents to automate routine tasks like customer inquiries, order tracking, and inventory management. This automation not only frees up human employees to focus on more creative and strategic tasks but also makes it easier for brands to respond quickly to market trends and shifting consumer preferences.

With AI-powered chatbots and virtual assistants handling the everyday interactions, companies can offer a seamless, 24/7 shopping experience that resonates particularly well with tech-savvy shoppers. Recent success stories in the industry—from small businesses leveraging AI for dynamic content creation to major retailers optimizing their operations and employing chatbots for customer support —demonstrate that the investment in retail AI agents is not just a trend, but a strategic move toward a smarter, more agile future.

What is a retail AI agent?

A retail AI agent is a digital assistant powered by artificial intelligence, created to autonomously handle specific retail tasks.

These AI agents can take the form of chatbots, voice assistants, or AI shopping agents that offer product recommendations, address customer inquiries, and enhance business operations.

For instance, picture a customer browsing an online fashion store and engaging with an AI shopping agent. The agent evaluates previous purchases, individual preferences, and current trends to suggest the ideal outfit, respond to questions about materials, and even help with the checkout process.

What are the challenges faced in the retail industry and how retail AI agents can overcome them?

The retail and eCommerce industry isn’t without its hurdles. From juggling complex inventory and supply chains to keeping up with ever-rising consumer expectations, retailers face an uphill battle every day. Fortunately, retail AI agents are stepping in as game-changers, offering innovative solutions that address these challenges head-on.

1. Inventory and supply chain woes

Managing stock is no small feat. Retailers must ensure they have the right products, in the right quantities, at the right time—a task that’s often plagued by inaccurate forecasting and delays.

How AI agents help: AI agents can analyze historical sales data, monitor trends in real time, automate restocking processes and even predict sudden shifts in demand. This means they can automatically trigger replenishment orders, helping to prevent both stockouts and overstock situations, minimizing waste, and maximizing profits.

The result?

A smoother, more responsive supply chain that keeps shelves stocked and customers happy.

2. Burdensome manual processes

Many everyday tasks in retail—from data entry to updating pricing—are still done by hand, leading to errors and inefficiencies. These time-consuming processes not only drive up labor costs but also slow down the business.

How AI agents help: AI agents can automate these routine activities, reducing human error and freeing up staff to focus on more strategic, creative tasks. By doing so, retailers can operate more efficiently and cost-effectively.

3. The need for personalization

Today’s shoppers expect more than a one-size-fits-all experience. They want recommendations that feel tailor-made to their tastes and immediate assistance when they have a question. However, providing this level of personalization manually can be a daunting task.

How AI agents help: AI-powered chatbots and virtual assistants can converse naturally with customers, analyze their past purchases and browsing behavior, and deliver personalized suggestions—all around the clock. This kind of dynamic engagement not only meets customer expectations but also builds loyalty.

4. Fragmented data and siloed insights

Retailers often struggle with data scattered across multiple systems, making it hard to gain a comprehensive view of customer behavior and market trends. When data is siloed, it’s like trying to solve a puzzle with missing pieces.

How AI agents help: AI agents can integrate information from various channels, offering a holistic view that empowers retailers to make informed decisions and craft better-targeted strategies.

5. Labor shortages and high turnover demands

Finding and keeping the right talent in retail is an ongoing challenge. High turnover and labor shortages mean that stores often run with lean teams, putting even more pressure on employees.

How AI agents help: By automating repetitive and time-intensive tasks, AI agents help reduce the workload on human staff. This allows team members to focus on providing exceptional customer service and strategic initiatives—boosting overall productivity and job satisfaction.

6. Rising customer expectations

Modern shoppers expect personalized experiences, instant support, and seamless omnichannel interactions. Traditional customer service models often fail to keep up with this demand, leading to dissatisfaction and lost sales.

How AI Agents Help: AI-powered chatbots and virtual assistants provide real-time support, answer queries, recommend products, and guide customers through the buying journey. AI shopping agents analyze past behavior and preferences to offer highly personalized recommendations, enhancing customer satisfaction and boosting sales.

7. High competition in the retail sector

With eCommerce giants and small retailers fighting for market share, businesses need to differentiate themselves to attract and retain customers.

How AI agents help: AI-driven pricing agents monitor competitor pricing strategies and adjust prices dynamically to stay competitive. Additionally, AI-powered marketing agents personalize promotions based on customer data, ensuring more effective targeting and higher conversion rates.

8. Customer support bottlenecks

Retailers often struggle with high volumes of customer queries, leading to long wait times and inefficient service. Hiring and training large support teams can be costly and time-consuming.

How AI agents help: AI chatbots and voice assistants provide 24/7 support, handling routine queries instantly and transferring complex issues to human agents. This reduces operational costs while ensuring better service efficiency and response times.

9. Fraud detection and security risks

With increasing online transactions, retailers are at risk of fraudulent activities, including payment fraud and account takeovers.

How AI agents help: AI-driven fraud detection systems analyze transaction patterns and identify suspicious activities in real-time. By flagging potential fraud and preventing unauthorized transactions, AI enhances security and protects both customers and businesses.

What types of AI agents can be employed by retailers?

Each type of AI agent brings its own set of capabilities and benefits. Whether it’s streamlining operations, enhancing customer support, or personalizing the shopping journey, retailers can mix and match these tools to build a comprehensive digital strategy that not only meets today’s challenges but also sets the stage for future growth.

Retailers can integrate different AI agents to optimize their operations. Here are some key types:

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1. Conversational Agents

These are the chatbots and voice assistants that interact directly with customers. They can answer FAQs, guide shoppers through product catalogs, help with order tracking, and even handle returns. Think of them as your friendly digital concierge. For example, many online stores now deploy AI-powered chatbots that make customer service fast, engaging, and available 24/7.

2. Task-Oriented Agents

Task-oriented agents focus on specific, well-defined activities. They’re built to handle day-to-day operational tasks like inventory monitoring, dynamic pricing adjustments, and order processing. Imagine an agent that continuously scans sales data to trigger automatic stock replenishments—ensuring popular items are always in stock without manual intervention.

3. Predictive Analytics Agents

These agents crunch historical data and real-time signals to forecast demand and trends. Retailers use them for demand forecasting, merchandising planning, and targeted marketing. With these insights, a retailer can optimize inventory levels and tailor promotions to exactly when and where they’re needed.

4. Hybrid Agents

Hybrid agents combine the strengths of reactive and deliberative approaches. They respond in real-time to customer inputs (like reactive agents) while also considering long-term trends and planning strategically (like deliberative agents). This blend allows them to offer highly personalized shopping experiences—adapting to a customer’s immediate needs while learning from past interactions.

5. Fraud Detection and Security Agents

Security is key in retail, and these agents help safeguard transactions by monitoring for suspicious patterns and anomalies. They work behind the scenes to flag potentially fraudulent activities, ensuring a secure and trustworthy shopping environment for everyone.

6. Visual Search Agents

Leveraging computer vision, visual search agents enable customers to find products by uploading images. This type of agent simplifies the discovery process—for instance, a shopper can snap a photo of a stylish bag and instantly find similar items online.

7. Other AI agents

  • AI Chatbots: These text-based agents provide customer support, answer FAQs, and assist in shopping decisions.
  • Retail AI Voice Agents: Voice-powered assistants that help customers navigate websites, place orders, and get personalized recommendations.
  • AI-Powered Inventory Management Agents: These agents track stock levels, predict demand, and automate restocking processes.
  • Personalized AI Shopping Agents: These agents analyze customer behavior and provide tailored product recommendations.
  • AI-Powered Pricing Agents: Monitor competitor pricing and suggest dynamic pricing strategies.

Key components of AI agents used in retail

The efficiency of AI agents in retail depends on various key components, including:

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  • Natural Language Processing (NLP): Enables AI agents to understand and respond to customer queries naturally.
  • Machine Learning Algorithms: Allow AI agents to improve over time by learning from past interactions.
  • Predictive Analytics: Helps retailers anticipate customer needs and stock inventory accordingly.
  • Omnichannel Integration: Ensures seamless interaction across multiple platforms, such as websites, mobile apps, and in-store kiosks.
  • Data Security & Compliance: Protects customer data and ensures compliance with regulations.

Key benefits of using AI Agents in retail

Retailers leveraging AI agents experience several benefits, such as:

  • Enhanced customer experience: AI agents provide quick responses, personalized recommendations, and seamless shopping experiences.
  • Improved operational efficiency: Automates repetitive tasks, allowing employees to focus on more strategic activities.
  • Better inventory management: AI agents predict demand patterns and optimize stock levels.
  • Increased sales & revenue: Personalized recommendations drive higher conversions and customer retention.
  • 24/7 customer support: AI agents handle inquiries round-the-clock, reducing dependency on human support.
  • Data-driven decision making: AI-driven insights help retailers make smarter business decisions.

Use cases and applications of AI agents in retail

AI agents are being implemented in various ways across retail businesses. Some notable Retail Use Cases of AI include:

  • AI-powered virtual assistants: Helping customers find the right products on eCommerce platforms.
  • Retail AI voice agent website support: Assisting customers with voice-based navigation and product searches.
  • Automated checkout assistants: Reducing cart abandonment with AI-powered checkout guidance.
  • Fraud detection & prevention: AI agents identify suspicious transactions and prevent fraud.
  • Smart shelf management: Monitoring inventory in real-time for efficient restocking.
  • Personalized marketing campaigns: AI agents help craft targeted promotions based on customer behavior.

Building the right shopping agent for your eCommerce store with Salesforce Agentforce

Imagine this: during the 2024 holiday season, AI-powered retail solutions helped boost U.S. online sales by nearly 4%, reaching an impressive $282 billion. That’s a powerful signal that retail AI agents aren’t just a buzzword—they’re driving real business impact.

But how to build an AI agent for your eCommerce store?

The answer is Salesforce Agentforce.

Salesforce Agentforce is transforming the way eCommerce stores build and deploy AI agents. With this low-code platform, you can quickly create digital assistants that automate mundane tasks, improve customer experiences, and streamline operations. In fact, Salesforce’s Agentforce for retail AI agents has already secured over 200 deals in just one quarter, underlining how quickly digital labor is being adopted by retailers to streamline operations and elevate customer experiences.

In this guide, we’ll walk you through why Agentforce is the right choice for your eCommerce store—and then break down the step-by-step process to build your very first AI agent.

Why choose Salesforce Agentforce for Your eCommerce store?

Imagine an AI assistant that works around the clock, handling routine inquiries, processing orders, updating inventory levels, and even guiding shoppers to the products they need. That’s exactly what Agentforce offers. Here’s how it helps:

  • Automates mundane tasks: From order management to appointment scheduling, Agentforce enables you to offload repetitive tasks to a digital workforce, freeing your team to focus on higher-value activities.
  • Enhances customer experience: With natural language processing and a rich library of pre-built skills, your AI agent can provide personalized shopping assistance, answer customer queries in real-time, and even recommend products based on user behavior.
  • Streamlines operations: By integrating seamlessly with Salesforce’s CRM, Data Cloud, and other core systems, Agentforce ensures that your operations—from sales to service—run smoothly and efficiently.

This unified approach means your eCommerce store can scale faster, reduce costs, and build a more engaging and responsive customer journey.

How Ranosys can help you build your first AI agent

AI agents in retail are no longer a futuristic concept—they are a necessity. From AI Shopping Agents providing personalized recommendations to Retail AI Voice Agent Website assistants improving customer support, these intelligent solutions are transforming the shopping experience.

Ranosys is one of the early adopters of Agentforce and our experts have attended several workshops organized by Salesforce to understand and help brands build their first AI agent. We work very closely with the Salesforce team in the US and APAC and can help you leverage competitive insights and expertise to deploy AI agents for your business.

Contact us to discuss your business and we can help you identify process improvements by building shopping agents. From chatbots to voice assistants and analytics tools for pricing and inventory, we can help build retail AI agents that deliver results.

Build and deploy retail AI agents with Ranosys.

Imagine this: 74% of consumers now expect personalized experiences every time they interact with a brand. To meet this demand, enterprises are churning out 30% more digital content than they did just two years ago. But here’s the catch: while the need for content is skyrocketing, 65% of marketers admit their teams are overwhelmed by the sheer volume of assets to create, manage, and deliver.

Why?

Siloed tools, inefficient workflows, and manual processes are breaking the system. A brand might create a stunning ad in Photoshop, lose track of it in a cluttered folder, miss deadlines due to approval bottlenecks, or worse—publish outdated content.

The result?

Wasted budgets, frustrated teams, and customers who bounce to competitors.

So, how can enterprises create, manage, and activate this content across channels while delivering personalized experiences at all times? The answer is through a content supply chain.

A digital content supply chain is a robust and structured approach that manages the entire content lifecycle – from ideation to delivery and measurement for marketing campaigns and personalized customer experiences. It comes with pre-defined roles and responsibilities, and strategies, and integrates the power of technology + data + AI.

Here we talk about everything you need to know about a content supply chain and how to build an Adobe content supply chain.

I want to know more about what exactly is a content supply chain

A content supply chain is the end-to-end process of planning, creating, managing, delivering, and optimizing content across all digital touchpoints.

Whether you realize it or not, every company has a content supply chain along with marketers, creative designers, external agencies, stakeholders, operations teams, and more associated with it.

Think of it as the modern equivalent of a manufacturing supply chain—but instead of raw materials and products, the assets are ideas, creative elements, and digital assets.

know more about what exactly is a content supply chain

For example, imagine a global retail brand planning a holiday campaign. Their supply chain might start with:

  • Brainstorming and planning (workflow & planning)
  • Move into designing and editing holiday visuals (creation & production)
  • Managing these assets in a centralized digital library (asset management)
  • Activating campaigns across social media, websites, and emails (delivery & activation)
  • Finally, tracking campaign performance through detailed analytics (reporting & insights)

This entire process forms the digital content supply chain.

Now I understand what a digital content supply chain is. But why is it important?

In today’s competitive landscape, delivering personalized experiences fast is no longer a choice, it’s an absolute necessity, one that enterprises cannot afford to ignore. With customers demanding such experiences at a rapid pace and across channels, you must have a smooth digital content supply chain strategy in place.

Why?

To provide more value to your customers and to get the most value out of your technology investments.

Enterprises need to understand that without a streamlined content supply chain strategy, content becomes a liability, more than an asset. Here are some compelling reasons why a digital content supply chain strategy matters:

  • Speed: With content demand growing at an exponential rate, streamlined processes help reduce production time and costs. Content supply chain reduces time-to-market by 40% with automated workflows.
  • Consistency: Ensures every piece of content aligns with brand guidelines.
  • Cost Efficiency: In today’s fast-paced market, being able to quickly pivot and repurpose content can provide a competitive edge. A content supply chain employs reusing assets (e.g., repurposing a social media graphic into a blog banner) to cut production costs by 25%.
  • Scalability: Easily and efficiently manage 10x more content without hiring 10x more people.
  • Data-driven insights: With integrated reporting and analytics tools, businesses can measure the performance of their content, gain insights, and then optimize future strategies all in real-time, without spending days on it.

I understand what a content supply chain is, but what is a content supply chain strategy?

A content supply chain strategy is a blueprint for how an enterprise organizes and streamlines the entire lifecycle of content—from ideation to execution and measurement.

This strategy includes:

  • Setting clear roles and responsibilities
  • Adopting integrated technology platforms
  • Establishing standardized processes that ensure content is created, managed, and activated efficiently
  • Performance metrics
  • Resource allocation
  • Workflow optimization

A successful content supply chain strategy aligns with your business objectives while considering your current capabilities and future and customers’ needs.

What is breaking your digital content supply chain?

Here are some common pitfalls:

  • Siloed teams: Creative, marketing, and IT teams using disconnected tools. 68% of content supply chain teams identified bottlenecks throughout the content lifecycle as a challenge leading to ineffective experiences.
  • Poor asset management: 60% of marketers waste time searching for files.
    Manual processes: Approvals stuck in email chains? That’s a 3-day delay. Adobe suggests that 70% of time is spent on non-core tasks, managed via disparate systems across roles.
  • Data silos: AI tools can’t work magic without clean, integrated data.
    Ineffective governance: Lack of standardized processes for quality control, metadata tagging, and approvals can lead to inconsistencies and inefficiencies.
  • Poor resource tracking: Without proper visibility into projects and assets, teams struggle with planning and resourcing.
  • Limited visibility into content performance: Teams across roles do not have complete visibility into their content performance, making it impossible to optimize it for future campaigns and experiences. It also leads to low ROI and diminishing brand value.

How can I build a healthy content supply chain: The five building blocks

To build a healthy content supply chain, there are five core elements you need to understand. These building blocks together monitor every aspect of your content lifecycle.

1. Workflow & Planning

To kickstart any strategy, you require a work management solution that centralizes collaboration and creative review across teams. This tool should enhance the collaboration between your marketing, creative, operations, stakeholders, and other involved teams. It should also help the marketing team to set task priorities for all involved teams.

The marketing teams can log the creative briefs, asset versions, etc. to the work management tool and add priorities, making it easy for other teams to find assets without having to search through Drives or old emails.

For example: A marketing team might use a visual dashboard to track upcoming campaigns, deadlines, and resource allocation. This not only ensures alignment with strategic goals but also streamlines the review and approval processes.

2. Creation & Production

This phase is all about bringing ideas to life. However, with enterprises requiring a high volume of content to deliver one-to-one personalized experiences, the processes of the creative team must be streamlined. They need to create assets fast and for that, they must employ GenAI to speed up content production, automate asset updates, or brainstorm new ideas.

Another part of this creative process that needs to be streamlined is enabling simple, real-time collaboration. This will help the creative team to receive feedback faster all on a centralized window, reducing miscommunication and revisions. It will also help to maintain version control and enable seamless handoff of the assets.

For example: Creative teams use integrated tools like Adobe Creative Cloud and Adobe GenStudio to ideate, design, and produce content rapidly. A fashion brand that uses Adobe’s generative AI features to produce multiple variations of ad creatives in minutes, significantly cutting down the turnaround time for campaigns.

3. Asset management

Adobe states that 76% of enterprises cannot easily find assets due to lack of proper management. With numerous assets being generated, teams must leverage a digital asset management solution integrated with tools across the content supply chain to easily find, use, update, or repurpose related assets. Employing a digital asset management (DAM) simplifies asset findability, makes it easy for creative teams across roles to distribute assets, and also speeds up time-to-market by automating asset tagging with metadata, developing variants for improved content consumption.

Also, DAM plays an important role in maintaining content standards and ensuring content governance by setting up clear access rights, version control, permissions, and controls.

For example: With Adobe Experience Manager Assets, teams can centralize their content library, tag assets with metadata, and ensure that everyone—from designers to marketers—can access and repurpose high-quality visuals and videos.

4. Delivery & Activation

Once content is approved, it must be delivered consistently across all digital channels. Again, the right digital asset management (DAM) tool will help with cataloging, tracking, and loading assets with metadata tags. To accelerate the time-to-market of content, your teams across roles should be able to find assets like videos, images, messaging, and infographics in a matter of seconds.

Other capabilities that a DAM must possess is the ability to resize images for different channels, version control management, prevent duplicates, and integrate seamlessly across your tech infrastructure. With GenAI, your DAM must be able to generate content variations based on customer behavior, location, interests, and more.

Next off, you need a content management system that makes it easy to deliver all your digital content to effectively and efficiently meet your customers across all possible channels. Your CMS must be able to also resize images for different channels and also help with relevant insights to optimize future interactions.

For example: Adobe Experience Manager Sites and integrated publishing tools help automate this process, ensuring that personalized content reaches the right audience at the right time—be it on social media, websites, or email campaigns.
Adobe Customer Journey Analytics integrated with Adobe Experience Manager can give you insights about your customer’s journeys and optimize accordingly.

5. Reporting & insights

The final step involves tracking and measuring the performance of your content. Once content is pushed across channels, your team must be equipped with tools to A/B test variations and placements to ensure maximum impact and engagement. An intuitive dashboard can provide real-time insights into how your content is performing. Integrating these analytics tools throughout your digital content supply chain offers detailed insights into engagement levels, ranging from page and asset levels to attribute levels.

For example: Integrated analytics platforms like Adobe Analytics and Adobe Journey Analytics help marketers to measure key metrics (engagement, conversions, etc.), understand what works, and adjust future campaigns accordingly.

Why must I build a digital content supply chain with Adobe?

A streamlined content supply chain is the first step to delivering personalized experiences across all engagement channels.

But why must enterprises build a content supply chain with Adobe?

This is because Adobe’s offerings cover all five building blocks of a successful digital content supply chain. The Adobe ecosystem consists of integrated tools that help enterprises create, update, automate, distribute, and optimize their content supply chain.

  • Unified ecosystem: Adobe’s solutions work seamlessly together, reducing the complexity of managing multiple disjointed tools.
  • Scalability: Adobe’s platforms are designed to handle the growing demand for digital content, ensuring that your supply chain can scale with your business.
  • Personalization & efficiency: Advanced AI capabilities (like those in Adobe GenStudio and Adobe Sensei) help tailor content to individual customer needs while automating repetitive tasks.
  • Data-driven decisions: Integrated reporting and insights allow for real-time optimization of content strategies, maximizing ROI.
  • Compliance: Ensure ethical sourcing and GDPR readiness with built-in governance.
  • Scalability: AWS-backed cloud storage handles millions of assets.

How to build an Adobe content supply chain?

Transitioning from a strategic plan to execution requires aligning your processes with Adobe’s integrated best-in-class tools.

Start by mapping your current content workflows, identifying inefficiencies, and setting clear objectives. Then, implement Adobe’s suite of solutions to automate processes, centralize assets, and measure outcomes. This “from strategy to execution” approach ensures that every piece of content contributes to your overall business goals and customer experience.

