Ranosys -

Ranosys, a 3X award-winning Salesforce Summit (Platinum) Partner, is thrilled to co-host a networking happy hour in-person event with Salesforce on Humans + AI: Elevate Customer Experience and Productivity with Agentforce. AI Agents are the next frontier of Generative AI, given their ability to learn, reason, and execute complex multi-step workflows. Coming off the back of Salesforce’s flagship event, Dreamforce 2024, this event focuses on Agentforce, their latest innovation in AI-powered customer engagement and how it empowers enterprises to drive productivity and increase business margins.

Event Details

Here is the overview about the event:

Date: Wednesday, 15 January 2025
Time: 5:30 PM – 7:30 PM
Location: Singapore

This event will explore Agentforce’s transformative capabilities in redefining customer service, enhancing operational efficiency, and delivering AI-driven marketing and sales strategies. Attendees will gain deep insights into leveraging Agentforce for business growth and industry-specific applications.

Event Overview

The “Humans + AI: Elevate Customer Experience and Productivity with Agentforce” event focuses on Salesforce’s Agentforce, a cutting-edge solution integrating human intelligence with AI to redefine customer experiences and organizational productivity. Attendees will discover how AI enhances productivity, supports smarter decision-making, and drives customer-centric strategies, ensuring business growth and innovation in the competitive landscape across industrial verticals.

Key topics to be covered:

How Agentforce assists enterprises in delivering better service, achieving higher efficient sales, and executing assisted marketing
The various use cases of Agentforce across industrial verticals
Deep dive into your business and explore opportunities for growth
Learn how Salesforce Agentforce can align with your business plan
Unlock the secrets to driving customer experiences with Agentforce and Ranosys

Event Agenda

Welcome Note & Refreshments: Begin with light refreshments and casual networking to connect with peers.
Salesforce X Ranosys Presentation: Explore Agentforce with an introduction by Ranosys and an engaging demo by Salesforce.
Networking and Refreshments: Wrap up the evening with engaging conversations and refreshments in a relaxed setting.

About Ranosys

Ranosys, a 3X award-winning Salesforce Summit (Platinum) Partner and Managed Services Expert is trusted by businesses of all sizes for cost-effective, flexible, innovative, and efficient Salesforce multi-cloud consulting, implementations, and integrations. From consulting to implementation and managed services, we ensure a successful go-to-market within timelines and budget.

Our expertise spans the entire Salesforce ecosystem, including Commerce Cloud (B2C, B2B, and SiteGenesis to SFRA migration), Service Cloud, Marketing Cloud, MuleSoft, Data Cloud, Sales Cloud, Order Management, Einstein, and more. Whether you’re looking to implement a new Salesforce solution, optimize your current setup, or effectively manage your platform, we’ve helped enterprises, including Fortune 500 brands drive maximum returns from their Salesforce investments.

With global teams in North America, APAC & EMEA regions, and delivery units in the Salesforce Capital of India – Jaipur, we can also provide scalable staff augmentation services for short-term support, long-term external expertise, or specialists with niche skills across the multi-cloud ecosystem.

About Salesforce

Salesforce, a global leader in CRM solutions, empowers businesses with cutting-edge cloud tools to connect with customers and enhance experiences. Known for pioneering AI-driven and data-centric innovations, Salesforce revolutionizes business operations across industries. Its latest innovation, Agentforce, integrates AI seamlessly into customer service, enabling smarter decisions, boosting productivity, and enhancing customer interactions. This solution exemplifies Salesforce’s commitment to leveraging technology for transformative growth and operational excellence.

Register Now: Event Page

We look forward to seeing you there!

Ranosys, a multi-award-winning Global Digital Consulting and Managed Services Expert is excited to welcome Prithwiraj Deb as Director of Technology in the US. With over 16 years of experience in multi-platform content management, digital commerce, experience strategy, and transformative digital solutions, Prithwiraj will play a pivotal role in strengthening Ranosys’ presence in the US and driving impactful digital journeys for our clients.

Prithwiraj’s rich experience spans end-to-end digital program management, from ideation and product selection through to steady-state support. He has successfully led multi-platform integration projects, combining Adobe and non-Adobe solutions to provide data-driven insights and enable high-impact, multi-channel campaigns for industry-leading clients. His proven track record includes delivering solutions for some of the world’s largest enterprises, including JPMorgan Chase, Prudential, Dolby Labs, Intel, GE Healthcare, Anheuser-Busch, and Siemens Healthcare, among others.

Talking about joining Ranosys, “I am thrilled to join Ranosys as Director of Technology, leading the charge in content, commerce, and personalization. Together, we aim to deliver transformative solutions that drive growth and create tangible business value for our customers,” said Prithwiraj Deb, Director of Technology – Ranosys.

“Bringing Prithwiraj on board as Director of Technology reflects our commitment to growth and innovation within the US market,” said Rameshwar Vyas, CEO – Ranosys. “His expertise aligns seamlessly with Ranosys’ capabilities in digital transformation and enterprise solution delivery, and his experience will enable us to nurture existing client relationships and extend our reach to new partners seeking impactful digital solutions.”

Prithwiraj shared his excitement about joining Ranosys, saying, “I am thrilled to join Ranosys as Director of Technology, leading the charge in content, commerce, and personalization. Together, we aim to deliver transformative solutions that drive growth and create tangible business value for our customers.”

In his role, Prithwiraj will work closely with Ranosys’ technology and business teams to create tailored digital strategies and roadmaps that support each client’s unique goals. His hands-on knowledge of Adobe’s suite of solutions, combined with his leadership in managing diverse, large-scale implementation teams, will drive even greater success for our clients in sectors such as banking, healthcare, retail, and publishing.

With Prithwiraj joining the leadership team, Ranosys is poised to further elevate its US market operations, delivering solutions that drive business value, enhance customer experiences, and lead digital innovation for enterprises across North America.

About Ranosys

Ranosys is a multi-award-winning global digital consulting company and managed IT services provider, serving customers with cost-effective IT solutions that prioritize value, quality, and excellent client services. Leveraging powerful and long-standing partnerships with Salesforce, Adobe, and Shopify Plus, we create a unique advantage for our clients, driving their eCommerce, digital transformation, managed IT services, and product engineering initiatives.

Ranosys addresses the various milestones in a company’s digital transformation roadmap, identifying, designing, developing, deploying, and measuring their digital skills. Their experienced and expert workforce renders solutions that secure their client’s lead in the digital community.

For further details, please visit our website at https://www.ranosys.com/.

Or, fill out the form and email us at sales@ranosys.com

We can help setup Agentforce for you

Artificial intelligence has redefined the way we work and for workforces, it has resulted in considerable spike in productivity. Enterprises can free their teams from manual tasks so that they can focus on high-value deliverables by leveraging AI automation. Meanwhile, customers’ expectations are at an all-time high—they want seamless, personalized experiences, instant support, and efficient interactions every time.

Imagine a world where your team is not constrained by capacity or time. What if your workforce could handle more, deliver better service, and never feel overwhelmed? That’s where Agentforce comes in.

Agentforce combines the power of human expertise with AI-driven agents on the Salesforce platform to create a seamless, scalable workforce. It’s not just about automating tasks; it’s about empowering your team to focus on what matters most—building meaningful connections and driving success for your business.

With Agentforce, there are no limits.

At the Dreamforce 2024 event, Salesforce introduced Agentforce, a set of tools, as part of the “Third Wave of AI.” Salesforce developed Agentforce, via Agent Studio to empower the creation, management, deployment, and measurement of AI agents for various business operations.

There are 2 types of Agentforce AI agents:

Autonomous: They will do the job for you
Assistive: They will help you do the job

Salesforce Agentforce allows you to build, activate, and manage AI agents across customer service, sales operations, marketing, commerce and more. You can deploy these Salesforce AI agents across industries, including healthcare, banking, retail, manufacturing, IT, analytics, and more. As they operate autonomously, Agentforce AI agents do not require human input, thereby empowering your workforce to focus on ROI and innovation-driven tasks.

Here we explore what Salesforce Agentforce is, its features, use cases across industries, and how it can revolutionize business operations.

Before we dive into Salesforce Agentforce, let’s understand what AI agents are.

An AI Agent is an intelligence system that understands human queries and responds to it just like a human would. It works on machine learning and natural language processing capabilities to handle complex tasks autonomously.

Salesforce AI agents leverage the data model to learn about its surroundings, process information, and take action without any human input. As they are self-learning, they can improve their performance. This is also how they differ from traditional AI agents, which require human input for complex or unique tasks.

Salesforce AI agents can be leveraged across several business cases , like responding to customer inquiries, suggesting product recommendations, or managing complex tasks based on what they have learned over time.

How is Salesforce Agentforce different?

Many companies, from startups to large enterprises, offer agent solutions that promise better customer service, more efficient sales, and assisted marketing. But what sets Salesforce Agentforce apart is how it combines the power of the Salesforce Platform to empower humans and AI agents to work together and drive success. Here’s what makes us different:

#1: The power of the Salesforce Platform

For over 20 years, customers have used the Salesforce Platform to tailor and extend core applications. Enterprises have created workflows with Flow, used Apex code for complex logic, and recently started leveraging generative AI. These tools form the building blocks of Salesforce AI agents. For instance, if your service team needs to process returns and update an ERP system, chances are you already have automation in place with Flow and MuleSoft. Agentforce lets you seamlessly integrate these as “Actions,” enabling AI agents to handle tasks autonomously when needed—improving efficiency without reinventing the wheel.

#3 Humans and AI working together to achieve higher productivity

Many solutions claim to replace the entire breadth of human workforce with their AI agents. While this seems promising, Salesforce believes that rather than replacement, higher growth and better ROI can be achieved with human + AI collaboration. And this is exactly what Salesforce Agentforce is all about, humans and AI agents working together to drive higher customer success.

For example, while onboarding a new sales rep or business development representative is a tedious and sloe process, it also requires dedicated assistance from a personal sales coach. With Agentforce AI agents, you can give all your sales rep a digital coach that guides them throughout the training process, provides feedback, and offers real-time support, ensuring that they excel. Not only does it save time of your sales team, but provides the best training to your new sales reps and achieve better output.

#3: The right data is paramount here

For AI agents to perform actions, they need access to the right data. This is where Salesforce Data Cloud comes into play. With its data model, Salesforce Data Cloud accesses the right data to deliver hyper-personalized experiences to each customer at the right time across the right device. And since all of it is built on a secure and enterprise-grade platform, enterprises can scale these Salesforce AI agents without worrying about data security.

Unlike the traditional AI tools that do not possess this level of autonomy and control, Salesforce Agentforce is leaps ahead ensuring that your AI agents within trusted and secure environment.