  • Workflow & Planning: Adobe Workfront provides a centralized dashboard for managing content projects.
  • Creation & Production: Adobe Creative Cloud and GenStudio empower creative teams to produce diverse content rapidly.
  • Asset Management: Adobe Experience Manager Assets centralizes and organizes digital assets.
  • Delivery & Activation: Adobe Experience Manager Sites ensures that content is delivered consistently across channels. Enterprises can launch a multi-channel campaign in hours using Adobe Journey Optimizer to personalize emails, SMS, and ads.
  • Reporting & Insights: Adobe Analytics and Adobe Journey Analytics offers deep insights into content performance, enabling continuous improvement.

The bottom line

A robust digital content supply chain isn’t a luxury—it’s a $4.3 trillion opportunity for brands that master personalization at scale. As content volumes increase and customer expectations on the rise, enterprises need to adopt an efficient, streamlined, and scalable approach to stay competitive.

With Adobe, you’re not just building workflows; you’re future-proofing your content engine. Backed by AI and automation, an Adobe content supply chain offers an industry-leading solution to build and maintain a seamless digital content supply chain.

How Ranosys can help in building an Adobe content supply chain

At Ranosys, our deep expertise in Adobe solutions ensures that your content supply chain will not only be built to meet today’s demands but will also stand the test of time. We work with enterprises to:

  • Assess your current content operations.
  • Design and implement a streamlined Adobe content supply chain tailored to your needs.
  • Integrate Adobe’s tools seamlessly with your existing systems, including Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Journey Analytics, Adobe Journey Optimizer, Adobe Analytics, Adobe Target, Adobe GenStudio, Adobe Workfront, Adobe Creative Studio, and more.
  • Provide ongoing support and optimization to ensure sustained efficiency and ROI.

Whether you’re just beginning to transform your digital content processes or looking to refine an existing system, Ranosys can help you unlock the full potential of your content supply chain Adobe strategy.

By leveraging Adobe’s comprehensive suite and partnering with a 3X award-winning Adobe Solution Partner like Ranosys, your enterprise can efficiently manage the digital content supply chain, deliver personalized experiences at scale, and drive significant business impact.

How to build a content supply chain with Adobe?

Adobe Experience Manager (AEM) is a powerful content management system, but let’s be honest—it can be overwhelming. If your team is spending too much time figuring out how to manage assets, update metadata, tweak components, and organize workflows instead of actually creating content, you’re not alone.

Many organizations invest heavily in AEM, expecting a seamless content management experience but often encounter roadblocks. These issues can slow down the entire content production process, leading to missed deadlines, inconsistent brand messaging, and frustrated teams. However, understanding the root of these challenges and how to address them can transform your AEM experience.

In this blog, we’ll break down what content authoring in AEM really means, the common challenges teams face, and why hiring a dedicated AEM content author can be a game-changer. Whether you’re new to AEM or looking to optimize your existing setup, this guide will provide actionable insights to streamline your content operations.

What is Content Authoring in AEM?

Content authoring in Adobe Experience Manager is not just about writing and publishing articles. It involves a wide range of tasks that ensure your digital content is not only created but also managed efficiently. Here are the core aspects involved:

  • Managing components & templates: AEM’s built-in tools allow you to structure content using reusable components and templates. This ensures consistency across pages and helps maintain brand integrity. However, Understanding how to best utilize these tools requires a deep knowledge of AEM’s Capabilities.
  • Handling digital assets: AEM includes a Digital Asset Management (DAM) system that helps organize images, videos, and documents. Proper asset management ensures that content creators can quickly find and use the right media, reducing time spent searching and avoiding duplication.
  • Configuring workflows: Workflows in AEM automate the review and approval processes. Setting up these workflows correctly ensures that content moves smoothly from creation to publication without unnecessary delays. It also helps maintain compliance and quality standards.
  • Personalizing content: AEM’s personalization features allow you to deliver tailored content to different audiences. This is crucial for enhancing user engagement and driving conversions. However, setting up personalization requires a good understanding of audience segmentation and AEM’s targeting tools.
  • Keeping up with updates: Adobe frequently releases new features and updates for AEM. Staying on top of these updates is essential to leveraging the latest tools and maintaining security. This requires continuous learning and adaptation.

All of this takes time, effort, and expertise. Without the right approach, content creation can slow down, leading to missed deadlines and scattered feedback.

The challenges of enabling business users in AEM Content Authoring

Despite AEM’s user-friendly interface, businesses often struggle to enable their marketing and business teams to fully leverage the platform. Here are some key reasons why:

1. Steep learning curve

AEM’s robust feature set comes with complexity. Business users, especially those accustomed to simpler content management systems, find AEM’s authoring environment daunting. The component-based approach, templates, workflows, and permissions can be overwhelming.

2. Lack of training and documentation

Many organizations invest heavily in implementing AEM but fail to provide comprehensive training for business users. Without proper onboarding and continuous education, users struggle with even basic tasks, leading to errors and inefficiencies.

3. Rigid workflows and governance

AEM enforces strict governance to maintain content quality and brand consistency. However, without clear guidance, business users often get stuck in approval loops or unintentionally violate workflow rules, causing delays.

4. Component and template confusion

AEM relies on reusable components and templates. However, without a clear understanding of which components to use and how to structure content effectively, business users often misuse them, leading to inconsistent layouts and broken experiences.

5. Dependency on developers

Due to the complexity of AEM’s authoring tools, business users often need developers’ help for seemingly simple tasks, such as modifying templates, updating page structures, or troubleshooting errors. This dependency slows down content production and strains IT resources.

The Solution: A well-structured Content Authoring Setup

To overcome these challenges, businesses must establish a structured content authoring environment with clear processes, well-trained authors, and optimized workflows. Here’s how:

1. Define clear content authoring roles

Rather than allowing all business users unrestricted access to AEM, establish clear roles:

  • Content Authors: Responsible for creating and updating content using predefined templates and components.
  • Content Editors: Review and refine content for quality and consistency.
  • Content Approvers: Validate content before publication to ensure compliance with brand guidelines and governance policies.

By clearly defining these roles, businesses can ensure that each step of the content lifecycle is managed by the appropriate personnel.

2. Implement a well-designed component library

To minimize confusion, create a structured component library with clear documentation on:

  • The purpose of each component
  • How to use each component effectively
  • Guidelines on which components work well together

A visual reference guide or an AEM Style Guide can help business users quickly identify the right components for their needs.

3. Establish a Content Authoring training program

A structured training program should cover:

  • AEM Basics: Navigation, content creation, and workflow management.
  • Advanced Authoring: Personalization, segmentation, and analytics integration.
  • Best Practices: Content structuring, SEO optimization, and accessibility compliance.

Regular training sessions, knowledge-sharing workshops, and refresher courses ensure that users remain proficient and confident in AEM authoring.

4. Leverage AEM’s content fragments and experience fragments

Content Fragments and Experience Fragments allow authors to create reusable content blocks, reducing duplication and enhancing consistency across digital properties. Training business users on these features can significantly improve content scalability and efficiency.

5. Streamline workflows and governance

A well-defined workflow ensures smooth collaboration between authors, editors, and approvers. Best practices include:

  • Automating content approvals where possible
  • Using AEM’s workflow engine to define clear content lifecycle stages
  • Establishing version control to prevent accidental overwrites

6. Provide ongoing support and governance

Even after initial training, business users need ongoing AEM support & managed services. Organizations should establish:

  • A Dedicated AEM helpdesk: A point of contact for troubleshooting and guidance.
  • Internal documentation & guides: Step-by-step tutorials and FAQs.
  • Governance framework: Clear policies on content updates, publishing workflows, and role-based permissions.
The Solution: A well-structured Content Authoring Setup

The Challenges of AEM Content Authoring

Many businesses already using AEM struggle with a variety of challenges that can hinder efficient content creation and management:

  • Too many responsibilities: Marketing teams are often tasked with a wide range of responsibilities, from campaign planning to social media management. Adding AEM content management to mix can stretch resources thin, leading to burnout and decreased productivity.
  • Complex workflows: AEM’s powerful workflow capabilities can be a double-edged sword. While they offer robust automation, setting up and maintaining these workflows requires technical knowledge of AEM’s backend. Without expertise, workflows can become bottlenecks rather than enablers.
  • Metadata & tagging issues: Proper metadata is crucial for content discoverability and SEO. However, maintaining organized and consistent metadata can be tedious and time-consuming, especially for large content libraries.
  • Template & component customization: AEM offers great flexibility with its templates and components, but customizing them to fit specific needs often requires specialized knowledge of AEM’s architecture and development environment.
  • Frequent Adobe updates: Adobe regularly updates sAEM with new features and best practices. Keeping up with these changes can be overwhelming for teams that are not solely focused on AEM, leading to missed opportunities and potential security vulnerabilities.

Without the right expertise, content management in AEM becomes inefficient, slowing down digital experiences and creating bottlenecks.

Why you need a dedicated AEM Content Author

Instead of stretching your team thin, hiring an AEM content author can significantly improve your content management processes. Here’s how a dedicated expert can help:

  • Expert knowledge: A professional with in-depth knowledge of AEM’s structure, tools, and workflows can streamline content creation and management processes. They know how to leverage AEM’s capabilities to their fullest potential, ensuring efficiency and consistency.
  • Faster content updates: With a dedicated AEM author, content updates can be made swiftly without waiting for overburdened teams to find time. This agility is crucial in today’s fast-paced digital landscape where timely content can make or break a campaign.
  • Better organization: An AEM content author ensures that digital assets, metadata, and workflows are well-organized and maintained. This structured approach makes content management smoother and reduces the risk of errors.
  • Improved collaboration: Streamlined workflows and clear processes facilitate better collaboration between different teams. Feedback is incorporated efficiently, keeping projects on track and ensuring high-quality outcomes.
  • SEO & accessibility optimization: AEM authors are well-versed in optimizing content for search engines and ensuring it meets accessibility standards. This not only improves your content’s reach but also ensures compliance with legal requirements.

With an expert managing the platform, your team can focus on strategy, creativity, and other high-priority tasks, ultimately driving better business outcomes.

Should you hire an AEM Content Author?

If your team is struggling with content creation in AEM, the answer is probably yes. A dedicated content author can transform your content management process in several ways:

  • Your content is well-organized, optimized, and consistently updated: This ensures a seamless user experience and strengthens your brand presence.
  • Workflows and approvals are streamlined, reducing back-and-forth delays: Efficient workflows mean faster time-to-market for your content.
  • Your team has more time to focus on higher-level marketing and branding efforts: Freeing up resources allows your team to innovate and drive strategic initiatives.
  • You stay ahead of Adobe’s updates and best practices without the hassle of continuous training: An expert ensures your AEM setup is always up-to-date and secure.
  • Whether you manage a global website or a brand-focused digital experience, having the right AEM expert on board can make all the difference. They can enhance efficiency and improve the quality of your digital experiences, giving you a competitive edge in the market.

Final Thoughts

While AEM is a powerful tool, enabling business users for content authoring requires a structured approach. By establishing clear roles, training programs, streamlined workflows, and ongoing support, organizations can significantly enhance content authoring efficiency and stability.

A well-trained AEM content authoring team ensures:

  • Faster content turnaround times
  • Reduced dependency on technical teams
  • Improved brand consistency and compliance
  • Increased productivity and content quality
  • With the right setup, AEM can truly empower business users to create
  • engaging, high-quality digital experiences efficiently and effectively.

How Ranosys can help with AEM Content Authoring

At Ranosys, we specialize in helping businesses maximize the potential of Adobe Experience Manager. Our team of certified AEM experts brings extensive experience in content authoring, asset management, and workflow optimization. We provide tailored solutions to meet your specific needs, ensuring that your content processes are efficient, scalable, and aligned with your business goals.

By partnering with Ranosys, you gain access to industry-leading expertise and a proven track record of success in AEM content management.

Need help with AEM content authoring? Let’s chat! Our team of AEM experts at Ranosys is ready to assist you in optimizing your content management processes and delivering exceptional digital experiences.

Simplify AEM content authoring with our certified experts.

In today’s digital-first world, content is king, but delivering that content seamlessly across platforms and devices while managing a complex CMS system is the real challenge. Enterprises often struggle with slow load times, inconsistent user experiences, and the inability to scale content delivery while maintaining relevance and agility. Poor content delivery can negatively impact user engagement, customer retention, and ultimately, revenue.

So, how to improve your site’s performance and content delivery?

This is where Adobe Edge Delivery Services comes in. This streamlined solution empowers content creators, marketers and website owners to publish and manage content easily and at speed.

This means, with Adobe Edge Delivery Services, you can launch and update sites at an accelerated pace, ultimately turning your website into a high-performing one. Plus, you get to score a perfect Lighthouse score that also improves your digital experiences and keeps users engaged.

Our team’s extensive experience with Edge Delivery Services Adobe has helped enterprises in meeting their unique needs while delivering content to your audiences faster. Our services are designed to optimize performance, reduce latency, and ensure faster, more reliable, and personalized content delivery.

So, whether you wish to enhance your website’s performance or improve your content workflow, Ranosys and Adobe Edge Delivery Services is the way to go.

In this blog, we detail everything there is know about Adobe Edge Delivery Services so that by the end of this, you know and understand its need and can already evaluate its implementation ROI.

Do you also face the following content delivery challenges?

Is your business under the massive pressure to scale content creation?

Here are some challenges that marketers and website owners currently face in terms of content delivery:

  • The pressure of creating fresh content: Brands today need to engage users across multiple channels and devices. And to do this, they need to create high-quality, fresh content at speed. This is where businesses struggle – meeting this demand and scaling content creation across regions and markets.
  • Optimizing content: CMS systems are complex and content authors regularly tackle the need to optimize content without involving development teams. They face issues with uploading fresh content, updating existing content layout/design, and other infinite number of changes before content can go live.
  • Delivering personalized content: Brands are under the constant pressure of delivering personalized content adjusted as per user preferences. Delivering such content in real-time is technically complex and resource-intensive.

What exactly does seamless content delivery mean?

Throughout this resource, we have used the term ‘seamless content delivery’.

But what does it truly mean other than just being a buzzword?

Imagine you’re streaming your favorite show. The video loads instantly, adapts to your internet speed without buffering, and the subtitles sync perfectly—no hiccups, no delays. That’s seamless. Now apply this idea to content delivery for businesses:

Seamless content delivery means your audience gets the right content, in the right format, at the right time—without delays, errors, or compromises—no matter where they are, what device they’re using, or how many people are accessing it simultaneously.

In simpler terms, it’s about:

  • Speed: Content loads fast, even during traffic spikes (like a viral product launch).
  • Consistency: Your website or app looks and works flawlessly on mobile, desktop, tablets, or smart TVs.
  • Adaptability: Content auto-adjusts based on user behavior (e.g., showing winter coats to users in Canada and swimsuits to those in Australia).
  • Reliability: No downtime, crashes, or “404 errors” during critical moments.
  • Security: Safe from hackers, without slowing things down.

Can Edge Delivery Services help tackle these challenges?

Yes, Edge Delivery Services represent a paradigm shift in content management and performance, empowering enterprises to deliver quality content with speed and efficiency. These services bring content closer to users, reducing latency and improving load times. This results in enhanced user engagement and conversion rates.

Key components of Edge Delivery Services include:

  • Content Delivery Networks (CDNs): Distribute content across multiple servers to improve speed and reliability.
  • Edge computing: Processes data at the edge of the network, closer to the user, enhancing real-time responsiveness.
  • Load balancing: Distributes network traffic efficiently to prevent server overloads.

What are Adobe Edge Delivery Services?

Edge Delivery Services are an advanced set of tools from Adobe designed to deliver high-quality content at lightning-fast speed and optimize content delivery and performance. Edge Delivery Services Adobe integrates robust content management capabilities with edge computing technologies to ensure lightning-fast, secure, and personalized content experiences.

All in all, with Adobe Edge Delivery Services:

  • Create high-quality content fast and improve website performance: With Adobe Edge Delivery Services you can create high-performing websites and get the perfect Lighthouse Score. You can also continuously monitor the performance via real-user monitoring (RUM).
  • Create content fast for multiple sources: Creators and website owners can use both AEM Universal WYSIWYG Editor and document-based tools like Microsoft 365, Google Docs, and Sheets to craft content from multiple sources seamlessly on a single website.
  • A/B test to find winning versions: Edge Delivery Services Adobe comes with a built-in experimentation framework that allows marketers to A/B test content versions quickly for continuous optimization and release winning content to live sites.

How does Adobe Edge Delivery Services work?

Adobe Edge Delivery Services is designed to enhance the performance and efficiency of content delivery for enterprises. By leveraging a composable architecture, it allows organizations to create, manage, and deliver content quickly and effectively. Here’s a breakdown of how it works:

1. Composable architecture

Edge Delivery Services operates on a composable set of services, meaning that businesses can select and integrate various components based on their specific needs. This flexibility enables organizations to tailor their content delivery processes while ensuring high performance across different platforms

2. Rapid development environment

One of the standout features of Edge Delivery Services is its ability to create a rapid development environment. This allows authors to quickly launch new sites and update existing content. The services support both WYSIWYG (What You See Is What You Get) and document-based authoring, giving creators the freedom to use familiar tools like Google Drive or Microsoft SharePoint for content creation.

3. High-speed content delivery

Edge Delivery Services optimizes content delivery by caching elements at the edge of the network, closer to end users. This reduces latency and ensures that users experience fast load times, achieving high scores on performance metrics like Lighthouse. The system prioritizes loading visible content first, enhancing user experience by delivering what matters most quickly.

4. Real-user monitoring (RUM)

To continuously improve performance, Adobe Edge Delivery Services incorporates Real-User Monitoring (RUM). This feature tracks how real users interact with the site, providing valuable insights into performance and allowing for ongoing optimization based on actual usage patterns.

5. Seamless integration with Adobe Experience Manager (AEM)

Edge Delivery Services is integrated within Adobe Experience Manager (AEM), enabling a unified approach to content management and delivery. Users can manage all AEM properties through a single interface while benefiting from features like domain name management and SSL certificate management.

6. Experimentation framework

The built-in experimentation framework allows teams to create, execute, and analyze A/B tests without impacting site performance. This capability helps organizations optimize their content strategies by understanding what resonates best with their audience.

7. Support for multiple content sources

Edge Delivery Services enables the use of multiple content sources within the same site. This decoupling allows authors to work with diverse materials while maintaining streamlined publishing processes. Whether using AEM’s authoring tools or external document-based systems, businesses can manage their content more efficiently

8. Serverless technology

Adobe Edge Delivery Services operates as a serverless technology, meaning developers interact with it primarily as a content delivery service rather than managing server infrastructure directly. This setup simplifies deployment but may require additional technologies for more complex integrations

What are the benefits of Adobe Edge Delivery Services?

Here is what your business can expect to achieve with Adobe Edge Delivery Services:

  • Improve website performance: Adobe Edge Delivery Services employs Google PageSpeed Insights for measuring its performance. It promises a perfect Lighthouse score of 100, which means unbeatable page loading speed and complete reliability.
  • Heightened security: With Adobe Edge Delivery Services, you can give your security concerns a backseat. It employs access control options, HTTPS transport layer security, author authentication, and more; to protect content and user data from any unauthorized breaches.
  • Improved customer experience: The biggest USP of Edge Delivery Services Adobe is that you will deliver better customer experience with faster page loading times, smooth content publishing, and improved agility. Along with real-time monitoring that allows you to optimize your content, Adobe Edge Delivery Services results in improved user engagement, satisfaction, and conversions.
  • Scale content creation effortlessly: Scaling content creation will never be a challenge with Adobe Edge Delivery Services. Content authors can employ document-based editing or AEM content authoring to edit web content. Marketers can also employ CSS and JavaScript to launch functionalities quickly. For lightning-fast website development, website owners can leverage Block Collection from Edge Delivery Services.
  • Improved cost and operational efficiency: As content is cached at edge services, it significantly reduces the load on the main services, ultimately reducing bandwidth costs. With Adobe Edge Delivery Services, you streamline content workflows, reducing time-to-market for digital campaigns.

What are the features of Adobe Edge Delivery Services?

Edge caching Adobe Edge Delivery Services employs edge caching, which means it stores copies of content that is frequently requested on edge server locations. This allows for that content to be displayed with minimal delay.
Content-loading capabilities Edge Delivery Services allows for optimized content loading in three phases, namely – eager, lazy, and delayed. This allows for the most critical content to be displayed first and other content to be loaded progressively.
High security From author authentication to HTTPS transport layer security, Edge Delivery Services Adobe allows for better protection of content and user data. You can also set permissions for AWS CloudFront CDN.
Real-time analytics With real-user monitoring (RUM) to collect data in real-time and built-in experimentation framework, you can test different content versions, assess their performance, and publish the best version on the live site.
Global CDN Adobe Experience Manager employs two content delivery networks (CDN) to distribute content. Enterprises can also employ their CDNs to deliver AEM-based experiences across devices.
Traffic management As web performance is a critical aspect of Adobe Edge Delivery Services, it employs RUM (real-user monitoring) to study user behavior and optimize content accordingly.

Who can benefit from Adobe Edge Delivery Services?

  • eCommerce businesses: For fast, secure online shopping experiences.
  • Media & publishing companies: To deliver rich content quickly to global audiences.
  • Large enterprises: Managing vast digital assets and high traffic volumes.
  • Educational institutions: Providing seamless access to learning materials.

How to integrate Adobe Edge Delivery Service on your website

Integrating Adobe Edge Delivery Services involves several steps:

  • Set Up AEM: Ensure your assets are organized within Adobe Experience Manager.
  • Configure Edge Delivery Services: Link your content repositories and set up caching protocols.
  • Integrate CDN: Connect your website with a Content Delivery Network (CDN) for faster asset delivery.
  • Optimize loading strategy: Implement phased loading strategies (Eager, Lazy, Delayed) for improved performance.
  • Monitor performance: Use Real-User Monitoring (RUM) tools for ongoing analysis and optimization.