How can enterprises leverage Salesforce Agentforce?

Salesforce Agentforce empowers enterprises to create as many AI agents as required per your business cases. Regardless of departments, you can easily create AI agents to fulfill the manual requirements of your specific business requirements. These are just some use cases and areas where you can employ Agentforce AI agents:

#1: 24/7 support with Agentforce Service Agents

How about having a service representative that can assist with your customer queries? With Salesforce Agentforce Service Agents, you will have round-the-clock support assistants for your customers. These AI agents can handle common queries so that your customers can get the help you need. Also, you they can handle complex queries as well or route them to a human service representative. This puts less stress in your support staff.

#2: Maximizing pipeline with Salesforce Agentforce Sales Agents

Salesforce Agentforce Sales Agents work as extra hands in your sales team. They can reach out to potential customers, qualify leads based on attributes specified, and build a better sales pipeline. This means your sales team can now focus on closing deals while AI agents can handle the initial outreach. This makes your sales process even more efficient.

#3: Optimizing campaigns with Agentforce Marketing Agents

Salesforce Agentforce Marketing Agents can help make your campaigns more targeted and personalized. Based on data analysis, customer preferences, behavior, and other details, Salesforce AI agents can suggest the best strategies to ensure you send the right message to the right customer at the right time and across the right channel. This improves the ROI of your marketing campaigns and also the engagement.

#4: Giving shoppers a concierge experience with Commerce Agents

In the world of eCommerce, making customers feel special and providing them with an engaging shopping experience is key. Salesforce Agentforce Commerce Agents can act as your shopper’s personal assistants, providing personalized product recommendations, tracking orders on their behalf, and even handling returns. Such personalization improves customer experience, loyalty, and trust. And most importantly, it encourages customers to return.

#5: Launching custom agents with Agentforce Platform agents

Apart from creating AI agents for Service, Commerce, Sales, and Marketing, you can also create custom agents for specific business needs with Agentforce Platform Agents. Just like with other Salesforce Clouds, enterprises can build AI agents to perform specific tasks related to unique business needs. From automating workflows to helping with insights for particular processes, these AI agents can support your business goals and make operations smoother.

Technologies used in Salesforce Agentforce

#1: Atlas Reasoning Engine

Atlas Reasoning Engine is the core intelligence engine behind the Salesforce Agentforce. It equips AI agents with the ability to understand and respond to user queries in a human-like manner. It also empowers these AI agents to self-learn and improve their responses for better assistance. You can even elevate the accuracy of these agents by defining topics, classifying them to specific categories, and detailing them with well-defined scopes and rules.

Key Features:

Analyzes large datasets to find correlations for human queries
Can interpret complex datasets to deliver more human-like reasoning
Can be scaled for all industry use cases
Provides accurate insights to improve decision-making

#2: Agent Builder

Agent Builder is where you create these intelligent AI agents. As you build these agents via low-code, your team doesn’t have to spend extensive time in coding these agents. Agent Builder leverages Flow, Apex, MuleSoft APIs and prompt templates to streamline the agent creation process.

Salesforce Agentforce Agent Builder lets you define the specific tasks or actions you want your agent to perform in a natural language. You can extend the ability of your AI agents by adding new topics and giving actions to those topics. Agent Builder also allows you to build a library of actions so that your AI agent can equip all tasks efficiently and effectively.

Key Features:

Pre-configured templates to create different types of agents
Customize agents in just a few clicks to extend to the existing Salesforce Platform
Seamless integration with APIs, databases, and other software
Easy configuration of agents for service, commerce, sales, and other teams to complete tasks in the workflows

#3: Prompt Builder

Salesforce Agentforce Prompt Builder, the first low-code prompt management tool, lets you create, maintain, test, and optimize your prompts. With Prompt Builder, you can simply pull relevant data fields into a prompt and then adapt data dynamically based on a customer’s unique context. Agentforce Prompt Builder retrieves data from CRM and Data Clouds via Flows, Apex, MuleSoft, and more. Then, AI experts can test the output of the prompt before sending it to LLM.

Other capabilities of Prompt Builder includes:

#1: Building, testing, and optimizing AI prompts within the Agentforce Trust Layer. This masks all sensitive information.

#2: Grounded AI prompts with dynamic CRM data via Merge fields and Flow for dynamic data input, even for complex logic

#3: Unlock prompted actions across Customer 360 for several unique use cases for both desktop and mobile

#4: Model Builder

Model Builder is a tool in Salesforce that makes it easy to create and use AI. With Model Builder, you can build custom AI models that work with your Salesforce data to help automate tasks or make predictions. It connects with other AI tools to help you build, train, and set up these models, so you can take advantage of powerful AI capabilities right within Salesforce.

Key Features:

Drag-and-drop interfaces for easy model configuration.
Pre-built algorithms and model types (e.g., classification, regression, clustering).
Tools for data preprocessing, feature selection, and scaling.
Automatic hyperparameter tuning and cross-validation.
Performance metrics and visualizations for model evaluation.

#5: Trust & Guardrails

Trust & Guardrails guarantees that AgentForce operates as a secure and ethical AI system. Trust is built upon reliability, openness, and accountability, while guardians, conversely, avert detrimental choices, guaranteeing that these agents adhere to industry standards. This encompasses data privacy protocols, bias identification algorithms, and human oversight, creating a balanced framework for AI to thrive while protecting users’ interests.

Key Features:

Builds user trust by providing a transparent understanding of the decision-making process.
Stops discriminatory results by identifying and addressing any biases present in the algorithm.
The natural adherence to industry regulations and ethical norms guarantees legal usage.
Builds user trust by providing a transparent understanding of the decision-making process.

Transforming Industries with Use Cases

Salesforce Agentforce, equipped with AI-driven capabilities, can be utilized in various industries to streamline operations, improve customer service, and increase sales. Here’s how it can be implemented across different sectors:

#1: Retail and eCommerce

In Retail and e-commerce industry, AI agents can be used for managing product availability, shipping, returns, and order management regarding customer inquiries. These AI agents also provide customized product recommendations based on the customer shopping history and preference to drive sales and enhance customer satisfaction.

#2: Health Care

In the health care sector AgentForce may be utilized in scheduling meetings, clarification of frequently asked questions, updating patient records, analyzing patient data and predicting issues that will arise with health and appropriate treatment plans, thus saving medical staff more time for focusing on critical tasks.

#3: Financial Services

Agentforce may be applied by banks and financial institutions for account inquiries, verifying the transaction history, or simply to keep the customer updated on the detection of fraud. Through security protocols from Salesforce, customers get ensured access while maintaining privacy. Agentforce AI Agents could examine the financial data of the customer and give prudent advice on investment opportunities, savings plans, and credit options.

#4: Manufacturing

AI agents can oversee the entire supply chain, including tracking and managing orders, handling cancellations or returns, communicating with suppliers, and ensuring seamless operations. These AI agents can also predict equipment breakdowns through data analysis, enhancing the efficiency of the manufacturing process and conserving time.

#5: Telecommunication

Network Monitoring: AgentForce AI agents can aid in quicker resolution of technical problems and can also assist in observing network performance.

Customer Support: AI Agents can address customer inquiries, handle billing concerns, detect and fix technical issues, and recommend the most appropriate plans to customers according to their usage patterns.

#6: Travel and Hospitality

Reservations and Bookings: AgentForce AI agents can provide personalized travel suggestions to users by considering their previous bookings and preferences when arranging flights, accommodations, and tours.

Customer Support: AI assistants can help customers with their travel questions, and handle cancellations, or any other changes while ensuring they enjoy a smooth travel experience.

#7: Education

Administrative Automation: Agentforce can optimize administrative tasks, such as student enrollment, exam planning, and course administration.

Student Assistance: AI agents can aid educational establishments such as schools, coaching centers, and colleges in handling admissions, as well as offering personalized support to each student in addressing their questions about courses.

#8: Real Estate

Property Recommendations: AI agents can help real estate companies provide property suggestions based on customer preferences and answer questions related to pricing, property features, and scheduling viewings.
Lead Generation and Nurturing: AI agents can qualify leads based on customer interactions and follow up with potential buyers, improving conversion rates.

How Salesforce Agentforce is different from Einstein AI?

Here is the table with the differences between Salesforce Agentforce and Salesforce Einstein AI.

Features	Salesforce Agentforce	Einstein AI
Intelligence	Uses advanced AI with the Atlas Reasoning Engine to tackle complex problems	Relies on standard AI models for pattern matching and programmed responses.
Natural Language Processing	Advanced NLP that understands purpose and context in multiple languages	Basic NLP focused on intent recognition and keyword matching
Autonomy	Highly autonomous, making decisions and taking actions independently	Needs human input and follows set routines for complex tasks
Integration	Deeply integrated with the Salesforce ecosystem and third-party systems through the Agentforce Partner Network	Primarily integrates with Salesforce but has limited third-party connections
Customization	Offers extensive customization with low-code options via the Agent Builder	Customizable with a bot-building interface, but with narrower use cases
Data Handling	Quickly accesses and analyzes data in real time from multiple sources	Limited to predefined connectors and data sets
Scalability	Highly scalable, managing complex, multi-step tasks simultaneously	Scalable enough to handle multiple conversations efficiently
Task Complexity	Handles intricate, multi-step activities across various fields	Best suited for simple, repetitive tasks in specific areas
Learning Capability	Adapts and improves over time with each interaction and results	Has limited learning capability and requires manual updates
Use Cases	Designed for complex processes across multiple departments	Primarily used for customer support and basic information retrieval

We can help set up Agentforce for you

As a 2X award-winning Salesforce Summit Partner, we understand the specific complexities in leveraging Salesforce Agentforce across industries. However, we can help deploy these AI agents across the Salesforce ecosystem, helping your business run smarter and more efficiently. From Sales and Service to Marketing and Commerce, enterprises can integrate the Salesforce AI agents across operations. Let’s discuss how Salesforce Agentforce can transform business processes and deliver tangible results.

Your trusted partner for Agentforce
implementation

Achieve your business goals with Adobe AEM.

Explore now

For enterprises, keeping track of all their digital content and assets, organizing them, and using them effectively in a way that delivers engaging content experiences is a complex task. Businesses need an enterprise-level CMS that can help manage all digital content and assets in a simplistic manner. Adobe Experience Manager (AEM) is one such content management system that makes managing of content and digital assets easy and streamlined.