How Adobe Edge Delivery Services enhance the Adobe Experience Cloud

Edge Delivery Services seamlessly integrate with Adobe Experience Cloud, enhancing:

  • AEM Sites: Faster page delivery and dynamic content updates.
  • Adobe Analytics: Real-time insights into user behavior.
  • Adobe Target: Improved testing and personalization speed.
  • Adobe Commerce: Reduced load times for product pages, shopping carts, and more to improve site performance.

How Much Does Adobe Edge Delivery Services Cost?

Costs vary based on:

  • Usage volume: Data transfer and request rates.
  • Features: Advanced security and analytics add-ons.
  • Custom integrations: Tailored setups may incur additional costs.
  • Support & maintenance: Ongoing support, patch fixes, updates, and maintenance to ensure smooth content delivery might also add up to the total cost.

How can Ranosys help with Adobe Edge Delivery Services?

As certified and 3X award-winning Adobe Solution Partner, we have assisted several enterprises in implementing advanced Adobe tools to their existing ecosystem. Our team is well-versed with both technical and strategic implementations of Adobe Edge Delivery Services, right from initial setup and customization to ongoing support and optimization. Let Ranosys be your partner in making the most of Adobe Edge Delivery Services.

Ready to transform your content delivery? Partner with Ranosys to leverage Adobe Edge Delivery Services and create exceptional digital experiences.

Transform your content delivery with Adobe Edge Delivery Services & Ranosys.

In today’s rapidly evolving global market, brands increasingly seek to expand their reach across multiple countries and regions. However, building separate websites from scratch for each country can be time-consuming, costly, and complex. That’s where the power of Salesforce Commerce Cloud (SFCC) comes into play. For brands already live in one country, like Singapore, leveraging the same codebase to launch in other markets such as Malaysia, Thailand, and beyond offers strategic advantages. Leading Salesforce Commerce Cloud Consulting Partners can assist with multi-country rollouts in a timely and cost-effective manner.

This blog aims to serve as a comprehensive resource for navigating the complexities of global expansion with Salesforce Commerce Cloud (SFCC). It provides insights into if multi-country expansion is imperative for brands, its key drivers, common challenges faced during this process, and technical considerations to keep in mind while expanding globally.

Key Business Drivers for Multi-Country Rollouts

  • Cost efficiency: By reusing the core codebase, brands significantly reduce development costs, eliminating the need to start from scratch for each new market.
  • Faster go-to-market: With foundational elements already in place, the timeline to launch in new countries is dramatically shortened, enabling brands to seize market opportunities quickly.
  • Unified brand experience: Maintaining a consistent brand identity across multiple regions is simpler when the same codebase is used, ensuring a cohesive customer journey globally.
Benefits of using a unified codebase

Benefits of using a unified codebase

  • Reduced development time: Minimize redundant work by reusing code, templates, and components.
  • Simplified maintenance: Updates and bug fixes are easier to manage as changes can be deployed across all sites simultaneously.
  • Consistent customer experience: Deliver a uniform look and feel while allowing localized variations where needed.

Technical considerations for multi-country expansion


1. Codebase architecture best practices

  • Implement a modular design to allow easy customization without affecting the core code.
  • Utilize SFCC’s multi-site architecture, enabling centralized management with site-specific configurations.

2. Data modeling for multi-country setups

  • Balance between shared data (products, promotions) and localized data (pricing, content).
  • Use global catalogs with localized pricing strategies for market-specific relevance.

3. Managing localization

  • Handle language translations, currency conversions, and tax regulations efficiently.
  • Ensure compliance with regional data privacy laws and payment gateway integrations tailored to local preferences.

4. Infrastructure readiness

  • Cloud-based solutions ensure high availability and global scalability.
  • Redundant hosting solutions minimize downtime.

5. Compliance & data security

  • Implement region-specific compliance measures (GDPR, CCPA, etc.).
  • Use encryption and access controls to safeguard customer data.

6. API-driven integrations

  • Connect seamlessly with localized payment gateways, shipping providers, and tax systems.
  • Ensure real-time data synchronization across business applications.

7. Performance & UX optimization

  • Leverage CDNs and optimize images/scripts to reduce load times.
  • Customize user interfaces for cultural preferences and checkout experiences.

How Salesforce Commerce Cloud simplifies multi-country expansion


1. Shared codebase with multi-site architecture

  • SFCC’s multi-site framework allows brands to manage multiple regional storefronts efficiently from a unified codebase.
  • Reduces development time and operational costs by enabling reusable components.

2. Localization tools for personalization

  • Native multilingual and multi-currency support for tailored user experiences.
  • Dynamic content delivery and hreflang implementation optimize global SEO performance.

3. Centralized management with business manager

  • A single dashboard enables streamlined content updates, branding consistency, and operational efficiency across multiple regions.

4. Integration-friendly ecosystem

  • Salesforce’s AppExchange provides pre-built integrations with region-specific payment processors, tax calculators, and logistics providers.
  • The API-first approach ensures smooth connectivity with global systems.

5. Performance optimization for global reach

  • Built-in CDN and caching mechanisms enhance site speed and reliability.
  • Scalable cloud infrastructure ensures uptime during peak shopping seasons.

6. Scalable growth and framework

  • Modular development frameworks like SFRA (Storefront Reference Architecture) enable faster deployment and customization for new markets.
  • Tools like Einstein AI enhance user experiences with region-specific product recommendations and insights.
Features of Salesforce Commerce Cloud

Common challenges in multi-country e-commerce expansion


1. Codebase duplication risks

  • Managing separate codebases for each region increases redundancy and the risk of inconsistency across sites.
  • Maintenance becomes resource-intensive, requiring updates across multiple sites.
  • Collaboration between global and regional teams can lead to inefficiencies.
  • Addressing these issues with a single codebase website architecture streamlines management and ensures uniformity across regions.

2. Localized customization needs

  • Designing a user experience that reflects local cultural nuances, preferences, and behaviors.
  • Implementing region-specific tax regulations, currency conversions, and payment methods without disrupting global operations.
  • Translating content accurately while maintaining the brand’s voice and tone.
  • Using localization frameworks simplifies these customizations while maintaining efficiency.

3. Integration complexities

  • Navigating compatibility issues with local third-party tools like payment gateways, logistics providers, and marketing platforms.
  • Establishing real-time data synchronization between regional systems and global dashboards.
  • Handling different compliance requirements, such as GDPR in Europe or CCPA in California.

4. Performance & scalability

  • Ensuring fast load times and consistent site performance for users across multiple geographies.
  • Using Content Delivery Networks (CDNs) and caching effectively to address latency issues.
  • Balancing traffic spikes during regional sales events or holidays without overloading global infrastructure.

5. Governance and coordination

  • Managing global and regional stakeholder alignment on priorities and resource allocation.
  • Establishing clear processes for version control, updates, and enhancements to avoid conflicts.

How Ranosys assisted Luxury Home & Body Products in expanding their APAC presence

A leading and world’s first luxury brand to combine home and body products partnered with Ranosys for Salesforce Commerce Cloud services, particularly to expand their online presence across the APAC, driving seamless customer experiences and the online shopping journey. Their aim was to establish dedicated regional websites for Malaysia, Singapore, & Thailand with localized integrations.

Key Challenges: High design expectations, dynamic content management, B2B & B2C features, and product customization.

Solutions Implemented:

  • Leveraged Salesforce Commerce Cloud (SFRA) for dynamic UI and responsive design.
  • Built parallel multi-carts for B2B, B2C, and gift cards, active simultaneously.
  • Integrated custom modules for product collection customization.
  • Localized features tailored for specific country sites.
  • Multiple integrations: payment gateways (eGHL, PACE), Google Analytics, Salesforce APIs, Qwikcilver (e-gift cards), Freshchat, and Facebook Pixel.

And more.

Results: Fast, seamless, and engaging eCommerce experiences aligned with brand identity and optimized for performance.

Ready to scale Your Salesforce Commerce Cloud store?

Expanding your eCommerce footprint globally doesn’t have to be complex or costly. By leveraging a unified codebase with Salesforce Commerce Cloud, brands can achieve faster market entry, reduced costs, and consistent brand experiences.

As a leading Salesforce Commerce Development Partner, Ranosys and our Salesforce Commerce Cloud developers have assisted several leading brands across the US and APAC in scaling their eCommerce business from one online store to other regional stores with localized integrations. We are a 3X award-winning Salesforce Summit (Platinum) Partner and Managed Services Expert is trusted by businesses of all sizes for cost-effective, flexible, innovative, and efficient Salesforce multi-cloud consulting, implementations, and integrations. From consulting to implementation and managed services, we ensure a successful go-to-market within timelines and budget.

Our expertise spans the entire Salesforce ecosystem, including Commerce Cloud (B2C, B2B, and SiteGenesis to SFRA migration), Service Cloud, Marketing Cloud, MuleSoft, Data Cloud, Sales Cloud, Order Management, Einstein, and more. Whether you’re looking to implement a new Salesforce solution, optimize your current setup, or effectively manage your platform, we’ve helped enterprises, including Fortune 500 brands drive maximum returns from their Salesforce investments.

Contact us to learn more about our Salesforce Commerce Cloud services.

Launch a multi-country SFCC eCommerce store with us.

In today’s highly competitive market, brands that truly understand their customers have a significant advantage. However, customer behaviors are no longer linear; they engage with businesses through various channels, devices, and touchpoints. So, how can brands interpret these complex behaviors and provide personalized experiences at scale? The solution lies in customer journey analytics.

What is a Customer Journey Map?

A customer journey map is a visual representation of the steps a customer takes—from being a lead to becoming a loyal advocate. It helps businesses understand and simplify how customers interact with their brand at every stage.

Key Requirements for Customer Journey Analysis:

  • Democratized Data: Make insights accessible to everyone.
  • Omnichannel Views: Track customer interactions across all channels and devices.
  • Citizen Data Science: Use data science tools without needing deep technical expertise.

What is Customer Journey Analytics?

Customer journey analytics (CJA) is the process of tracking and analyzing how customers interact with your brand across every touchpoint—online, offline, or even in-store. Unlike traditional analytics that focuses on isolated metrics like website clicks, customer journey analytics tools stitch together data from emails, social media, customer support calls, and more to reveal the full story of your customer’s experience. 

Think of it as a GPS for your customer’s journey, helping you spot roadblocks, shortcuts, and opportunities to delight them.

In today’s hyper-competitive market, 63% of customers expect personalized experiences—and if you’re not delivering, they’ll switch to a competitor. That’s where customer journey analytics platforms shine: they turn raw data into actionable insights, letting you predict needs, fix pain points, and turn casual buyers into loyal fans. 

In a nutshell, by leveraging customer journey data analytics, businesses can:

  • Identify patterns in customer behavior
  • Predict future actions and preferences
  • Optimize marketing strategies based on real-time insights
  • Enhance customer experience by eliminating friction points

Why does customer journey analytics matter more than ever?

Customers expect seamless, personalized experiences across all channels. If a brand fails to meet these expectations, customers don’t think twice before switching to a competitor. That’s why understanding the complete customer journey has become more critical than ever.

Brands that leverage customer journey analytics platforms successfully:

  • Customers Demand Personalization: A one-size-fits-all approach is dead. CJA helps you tailor experiences—like recommending products based on past purchases or sending a discount to a cart abandoner.
  • Omnichannel is Non-Negotiable: Your customer might browse on mobile, research on desktop, and buy in-store. CJA connects these dots, ensuring seamless transitions between channels.
  • Reduce Churn, Boost Loyalty: You can fix issues before customers walk away by spotting friction points (e.g., a confusing checkout process).
  • Maximize the Marketing ROI: Customer journey analytics tools maximize marketing ROI by optimizing campaigns based on data-driven insights. 

Understanding customer journey analytics with a classic example

1. Awareness Stage

  • Offline Interaction: The shopper visits a local retail store and sees a product that catches their interest. They take note of the product details, including price and features.
  • Data Collection: The retailer collects data through in-store interactions, such as customer inquiries and foot traffic patterns.

2. Research Stage

  • Transition to Online: After leaving the store, the shopper conducts online research about the product. They visit various websites, read reviews, and compare prices.
  • Adobe CJA Role: Adobe CJA aggregates data from both offline and online sources, allowing the retailer to understand how many customers transition from in-store browsing to online research. This includes tracking which websites are visited and what information is sought.

3. Consideration Stage

  • Online Engagement: The shopper adds the product to their online shopping cart but does not complete the purchase immediately. They may also sign up for newsletters or follow the brand on social media for updates.
  • Data Insights: CJA helps visualize this behavior by linking the shopper’s actions across different channels (e.g., in-store visits, website interactions) and identifying patterns that indicate strong interest.

4. Purchase Stage

  • Final Decision: After receiving an email promotion, the shopper returns to the retailer’s website and decides to complete the purchase online.
  • Attribution Analysis: Adobe CJA provides insights into which marketing channels (e.g., email campaigns, social media ads) effectively drove the customer back to complete their purchase, allowing for better allocation of marketing resources.

5. Post-Purchase Stage

  • Follow-Up Engagement: After the purchase, the retailer sends a thank-you email and requests feedback on the shopping experience.
  • Customer Feedback Loop: CJA analyzes post-purchase data to assess customer satisfaction and identify opportunities for upselling or cross-selling based on previous interactions.

Popular Customer Journey Analytics Tools

Several powerful customer journey analytics tools help businesses analyze and optimize customer journeys, including:

 These tools enable businesses to collect data from multiple touchpoints, visualize user journey analytics, and extract meaningful insights to drive smarter decision-making. 

Popular Customer Journey Analytics Tools

Among all the tools available, Adobe Customer Journey Analytics stands out as a game-changer for enterprises aiming to master the customer experience. Built on the Adobe Experience Platform, it enables brands to stitch together real-time data from multiple sources, providing a unified and actionable view of the customer journey analytics Adobe landscape.

In a nutshell, Adobe Customer Journey Analytics (CJA) allows businesses to analyze customer interactions across multiple channels using data from the Adobe Experience Platform. It helps teams visualize the entire customer journey in real-time and uncover insights by combining data from different sources. With Analysis Workspace, users can perform multi-channel analysis, stitch together datasets using a common ID, and gain a complete view of customer behavior.

How Adobe Customer Journey Analytics Impacts Modern Digital Experiences

Adobe Journey Analytics allows businesses to:

  • Gain a 360-degree view of customers by unifying data from web, mobile, offline, and other sources.
  • Leverage AI-powered insights to predict customer behavior and personalize interactions at scale.
  • Break down data silos and connect insights across marketing, sales, and customer service teams.
  • Act on real-time data to enhance engagement and drive conversions.

Key Features of Adobe Customer Journey Analytics

  • Omnichannel Data Integration: Aggregate data from various sources, including CRM, POS, mobile apps, and web analytics.
  • AI & Machine Learning Insights: Use predictive analytics to understand and anticipate customer needs.
  • Real-Time Segmentation: Segment audiences dynamically based on behavioral data.
  • Journey Orchestration: Automate and optimize customer interactions based on real-time insights.
  • Seamless Integration with Adobe Stack: Syncs effortlessly with Adobe Experience Cloud solutions.

How Adobe Customer Journey Analytics Works

  1. Data Collection: Adobe Analytics customer journey tools pull in data from various sources, including websites, apps, email, and offline interactions.
  2. Identity Resolution: It connects data from different touchpoints to create a unified customer profile.
  3. Journey Mapping: Visualize paths like “website visit → email signup → purchase.
  4. AI-Driven Insights: AI and machine learning analyze customer behaviors and predict future actions.
  5. Real-Time Decision Making: Teams can take action instantly—whether it’s optimizing a campaign or delivering a personalized offer.
  6. Analysis & Action: Use drag-and-drop tools to find trends and automate fixes (e.g., send a coupon to at-risk customers) 
  7. Performance Measurement: Brands can track and refine customer journeys for continuous optimization.

Difference between Adobe Analytics and Adobe Customer Journey Analytics

Both Adobe Analytics and Adobe Customer Journey Analytics (CJA) are part of Adobe Experience Cloud’s Data & Insights category, but they serve different purposes.

Adobe Customer Journey Analytics is a next-gen tool powered by Adobe Experience Platform. It provides a unified view of customer interactions across multiple channels, allowing businesses to analyze and visualize large datasets for deeper insights into customer behavior—both online and offline.

Adobe Analytics is a specialized web analytics tool focused on tracking, measuring, and optimizing digital marketing performance. It offers real-time data, advanced analytics, and attribution modeling to improve customer experiences and drive ROI.

Key Differences:

  • Scope: CJA analyzes customer journeys across multiple channels, while Adobe Analytics focuses on web and app interactions.
  • Data Integration: CJA uses the Adobe Experience Platform to connect various data sources, while Adobe Analytics primarily tracks digital marketing metrics.
  • Real-Time Data: Adobe Analytics excels in real-time insights for marketing optimization.
  • Use Case: CJA is best for understanding the full customer journey, whereas Adobe Analytics is ideal for in-depth website and app performance analysis.

In short, Adobe Analytics is great for optimizing digital marketing, while Customer Journey Analytics provides a broader view of customer interactions across different touchpoints.

Key Integrations with Other Adobe Solutions

  • Adobe Analytics: Enhances data analysis by adding behavioral insights.
  • Adobe Target: Powers AI-driven personalization for tailored experiences.
  • Adobe Experience Manager (AEM): Enables dynamic content delivery.
  • Adobe Journey Optimizer: Automates real-time journey orchestration.

How Ranosys can help leverage Adobe Customer Journey Analytics

As an Adobe Solution Partner, Ranosys has extensive expertise in implementing and optimizing Adobe Customer Journey Analytics for enterprises worldwide. Our team helps businesses:

  • Seamlessly integrate Adobe Journey Analytics with their existing tech stack.
  • Build unified customer data models for actionable insights.
  • Develop AI-driven strategies to enhance customer engagement.
  • Implement predictive analytics for data-driven decision-making.
  • Optimize digital experiences for improved conversions and retention.

Ready to transform your customer journey?

If you’re still relying on guesswork to engage customers, you’re leaving money on the table. Adobe Customer Journey Analytics isn’t just a tool—it’s your secret weapon to outpace competitors, reduce churn, and turn data into dollars.

With Ranosys, you gain more than just a solution—you gain a strategic partner. We understand the specifics associated with customer journey analytics. Based on our implementation expertise, we help you leverage Adobe customer journey analytics to seamlessly track, analyze, and optimize every step of the customer journey. We also help integrate Adobe CJA with your existing infrastructure. Our certified Adobe consultants and experts train your teams on Adobe CJA to help make the most of the platform.

Contact us to deliver optimized and data-driven experiences to customers.

Transform Your Customer Experience with Adobe Customer Journey Analytics and Ranosys

Understanding and optimizing the customer journey is crucial for businesses striving to thrive in today’s digital landscape. The customer journey encompasses every potential customer interaction with a brand, from initial awareness to post-purchase engagement. With its robust suite of tools, Adobe provides businesses with the capabilities to streamline and enhance this journey at every stage.

In this blog, we will explore how Adobe’s solutions—such as Adobe Commerce, Adobe Experience Manager, Adobe Marketo, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Real-Time Customer Data Platform (RT-CDP), and Adobe Target—work together to create exceptional customer experiences.

Adobe and Customer Journey – The Relationship

Adobe has established itself as a leader in customer experience management by providing an integrated suite of tools that address various aspects of the customer journey. By leveraging these solutions, businesses can create seamless interactions that foster loyalty and drive conversions. The synergy between these tools ensures that organizations can gather insights, personalize experiences, and optimize their marketing efforts effectively.

What is a customer journey?

The customer journey refers to the complete experience a customer has with a brand, encompassing all touchpoints across multiple channels. This journey typically consists of several stages:

  • Awareness: The customer becomes aware of a brand or product.
  • Consideration: The customer evaluates options and gathers information.
  • Decision: The customer makes a purchase decision.
  • Retention: Post-purchase engagement aimed at fostering loyalty.
Customer-Journey-Stages

Understanding these stages allows businesses to tailor their strategies and interventions effectively.

How Adobe Experience Cloud Assists with Streamlining the Entire Customer Journey

Adobe Experience Cloud offers a comprehensive set of tools designed to enhance each phase of the customer journey:

1. Adobe Commerce

Adobe Commerce includes potent e-commerce tools to help businesses manage product catalogs, engage in transactions, and create tailored shopping experiences. The platform offers a feature that includes artificial intelligence-driven recommendations to provide brands the opportunity to substantially improve the shopping journey, thereby boosting sale.

Use Case: Gucci
Adobe Commerce allows Gucci to provide tailored product recommendations based on customer behavior. This alone induces user-engagement and indirectly enhances sales.

Use Case: IKEA
IKEA utilizes the capability of augmented reality for Adobe Commerce customers so that they can visualize the IKEA furniture options right inside their homes before they make any purchase.

2. Adobe Experience Manager (AEM)

When it comes to content management and the provision of personalized experiences across channels, Adobe Experience Manager (AEM) is a must. AEM helps boost efficiency in marketing content creation and management by ensuring that customers get an appropriate point of reference at each milestone along their journey.

Use Case: Coca-Cola
With AEM, Coca-Cola serves as an engagement platform for educating customers about its products and fostering brand loyalty through interactive experiences.

Use Case: Nike
Nike has its own AEM system to tailor the online store before the very eyes of customers with dynamic content that resonates with individual customer preferences.