Adobe Experience Manager combines the potential for digital asset management with the power of a content management system, providing seamless, consistent, optimized, and customer-centric experiences across all digital channels, including web, email, social, and mobile.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management system (DAM) that empowers extended teams to establish full control over web content and offer best tailored user experiences throughout. For companies who are looking to regain control over their digital content and related assets distributed across websites, channels, and apps and give their CMS a much-needed structure, then Adobe Experience Manager (AEM) is the best option. Not only does Adobe Experience Manager reduce the complexity of content management but it also saves time on content delivery.

A report from Forrester concludes Adobe Experience Manager CMS to be the best and most robust CMS in the market. With over 128,000 websites currently running on Adobe Experience Manager (AEM), including several leading Fortune 500 enterprises, this enterprise-level CMS is trusted for its agility, scalability, and easy content and digital asset management.

That said, with Adobe Experience Manager CMS you can create, manage and distribute context-driven messages scalable across countries, products, services, and enterprises.

As per Adobe, AEM CMS empower teams to deliver brand and country sites experiences 66% faster with 23% higher productivity. In an experience-driven ecosystem, Adobe Experience Manager CMS allows you to deliver the right message to the right person at the right time and across the right channel. Also, unlike other content management solutions that do not allow marketers to manage and sync content across all different content-facing channels, Adobe Experience Manager (AEM), provides a more unified and holistic customer experience, saving time and money in the long run.

The best part, the Adobe content management system, although it isn’t limited to only being that.

For designers, it is a powerful, feature-rich, and user-friendly tool great for building front-end applications.
For marketers, it is perfect for content management and optimization without any external dependencies.
For developers, it is a vital tool to create access and reuse content elements across other projects and customer interfaces.

As Adobe AEM allows non-tech marketers to take complete charge of the site content, it leads to faster releases and easy publishing of new content without spending days on it. It is why AEM CMS is one of the fastest-growing web platforms today, used by big corporations like Nike, National Geographic, AT&T, Nvidia, Chipotle, The Wonderful Company, etc.

What does Adobe Experience Manager do?

Adobe Experience Manager is a content and digital asset management system that makes it easy for enterprises to build and launch superior content-led experiences for websites, mobile apps and forms, quickly. As a component of the Adobe Experience Cloud (AEC), Adobe AEM makes it easy to manage your marketing content and other assets and seamlessly works with other Adobe Marketing Cloud platforms such as Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce Cloud, and Marketo Engage. Its central capabilities include:

#1: Open and extensible content creation

Adobe Experience Manager CMS and DAM is an open and extensible platform, meaning it simplifies the digital content creation process and makes it easier for marketers to access, change, and improve. Non-tech marketers can keep on adding new features and capabilities to it without having to create it from scratch every time. In this sense, Adobe AEM’s openness and flexibility makes it easier for people to create, collaborate, and share content faster.

Moreover, Adobe Experience Manager simplifies cross-platform asset management by making it easier for you to keep track of all your digital assets, images, videos, and more, regardless of where they were created. You can even organize and manage all your assets in one place with Adobe Experience Manager (AEM), like a well-structured library for all your digital materials.

Along with a secure brand portal, AEM Adobe protects your assets from any unauthorized access. Coupled with its end-to-end content management capabilities, AEM effortlessly manages all your tasks related to content creation and sharing with internal teams and external partners.

#2: Omnichannel content delivery

As for retail and eCommerce brands, AEM (Adobe Experience Manager) empowers developers to quickly create and launch dynamic content-led shopping experiences, leveraging the tool’s CMS and DAM capabilities. Adobe AEM supports industry standard query language, such as GraphQL to easily request and retrieve dynamic information across databases or systems and drive up-to-date frontend experiences.

With Adobe AEM’s capabilities of content fragments, experience fragments, and SPA Editor, enterprises can now deliver interactive content experiences at scale

#3: Experience intelligence

Adobe Experience Manager AI helps you with several tasks related to content and digital asset management, delivering personalization at scale. It transforms your manual and tedious tasks into automated workflows, letting team members focus on more growth-driven objectives. You can even analyze the performance of your digital assets and marketing efforts by leveraging real-time insights via a centralized reporting system. More ahead, Adobe Experience Manager AI lets you convert your legacy PDF forms and traditional input fields to mobile-responsive and easily adaptable digital forms.

#4: AI-powered scalability in Adobe Experience Manager Sites

When content and data combine together, personalized experiences follow. While the explosion of devices and channels make it challenging for marketers to deliver experiences that quickly and automatically adapt to a user’s needs and wants, Adobe Sensei GenAI in Adobe Experience Manager Sites is set to break that norm.

Leveraging the power of AI and MI, Adobe Sensei GenAI in Experience Manager Sites helps brands generate, manage, and deliver the right content across the right channel. From authoring, re-writing, text summarization, and tone of voice, the generative AI capabilities of Adobe Sensei GenAI can be easily leveraged with in-context Experience Manager Sites editing. This empowers brands to create and launch content and optimize its performance with real-time insights. Instead of personalizing content for each user, Adobe Sensei GenAI and Experience Manager Sites together allow you to reach millions of users without any extra leg work.

#5: Accelerated time-to-value

Adobe Experience Manager (AEM) expedites the creation of new applications and digital experiences, by-result of its cloud-native CMS framework that dynamically adjusts its capacity to handle varying workloads. So, if your website or app were to experience a sudden surge in traffic, it can handle it effortlessly without any manual intervention. This eliminates the need for constant monitoring and resource allocation.

Keeping in line with the changing tech trends and customer demands, Adobe Experience Manager (AEM) is regularly updated with new features and capabilities, making it easy for marketers to keep pace with the ecosystem without requiring any extensive upgrades or reconfigurations. Content automation reduces the manual effort required to manage content, and a powerful app builder simplifies the creation of new applications. Adobe AEM’s intuitive web development tools empowers enterprises to easily build and expand digital experiences.

The six modules of Adobe Experience Manager (AEM) CMS

AEM or Adobe Experience Manager consists of five modules: AEM Sites, assets, mobile, AEM Forms, and communities. These Adobe AEM modules form a comprehensive content management solution to build websites and mobile apps and manage site content.

So, what do these Adobe AEM modules actually do? Here’s a brief description of it:

#1: Adobe AEM Sites:

Also known as Experience Manager Sites, this module allows you to create, manage, optimize, and publish site content experiences across multi-location websites, mobile sites, and other channels. You can tailor your site content look and feel as per the available functionalities and personalize digital experiences to make them more targeted and relevant to your business. Other capabilities include:

Build and manage responsive designs and mobile sites from one platform.
Optimize shopping carts to deliver a unified virtual experience across several devices.
Manage and control multiple sites across several geographies and languages from one centralized location.
Manage and launch marketing campaigns from one place.
Store and organize assets to make them easily accessible for all marketing campaigns.

#2: Digital Asset Management (AEM DAM)

Assets can be anything you employ to create site experiences for users. It consists of files, collections, shared links, templates, and jobs. You store all your images, videos, GIFs and associated custom variations in this module. Adobe AEM DAM helps you create, manage, and deliver images, videos, and content across devices, channels, and screens. Its workflow capabilities allows you to organize and store all your assets in a way that they can be easily accessed based on the path they follow. Other capabilities include:

Employ workflow capability to store, organize, customize, and access assets from one location.
Integrate assets to Creative Cloud to reduce the gap between creative and marketing workflows.
Assign metadata and tags automatically to your assets.
Deliver personalized and targeted experiences to boost customer engagement.

#3: Adobe AEM Mobile

Adobe Experience Manager is highly specific on its mobile experiences, which is why it has a separate module to assist with mobile app development for all devices, easily integrated with your overall strategy. Other capabilities include:

Build mobile apps for multiple platforms using a single codebase.
Update content and review analytics on a single dashboard.
Analyze the performance of the mobile apps using Adobe Mobile App Analytics.
Update apps with drag-and-drop blocks and review change instantaneously.
Integrate mobile app strategy with asset management to provide a consistent browsing experience.
Send creative push notifications to draw back your users.

#4: Adobe AEM Forms

Adobe Experience Manager (AEM) Forms is an end-to-end digital document management system that makes it easy for you to create responsive and manageable forms and share them with your customers to easily complete and e-sign, making the entire process paperless, automated, and efficient. Other capabilities include:

Simplify complex digital transactions on any device.
Offer an incredible form experience to customers based on their location, profile, and device type.
Create interactive forms accessible from anywhere.
Ensure security and tracking of Adobe Forms.
Merge form data and documents with your existing systems.
Measure effectiveness using insights from Adobe Analytics, Target, and Campaign.

#5: Adobe AEM Community

Adobe AEM Communities helps you to create a community specific to your brand and customers to promote knowledge sharing and facilitate seamless discussions. A community can include forums, learning forums, user groups, and so on based on your business. Other capabilities include:

Encourage interaction via forums, ratings, blogs, and more.
Create and customize web communities using user-friendly wizards and interfaces.
Enable learning and social knowledge sharing within the consumer group.
Employ community content analytics to optimize engagement.

#6: Adobe AEM Cloud service

With Adobe Experience Manager, you build a scalable and secure foundation for your website. Adobe Experience Manager architecture, your team gains anywhere-and-anytime access to your experience management systems. As cloud service comes pre-configured and tested to meet your enterprise needs, you can optimize it easily to ensure peak performance at all times. The AEM Adobe tool is also safe against outages, which means you can create, innovate, and publish content and assets for websites and apps at scale. Other capabilities include:

Instantly accessible by teams to let you focus on content planning rather than version upgrades.
Adobe AEM Cloud services is modular, scalable, & global, designed to auto-scale within seconds
Follows all industry standards to ensure complete protection and privacy of your data and content
Built-in redundancy and proactive monitoring protects against any outages during peak traffic times
Flexible and scalable in a way that your CMS grows with your business

How to select the right content management system?

How does Adobe Experience Manager CMS work?

Enterprises trust Adobe Experience Manager also called as AEM because of its simplified and streamlined experience across channels and mediums. Adobe Experience Manager helps you manage content via experience fragments and content fragments along with responsive web designs and more. The AEM modules consist of six solutions all of which are known to save time and energy. These include:

#1: Content Management System (CMS) through Adobe Experience Manager Sites

Adobe Experience Manager Sites also called as AEM Sites is a user-friendly content management system designed for both marketers and developers. It allows marketers to build a website quickly using ready-made templates and components, and developers can further customize it with minimal coding. This makes it perfect for teams looking to speed up their site-building process.

Another important feature of Experience Manager Sites is that marketers and developers can publish content together on almost any platform. Its generative AI tools make it simple to adjust your content’s tone, add variations, and make large-scale updates effortlessly.

For example, if your company targets both businesses and individual consumers, you can easily create personalized landing pages for each audience in just a few clicks. It’s fast, easy to use, and secure, making it ideal for small businesses and large enterprises alike.