3. Adobe Marketo

Marketo automates marketing campaigns through customer’s behaviors and preferences. This allows for fostering and nurturing of leads via email campaigns, surrendering customers with the right information when indeed required.

Use Case: Intelligentsia Coffee
Intelligentsia uses Marketo for orderly automation of direct email travels based on customers’ last clicks, hence escalating their conversion rate on demand.

Example: B2B Manufacturing Company
A B2B manufacturing company uses Marketo to score and nurture its leads. This streamlined process ensures more efficient conversion from high-quality leads to customers.

4. Adobe Analytics

Adobe Analytics can be used for extracting deep insights from user behavior, as manifested across channels. Through the avenue of user interaction data, organizations can look for trends and make decisions toward improving their marketing strategies further, tailored to guarantee effective customer conversion and increase engagement.

Use-case: Samsung
Example: Samsung integrates Adobe Analytics to look into customer behavior on its site, guiding business strategies and user experience enhancement simultaneously.

Example: For the Customer Experience
Ford has introduced analytics to work on its own parts buying platform to drive engagement with its customers so it can adapt better to their ever-changing needs, based on each end’s greatest data and experience.

5. Adobe Customer Journey Analytics

This tool can help an organization enable visualization and analysis customer journey across many touchpoints. In an end-to-end approach, businesses mitigate their pain areas with the possible evolution of improvements.

Use Case: Expedia
Expedia employing the Customer Journey Analytics tool for mapping and diagnosing customer journeys across different touchpoints was able to identify the point of bottleneck in its booking process.

Use Case: Health and Wellness Brand
A health brand uses this tool to analyze customer journeys, thereby increasing customer retention with an effective product recommendation.

6. Adobe Real-Time Customer Data Platform (RT-CDP)

The RT-CDP consolidates and synchronizes data gathered from various sources to avail business of fresh insights into real-time customer behavior. Such holistic perspectives enable companies to then make informed decisions and personalize their interactions accordingly.

Use Case: Getty Images
Example: Using RT-CDP at Getty Images would benefit operations and enable marketing insights from a single source.

Use Case: Travel agency
Example: A travel agency successful in building a unique customer view through RT-CDP can present offers that are tailored to personal preferences.

7. Adobe Target

Adobe Target is your platform for personalization and optimization of customer experiences. Brands run real-time tests on different content variations and offer to find what resonates with their audience for higher engagement rates.

Use Case: Sports Brand
Example: The sports brand employs Adobe Target for A/B testing of different items sections on its site and then optimizes the offers according to real-time results.

Use Case: E-commerce Retailer
Example: As well, another e-commerce retailer is using Target for creating personalized welcome landing pages.

Adobe solutions used across all stages

Objective: To deliver a seamless, personalized omnichannel experience for customers interested in luxury fashion products.

1. Awareness Stage (Attracting Potential Customers)

Touchpoints: Social media, search engines, display ads, influencer collaborations.

Adobe Tools Used:

  • Adobe Marketo Engage – Run targeted paid ad campaigns on social platforms (Instagram, Facebook, Google) based on demographics and interests.
  • Adobe Target – A/B tests different ad creatives to identify high-performing visuals and messaging.
  • Adobe Analytics – Track traffic sources, measure engagement, and identify high-performing acquisition channels.
  • Adobe Real-Time Customer Data Platform (RT-CDP) – Collect anonymous browsing data to build initial customer profiles and segments.

Example: A potential customer sees a luxury handbag ad on Instagram, clicks it, and lands on the brand’s website. Adobe Analytics captures the visitor’s behavior (time on page, clicks, engagement).

2. Consideration Stage (Engaging Customers & Nurturing Interest)

Touchpoints: Brand website, product pages, personalized emails.

Adobe Tools Used:

  • Adobe Experience Manager (AEM) – Serves dynamic, personalized product pages with high-quality content, videos, and lookbooks.
  • Adobe Target – Delivers personalized recommendations based on browsing behavior (e.g., “You might also like” section).
  • Adobe Marketo Engage – Sends follow-up emails with styling tips, user reviews, and influencer endorsements.
  • Adobe RT-CDP – Unifies web activity data with social interactions to enrich customer profiles.

Example: The customer browses different handbags and lingers on a specific model. Adobe Target dynamically personalizes the website, showcasing user-generated content and styling suggestions relevant to their interest. An email is triggered with a discount code or an invitation to explore similar styles.

3. Decision Stage (Converting to Purchase)

Touchpoints: Shopping cart, checkout process, customer support chat.

Adobe Tools Used:

  • Adobe Commerce – Provides a seamless and intuitive checkout experience with multiple payment options.
  • Adobe Target – Optimizes the checkout page by offering personalized incentives (e.g., free shipping).
  • Adobe Analytics – Tracks customer drop-off points to optimize the checkout funnel.
  • Adobe Marketo Engage – Sends cart abandonment emails with personalized offers based on browsing behavior.

Example: The customer adds the handbag to their cart but abandons it. Marketo triggers an email reminding them of the item, featuring a limited-time offer to incentivize the purchase. Adobe Target adjusts the homepage to highlight urgent messaging when they return.

4. Retention Stage (Post-Purchase Engagement & Loyalty Building)

Touchpoints: Order confirmation, loyalty programs, social media engagement.

Adobe Tools Used:

  • Adobe Experience Manager (AEM) – Delivers a personalized order confirmation page with care instructions and related product recommendations.
  • Adobe Marketo Engage – Sends a follow-up email thanking the customer and offering loyalty program enrollment.
  • Adobe Customer Journey Analytics – Tracks post-purchase behavior, segmenting customers based on repeat purchases.
  • Adobe RT-CDP – Integrates post-purchase data with CRM to create enriched profiles for future campaigns.

Example: After purchasing the handbag, the customer receives an email with care tips, a loyalty points summary, and an invitation to an exclusive styling webinar.

5. Advocacy Stage (Encouraging Referrals & Community Building)

Touchpoints: Social media, customer reviews, referral programs.

Adobe Tools Used:

  • Adobe Experience Manager (AEM) – Provides a platform for user-generated content sharing and testimonials.
  • Adobe Target – Personalizes the brand’s blog recommendations based on purchase history.
  • Adobe Marketo Engage – Sends referral incentives and prompts to leave reviews.
  • Adobe Customer Journey Analytics – Measures advocacy success, tracking referrals and engagement.

Example: The customer shares a handbag review on Instagram, tagged with the brand’s hashtag. Adobe Analytics tracks engagement and Marketo triggers a reward email encouraging them to refer friends.

6. Expansion Stage (Upsell & Cross-Sell Opportunities)

Touchpoints: Email campaigns, website, in-store experience.

Adobe Tools Used:

  • Adobe Target – Offers tailored recommendations for matching accessories or related products.
  • Adobe Commerce – Creates bundled product promotions based on past purchases.
  • Adobe Marketo Engage – Sends personalized offers for seasonal collections.
  • Adobe Customer Journey Analytics – Provides insights into buying patterns for future campaigns.

Example: The customer is shown matching accessories (wallets, scarves) when they revisit the website, and Marketo sends an exclusive offer on the latest collection.

Let’s understand this with an example

1. Awareness Stage:

Sarah decides to look up the most recent handbag trends on the luxury side via Google or social media.

Adobe Products Used:

  • Adobe Marketo Engage: Delivering Sarah-targeted ads.
  • Adobe Analytics: Helps in measuring campaigns and tracking user behaviors.
  • Adobe Real-Time CDP: Segments on the audience.

2. Consideration Stage:

Sarah then clicks on an ad, landing on the luxury brand’s page to look at collections and read shops’ reviews.

Adobe Products used:

  • Adobe Experience Manager (AEM): Offers a highly personalized website experience
  • Adobe Target: Shows suggestions based on browsing behavior.
  • Adobe Analytics: Follows the interactions Sarah has in order to acquire some insight into her preferences.

3. Decision Stage

Sarah adds a luxury handbag to her cart and proceeds to checkout.

Adobe Solutions Used:

  • Adobe Commerce: Ensures a seamless and secure shopping experience.
  • Adobe Target: Recommends personalized promotions or upsells.
  • Adobe Analytics: Tracks buying behavior and cart abandonment are also tracked.

4. Retention Stage:

Once she’s bought her item, she receives an order confirmation, along with personalized product suggestions.

Adobe Solutions Used:

  • Adobe Marketo Engage: Sends personalized follow-up emails and invites to the loyalty program.
  • Adobe Customer Journey Analytics: Monitors changes in customer lifetime value and growth trends.
  • Adobe AEM: Manages post-purchase communication and product guides.

5. Advocacy Stage

Sarah shares her experience including advocacies and testimonials contributing to the social media; Sarah leaves a review on the website.

Adobe solutions used:

  • Adobe Target: It encourages social sharing with the help of tailored offers.
  • Adobe Marketo Engage: Requesting for reviews and referrals has been automated.
  • Adobe Analytics: Social Engagement and Sentiment Analysis.

6. Expansion Stage

Sarah browses and keeps a list of offers for complementary items and accessories.

Adobe solutions used:

  • Adobe Real-Time CDP: Customer data, for personalization and recommendations.
  • Adobe Commerce: Cross/Desktop opportunities opened up.
  • Adobe Customer Journey Analytics: Offers customer insights, fruits of this learning toward future campaigns.

Champion all touchpoints across the customer journey with Adobe and Ranosys

Ranosys is a proven leader in delivering innovative customer experience solutions using Adobe’s cutting-edge tools. Over the years, we have helped some of the world’s most recognized brands transform their customer journeys and achieve unparalleled success. From integrating online fulfillment for Skechers, enhancing e-commerce performance for Panasonic, and improving customer engagement for The Body Shop, to developing advanced mobile solutions for Dior, Ranosys has consistently empowered businesses to deliver seamless and personalized experiences.

Our expertise spans across industries, helping brands like Nespresso, Dorothy Perkins, and Mothercare unlock the full potential of Adobe’s tools, including Adobe Commerce, Adobe Experience Manager, Adobe Marketo, Adobe Analytics, and Adobe Customer Journey Analytics. Whether it’s streamlining multi-country e-commerce operations, optimizing post-purchase experiences, or crafting dynamic digital campaigns, Ranosys has been at the forefront of enabling businesses to connect with their customers in meaningful ways.

With our comprehensive approach to customer journey management and a deep understanding of Adobe’s ecosystem, we don’t just implement solutions—we empower brands to deliver value at every touchpoint. Ranosys ensures that your customer experience strategy drives engagement, loyalty, and growth by aligning technology with business goals.

Transform your customer experience strategy with Adobe & Ranosys.

Ranosys, a leading digital consulting company, is proud to sponsor Adobe Summit 2025. Join our leaders, Rameshwar Vyas, Anand Ramdeo, and Prithwiraj Deb in Las Vegas to learn about driving experience-led growth through enterprise-level technologies and opportunities surrounding Generative AI.

Meet us

Adobe Summit 2025 is a conference tailored for leaders and creators who are shaping the world’s best experiences. The Summit provides unique opportunities for growth and development, featuring exclusive skill-building sessions and networking events with experts and industry leaders in digital experience.

Talking about Adobe Summit 2025, Rameshwar Vyas, CEO- Ranosys Said, “We are excited to announce our participation in Adobe Summit 2025. This digital experience conference offers a unique opportunity to connect with industry leaders, share ideas and insights, and contribute to our collective pursuit of excellence in today’s ever-evolving landscape. At Ranosys, we are dedicated to staying at the forefront of digital innovation and leveraging Adobe Experience Cloud to empower our customers with cutting-edge solutions. By exhibiting at this highly anticipated conference, we aim to showcase our strategic expertise, foster collaborations, and enhance our commitment to shaping the future of transformative digital experiences for businesses worldwide.”

This digital experience conference is an excellent chance to gain valuable insights from over 200 keynote speeches, sessions, and customer success stories focused on enhancing customer experience to foster brand loyalty and growth. Additionally, it serves as a platform to connect with peers and leaders from leading global brands, gather ideas for creating exceptional customer experiences, and explore the latest products and services offered by Adobe.

We invite attendees to visit our booth and connect with our experts, learn about our success stories, and discover how Ranosys can transform your digital journey. Whether you’re exploring ways to enhance your eCommerce platform, streamline your digital operations, or leverage data-driven insights, Ranosys has the solutions you need.

Event Details:

Date: Monday, March 17, 2025 to Thursday, March 20, 2025
Venue: The Venetian, Las Vegas

About Ranosys

Ranosys is a 3X Partner of the Year Award Winner, a leading Adobe Partner since 2018, and a managed IT services expert, supporting global enterprises across industries in delivering cost-effective solutions that prioritize value, quality, and exceptional client service. We are trusted for our expertise across Adobe Commerce, Experience Manager, Marketo Engage, Real-time CDP, Analytics, and Journey Optimizer. With over a decade of experience supporting enterprise customers worldwide, we have developed state-of-the-art solutions – RT-CDP Accelerator, Falcon Accelerator for B2C commerce, and AEM Accelerator to speed development and launch of engaging experiences. Our agile approach involves integrating our technical proficiency with the cutting-edge capabilities of the Adobe ecosystem to meet our clients’ unique business needs and achieve maximum ROI in minimum time-to-market.

Know more: https://www.ranosys.com/platforms/adobe-services/

Learn more about Ranosys - Adobe Alliance

Ranosys, a 3X award-winning Salesforce Summit (Platinum) Partner, is thrilled to co-host a networking happy hour in-person event with Salesforce on Humans + AI: Elevate Customer Experience and Productivity with Agentforce. AI Agents are the next frontier of Generative AI, given their ability to learn, reason, and execute complex multi-step workflows. Coming off the back of Salesforce’s flagship event, Dreamforce 2024, this event focuses on Agentforce, their latest innovation in AI-powered customer engagement and how it empowers enterprises to drive productivity and increase business margins.

Register here: https://page.ranosys.com/salesforce-agentforce-ranosys-event

Event Details

Here is the overview about the event:

  • Date: Wednesday, 15 January 2025
  • Time: 5:30 PM – 7:30 PM
  • Location: Singapore

This event will explore Agentforce’s transformative capabilities in redefining customer service, enhancing operational efficiency, and delivering AI-driven marketing and sales strategies. Attendees will gain deep insights into leveraging Agentforce for business growth and industry-specific applications.

Event Overview

The “Humans + AI: Elevate Customer Experience and Productivity with Agentforce” event focuses on Salesforce’s Agentforce, a cutting-edge solution integrating human intelligence with AI to redefine customer experiences and organizational productivity. Attendees will discover how AI enhances productivity, supports smarter decision-making, and drives customer-centric strategies, ensuring business growth and innovation in the competitive landscape across industrial verticals.

Key topics to be covered:

  • How Agentforce assists enterprises in delivering better service, achieving higher efficient sales, and executing assisted marketing
  • The various use cases of Agentforce across industrial verticals
  • Deep dive into your business and explore opportunities for growth
  • Learn how Salesforce Agentforce can align with your business plan
  • Unlock the secrets to driving customer experiences with Agentforce and Ranosys

Event Agenda

  • Welcome Note & Refreshments: Begin with light refreshments and casual networking to connect with peers.
  • Salesforce X Ranosys Presentation: Explore Agentforce with an introduction by Ranosys and an engaging demo by Salesforce.
  • Networking and Refreshments: Wrap up the evening with engaging conversations and refreshments in a relaxed setting.

About Ranosys

Ranosys, a 3X award-winning Salesforce Summit (Platinum) Partner and Managed Services Expert is trusted by businesses of all sizes for cost-effective, flexible, innovative, and efficient Salesforce multi-cloud consulting, implementations, and integrations. From consulting to implementation and managed services, we ensure a successful go-to-market within timelines and budget.

Our expertise spans the entire Salesforce ecosystem, including Commerce Cloud (B2C, B2B, and SiteGenesis to SFRA migration), Service Cloud, Marketing Cloud, MuleSoft, Data Cloud, Sales Cloud, Order Management, Einstein, and more. Whether you’re looking to implement a new Salesforce solution, optimize your current setup, or effectively manage your platform, we’ve helped enterprises, including Fortune 500 brands drive maximum returns from their Salesforce investments.

With global teams in North America, APAC & EMEA regions, and delivery units in the Salesforce Capital of India – Jaipur, we can also provide scalable staff augmentation services for short-term support, long-term external expertise, or specialists with niche skills across the multi-cloud ecosystem.

About Salesforce

Salesforce, a global leader in CRM solutions, empowers businesses with cutting-edge cloud tools to connect with customers and enhance experiences. Known for pioneering AI-driven and data-centric innovations, Salesforce revolutionizes business operations across industries. Its latest innovation, Agentforce, integrates AI seamlessly into customer service, enabling smarter decisions, boosting productivity, and enhancing customer interactions. This solution exemplifies Salesforce’s commitment to leveraging technology for transformative growth and operational excellence.

Register Now: Event Page

We look forward to seeing you there!

Ranosys, a multi-award-winning Global Digital Consulting and Managed Services Expert is excited to welcome Prithwiraj Deb as Director of Technology in the US. With over 16 years of experience in multi-platform content management, digital commerce, experience strategy, and transformative digital solutions, Prithwiraj will play a pivotal role in strengthening Ranosys’ presence in the US and driving impactful digital journeys for our clients.

Prithwiraj’s rich experience spans end-to-end digital program management, from ideation and product selection through to steady-state support. He has successfully led multi-platform integration projects, combining Adobe and non-Adobe solutions to provide data-driven insights and enable high-impact, multi-channel campaigns for industry-leading clients. His proven track record includes delivering solutions for some of the world’s largest enterprises, including JPMorgan Chase, Prudential, Dolby Labs, Intel, GE Healthcare, Anheuser-Busch, and Siemens Healthcare, among others.

Talking about joining Ranosys, “I am thrilled to join Ranosys as Director of Technology, leading the charge in content, commerce, and personalization. Together, we aim to deliver transformative solutions that drive growth and create tangible business value for our customers,” said Prithwiraj Deb, Director of Technology – Ranosys.

“Bringing Prithwiraj on board as Director of Technology reflects our commitment to growth and innovation within the US market,” said Rameshwar Vyas, CEO – Ranosys. “His expertise aligns seamlessly with Ranosys’ capabilities in digital transformation and enterprise solution delivery, and his experience will enable us to nurture existing client relationships and extend our reach to new partners seeking impactful digital solutions.”

Prithwiraj shared his excitement about joining Ranosys, saying, “I am thrilled to join Ranosys as Director of Technology, leading the charge in content, commerce, and personalization. Together, we aim to deliver transformative solutions that drive growth and create tangible business value for our customers.”

In his role, Prithwiraj will work closely with Ranosys’ technology and business teams to create tailored digital strategies and roadmaps that support each client’s unique goals. His hands-on knowledge of Adobe’s suite of solutions, combined with his leadership in managing diverse, large-scale implementation teams, will drive even greater success for our clients in sectors such as banking, healthcare, retail, and publishing.

With Prithwiraj joining the leadership team, Ranosys is poised to further elevate its US market operations, delivering solutions that drive business value, enhance customer experiences, and lead digital innovation for enterprises across North America.

About Ranosys

Ranosys is a multi-award-winning global digital consulting company and managed IT services provider, serving customers with cost-effective IT solutions that prioritize value, quality, and excellent client services. Leveraging powerful and long-standing partnerships with Salesforce, Adobe, and Shopify Plus, we create a unique advantage for our clients, driving their eCommerce, digital transformation, managed IT services, and product engineering initiatives.

Ranosys addresses the various milestones in a company’s digital transformation roadmap, identifying, designing, developing, deploying, and measuring their digital skills. Their experienced and expert workforce renders solutions that secure their client’s lead in the digital community.

For further details, please visit our website at https://www.ranosys.com/.

Or, fill out the form and email us at sales@ranosys.com

Artificial intelligence has redefined the way we work and for workforces, it has resulted in considerable spike in productivity. Enterprises can free their teams from manual tasks so that they can focus on high-value deliverables by leveraging AI automation. Meanwhile, customers’ expectations are at an all-time high—they want seamless, personalized experiences, instant support, and efficient interactions every time.

Imagine a world where your team is not constrained by capacity or time. What if your workforce could handle more, deliver better service, and never feel overwhelmed? That’s where Agentforce comes in.

Agentforce combines the power of human expertise with AI-driven agents on the Salesforce platform to create a seamless, scalable workforce. It’s not just about automating tasks; it’s about empowering your team to focus on what matters most—building meaningful connections and driving success for your business.

With Agentforce, there are no limits.

Salesforce agentforce

At the Dreamforce 2024 event, Salesforce introduced Agentforce, a set of tools, as part of the “Third Wave of AI.” Salesforce developed Agentforce, via Agent Studio to empower the creation, management, deployment, and measurement of AI agents for various business operations.

There are 2 types of Agentforce AI agents:

  • Autonomous: They will do the job for you
  • Assistive: They will help you do the job

Salesforce Agentforce allows you to build, activate, and manage AI agents across customer service, sales operations, marketing, commerce and more. You can deploy these Salesforce AI agents across industries, including healthcare, banking, retail, manufacturing, IT, analytics, and more. As they operate autonomously, Agentforce AI agents do not require human input, thereby empowering your workforce to focus on ROI and innovation-driven tasks.

Here we explore what Salesforce Agentforce is, its features, use cases across industries, and how it can revolutionize business operations.

Before we dive into Salesforce Agentforce, let’s understand what AI agents are.

An AI Agent is an intelligence system that understands human queries and responds to it just like a human would. It works on machine learning and natural language processing capabilities to handle complex tasks autonomously.

Salesforce AI agents leverage the data model to learn about its surroundings, process information, and take action without any human input. As they are self-learning, they can improve their performance. This is also how they differ from traditional AI agents, which require human input for complex or unique tasks.

Salesforce AI agents can be leveraged across several business cases , like responding to customer inquiries, suggesting product recommendations, or managing complex tasks based on what they have learned over time.

How is Salesforce Agentforce different?

How is Salesforce Agentforce different

Many companies, from startups to large enterprises, offer agent solutions that promise better customer service, more efficient sales, and assisted marketing. But what sets Salesforce Agentforce apart is how it combines the power of the Salesforce Platform to empower humans and AI agents to work together and drive success. Here’s what makes us different:

1. The power of the Salesforce Platform

For over 20 years, customers have used the Salesforce Platform to tailor and extend core applications. Enterprises have created workflows with Flow, used Apex code for complex logic, and recently started leveraging generative AI. These tools form the building blocks of Salesforce AI agents. For instance, if your service team needs to process returns and update an ERP system, chances are you already have automation in place with Flow and MuleSoft. Agentforce lets you seamlessly integrate these as “Actions,” enabling AI agents to handle tasks autonomously when needed—improving efficiency without reinventing the wheel.

2. Humans and AI working together to achieve higher productivity

Many solutions claim to replace the entire breadth of human workforce with their AI agents. While this seems promising, Salesforce believes that rather than replacement, higher growth and better ROI can be achieved with human + AI collaboration. And this is exactly what Salesforce Agentforce is all about, humans and AI agents working together to drive higher customer success.

For example, while onboarding a new sales rep or business development representative is a tedious and sloe process, it also requires dedicated assistance from a personal sales coach. With Agentforce AI agents, you can give all your sales rep a digital coach that guides them throughout the training process, provides feedback, and offers real-time support, ensuring that they excel. Not only does it save time of your sales team, but provides the best training to your new sales reps and achieve better output.

3. The right data is paramount here

For AI agents to perform actions, they need access to the right data. This is where Salesforce Data Cloud comes into play. With its data model, Salesforce Data Cloud accesses the right data to deliver hyper-personalized experiences to each customer at the right time across the right device. And since all of it is built on a secure and enterprise-grade platform, enterprises can scale these Salesforce AI agents without worrying about data security.

Unlike the traditional AI tools that do not possess this level of autonomy and control, Salesforce Agentforce is leaps ahead ensuring that your AI agents within trusted and secure environment.

How can enterprises leverage Salesforce Agentforce?

How can Salesforce Agentforce be used

Salesforce Agentforce empowers enterprises to create as many AI agents as required per your business cases. Regardless of departments, you can easily create AI agents to fulfill the manual requirements of your specific business requirements. These are just some use cases and areas where you can employ Agentforce AI agents:

1. 24/7 support with Agentforce Service Agents

How about having a service representative that can assist with your customer queries? With Salesforce Agentforce Service Agents, you will have round-the-clock support assistants for your customers. These AI agents can handle common queries so that your customers can get the help you need. Also, you they can handle complex queries as well or route them to a human service representative. This puts less stress in your support staff.

2. Maximizing pipeline with Salesforce Agentforce Sales Agents

Salesforce Agentforce Sales Agents work as extra hands in your sales team. They can reach out to potential customers, qualify leads based on attributes specified, and build a better sales pipeline. This means your sales team can now focus on closing deals while AI agents can handle the initial outreach. This makes your sales process even more efficient.

3. Optimizing campaigns with Agentforce Marketing Agents

Salesforce Agentforce Marketing Agents can help make your campaigns more targeted and personalized. Based on data analysis, customer preferences, behavior, and other details, Salesforce AI agents can suggest the best strategies to ensure you send the right message to the right customer at the right time and across the right channel. This improves the ROI of your marketing campaigns and also the engagement.

4. Giving shoppers a concierge experience with Commerce Agents

In the world of eCommerce, making customers feel special and providing them with an engaging shopping experience is key. Salesforce Agentforce Commerce Agents can act as your shopper’s personal assistants, providing personalized product recommendations, tracking orders on their behalf, and even handling returns. Such personalization improves customer experience, loyalty, and trust. And most importantly, it encourages customers to return.

5. Launching custom agents with Agentforce Platform agents

Apart from creating AI agents for Service, Commerce, Sales, and Marketing, you can also create custom agents for specific business needs with Agentforce Platform Agents. Just like with other Salesforce Clouds, enterprises can build AI agents to perform specific tasks related to unique business needs. From automating workflows to helping with insights for particular processes, these AI agents can support your business goals and make operations smoother.

Technologies used in Salesforce Agentforce

Technologies used in Salesforce Agentforce

1. Atlas Reasoning Engine

Atlas Reasoning Engine

Atlas Reasoning Engine is the core intelligence engine behind the Salesforce Agentforce. It equips AI agents with the ability to understand and respond to user queries in a human-like manner. It also empowers these AI agents to self-learn and improve their responses for better assistance. You can even elevate the accuracy of these agents by defining topics, classifying them to specific categories, and detailing them with well-defined scopes and rules.

Key Features:

  • Analyzes large datasets to find correlations for human queries
  • Can interpret complex datasets to deliver more human-like reasoning
  • Can be scaled for all industry use cases
  • Provides accurate insights to improve decision-making

Salesforce Agentforce ROI Calculator

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2. Agent Builder

Agent Builder is where you create these intelligent AI agents. As you build these agents via low-code, your team doesn’t have to spend extensive time in coding these agents. Agent Builder leverages Flow, Apex, MuleSoft APIs and prompt templates to streamline the agent creation process.

Salesforce Agentforce Agent Builder lets you define the specific tasks or actions you want your agent to perform in a natural language. You can extend the ability of your AI agents by adding new topics and giving actions to those topics. Agent Builder also allows you to build a library of actions so that your AI agent can equip all tasks efficiently and effectively.

Key Features:

  • Pre-configured templates to create different types of agents
  • Customize agents in just a few clicks to extend to the existing Salesforce Platform
  • Seamless integration with APIs, databases, and other software
  • Easy configuration of agents for service, commerce, sales, and other teams to complete tasks in the workflows

3. Prompt Builder

Prompt Builder

Salesforce Agentforce Prompt Builder, the first low-code prompt management tool, lets you create, maintain, test, and optimize your prompts. With Prompt Builder, you can simply pull relevant data fields into a prompt and then adapt data dynamically based on a customer’s unique context. Agentforce Prompt Builder retrieves data from CRM and Data Clouds via Flows, Apex, MuleSoft, and more. Then, AI experts can test the output of the prompt before sending it to LLM.

Other capabilities of Prompt Builder includes:

#1: Building, testing, and optimizing AI prompts within the Agentforce Trust Layer. This masks all sensitive information.

#2: Grounded AI prompts with dynamic CRM data via Merge fields and Flow for dynamic data input, even for complex logic

#3: Unlock prompted actions across Customer 360 for several unique use cases for both desktop and mobile

4. Model Builder

Model Builder

Model Builder is a tool in Salesforce that makes it easy to create and use AI. With Model Builder, you can build custom AI models that work with your Salesforce data to help automate tasks or make predictions. It connects with other AI tools to help you build, train, and set up these models, so you can take advantage of powerful AI capabilities right within Salesforce.

Key Features:

  • Drag-and-drop interfaces for easy model configuration.
  • Pre-built algorithms and model types (e.g., classification, regression, clustering).
  • Tools for data preprocessing, feature selection, and scaling.
  • Automatic hyperparameter tuning and cross-validation.
  • Performance metrics and visualizations for model evaluation.

5. Trust & Guardrails

Trust & Guardrails guarantees that AgentForce operates as a secure and ethical AI system. Trust is built upon reliability, openness, and accountability, while guardians, conversely, avert detrimental choices, guaranteeing that these agents adhere to industry standards. This encompasses data privacy protocols, bias identification algorithms, and human oversight, creating a balanced framework for AI to thrive while protecting users’ interests.

Key Features:

  • Builds user trust by providing a transparent understanding of the decision-making process.
    Stops discriminatory results by identifying and addressing any biases present in the algorithm. 
  • The natural adherence to industry regulations and ethical norms guarantees legal usage.
  • Builds user trust by providing a transparent understanding of the decision-making process.

Agentforce Use Cases by Industry

Salesforce Agentforce, equipped with AI-driven capabilities, can be utilized in various industries to streamline operations, improve customer service, and increase sales. Here’s how it can be implemented across different sectors:

1. Retail and eCommerce

In Retail and e-commerce industry, AI agents can be used for managing product availability, shipping, returns, and order management regarding customer inquiries. These AI agents also provide customized product recommendations based on the customer shopping history and preference to drive sales and enhance customer satisfaction.

2. Health Care

In the health care sector AgentForce may be utilized in scheduling meetings, clarification of frequently asked questions, updating patient records, analyzing patient data and predicting issues that will arise with health and appropriate treatment plans, thus saving medical staff more time for focusing on critical tasks.

3. Financial Services

Agentforce may be applied by banks and financial institutions for account inquiries, verifying the transaction history, or simply to keep the customer updated on the detection of fraud. Through security protocols from Salesforce, customers get ensured access while maintaining privacy. Agentforce AI Agents could examine the financial data of the customer and give prudent advice on investment opportunities, savings plans, and credit options.

4. Manufacturing

AI agents can oversee the entire supply chain, including tracking and managing orders, handling cancellations or returns, communicating with suppliers, and ensuring seamless operations. These AI agents can also predict equipment breakdowns through data analysis, enhancing the efficiency of the manufacturing process and conserving time.

5. Telecommunication

Network Monitoring: AgentForce AI agents can aid in quicker resolution of technical problems and can also assist in observing network performance.

Customer Support: AI Agents can address customer inquiries, handle billing concerns, detect and fix technical issues, and recommend the most appropriate plans to customers according to their usage patterns.

6. Travel and Hospitality

Reservations and Bookings: AgentForce AI agents can provide personalized travel suggestions to users by considering their previous bookings and preferences when arranging flights, accommodations, and tours.

Customer Support: AI assistants can help customers with their travel questions, and handle cancellations, or any other changes while ensuring they enjoy a smooth travel experience.

7. Education

Administrative Automation: Agentforce can optimize administrative tasks, such as student enrollment, exam planning, and course administration.

Student Assistance: AI agents can aid educational establishments such as schools, coaching centers, and colleges in handling admissions, as well as offering personalized support to each student in addressing their questions about courses.

8. Real Estate

Property Recommendations: AI agents can help real estate companies provide property suggestions based on customer preferences and answer questions related to pricing, property features, and scheduling viewings.
Lead Generation and Nurturing: AI agents can qualify leads based on customer interactions and follow up with potential buyers, improving conversion rates.​

How Salesforce Agentforce is different from Einstein AI?

Here is the table with the differences between Salesforce Agentforce and Salesforce Einstein AI. 

Features Salesforce Agentforce  Einstein AI 
Intelligence Uses advanced AI with the Atlas Reasoning Engine to tackle complex problems Relies on standard AI models for pattern matching and programmed responses.
Natural Language Processing Advanced NLP that understands purpose and context in multiple languages Basic NLP focused on intent recognition and keyword matching
Autonomy Highly autonomous, making decisions and taking actions independently Needs human input and follows set routines for complex tasks
Integration Deeply integrated with the Salesforce ecosystem and third-party systems through the Agentforce Partner Network Primarily integrates with Salesforce but has limited third-party connections
Customization Offers extensive customization with low-code options via the Agent Builder Customizable with a bot-building interface, but with narrower use cases
Data Handling Quickly accesses and analyzes data in real time from multiple sources Limited to predefined connectors and data sets
Scalability Highly scalable, managing complex, multi-step tasks simultaneously Scalable enough to handle multiple conversations efficiently
Task Complexity Handles intricate, multi-step activities across various fields Best suited for simple, repetitive tasks in specific areas
Learning Capability Adapts and improves over time with each interaction and results Has limited learning capability and requires manual updates
Use Cases Designed for complex processes across multiple departments Primarily used for customer support and basic information retrieval


We can help set up Agentforce for you

As a 2X award-winning Salesforce Summit Partner, we understand the specific complexities in leveraging Salesforce Agentforce across industries. However, we can help deploy these AI agents across the Salesforce ecosystem, helping your business run smarter and more efficiently. From Sales and Service to Marketing and Commerce, enterprises can integrate the Salesforce AI agents across operations. Let’s discuss how Salesforce Agentforce can transform business processes and deliver tangible results.

Your trusted partner for Agentforce
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For enterprises, keeping track of all their digital content and assets, organizing them, and using them effectively in a way that delivers engaging content experiences is a complex task. Businesses need an enterprise-level CMS that can help manage all digital content and assets in a simplistic manner. Adobe Experience Manager (AEM) is one such content management system that makes managing of content and digital assets easy and streamlined.

Adobe Experience Manager combines the potential for digital asset management with the power of a content management system, providing seamless, consistent, optimized, and customer-centric experiences across all digital channels, including web, email, social, and mobile.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management system (DAM) that empowers extended teams to establish full control over web content and offer best tailored user experiences throughout. For companies who are looking to regain control over their digital content and related assets distributed across websites, channels, and apps and give their CMS a much-needed structure, then Adobe Experience Manager (AEM) is the best option. Not only does Adobe Experience Manager reduce the complexity of content management but it also saves time on content delivery.

A report from Forrester concludes Adobe Experience Manager CMS to be the best and most robust CMS in the market. With over 128,000 websites currently running on Adobe Experience Manager (AEM), including several leading Fortune 500 enterprises, this enterprise-level CMS is trusted for its agility, scalability, and easy content and digital asset management.

That said, with Adobe Experience Manager CMS you can create, manage and distribute context-driven messages scalable across countries, products, services, and enterprises.

As per Adobe, AEM CMS empower teams to deliver brand and country sites experiences 66% faster with 23% higher productivity. In an experience-driven ecosystem, Adobe Experience Manager CMS allows you to deliver the right message to the right person at the right time and across the right channel. Also, unlike other content management solutions that do not allow marketers to manage and sync content across all different content-facing channels, Adobe Experience Manager (AEM), provides a more unified and holistic customer experience, saving time and money in the long run.

The best part, the Adobe content management system, although it isn’t limited to only being that.

  • For designers, it is a powerful, feature-rich, and user-friendly tool great for building front-end applications.
  • For marketers, it is perfect for content management and optimization without any external dependencies.
  • For developers, it is a vital tool to create access and reuse content elements across other projects and customer interfaces.

As Adobe AEM allows non-tech marketers to take complete charge of the site content, it leads to faster releases and easy publishing of new content without spending days on it. It is why AEM CMS is one of the fastest-growing web platforms today, used by big corporations like Nike, National Geographic, AT&T, Nvidia, Chipotle, The Wonderful Company, etc.

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What does Adobe Experience Manager do?

Adobe Experience Manager is a content and digital asset management system that makes it easy for enterprises to build and launch superior content-led experiences for websites, mobile apps and forms, quickly. As a component of the Adobe Experience Cloud (AEC), Adobe AEM makes it easy to manage your marketing content and other assets and seamlessly works with other Adobe Marketing Cloud platforms such as Adobe Analytics, Adobe Target,  Adobe Audience Manager, Adobe Commerce Cloud, and Marketo Engage. Its central capabilities include: 

#1: Open and extensible content creation

Adobe Experience Manager CMS and DAM is an open and extensible platform, meaning it simplifies the digital content creation process and makes it easier for marketers to access, change, and improve. Non-tech marketers can keep on adding new features and capabilities to it without having to create it from scratch every time. In this sense, Adobe AEM’s openness and flexibility makes it easier for people to create, collaborate, and share content faster. 

Moreover, Adobe Experience Manager simplifies cross-platform asset management by making it easier for you to keep track of all your digital assets, images, videos, and more, regardless of where they were created. You can even organize and manage all your assets in one place with Adobe Experience Manager (AEM), like a well-structured library for all your digital materials. 

Along with a secure brand portal, AEM Adobe protects your assets from any unauthorized access. Coupled with its end-to-end content management capabilities, AEM effortlessly manages all your tasks related to content creation and sharing with internal teams and external partners. 

#2: Omnichannel content delivery 

As for retail and eCommerce brands, AEM (Adobe Experience Manager) empowers developers to quickly create and launch dynamic content-led shopping experiences, leveraging the tool’s CMS and DAM capabilities. Adobe AEM supports industry standard query language, such as GraphQL to easily request and retrieve dynamic information across databases or systems and drive up-to-date frontend experiences. 

With Adobe AEM’s capabilities of content fragments, experience fragments, and SPA Editor, enterprises can now deliver interactive content experiences at scale

#3: Experience intelligence

Adobe Experience Manager AI helps you with several tasks related to content and digital asset management, delivering personalization at scale. It transforms your manual and tedious tasks into  automated workflows, letting team members focus on more growth-driven objectives. You can even analyze the performance of your digital assets and marketing efforts by leveraging real-time insights via a centralized reporting system. More ahead, Adobe Experience Manager AI lets you convert your legacy PDF forms and traditional input fields to mobile-responsive and easily adaptable digital forms. 

#4: AI-powered scalability in Adobe Experience Manager Sites 

When content and data combine together, personalized experiences follow. While the explosion of devices and channels make it challenging for marketers to deliver experiences that quickly and automatically adapt to a user’s needs and wants, Adobe Sensei GenAI in Adobe Experience Manager Sites is set to break that norm. 

Leveraging the power of AI and MI, Adobe Sensei GenAI in Experience Manager Sites helps brands generate, manage, and deliver the right content across the right channel. From authoring, re-writing, text summarization, and tone of voice, the generative AI capabilities of Adobe Sensei GenAI can be easily leveraged with in-context Experience Manager Sites editing. This empowers brands to create and launch content and optimize its performance with real-time insights. Instead of personalizing content for each user, Adobe Sensei GenAI and Experience Manager Sites together allow you to reach millions of users without any extra leg work. 

#5: Accelerated time-to-value 

Adobe Experience Manager (AEM) expedites the creation of new applications and digital experiences, by-result of its cloud-native CMS framework that dynamically adjusts its capacity to handle varying workloads. So, if your website or app were to experience a sudden surge in traffic, it can handle it effortlessly without any manual intervention. This eliminates the need for constant monitoring and resource allocation. 

Keeping in line with the changing tech trends and customer demands, Adobe Experience Manager (AEM) is regularly updated with new features and capabilities, making it easy for marketers to keep pace with the ecosystem without requiring any extensive upgrades or reconfigurations. Content automation reduces the manual effort required to manage content, and a powerful app builder simplifies the creation of new applications. Adobe AEM’s intuitive web development tools empowers enterprises to easily build and expand digital experiences.

The six modules of Adobe Experience Manager (AEM) CMS

AEM or Adobe Experience Manager consists of five modules: AEM Sites, assets, mobile, AEM Forms, and communities. These Adobe AEM modules form a comprehensive content management solution to build websites and mobile apps and manage site content.

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So, what do these Adobe AEM modules actually do? Here’s a brief description of it:

#1: Adobe AEM Sites:

Also known as Experience Manager Sites, this module allows you to create, manage, optimize, and publish site content experiences across multi-location websites, mobile sites, and other channels. You can tailor your site content look and feel as per the available functionalities and personalize digital experiences to make them more targeted and relevant to your business. Other capabilities include:

  • Build and manage responsive designs and mobile sites from one platform.
  • Optimize shopping carts to deliver a unified virtual experience across several devices.
  • Manage and control multiple sites across several geographies and languages from one centralized location.
  • Manage and launch marketing campaigns from one place.
  • Store and organize assets to make them easily accessible for all marketing campaigns.

#2: Digital Asset Management (AEM DAM)

Assets can be anything you employ to create site experiences for users. It consists of files, collections, shared links, templates, and jobs. You store all your images, videos, GIFs and associated custom variations in this module. Adobe AEM DAM helps you create, manage, and deliver images, videos, and content across devices, channels, and screens. Its workflow capabilities allows you to organize and store all your assets in a way that they can be easily accessed based on the path they follow. Other capabilities include:

  • Employ workflow capability to store, organize, customize, and access assets from one location.
  • Integrate assets to Creative Cloud to reduce the gap between creative and marketing workflows.
  • Assign metadata and tags automatically to your assets.
  • Deliver personalized and targeted experiences to boost customer engagement.

#3: Adobe AEM Mobile

Adobe Experience Manager is highly specific on its mobile experiences, which is why it has a separate module to assist with mobile app development for all devices, easily integrated with your overall strategy. Other capabilities include:

  • Build mobile apps for multiple platforms using a single codebase.
  • Update content and review analytics on a single dashboard.
  • Analyze the performance of the mobile apps using Adobe Mobile App Analytics.
  • Update apps with drag-and-drop blocks and review change instantaneously.
  • Integrate mobile app strategy with asset management to provide a consistent browsing experience.
  • Send creative push notifications to draw back your users.

#4: Adobe AEM Forms

Adobe Experience Manager (AEM) Forms is an end-to-end digital document management system that makes it easy for you to create responsive and manageable forms and share them with your customers to easily complete and e-sign, making the entire process paperless, automated, and efficient. Other capabilities include:

  • Simplify complex digital transactions on any device.
  • Offer an incredible form experience to customers based on their location, profile, and device type.
  • Create interactive forms accessible from anywhere.
  • Ensure security and tracking of Adobe Forms.
  • Merge form data and documents with your existing systems.
  • Measure effectiveness using insights from Adobe Analytics, Target, and Campaign.

#5: Adobe AEM Community

Adobe AEM Communities helps you to create a community specific to your brand and customers to promote knowledge sharing and facilitate seamless discussions. A community can include forums, learning forums, user groups, and so on based on your business. Other capabilities include:

  • Encourage interaction via forums, ratings, blogs, and more.
  • Create and customize web communities using user-friendly wizards and interfaces.
  • Enable learning and social knowledge sharing within the consumer group.
  • Employ community content analytics to optimize engagement.