#2: Digital Asset Management (DAM) through Adobe Experience Manager Assets

Adobe Experience Manager Assets is a cloud-based digital asset management (DAM) system that helps you store, organize, and access your digital files, such as images, videos, and 3D models. This means marketers do not have to search through computers or accounts, instead you can access all of these assets in a shared environment.

For example, if you have a social media post template, you can store it in the DAM and share it with your team, ensuring consistent branding across all platforms. Adobe Experience Manager Assets even tracks any changes made, so you can review the history of updates.

Since it’s hosted on Adobe’s Cloud, you don’t need to worry about local storage for large files. It’s scalable, fast, and integrates seamlessly with other Adobe tools, simplifying your workflow.

#3: Digital Enrollment and Forms

Adobe Experience Manager (AEM) includes tools for digital enrollment and forms, allowing you to streamline onboarding processes. It helps eliminate paper-based workflows and speeds up your operations through digital transformation.

You can easily build forms, collect e-signatures, and automate tasks. For example, a sales team can create a digital form for new clients. Once the client completes and signs it, the system can automatically trigger the next steps, saving time for the team and improving the client experience.

These forms are simple to use and can work across multiple platforms, making them useful for both internal and external purposes.

#4: Digital Screens

Adobe Experience Manager’s Digital Screens feature gives you control over digital signage for stores and venues. This tool is particularly useful for businesses that operate both online and offline. You can manage and update digital signs across multiple locations from one central dashboard.

For instance, if you have several physical stores, you can display personalized product recommendations on in-store screens based on the clientele at each location. This enhances the shopping experience and helps your staff provide better service.

In today’s omnichannel world, Digital Screens ensures that your customers receive a consistent experience, whether they’re interacting with your brand online or in person.

#5: Digital Guides

Digital Guides is a specialized tool for creating product documentation and help content. Unlike traditional content management systems, Digital Guides,a solution from Adobe Experience Manager (AEM) organizes content into components, making it easy to update as products evolve.

For example, if you modify a product feature, Digital Guides allows you to update all related user guides and documentation quickly and consistently. Without this system, you’d have to make these updates manually, which can be time-consuming and error-prone.

This helps both employees and customers stay up-to-date and reduces confusion when product features change.

#6: Adobe Learning Manager

Adobe Learning Manager helps you create customized training programs for a variety of purposes, including customer education, employee training, and compliance. Normally, building such programs can be time-consuming, but Learning Manager provides access to over 86,000 ready-made courses.

It also features gamification, leaderboards, and social learning tools to make training more engaging. For example, you can use it to train new managers within your company on leadership skills or offer external training to customers to boost engagement and sales.

Adobe Learning Manager simplifies training development while making it more interactive and impactful.

How Adobe Experience Manager (AEM) matches against popular CMS characteristics

The below table shows how Adobe AEM stands against the popular and most asked for AEM content management system features by business users:

CHARACTERISTIC	ADOBE EXPERIENCE MANAGER
Intuitive admin dashboard	Adobe AEM allows you to manage all content and asset tasks from creating, distribution, to management via a single dashboard. You can create, manage, optimize, and track multimedia blog posts and web pages on Adobe AEM.
User and role-based administration	You can leverage the role-based accessibility feature of Adobe AEM to make your users only access content and features relevant to them.
Multilingual content capabilities	In case you serve an international audience, Adobe AEM provides you with multi-lingual editing tools and workflows to offer localized experiences to your users.
Flexibility, scalability, and performance	Adobe AEM CMS is scalable, which means it grows as your business grows. It comes as an on-premises and cloud solution, and you can choose as per your business requirements. However, in both versions, it possesses the agility to handle traffic spikes and evolving market demands.
Personalization and analytics	With Adobe AEM, you can create content and quickly repurpose it for several platforms via content fragments. With its automated tools and workflows, you can match your content for the right audience across channels, devices, and touchpoints. With native integrations across Adobe Analytics and Target, you can get better clarity on which content to create to deliver personalized experiences.
Content and commerce integration	By integrating Adobe Experience Manager with your eCommerce stores, you can scale into new geographies and publish content for the right audience at the right time. A scalable platform like Adobe AEM will empower you to publish multiple product pages in a day, personalize content as per your users, and even implement the live search and product recommendations feature via Adobe Sensei.
Built-in SEO Tools	With Adobe Experience Manager built-in SEO tools, you can customize URLs for search engines, use sling selectors to cache pages on dispatcher to improve security, localize page names as per region, add canonical URL tags to let search engines know the intent of the page while indexing, build a XML sitemap to improve the understanding of your website structure, and so on.
Robust Integrations	Adobe Experience Manager CMS seamlessly integrates with other Adobe Experience Cloud platforms like Adobe Experience Cloud tools and other third-party platforms like MarTech, CRM, Social media, Google Analytics, Google Search Console, and so on.
Detailed analytics	You can easily integrate Adobe AEM as a Cloud Service and Adobe Analytics to track web page activity. With this combined solution, you can analyze data from any digital point in the customer journey, create reports, and tailor content to suit the needs.
Built-in content staging	With Adobe AEM CMS, you can stage and preview content to test it before making changes to your live site. This helps you evaluate visitor experiences before publishing them.
Security protocols	In Adobe Experience Manager, all content is protected during upload via the HTTP TLS v1.2 or higher. Until an author publishes the content, it remains private and protected on the Adobe AEM servers. Adobe Experience Manager is compliant with LDAP, SAML, and SSO systems.
Extensive support	The Adobe support community offers extensive support. With thousands of product documentations and digital guides available freely, Adobe AEM developers can even engage with the Adobe support team for quick resolutions.
Pre-built templates	When working with Adobe Experience Manager CMS, you will be working with templates to function as a base for new pages. Adobe AEM offers basic templates (editable and static) for page creation, content fragment templates to assist with page creation.