#6: Adobe AEM Cloud service

With Adobe Experience Manager, you build a scalable and secure foundation for your website. Adobe Experience Manager architecture, your team gains anywhere-and-anytime access to your experience management systems. As cloud service comes pre-configured and tested to meet your enterprise needs, you can optimize it easily to ensure peak performance at all times. The AEM Adobe tool is also safe against  outages, which means you can create, innovate, and publish content and assets for websites and apps at scale. Other capabilities include:

  • Instantly accessible by teams to let you focus on content planning rather than version upgrades.
  • Adobe AEM Cloud services is modular, scalable, & global, designed to auto-scale within seconds
  • Follows all industry standards to ensure complete protection and privacy of your data and content
  • Built-in redundancy and proactive monitoring protects against any outages during peak traffic times
  • Flexible and scalable in a way that your CMS grows with your business

How to select the right content management system?

How does Adobe Experience Manager CMS work?

Enterprises trust Adobe Experience Manager also called as AEM because of its simplified and streamlined experience across channels and mediums. Adobe Experience Manager helps you manage content via experience fragments and content fragments along with responsive web designs and more. The AEM modules consist of six solutions all of which are known to save time and energy. These include:

#1: Content Management System (CMS) through Adobe Experience Manager Sites

Adobe Experience Manager Sites also called as AEM Sites is a user-friendly content management system designed for both marketers and developers. It allows marketers to build a website quickly using ready-made templates and components, and developers can further customize it with minimal coding. This makes it perfect for teams looking to speed up their site-building process.

Another important feature of Experience Manager Sites is that marketers and developers can publish content together on almost any platform. Its generative AI tools make it simple to adjust your content’s tone, add variations, and make large-scale updates effortlessly.

For example, if your company targets both businesses and individual consumers, you can easily create personalized landing pages for each audience in just a few clicks. It’s fast, easy to use, and secure, making it ideal for small businesses and large enterprises alike.

#2: Digital Asset Management (DAM) through Adobe Experience Manager Assets

Adobe Experience Manager Assets is a cloud-based digital asset management (DAM) system that helps you store, organize, and access your digital files, such as images, videos, and 3D models. This means marketers do not have to search through computers or accounts, instead you can access all of these assets in a shared environment.

For example, if you have a social media post template, you can store it in the DAM and share it with your team, ensuring consistent branding across all platforms. Adobe Experience Manager Assets even tracks any changes made, so you can review the history of updates.

Since it’s hosted on Adobe’s Cloud, you don’t need to worry about local storage for large files. It’s scalable, fast, and integrates seamlessly with other Adobe tools, simplifying your workflow.

#3: Digital Enrollment and Forms

Adobe Experience Manager (AEM) includes tools for digital enrollment and forms, allowing you to streamline onboarding processes. It helps eliminate paper-based workflows and speeds up your operations through digital transformation.

You can easily build forms, collect e-signatures, and automate tasks. For example, a sales team can create a digital form for new clients. Once the client completes and signs it, the system can automatically trigger the next steps, saving time for the team and improving the client experience.

These forms are simple to use and can work across multiple platforms, making them useful for both internal and external purposes.

#4: Digital Screens

Adobe Experience Manager’s Digital Screens feature gives you control over digital signage for stores and venues. This tool is particularly useful for businesses that operate both online and offline. You can manage and update digital signs across multiple locations from one central dashboard.

For instance, if you have several physical stores, you can display personalized product recommendations on in-store screens based on the clientele at each location. This enhances the shopping experience and helps your staff provide better service.

In today’s omnichannel world, Digital Screens ensures that your customers receive a consistent experience, whether they’re interacting with your brand online or in person.

#5: Digital Guides

Digital Guides is a specialized tool for creating product documentation and help content. Unlike traditional content management systems, Digital Guides,a solution from Adobe Experience Manager (AEM) organizes content into components, making it easy to update as products evolve.

For example, if you modify a product feature, Digital Guides allows you to update all related user guides and documentation quickly and consistently. Without this system, you’d have to make these updates manually, which can be time-consuming and error-prone.

This helps both employees and customers stay up-to-date and reduces confusion when product features change.

#6: Adobe Learning Manager

Adobe Learning Manager helps you create customized training programs for a variety of purposes, including customer education, employee training, and compliance. Normally, building such programs can be time-consuming, but Learning Manager provides access to over 86,000 ready-made courses.

It also features gamification, leaderboards, and social learning tools to make training more engaging. For example, you can use it to train new managers within your company on leadership skills or offer external training to customers to boost engagement and sales.

Adobe Learning Manager simplifies training development while making it more interactive and impactful.

How Adobe Experience Manager (AEM) matches against popular CMS characteristics

The below table shows how Adobe AEM stands against the popular and most asked for AEM content management system features by business users:

CHARACTERISTICADOBE EXPERIENCE MANAGER
Intuitive admin dashboardAdobe AEM allows you to manage all content and asset tasks from creating, distribution, to management via a single dashboard. You can create, manage, optimize, and track multimedia blog posts and web pages on Adobe AEM.
User and role-based administrationYou can leverage the role-based accessibility feature of Adobe AEM to make your users only access content and features relevant to them.
Multilingual content capabilitiesIn case you serve an international audience, Adobe AEM provides you with multi-lingual editing tools and workflows to offer localized experiences to your users.
Flexibility, scalability, and performanceAdobe AEM CMS is scalable, which means it grows as your business grows. It comes as an on-premises and cloud solution, and you can choose as per your business requirements. However, in both versions, it possesses the agility to handle traffic spikes and evolving market demands.
Personalization and analyticsWith Adobe AEM, you can create content and quickly repurpose it for several platforms via content fragments. With its automated tools and workflows, you can match your content for the right audience across channels, devices, and touchpoints. With native integrations across Adobe Analytics and Target, you can get better clarity on which content to create to deliver personalized experiences.
Content and commerce integrationBy integrating Adobe Experience Manager with your eCommerce stores, you can scale into new geographies and publish content for the right audience at the right time. A scalable platform like Adobe AEM will empower you to publish multiple product pages in a day, personalize content as per your users, and even implement the live search and product recommendations feature via Adobe Sensei.
Built-in SEO ToolsWith Adobe Experience Manager built-in SEO tools, you can customize URLs for search engines, use sling selectors to cache pages on dispatcher to improve security, localize page names as per region, add canonical URL tags to let search engines know the intent of the page while indexing, build a XML sitemap to improve the understanding of your website structure, and so on.
Robust IntegrationsAdobe Experience Manager CMS seamlessly integrates with other Adobe Experience Cloud platforms like Adobe Experience Cloud tools and other third-party platforms like MarTech, CRM, Social media, Google Analytics, Google Search Console, and so on.
Detailed analyticsYou can easily integrate Adobe AEM as a Cloud Service and Adobe Analytics to track web page activity. With this combined solution, you can analyze data from any digital point in the customer journey, create reports, and tailor content to suit the needs.
Built-in content stagingWith Adobe AEM CMS, you can stage and preview content to test it before making changes to your live site. This helps you evaluate visitor experiences before publishing them.
Security protocolsIn Adobe Experience Manager, all content is protected during upload via the HTTP TLS v1.2 or higher. Until an author publishes the content, it remains private and protected on the Adobe AEM servers. Adobe Experience Manager is compliant with LDAP, SAML, and SSO systems.
Extensive supportThe Adobe support community offers extensive support. With thousands of product documentations and digital guides available freely, Adobe AEM developers can even engage with the Adobe support team for quick resolutions.
Pre-built templatesWhen working with Adobe Experience Manager CMS, you will be working with templates to function as a base for new pages. Adobe AEM offers basic templates (editable and static) for page creation, content fragment templates to assist with page creation.

Is Adobe Experience Manager CMS the right CMS tool for my business?

Adobe Experience Manager (AEM) CMS is a versatile solution for businesses across verticals- digital commerce, manufacturing, healthcare, financial services, and so on. AEM capabilities are not limited to publishing content but creating compelling product pages that form the very foundation on online shopping. Adobe AEM centralizes asset and data storage and management, simplifies workflows, and offers personalized experiences at scale. 

As non-technical marketers can easily and efficiently navigate the CMS tool without indulging in tedious coding to build superior experiences, Adobe AEM becomes the tool of choice for startups, SMBs, and large enterprises.

If you’re still wondering if Adobe CMS makes sense for your business, here are some challenges that the tool solves for you.

  • If you’re suffering from a lagging time-to-market and complex workflows that make it difficult to optimize and update content experiences for your users, Adobe AEM is for you.
  • If you’re leveraging a legacy technology stack that lacks the speed, flexibility, and scalability demanded today and want to improve your site performances and experiences, Adobe AEM is for you.
  • If you are unable to collect customer behavior data and details around your customer’s digital journey that results in unsatisfactory or blind experiences, Adobe Experience Manager CMS is for you.
  • If you wish to establish a direct-to-customer channel that captures data, engages with them and offers tailored customer experiences across channels, CMS in AEM is for you.

Key features of Adobe Experience Manager

Adobe Experience Manager (AEM) is packed with features designed to simplify your workflow and improve customer experiences across all channels. Here’s how it works:

#1: Project Dashboard

Adobe Experience Manager CMS offers a streamlined, user-friendly dashboard that provides a clear, high-level view of all your projects. Each project is represented as a tile for easy access. For example, you can organize all your training materials under a single tile, making it simple to access, add tasks, upload assets, or link external resources.

#2: Out-of-the-Box Features

AEM Adobe Experience Manager is a plug-and-play platform, so you don’t need to be a coding expert to get started. Its intuitive interface offers features like:

  • A WYSIWYG (What You See Is What You Get) editor for seamless content creation.
  • Editable templates and core components like headers and footers with flexible styling.
  • A responsive layout to ensure your content looks great on any device.

#3: Custom Add-ons

While Adobe Experience Manager AEM platform doesn’t require coding, developers can add custom features if needed. But even if you’re not a developer, the platform’s low-code options make it easy to customize. Plus, AEM includes example code to help you understand what’s possible, and because it’s built on open-source Java, there’s a large community of developers available to offer support or inspiration.

#4: Cloud Services

Since AEM CMS capabilities also include its cloud-based features, it’s incredibly scalable and always up-to-date. Adobe manages upgrades, saving you the hassle and cost of IT management. With robust security features like encryption, access control, and multifactor authentication, your data is protected.

#5: Visual Media Conversion

Adobe Experience Manager AEM makes resizing and formatting images and videos for multiple platforms a breeze. You can quickly convert files for different channels, like Instagram, Facebook, or Twitter, without manual resizing. This feature saves time and ensures your content looks great across platforms.

#6: Omnichannel Content Delivery

AEM’s headless CMS supports omnichannel delivery, meaning you can manage multiple websites, even in different languages, from one place. You can push content to mobile apps, websites, and even IoT devices, ensuring a consistent, seamless experience for customers no matter where they engage with your brand.

What are the benefits of Adobe Experience Manager (AEM)?

By now, we’ve established that Adobe Experience Manager CMS platform makes it simple for digital professionals to create, manage, and distribute content and resources and deliver them to the right person at the right time. Well, its biggest perk is that it simplifies the delivery and management of website content and its assets, reducing the complexity and struggle associated with delivering online experiences to the right customer. Every Adobe AEM component plays an integral role in deciphering the success of your marketing efforts across channels-web, social, mobile, email, and so on.

Coupled with the power of Adobe Marketing Cloud, it erects a formidable path for digital marketing professionals that results in more qualified leads and relevant site experiences for users. The following are some portions that stand out as a competitive edge to AEM.

Let’s discuss the features and capabilities of Adobe Experience Manager (AEM) CMS:

#1: Simplified managed of assets with Adobe AEM DAM

AEM’s built-in digital asset management functionality allows you to store content and visual assets on the cloud so that your employees can access a project file from anywhere, anytime. It introduces the concept of centralized storage, thus adding greater efficiency to the business processes. This means your marketers don’t have to go around looking for a certain asset and can easily access it by following the workflow path. This way, Adobe AEM digital asset management empowers editors to work on a comprehensive set of information per asset, making editing and publishing content a smooth affair.

#2: Easy-to-navigate and creative Adobe AEM dashboard

Adobe AEM CMS creates a central environment for your content and assets, enabling editors to manage projects through a custom project dashboard. Each project is represented as a tile in the dashboard where users can add information like external links, project information, team details, etc.

#3: Integration with other Adobe Marketing Cloud and Experience Cloud tools

A business’s marketing efforts aren’t limited to customer experience; it also includes analytics, creating campaigns, and expanding the customer base. As Adobe Experience Manager is a part of Adobe Experience Cloud, it easily integrates with Adobe AnalyticsAdobe Target, Adobe Audience Manager, Adobe Commerce, and Adobe Marketo Engage.

Once you integrate Adobe Experience Experience to other Experience Cloud and Marketing Cloud solutions, you secure your marketing efforts, simplify workflows, and deliver high-quality content that syncs with your goals. You can integrate Adobe AEM with other third-party tools and add robustness and extensibility to your marketing strategies.

#4: Enhance SEO and user experiences

Whenever you’re uploading assets, you’d be asked for metadata and tags required for SEO purposes. However, if you’re uploading hundreds of assets every day, it’s going to be too much of a task for you. It is where Adobe AEM can help you. Adobe Experience Manager (AEM) can detect the critical information associated with the content and then automatically fill in metadata and tags. You can edit the tags if you feel they’re not relatable. The best part, you don’t have to repeat this task in case of a multi-location website and instead optimize SEO of your site content in a few clicks.

#5: Easy and quick content updating and editing

Content is the backbone of any content management software. There are all types of content available in the Adobe AEM digital asset management – images, videos, and documents. The Adobe AEM DAM structure permits editors to visualize how their project will look after designing. Along with this, you can use the building blocks to create additional site content for web pages.

#6: Access the out-of-the-box (OTB) components in Adobe Experience Manager

Designers can visualize certain content in web pages using pre-installed out-of-the-box components. The most significant advantage of using OTB components is faster deployment and lowered development costs. It means that the developer doesn’t have to code content blocks. Since it is an Adobe product, regular updates, including standard layout, forms creations, and workflows to collect, store, and manage data, are a given.

#7: Media conversion and video management in Adobe AEM

AEM can convert your files into different formats to engage audiences across several online channels. Using AEM, you can showcase products via multiple videos, hence driving engagement, garnering customer attention, and forging brand loyalty. Using analytics and insights, you can study visitor behavior and distribute content accordingly.

#8: Content personalization at scale

Every second, millions of digital content pieces are added online. But not every content appeals to customers the same way. So, it is crucial to refine the content as per users’ interests to garner high traffic and better leads.

When users navigate the web pages, Adobe AEM stores their information like location, relationship, search history, etc. Using such details, Adobe Experience Manager (AEM) CMS delivers personalized content to every user who lands on the webpage, resulting in better relevancy and improved search performance.

Moreover, Adobe Experience Manager (AEM) CMS integrates easily with other third-party systems- CMS, POS, CRM, it aggregates data from all these platforms to offer a unified holistic customer view. Adobe AEM uses Adobe Sensei features like expert scoring, visual search, smart crop, smart tags, and automatic text summarization to manage and reuse content and build targeted experiences for various audiences and delivery formats.

#9: Headless CMS capabilities

You can utilize various technologies to provide content across all channels with the help of Adobe AEM’s headless CMS features. You can control how the content is displayed across various platforms, including desktop, mobile, IoT, and PIM systems. Moreover, this provides you the flexibility and capacity to deliver your customers a true omnichannel experience.

#10: Accelerate speed-to-market

No longer do marketers need to spend days and weeks creating, managing and distributing content on different channels. With Adobe AEM CMS, they can design new engaging webpages from scratch in just a few clicks. Moreover, marketers can employ the in-built Adobe AEM tools when editing content, preview in real-time what their web pages would look like on desktop, IoT devices, mobile screens, tablets and other devices. They can clone webpages and leverage marketing-friendly templates to offer consistent experiences with AEM platform.

#11: Flexibility and scalability

Adobe Experience Manager AEM allows you to create and manage diverse content variations with ease, making it ideal for businesses that need to engage multiple audience segments. With its intuitive tools, you can quickly adjust content to fit different personas, regions, or product lines, all from one platform. This flexibility enables you to scale your content strategies as your business grows without the need for complex processes. Whether you’re launching a small campaign or managing a global content hub, AEM adapts seamlessly, ensuring a consistent and relevant customer experience across all touchpoints.

#12: Personalized content

AEM Adobe content management system robust personalization features let you tailor content for hyper-specific audience segments, creating unique experiences for each customer. By leveraging user data, you can deliver content variations across different channels, such as mobile apps, websites, or social media, ensuring that every interaction feels personal and relevant. This level of personalization helps you engage customers on a deeper level, improving brand loyalty and conversion rates. Adobe Experience Manager (AEM) makes it easy to deliver the right message to the right audience, at the right time, increasing the overall effectiveness of your marketing efforts.

#13: Ability to target customers wherever they are

In today’s omnichannel world, customers interact with brands across a variety of platforms—websites, apps, emails, and even IoT devices. AEM empowers you to reach your audience on any channel they choose, providing a unified experience. Its content delivery capabilities allow you to maintain a cohesive brand voice while tailoring your messaging to suit the context of each interaction. Whether customers are browsing your mobile app, receiving a personalized email, or engaging through social media, AEM CMS ensures you can target and deliver relevant content seamlessly, no matter where they are in their journey.

#14: Better task management

Managing a complex content ecosystem requires careful coordination, and Adobe Experience Manager (AEM) simplifies this by streamlining digital asset management workflows. With its project dashboard, you can easily assign and track tasks, keeping teams aligned and projects on schedule. By integrating task management within the content creation process, AEM ensures that your teams stay focused on priorities, reducing bottlenecks and improving efficiency. This built-in task management system reduces the need for external tools, providing a centralized space to organize workloads, track progress, and maintain accountability, ultimately enhancing productivity.

#15: Improved search for digital assets

Adobe Experience Manager’s (AEM) powerful asset management system organizes all your digital assets—images, videos, documents into a centralized library, making it easy to find and reuse them when needed. The platform’s intelligent search capabilities allow you to locate assets quickly by using tags, filters, or metadata, saving time and reducing frustration. Instead of hunting through multiple folders or platforms, your team can effortlessly access the right assets, ensuring brand consistency and faster content creation.

Why choose a component CMS?

Why integrate Adobe AEM with other Adobe Cloud tools?

#1: Adobe AEM integration with Adobe Commerce to drive revenue & conversions

Magento and Adobe Commerce Cloud are incredibly compatible with Adobe Experience Manager. You can easily integrate the Adobe CMS (AEM) and the eCommerce arm (Adobe Commerce) to give merchants a smoothly integrated experience. AEM and Adobe Commerce are both a part of Adobe’s Experience Cloud offering. In a headless commerce model, eCommerce brands using or choosing Adobe Commerce can use AEM as their front-end and Adobe Commerce as their back-end operations. In other words, AEM and Adobe Commerce work best together to give any eCommerce brand the best possible experience in terms of marketing, content, and commerce.

The business value of Adobe Commerce and Adobe AEM integration

  • The Magento and AEM integration enables the marketer to bring the brand to life with a built-in page builder, Product Carousel, Product Teaser, etc.
  • With this integration, you can integrate your marketing capabilities into your eCommerce platform.
  • The AEM and Magento integration provides a seamless omnichannel experience, which helps marketers extend the eCommerce brand’s reach.
  • Managing the brand and the commerce experience with a single tool is faster and more agile with Magento and AEM integration.
  • The integration of Magento and AEM aims to make every moment shoppable by providing the brand the capability to sell and merchandise the product.

Explore more of competitive benefits of Adobe AEM + Commerce integration

#2: Adobe AEM and Adobe Analytics integration for omnichannel marketing

Adobe AEM integration with Adobe Analytics allows marketers to combine their content and data to centralize customer insights under one dashboard, implement them to the strategies, and deliver seamless omnichannel marketing campaigns. With evolving customer behaviors, Adobe AEM and Adobe Analytics integration allows marketers to update content across channels and offer tailored solutions.

Checkout our Adobe AEM integration with Analytics resource.

#3: Adobe AEM integration with Adobe Sensei to deliver customized solutions at scale

Adobe Experience Manager (AEM) with Adobe Sensei integration invokes the latters power of machine learning & artificial intelligence to create real-time user profiles, tailor experiences for different audiences, and amplify results at scale. With Adobe Experience Manager (AEM) digital asset management (DAM) helps you save time in organizing your assets and workflows so you can focus on creating experiences for different audiences and channels.

Adobe Experience Manager developer role

It is the responsibility of AEM developers to design, build, and test software that is based on the Adobe Experience Manager. After an initial examination and data analysis, the developer assists with integrating AEM with the existing setup in accordance with the needs of the enterprise. They focus on the AEM system but are just as accountable as software developer responsibilities.

You’ll conduct tests as an AEM Developer to evaluate software builds for problems like performance and troubleshooting and work to enhance existing systems. Agile methods, responsive frameworks, and front-end development techniques are also used in a fast-paced development environment to meet deadlines.

Is coding required for Adobe Experience Manager?

Digital asset management, content translation/localization, and maintenance on the AEM cloud are a few components that are truly low-code. Reporting, workflows, and integration with marketing products can also be low-code if the requirements are not very complex. But developers will almost always be required to write proprietary code when developing web components. It is difficult for a powerful enterprise content platform like AEM to be totally low-code/no-code because it offers a high level of customization. AEM is still the CMS of choice for marketers and IT experts because of its immense power for enterprises, even though some require coding.

Cost of Adobe Experience Manager (AEM) platform

The pricing for Adobe Experience Manager depends on the different AEM modules you want to leverage to improve your website experience amongst the available ones of AEM Sites, AEM Assets, and AEM Forms. As for how much AEM Adobe Experience Manager costs, their plans start from $100,000 per license. There is no free version or trial version available as Adobe Experience Manager (AEM) is an enterprise-grade platform. However, the pricing for various modules vary based on the following aspects/attributes. Let’s discuss them:

Is Adobe Experience Manager (AEM) easy to use?

AEM, a powerful and easy-to-use CMS, allows your marketing team to manage online and mobile content from a single platform. It has a modern interface incorporating inline editing with drag-and-drop features to make it easy to develop, publish, track, and report your digital assets in minutes. Whatever your goal, from website personalization to email marketing, Adobe Experience Manager helps you connect with customers at every touchpoint seamlessly.

Cost of Adobe Experience Manager (AEM) platform 

The pricing for Adobe Experience Manager depends on the different modules you want to leverage to improve your website experience amongst the available ones of AEM Sites, AEM Assets, and AEM Forms. As for how much Adobe Experience Manager costs, their plans start from $100,000 per license. There is no free version or trial version available as Adobe Experience Manager (AEM) is an enterprise-grade platform. However, the pricing for various modules vary based on the following aspects/attributes. Let’s discuss them:

Adobe Experience Manager Sites: The Adobe Experience Manager (AEM) Sites pricing and packaging can be easily customized based on your requirements. Currently, the following are the features offered by AEM Sites: 

  • Editable templates​
  • Intuitive What-You-See-Is-What-You-Get (WISYWIG) interface​
  • Style system​
  • Multi-site manager​
  • Core components​
  • Style systems
  • Translation workflows​
  • Experience audit​
  • Intuitive headless visual editor
  • ​Unstructured content with layout
  • Preview content
  • Structured content
  • GraphQL API​
  • Events and webhooks
  • Adobe IP-enabled code testing and deployment (CI/CD)
  • SDKs and CLIs
  • ​Rules-based authoring​
  • Integrated with Adobe Analytics and Adobe Target*​
  • Automated product updates​
  • Adobe-managed capacity elasticity and auto-scale​
  • 24/7 monitoring, event response, and disaster recovery
  • ​Default CDN optimized for Adobe Experience Manager
  • Application-level SLA
  • Security certifications: ISO-27001, SOC-2

There are several add-ons available with Adobe Experience Manager Sites such as Commerce Integration Framework, Adobe Learning Manager, Adobe Experience Manager Screens, Adobe Developer App Builder, Enhanced security, and Adobe Experience Manager Guides. If you want to add-on any of these AEM Adobe Experience Manager modules, then the pricing will be customized for you.

Adobe Experience Manager Assets: With Adobe Experience Manager Assets, there are two versions available: 

  • The Department version with Essential DAM capabilities, native integrations, search and smart tagging, and other collaboration features. 
  • The Enterprise version that takes into consideration your enterprise-wide workflows. It comes with several features such as metadata management, taxonomy, Automated and scalable content creation, Advanced rich media, integrations, Configurable and customizable media portals, and global governance tools.

Although most of the features are almost-common in both these versions, the Enterprise version offers high-end capabilities such as Customization, integration, and extensibility, Dynamic Media, content automation, brand portal and asset sharing. 

Adobe Experience Manager Forms: The pricing for AEM Forms depends on the following metrics:

  • Volume: Pricing for Adobe Experience Manager Forms is based on volume of transactions, including form submissions or communications generated or delivered. 
  • Managed Services: Pricing also depends on the level of uptime for your service level agreements. 
  • Extensibility: As a part of the Adobe Experience Cloud suite, AEM Forms seamlessly integrates with the rest of tools for advanced security, access controls, personalization, or electronic signatures. 

For Adobe Experience Manager pricing related to other modules, get in touch with us and we will structure a customized plan for you. 

Success Story: Improving site experiences for Ranosys’ with Adobe Experience Manager (AEM)

By leveraging the competitive power of a leading Adobe AEM Content Management System, Adobe Experience Manager (AEM), we migrated our corporate website to the platform to boost its lead generation efforts, offer consistent experiences to its visitors, and improve its website performance and scalability.

Migrating our corporate website to Adobe Experience Manager empowered our non-tech marketing team to easily and effortlessly create engaging new pages in minutes rather than weeks. Moreover, in migrating our website, we focussed on simplifying navigation and creating more consistent web pages to improve customer journeys. As these journeys catered to five different regions, we could offer localized content experiences without building web pages from scratch.

With the help of AEM’s drag-and-drop functionalities, we tutored our teams, including several non-tech marketers on Adobe Experience Manager, who can now design, create, edit, and manage content creation in a matter of a few clicks.

Today, we have not just achieved this major feat of migrating to the leading CMS, Adobe Experience Manager. We are even assisting other leading organizations in making a move. This proves that when we can do it for ourselves, we can confidently say that we can do it for our clients as well.

Leverage the competitive Adobe AEM tool for your business

AEM is known to be an enterprise-friendly web content management solution mainly because of its robustness, personalized content delivery, and easy third-party integrations. Adobe Experience Manager follows a flexible approach, perfect for meeting rapidly-changing consumer demands and improving website user experiences considerably.

About Ranosys

Adobe Experience Manager (AEM) is a comprehensive suite that combines digital asset management and content management capabilities. It empowers enterprises to create, manage, and deliver rich-media assets on their websites. Ranosys, a leading expert in Adobe Experience Manager solutions and a 3X award-winning Adobe Partner. With 15+ years of experience in Adobe Experience Cloud suite and strategic expertise across AEM Sites, Forms, Assets, and Managed Services. AEM developers can help you navigate development challenges across the Adobe Experience Platform to provide end-to-end solutions ranging from AEM Adobe Experience Manager implementation, consulting, development, optimization, integration, migration, and critical support. You can connect with our certified Adobe Experience Manager consultants to explore more of its business-driven features.

Explore what AEM can do for your business

Our experts will love to walk you through the process.

Ranosys, a 2X Salesforce Partner of the Year Award Winner and Salesforce AppExchange Managed Services Expert, has earned the prestigious Summit (Platinum) Partner status with Salesforce. 

This appraisal is a testament to our dedication to delivering customer success, our strong track record of successful implementations across the globe, our expertise across Salesforce’s multi-cloud and industry solutions, and our commitment to continuous learning and skill development. 

What is the Salesforce Partner Program?

The Salesforce Partner Program aims to evaluate a partner’s expertise and dedication to the partnership. Based on performance, Salesforce assigns partners to one of four tiers: Base, Ridge, Crest, or Summit.

What  does it take to become a Salesforce Summit Partner?

To become a Summit Partner, the highest partnership tier with Salesforce, partners must meet several objectives related to customer success, innovation, growth, equality and sustainable development.

#1: Customer success

Salesforce places great emphasis on customer success. As a Salesforce Summit Partner, Ranosys has demonstrated a consistent focus on delivering high-quality solutions that drive real results and help achieve their business goals using Salesforce. 

#2: Salesforce expertise and certifications

Summit Partners must have a large team of certified Salesforce professionals, including developers, consultants, and architects, who are experts in various Salesforce clouds such as Sales, Service, Marketing, Commerce, and more. Ranosys has 150+ certified experts collectively holding 300+ Salesforce certifications with a continued focus towards learning and skill development. 

#3: Innovation and specialization

Summit Partners must also show specialization in certain industries or Salesforce products (e.g., Commerce Cloud, MuleSoft, Tableau), highlighting their proficiency in specific areas. Ranosys’ expertise across the multi-cloud ecosystem includes Commerce Cloud, Service Cloud, Marketing Cloud, MuleSoft, Data Cloud, Sales Cloud, Tableau, and other industry solutions.

What does it mean for our clients?

Since 2018, we have been growing our capabilities and assisting businesses of all sizes in leveraging the Salesforce ecosystem and achieving success. As a Salesforce Summit Partner, we strive to stay committed to delivering customer satisfaction with our cost-efficient Salesforce services. 

“Achieving Summit (Platinum) Partner status with Salesforce is a remarkable milestone that underscores our unwavering commitment to customer success and our deep expertise across Salesforce’s multi-cloud and industry solutions,” said Rameshwar Vyas, CEO of Ranosys. “This journey wouldn’t have been possible without the invaluable guidance and support from the exceptional Salesforce team and our professionals. With our elevated partner status, we are excited to strengthen our strategic partnership with Salesforce, unlocking new opportunities to drive innovation, deliver greater value to our customers, and accelerate their digital transformation and commerce objectives.”

Over the years, we have quickly matured its Salesforce delivery, becoming one of the few select partners with strategic expertise across all Salesforce Clouds and related solutions –  Commerce CloudService CloudMarketing CloudMuleSoftData CloudSales CloudSalesforce Order Management, Tableau, and Slack. With a 5/5 rating on Salesforce AppExchange, multiple dedicated Salesforce delivery centers across the globe, and certified Salesforce experts, we have been delivering innovative and impactful business solutions with rapid time-to-market.

With this elevated Summit status, Ranosys is well-positioned to continue its aggressive growth, expand its service portfolio across the Salesforce ecosystem, and deliver high-value and successful business outcomes to its global clients. Visit us on Salesforce AppExchange here.

For further details, please visit our website at https://www.ranosys.com/.

Or, fill out the form and email us at sales@ranosys.com

Ranosys, an multi-award-winning Salesforce Partner and Navigator Expert in Managed Services will be attending Salesforce Dreamforce 2024 from 17 – 19 September at the Moscone Center, San Francisco, CA. Our CEO – Rameshwar Vyas and CRO – Anand Ramdeo are excitedly looking forward to attending the most trusted AI event of the world.

Since its inception in 2003, Salesforce Dreamforce has been the premier event for visionaries, partners, community members, and customers to explore the latest advancements within the Salesforce ecosystem. Dreamforce 2024 is set to be the year’s standout AI event, gathering the entire Salesforce community—customers, partners, trailblazers, and experts—to engage with groundbreaking product announcements, dive into sessions focused on AI and data-driven innovation, draw inspiration from customer success stories, and network with peers. As always, Dreamforce 2024 will spotlight innovation, offering attendees endless opportunities to harness AI, smart CRM, and data to reimagine customer experiences.

Ranosys at Dreamforce 2024

Ranosys is thrilled to participate in Salesforce Dreamforce 2024, with CEO Rameshwar Vyas sharing, “We’re excited to attend Dreamforce in person this year and look forward to connecting with the community. Salesforce events are renowned for their wealth of insights, grand atmosphere, and unparalleled networking opportunities. We’re counting down the days to the AI Event of the Year. As a Salesforce Partner, embracing the latest innovations empowers us to better serve our customers, anticipate their needs, and deliver transformative solutions. Dreamforce isn’t just a conference; it’s where the future is shaped, and we’re here to help shape it with excellence.”

As one of the select Salesforce partners with strategic multi-cloud expertise across the Salesforce Cloud ecosystem and industry solutions—including Salesforce CRM, Commerce Cloud, Sales Cloud, Service Cloud, Salesforce Order Management, Marketing Cloud, and MuleSoft—Ranosys has been driving digital commerce and transformation initiatives for global enterprises and brands for 15+ years. Ranosys is top-rated on Salesforce AppExchange and is globally recognized for executing complex implementations across industry verticals with rapid market delivery. With a team of 150+ Salesforce consultants and experts, Ranosys has collaborated with leading global brands and Fortune 500 companies across the Americas, APAC, and Europe to deliver superior and engaging customer experiences.

Ranosys has also earned accolades like the 2023 Innovation and Impact Partner of the Year, the 2023 Growth Partner of the Year, and Salesforce Talent Alliance Champion Award and has been featured as a success story on the Salesforce website for their internal intranet system, Pulse. They have also launched two Salesforce solutions for B2C Commerce Cloud, the Back in Stock & Low Stock Cartridge and the CSV Import Export Cartridge, published on Salesforce AppExchange. 

As Ranosys continues to make significant investments in revolutionizing customer experiences through cutting-edge Salesforce solutions powered by AI and advanced analytics, Dreamforce 2024 presents the perfect platform to advance these shared goals.

The Ranosys team looks forward to connecting with you at the Moscone Center during the event. Schedule your meeting here: https://www.ranosys.com/us/contact-us/ 

About Ranosys

Ranosys is an award-winning Salesforce Partner with 8 offices in the US, UK, Middle East, and APAC regions. Ranosys’ expertise spans across multiple cloud and industry solutions, including Customer 360, Commerce Cloud, Sales Cloud, Marketing Cloud, Service Cloud, Revenue Cloud, Mulesoft, Financial Cloud and Lightning Experience. Along with their globally-located team of 150+ certified experts, Ranosys has assisted clients from SMBs to large enterprises to implement, optimize and scale their Salesforce solutions. Throughout, they’ve built a staunch reputation for their data-driven designs, innovative thinking, robust planning, seamless delivery, and client experience goals.

For more information, visit https://www.ranosys.com/ 

Ranosys, a leading Shopify Plus Partner and award-winning eCommerce Consulting Company is excited to announce an upcoming interactive webinar titled “Navigating Retail Trends with Shopify.” This insightful webinar is designed to provide retail leaders with the latest industry insights, innovative strategies, and practical tips for thriving in the dynamic retail landscape.

Date: Thu, 1 Aug 2024
Time: 1:30 – 2: 30 PM (EST)
Register here: https://page.ranosys.com/navigating-retail-trends-with-shopify-webinar 

The speakers for the webinar, Ashish Sharma and Sourabh Modi will be discussing the vibrant landscape of retail, from the latest trends to the transformative fusion of commerce and data that can elevate omnichannel strategies to new heights. Our experts will also be discussing the realm of AI and its profound impact on reshaping customer experiences and ways to foster customer engagement and optimize conversions through the innovative approach of Circle Of Commerce.

We are thrilled to host this webinar and share valuable insights with the retail community,” said Ashish Sharma, AVP – North America at Ranosys. “With the rapid evolution of retail, it’s crucial for businesses to stay informed and agile. This webinar aims to equip attendees with the knowledge and tools needed to navigate the current trends and drive success.”

Sourabh Modi, Director of Technologies at Ranosys further continued, “If your key objectives include enhancing customer experience, reducing platform costs, scaling your business efficiently, adapting quickly to market trends, and integrating various systems seamlessly, this webinar is for you.”

As a leading Shopify Plus Partner, Ranosys brings over 15 years of strategic expertise in eCommerce implementation and trusted platform knowledge. Ranosys has a strong track record of empowering businesses with innovative solutions and strategic insights specializing in development, consultation, customization, integration, migration, and support. With a certified team of experts, developers, and consultants, Ranosys has been assisting numerous global brands and Fortune 500 companies in enhancing customer experiences across the Americas, APAC, and Europe. The diverse portfolio spans industries such as Fashion & ApparelFood & BeveragesRetail & Consumer Goods, Home & Lifestyle, Beauty & Skincare, Health & Wellness, and more.

This webinar is part of Ranosys’ commitment to fostering knowledge sharing and industry advancement. Moreover, it provides retail leaders across the globe in pinpointing the key retail trends and how to deliver superior shopping experiences while driving business growth and value. 

Don’t miss this opportunity to gain a competitive edge in the retail industry. Register now and join us for an engaging and informative session.

About Ranosys 

Ranosys is a leading Shopify Plus Partner with global footprints across USA, UK, and APAC regions. Our innovative digital commerce solutions have empowered several globally renowned brands to achieve their digital transformation objectives, establish well-integrated unified digital ecosystems, and embrace future-ready technologies. By harnessing the capabilities of the Shopify Plus platform, Ranosys is uniquely positioned to redefine both retailer and customer journeys, crafting digital commerce solutions that drive accelerated revenue growth for brands. For further details, please visit our website at https://www.ranosys.com/

Or, fill out the form and shoot us an email at sales@ranosys.com

Ranosys, a leading and 2X award-winning Salesforce Gold Partner and expert in managed services, proudly announces the launch of its latest innovation; the CommerceSync Pro, a CSV Import Export Solution for Salesforce B2C Commerce Business Manager. This new cartridge is set to revolutionize how eCommerce businesses manage their product catalogs, pricebooks, and custom objects.

Designed to address the challenges faced by business managers in importing and exporting data, the CSV Import Export Cartridge offers a robust solution for seamless bulk creation and updates. By leveraging CSV format, businesses can now efficiently handle large volumes of data, significantly reducing the time and effort traditionally required for manual entry.

“Our goal with the CommerceSync Pro, a CSV Import Export Solution is to empower eCommerce businesses with a streamlined approach to data management,” said Ashish Anand Solanki, Delivery Manager – Salesforce at Ranosys. “This cartridge simplifies the complexities of managing product catalogs and pricebooks, ensuring accuracy and enhancing operational efficiency.”

Key features of the CommerceSync Pro, a CSV Import Export Solution

User-Friendly Interface: Simplifying the process of bulk data manipulation through an intuitive interface.

Customization Options: Supporting both standard and custom attributes, tailored to meet diverse business needs.

Easy Installation: Straightforward setup with minimal configuration requirements, ensuring quick deployment and integration into existing systems.

Pricebook Operations: Effortlessly manage and update prices in bulk using CSV files, ensuring pricing data accuracy and saving valuable time compared to traditional XML methods.

Catalog Operations: Streamline product management with simplified CSV import/export capabilities. Easily update headers and import files directly from ERPs and CRMs, enhancing operational efficiency.

Custom Object Import Export: Empower merchants to perform CRUD operations on custom objects with ease using CSV files. This feature facilitates streamlined data management and analysis.

Menu Options for CSV Import Export: Access CSV operations directly from the Merchant Tools Menu dropdown in Business Manager for convenient and efficient data import, export, and update processes

Know More about the CommerceSync Pro, a CSV Import Export Solution

Ranosys continues to innovate and deliver cutting-edge solutions that empower businesses to thrive in the digital economy. The CSV Import Export Cartridge underscores Ranosys’ commitment to providing scalable and efficient solutions tailored to enhance Salesforce B2C Commerce capabilities.

The CSV Import Export Cartridge is now available for Salesforce B2C Commerce Cloud users. For more information or to schedule a demo, please visit: https://www.ranosys.com/contact-us/ or contact sales@ranosys.com

About Ranosys

Ranosys is a 2X award-winning Salesforce Gold Partner, Managed Services Navigator Expert, 1% Pledge member, and a Salesforce Talent Alliance Champion. Ranosys’ expertise spans across multiple cloud and industry solutions, including Customer 360Commerce CloudSales CloudData CloudMarketing CloudService CloudRevenue CloudMuleSoftFinancial Cloud and Lightning Experience.  We are the proud winners of the 2023 Salesforce Innovation & Impact Partner of the Year and Salesforce Growth Partner of the Year Awards. Along with their globally-located team of 150+ certified Salesforce consultants, Ranosys has assisted clients from SMBs to large enterprises to implement, optimize and scale their Salesforce solutions. Throughout, they’ve built a staunch reputation for their data-driven designs, innovative thinking, robust planning, seamless delivery, and client experience goals.

For more information, visit here.

Ranosys, a leading and 2X award-winning Salesforce Gold Partner and Navigator Expert in Managed Services, is thrilled to announce the launch of its cutting-edge RestockRadar, an In Stock & Low Stock Alert Solution. This groundbreaking solution is designed to enhance inventory management and customer satisfaction for Salesforce B2C Commerce Cloud users.

In today’s fast-paced eCommerce environment, out-of-stock situations can lead to significant revenue loss and dissatisfied customers. Ranosys’ Back In Stock & Low Stock Notification Cartridge addresses these challenges by ensuring that customers are promptly informed when their desired products are back in stock, thus converting missed opportunities into potential sales.

Key features of the RestockRadar, an In Stock & Low Stock Alert Solution

Customer Email Alerts: Shoppers can subscribe to receive email notifications when out-of-stock products become available again, keeping them engaged and ready to purchase.

Admin Dashboard: Merchandisers have access to a comprehensive dashboard displaying product IDs and the email addresses of customers who have opted for notifications, allowing for better inventory planning and management.

Notification Preferences: The cartridge offers the flexibility to enable or disable back in stock and low stock notifications according to business requirements, ensuring a tailored approach to customer engagement.

Notification Thresholds: To prevent over-promising, admins can set a notification threshold, ensuring that customers receive alerts only when sufficient stock is available. This feature helps in maintaining customer trust and satisfaction.

Low Stock Alerts for Merchandisers: Admins receive timely email alerts when product quantities fall below configured thresholds, allowing for proactive inventory replenishment and preventing stockouts.

Reporting and Analytics: The cartridge includes robust reporting and analytics capabilities, providing insights into customer interactions and the effectiveness of the notification system. Admins can view detailed reports with product IDs and customer data, enabling data-driven decisions for inventory management.

Know More about the RestockRadar, an In Stock & Low Stock Alert Solution

Ranosys is committed to providing innovative solutions that empower eCommerce businesses to optimize their operations and enhance customer experiences,” said Ashish Anand Solanki, Delivery Manager – Salesforce at Ranosys. “Our Back In Stock & Low Stock Notification Cartridge is a testament to our dedication to helping our clients succeed in a competitive market.”

The Back In Stock & Low Stock Notification Cartridge is now available for Salesforce B2C Commerce Cloud users. For more information or to schedule a demo, please visit: https://www.ranosys.com/contact-us/ or contact sales@ranosys.com

About Ranosys

Ranosys is a 2X award-winning Salesforce Gold Partner, Managed Services Navigator Expert, 1% Pledge member, and a Salesforce Talent Alliance Champion. Ranosys’ expertise spans across multiple cloud and industry solutions, including Customer 360Commerce CloudSales CloudData CloudMarketing CloudService CloudRevenue CloudMuleSoftFinancial Cloud and Lightning Experience.  We are the proud winners of the 2023 Salesforce Innovation & Impact Partner of the Year and Salesforce Growth Partner of the Year Awards. Along with their globally-located team of 150+ certified Salesforce consultants, Ranosys has assisted clients from SMBs to large enterprises to implement, optimize and scale their Salesforce solutions. Throughout, they’ve built a staunch reputation for their data-driven designs, innovative thinking, robust planning, seamless delivery, and client experience goals.

For more information, visit here

In today’s digital landscape, delivering personalized, seamless customer experiences across multiple touchpoints is crucial for business success. Enterprises are increasingly turning to integrated solutions to harness the power of data and content management to stay competitive. Combining Adobe Experience Manager (AEM)Adobe Analytics, and Adobe Real-Time Customer Data Platform (RT-CDP) offers a comprehensive approach to managing customer experiences, leveraging data insights, and personalizing interactions in real-time.

Benefits of combining AEM, Adobe Analytics, and Adobe RT-CDP

1. Enhanced personalization

  • Benefit: Deliver highly personalized content and experiences across all customer touchpoints.
  • Why: Customers expect relevant and tailored interactions, and meeting these expectations can lead to higher engagement and loyalty.

2. Comprehensive customer insights

  • Benefit: Gain a holistic view of customer behavior and preferences.
  • Why: Deep insights allow businesses to understand their audience better and make informed decisions to optimize marketing strategies.

3. Real-time data utilization

  • Benefit: Use real-time data to adjust and improve customer experiences on the fly.
  • Why: Immediate access to up-to-date information ensures that interactions are timely and relevant, enhancing customer satisfaction.

4. Streamlined content management

  • Benefit: Efficiently manage and deliver content across multiple channels.
  • Why: Consistent and cohesive content delivery strengthens brand identity and improves customer experience.

5. Improved campaign performance

  • Benefit: Execute targeted and effective marketing campaigns.
  • Why: Precise targeting based on real-time data and behavioral insights can significantly improve campaign ROI and conversion rates.

6. Optimized customer journeys

  • Benefit: Continuously refine and optimize customer journeys.
  • Why: Identifying and addressing pain points in the customer journey can lead to smoother experiences and higher retention rates.

Why enterprises must invest in AEM + Adobe Analytics + Adobe RT-CDP

1. Competitive advantage

Enterprises that invest in integrated solutions gain a competitive edge by delivering superior customer experiences. The ability to personalize interactions and optimize content delivery sets these businesses apart in a crowded marketplace.

2. Increased customer loyalty and retention

Personalized and seamless experiences foster stronger customer relationships. Satisfied customers are more likely to return and remain loyal, reducing churn and increasing lifetime value.

3. Data-driven decision making

Access to comprehensive and real-time data empowers businesses to make informed decisions. This data-driven approach leads to more effective strategies and better resource allocation.

4. Scalability and flexibility

The combined power of AEM, Adobe Analytics, and Adobe RT-CDP provides a scalable solution that can grow with the business. As customer expectations and market dynamics evolve, the integrated platform ensures businesses can adapt and thrive.

5. Enhanced efficiency and productivity

Streamlined workflows and centralized management reduce redundancy and increase efficiency. Teams can focus on strategic initiatives rather than manual processes, driving productivity and innovation.

6. Measurable ROI

The integrated solution provides clear metrics and KPIs to measure success. This transparency allows businesses to track the impact of their investments and demonstrate ROI to stakeholders.

10 business use cases of Adobe Experience Manager, Adobe Analytics, and Adobe RT-CDP 

1. Personalized customer experiences

Use Case: A retail company wants to deliver personalized shopping experiences to its customers across web and mobile platforms. The company aims to show product recommendations, special offers, and content tailored to each customer’s preferences and browsing history.

  • Adobe Experience Manager (AEM): AEM allows the company to manage and deliver dynamic content personalized for each user. This could include personalized product recommendations, banners, and landing pages.
  • Adobe Analytics: Tracks user behavior, such as pages visited, time spent on pages, and products viewed. This data is used to understand user preferences and engagement patterns.
  • Adobe RT-CDP:Aggregates and unifies customer data from various touchpoints (website, mobile app, email campaigns) to create comprehensive customer profiles. These profiles are used to inform personalization strategies in real-time.

Example: A customer visits the retail website and browses through several categories of products. Adobe Analytics tracks this behavior and sends the data to Adobe RT-CDP, which updates the customer profile with the latest browsing history. AEM uses this updated profile to display personalized product recommendations and offers the next time the customer visits the site or opens the mobile app.

2. Targeted marketing campaigns

Use Case: A travel company wants to create and deploy targeted marketing campaigns based on real-time customer data. The goal is to promote travel packages and deals to customers who have shown interest in specific destinations.

  • Adobe Experience Manager (AEM): Manages and delivers the campaign content, including emails, banners, and landing pages.
  • Adobe Analytics: Provides insights into customer behavior, such as searches for travel destinations, booking history, and engagement with previous campaigns.
  • Adobe RT-CDP: Segments customers based on their real-time behavior and interactions, enabling the company to target specific groups with relevant offers.

Example: A customer searches for flights to Paris on the travel company’s website. Adobe Analytics captures this search behavior, and Adobe RT-CDP updates the customer profile to reflect interest in Paris. AEM then delivers a personalized email campaign to the customer, promoting travel packages to Paris with special discounts.

3. Customer journey optimization

Use Case: An insurance company wants to optimize the customer journey from initial inquiry to policy purchase. The company aims to identify and address drop-off points to improve conversion rates.

  • Adobe Experience Manager (AEM): Delivers consistent and relevant content at each stage of the customer journey, such as informational articles, policy details, and application forms.
  • Adobe Analytics: Tracks the customer journey, identifying where customers drop off or encounter issues.
  • Adobe RT-CDP: Provides a unified view of the customer journey across all touchpoints, enabling real-time adjustments to content and interactions.

Example: A customer starts an insurance quote application but abandons it midway. Adobe Analytics identifies this drop-off point, and Adobe RT-CDP updates the customer profile with this behavior. AEM can then trigger a follow-up email with a personalized message encouraging the customer to complete the application, possibly offering assistance or incentives.

4. Cross-channel campaign orchestration

Use Case: A financial services company wants to synchronize its marketing campaigns across email, web, and social media to provide a cohesive brand experience.

  • Adobe Experience Manager (AEM): Centralized content management, ensuring consistent messaging and visuals across channels.
  • Adobe Analytics: Measures campaign performance across different channels, providing insights into customer engagement and effectiveness.
  • Adobe RT-CDP: Ensures that customer data is up-to-date and accurate across all channels, allowing for real-time adjustments to campaigns.

Example: The company launches a campaign promoting a new credit card. Adobe Analytics tracks engagement on the website, email, and social media. Adobe RT-CDP updates customer profiles based on interactions with the campaign. AEM uses this data to deliver consistent and personalized follow-up messages across all channels, ensuring that customers receive relevant information based on their engagement history.

5. Real-time personalization

Use Case: An entertainment streaming service wants to personalize content recommendations in real-time based on the latest viewing behavior of its users.

  • Adobe Experience Manager (AEM): Manages and delivers personalized content, such as recommended shows and movies.
  • Adobe Analytics: Monitors real-time engagement with content, such as what users are currently watching and how long they watch.
  • Adobe RT-CDP: Provides real-time data on user behavior, enabling instant updates to recommendations.

Example: A user watches several episodes of a new TV series. Adobe Analytics tracks this viewing behavior, and Adobe RT-CDP updates the user profile with this data. AEM then immediately adjusts the homepage to recommend similar shows and movies, enhancing the user’s experience with timely and relevant suggestions.

6. Enhanced customer support

Use Case: A telecommunications company wants to improve its customer support by providing agents with real-time insights and a complete history of customer interactions.

  • Adobe Experience Manager (AEM): Powers the customer support portal with relevant content, such as FAQs, troubleshooting guides, and service updates.
  • Adobe Analytics: Tracks support interactions, identifying common issues and measuring the effectiveness of support content.
  • Adobe RT-CDP: Supplies support agents with comprehensive customer profiles, including past interactions, purchase history, and current issues.

Example: A customer contacts support about a recurring issue with their internet service. The support agent accesses the customer profile via Adobe RT-CDP, which includes data from Adobe Analytics on previous interactions and attempted solutions. The agent uses this information to provide a more informed and efficient resolution, referencing relevant content managed by AEM.

7. Automated content recommendations

Use Case: An online news platform wants to automatically recommend articles to readers based on their reading habits and preferences.

  • Adobe Experience Manager (AEM): Manages the recommendation engine and displays personalized content on the platform.
  • Adobe Analytics: Analyzes user interactions, such as articles read, time spent, and engagement levels, to refine recommendation algorithms.
  • Adobe RT-CDP: Uses real-time data to ensure that recommendations are relevant and updated based on the latest user behavior.

Example: A reader frequently reads articles about technology and finance. Adobe Analytics tracks this behavior, and Adobe RT-CDP updates the reader’s profile accordingly. AEM then uses this data to recommend new technology and finance articles on the reader’s homepage, enhancing the personalized reading experience.

8. Behavioral segmentation

Use Case: A fashion retailer wants to segment its customers based on their real-time browsing and purchasing behavior to deliver more precise marketing messages.

  • Adobe Experience Manager (AEM): Delivers segmented content, such as targeted emails and personalized web pages.
  • Adobe Analytics: Identifies and analyzes behavioral patterns, such as frequent browsing of certain categories or repeated purchases of specific brands.
  • Adobe RT-CDP: Creates and updates customer segments in real-time based on their actions and interactions.

Example: A customer frequently browses and purchases athletic wear. Adobe Analytics captures this behavior, and Adobe RT-CDP segments the customer into a “Fitness Enthusiast” group. AEM then delivers targeted marketing emails featuring new arrivals and exclusive offers in athletic wear, increasing the likelihood of engagement and conversion.

9. Conversion Rate Optimization (CRO)

Use Case: An e-commerce company wants to improve its conversion rates by testing and optimizing content and offers on its website.

  • Adobe Experience Manager (AEM): Facilitates A/B testing and manages content variations.
  • Adobe Analytics: Tracks conversion metrics, such as click-through rates, add-to-cart actions, and completed purchases, to measure the effectiveness of different content variations.
  • Adobe RT-CDP: Provides data-driven insights to inform optimization strategies, ensuring that tests are based on comprehensive and up-to-date customer data.

Example: The company tests two versions of a product page to see which one drives more purchases. Adobe Analytics tracks the performance of each version, and Adobe RT-CDP updates customer profiles based on their interactions. AEM uses this data to determine the winning version and automatically implements it across the site, optimizing the customer experience and boosting conversion rates.

10. Data-driven content strategy

Use Case: A media company wants to develop and refine its content strategy based on data insights to increase user engagement and retention.

  • Adobe Experience Manager (AEM): Manages and executes the content strategy, ensuring that content is relevant and engaging.
  • Adobe Analytics: Provides deep insights into content performance, such as which articles are most read, how long users stay on the page, and which topics generate the most engagement.
  • Adobe RT-CDP: Informs strategy with comprehensive customer data and trends, allowing the company to tailor content to audience preferences and behaviors.

Example: The company analyzes data from Adobe Analytics to identify that articles about health and wellness are particularly popular among its audience. Adobe RT-CDP corroborates this trend with detailed customer profiles showing a high interest in health topics. AEM then focuses on creating and promoting more health and wellness content, driving higher engagement and retention rates.

Experience the combined power of Adobe Experience Manager, Adobe Analytics and Adobe RT-CDP

In a rapidly evolving digital environment, businesses must leverage advanced technologies to meet and exceed customer expectations. Investing in the combined solution of Adobe Experience Manager, Adobe Analytics, and Adobe Real-Time Customer Data Platform empowers enterprises to deliver personalized, data-driven experiences that drive engagement, loyalty, and growth. By integrating these powerful tools, businesses can create a seamless, optimized, and responsive customer journey, ensuring long-term success and competitive advantage. As an award-winning Adobe Solution Partner, we have been assisting enterprises in leveraging the combined capabilities of Adobe AEM, Adobe Analytics, and Adobe RT-CDP. Consult with our Adobe experts to analyze how your business challenges can be mitigated or existing solutions be optimized with Adobe’s suite of products. 

Transform your customer experience strategy with Adobe & Ranosys.

In today’s competitive digital ecosystem, most businesses either operate digitally or have embarked some form of digital transformation. Central to this transformation is the adoption of a robust content management system to efficiently create, manage, and deliver digital content, supporting KPIs of enhanced digital presence and customer engagement. 

A content management system (CMS) is not just how an enterprise manages their digital content, it is the backbone of the website, affecting everything from user experience to SEO performance. With several content management systems available in the market, ranging from open-source platforms to proprietary solutions, finding the right CMS can be overwhelming. 

For marketing or IT leaders still evaluating a CMS for their business, this guide highlights the six must-have critical capabilities of a CMS to assist in making an informed decision.

What is a content management system (CMS)?

A Content Management System (CMS) is a software application that enables creators, designers, and administrators to build, author, publish, manage, and modify digital content on the website. Its user-friendly interface simplifies the process of building and maintaining websites, allowing non-technical users to handle content updates, page creation, and other administrative tasks.

Key content management system features include:

  • A centralized dashboard to gain a complete view of all your projects
  • What you see is what you get (WYSIWYG) editor
  • Editable templates and core components, such as headers and footers, with adjustable styling
  • Responsive layout
  • Low-code setup
  • Example code to show what’s possible in the platform
  • Open source
  • Cloud service
  • Omnichannel content delivery
  • Visual media conversion

How to choose a CMS: The six capabilities to look for in a content management system

#1: Better site performance to boost conversions

Web performance is a critical factor that influences SEO rankings, page views, site engagement, and conversion rates. Even small delays in page load times can have significant negative impacts. 

47% of users won’t wait longer than two seconds for a website to load, leading to billions in lost sales annually for brands
Improving load times by just 0.1 seconds can boost conversion rates by 8-10%

Key capabilities in a CMS to deliver superior site performance

To ensure superior site performance, your CMS must be designed to optimize for fast load times and responsiveness. This involves leveraging an Edge architecture, which facilitates data processing at the outermost edges of the network, closest to where the user experiences the content. This setup contributes to maintaining healthy Core Web Vitals and achieving high Google Lighthouse scores, both of which are essential for maximizing site performance and boosting conversions.

A CMS with built-in performance optimization features ensures that your digital properties provide a fast and responsive experience, keeping users engaged and reducing bounce rates.

Team NeedsKey CMS Capabilities 
Fast website: Essential for lower bounce rates and improved SEO rankings, ensuring a positive user experience.Phased rendering: Ensures that the most critical parts of each page load first, optimizing user experience and reducing bounce rates.
Minimal delays: Maintains rapid content loading, even during updates to design or code, to prevent user frustration and abandonment.Persistent caching: Speeds up access to frequently used elements by storing them locally, minimizing delays even with design or code updates.
Real-time insights: Provides continuous monitoring to verify pages are loading correctly, allowing for immediate action on performance issues.Real-user monitoring (RUM): Tracks page load times and user interactions in real-time, providing insights into performance issues and enabling proactive optimization.

#2: Make content creation fast and scalable

Efficient content creation lies at the heart of every successful digital strategy. A robust CMS enables seamless content creation, editing, and publishing, ensuring agility and scalability in marketing efforts. This also helps non-technical marketers and team members to easily manage content and pages across multiple locations. 

Key capabilities in a CMS to deliver the right content to the right audience at the right time and across the right channel 

An optimal CMS must come with easy-to-use authoring to assist in the quick creation, editing, and publishing of the content. Also, it must allow seamless content scalability across teams, channels, and regions.

Team NeedsKey CMS Capabilities 
The power to create, edit, publish, and manage web content with relevant toolsCreate and edit web content using familiar tools like Microsoft Word and Google Docs with document-based authoring
Non-technical users to create web content without any developer helpUse drag-and-drop templates and a visual editor to build and edit web content, with live previews to see changes in real-time
A centralized way to manage all regional and language-specific sites Manage region-specific mobile and web properties from a single platform
The ability to translate content to different languages for different regions to deliver localized experiences in a few clicksAutomatically translate text and image metadata into different languages integrated within the CMS

How to select the right Content Management System

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#3: Quick experimentation optimization process

An agile content management system empowers non-technical content creators to build and run experiments for content optimization without requiring extensive team or cross-department collaboration or dependence on third-party systems. 

A/B testing is an important activity for eCommerce sites and those that invest in it see a 50% increase in revenue per unique visitor

Key capabilities in a CMS to support content experimentation optimization

A/B testing for specific components on a webpage or the entire page provides performance insights, which when further leveraged boosts conversions, engagement, and maximizes return on investment on content efforts. 

Team NeedsKey CMS Capabilities 
The ability to test and optimize specific parts or the entire web page without requiring specialized supportBuilt-in A/B testing feature that is easy to set up and use
The ability to identify best performing content experiences to maximize ROIFeatures that allow full-page experimentation and testing of functionalities, design, content against attributes like user location, device type, new/returning visitors, unique interactions
A detailed analysis of underperforming and successful content campaigns to refine future strategies and optimize content performanceReal-time user monitoring and analytics that provide both page and component-level insights, easy for teams to access and further optimize

#4: Seamless content delivery and management across all channels

An enterprise content management system must support omnichannel content delivery. They must empower marketing teams to easily create, manage, and distribute content seamlessly across all channels and touchpoints. The best content management system should also ensure that the content is delivered consistently without demanding any extensive IT support. 

The benefits of an omnichannel content management system are immense, the most important being scalability, empowering enterprises to scale their content across regions, languages, and locations. Also, omnichannel content delivery engages your audience in a cohesive and personalized experience across all channels, catered towards their needs and interests. 

89% of companies that focus on omnichannel content delivery retain 89% of their customers
On the other hand, companies without an omnichannel strategy retain only 33% of their customers.

Key capabilities in a CMS to support omnichannel content delivery

With cross-channel content strategy playing a pivotal role in customer retention and experience management, the right content management system must include reusable content components, responsive design tools, consistent design system, and easy access to assets. This empowers creators, authors, and distributors in building connected experiences once and distributing it across all digital channels. 

Team NeedsKey CMS Capabilities 
The ability to optimize and publish content on any channel with repeating tasksEditable drag-and-drop components in a WYSIWYG interface, with live preview
The ability to ensure compliance across all content formats and touchpoints Pre-built components such as text, images, grid columns to easily create and manage brand guidelines and template
Fast ways of creating and publishing content across channels without having to create from scratch A complete library of assets and templates available globally
The tools to optimize and reuse content to save time while accelerating content deliveryThe availability of reusable components that can be added to multiple pages. When changes are made in the master component, they are automatically updated to all referencing pages

#5: Flexible content delivery across traditional, hybrid, or headless models

When it comes to headless, legacy or hybrid content delivery, the best enterprise CMS platforms should stay flexible and provide a seamless platform for publishing content to any front-end. Legacy content management systems often result in isolated content repositories for each channel. They also demand manual content creation for every channel, slowing content delivery, hampering team productivity, and delivering inconsistent content experiences. 

A hybrid approach to content delivery serves a two-faceted purpose. First, it provides developers with a flexible system to focus on innovation. Second, it results in an intuitive interface for marketers to manage, optimize, and scale content delivery across channels. This further results in cross-channel and consistent content delivery across all touchpoints. 

59% of marketers believe that the lack of content reusability in a CMS slows them down.
79% of people rate an organization’s digital maturity with whether or not they employ a hybrid CMS.

Key capabilities in a CMS to flexible and hybrid content delivery

One of the foremost content management requirements is its ability to cater to headlines, traditional or hybrid content delivery approaches. It should support fast cross-channel content publishing and management. A robust content management system must allow teams to easily publish content across all front-ends – website, SPAs, mobile apps, etc. 

Team NeedsKey CMS Capabilities 
The ability to draft and preview content across all frontends in real-timeReal-time content editing and preview for all frontend frameworks
The tools to reuse and publish content quick across all digital touchpointsCreate once, publish anywhere features to support seamless content delivery
Seamless integration with internal and external apps without any infrastructure overheadsPre-configured API endpoints, easy to customize and scale

#6: Develop and scale web and app experiences faster

An agile content management system must allow the development of web and app content experiences without sacrificing on performance. It must provide an optimized starting point and be compatible with relevant internal frameworks. An outdated CMS makes it challenging and time-consuming for developers to launch new web functionalities, sites, or pages. A scalable CMS streamlines this process, empowering both developers and marketers to build, manage, and deliver new content-led experiences faster into the market. 

54% of marketers and developers state the lack of required skills and specialists as one of the top three pain points in launching new content experiences..

Key capabilities in a CMS to allow faster web and app experiences

An enterprise content management system must allow content authoring, design, publishing, and coding to take place parallely, unlike the traditional linear development process that occurs sequentially. This allows both developers and marketers to work together towards launching new web and app experiences at speed. 

Team NeedsKey CMS Capabilities 
Faster content development and launch cycles with fewer dependencies.A flexible development approach allows content, development, and design to work simultaneously without dependencies on each other
The ability for cross-department teams to validate code changes and production content in parallel during the development processAutomatically generated code previews enable developers to view environments for each source code branch
Tools to edit and manage SPAs (single-page applications) without any extensive codingA drag-and-drop layout editor with live preview features empowers marketers to make changes independently

Deliver content experiences faster with Adobe Experience Manager

The best content management system for an organization is the one that allows both developers and marketers to together work towards creating high-performing and scalable content for all touchpoints. 

Adobe Experience Manager is a trusted CMS that achieves this goal. It allows marketers to quickly build, author, and deliver content across devices and channels, maintaining pace with current trends and market dynamics. Know more on how Adobe Experience Managers helps dramatically improve web performance here. 

As a leading Digital Transformation Company and Adobe Solution Partner, Ranosys has been assisting several enterprises across verticals in improving their digital content delivery with successful