Is Adobe Experience Manager CMS the right CMS tool for my business?

Adobe Experience Manager (AEM) CMS is a versatile solution for businesses across verticals- digital commerce, manufacturing, healthcare, financial services, and so on. AEM capabilities are not limited to publishing content but creating compelling product pages that form the very foundation on online shopping. Adobe AEM centralizes asset and data storage and management, simplifies workflows, and offers personalized experiences at scale.

As non-technical marketers can easily and efficiently navigate the CMS tool without indulging in tedious coding to build superior experiences, Adobe AEM becomes the tool of choice for startups, SMBs, and large enterprises.

If you’re still wondering if Adobe CMS makes sense for your business, here are some challenges that the tool solves for you.

If you’re suffering from a lagging time-to-market and complex workflows that make it difficult to optimize and update content experiences for your users, Adobe AEM is for you.
If you’re leveraging a legacy technology stack that lacks the speed, flexibility, and scalability demanded today and want to improve your site performances and experiences, Adobe AEM is for you.
If you are unable to collect customer behavior data and details around your customer’s digital journey that results in unsatisfactory or blind experiences, Adobe Experience Manager CMS is for you.
If you wish to establish a direct-to-customer channel that captures data, engages with them and offers tailored customer experiences across channels, CMS in AEM is for you.

Key features of Adobe Experience Manager

Adobe Experience Manager (AEM) is packed with features designed to simplify your workflow and improve customer experiences across all channels. Here’s how it works:

#1: Project Dashboard

Adobe Experience Manager CMS offers a streamlined, user-friendly dashboard that provides a clear, high-level view of all your projects. Each project is represented as a tile for easy access. For example, you can organize all your training materials under a single tile, making it simple to access, add tasks, upload assets, or link external resources.

#2: Out-of-the-Box Features

AEM Adobe Experience Manager is a plug-and-play platform, so you don’t need to be a coding expert to get started. Its intuitive interface offers features like:

A WYSIWYG (What You See Is What You Get) editor for seamless content creation.
Editable templates and core components like headers and footers with flexible styling.
A responsive layout to ensure your content looks great on any device.

#3: Custom Add-ons

While Adobe Experience Manager AEM platform doesn’t require coding, developers can add custom features if needed. But even if you’re not a developer, the platform’s low-code options make it easy to customize. Plus, AEM includes example code to help you understand what’s possible, and because it’s built on open-source Java, there’s a large community of developers available to offer support or inspiration.

#4: Cloud Services

Since AEM CMS capabilities also include its cloud-based features, it’s incredibly scalable and always up-to-date. Adobe manages upgrades, saving you the hassle and cost of IT management. With robust security features like encryption, access control, and multifactor authentication, your data is protected.

#5: Visual Media Conversion

Adobe Experience Manager AEM makes resizing and formatting images and videos for multiple platforms a breeze. You can quickly convert files for different channels, like Instagram, Facebook, or Twitter, without manual resizing. This feature saves time and ensures your content looks great across platforms.

#6: Omnichannel Content Delivery

AEM’s headless CMS supports omnichannel delivery, meaning you can manage multiple websites, even in different languages, from one place. You can push content to mobile apps, websites, and even IoT devices, ensuring a consistent, seamless experience for customers no matter where they engage with your brand.

What are the benefits of Adobe Experience Manager (AEM)?

By now, we’ve established that Adobe Experience Manager CMS platform makes it simple for digital professionals to create, manage, and distribute content and resources and deliver them to the right person at the right time. Well, its biggest perk is that it simplifies the delivery and management of website content and its assets, reducing the complexity and struggle associated with delivering online experiences to the right customer. Every Adobe AEM component plays an integral role in deciphering the success of your marketing efforts across channels-web, social, mobile, email, and so on.

Coupled with the power of Adobe Marketing Cloud, it erects a formidable path for digital marketing professionals that results in more qualified leads and relevant site experiences for users. The following are some portions that stand out as a competitive edge to AEM.

Let’s discuss the features and capabilities of Adobe Experience Manager (AEM) CMS:

#1: Simplified managed of assets with Adobe AEM DAM

AEM’s built-in digital asset management functionality allows you to store content and visual assets on the cloud so that your employees can access a project file from anywhere, anytime. It introduces the concept of centralized storage, thus adding greater efficiency to the business processes. This means your marketers don’t have to go around looking for a certain asset and can easily access it by following the workflow path. This way, Adobe AEM digital asset management empowers editors to work on a comprehensive set of information per asset, making editing and publishing content a smooth affair.

#2: Easy-to-navigate and creative Adobe AEM dashboard

Adobe AEM CMS creates a central environment for your content and assets, enabling editors to manage projects through a custom project dashboard. Each project is represented as a tile in the dashboard where users can add information like external links, project information, team details, etc.

#3: Integration with other Adobe Marketing Cloud and Experience Cloud tools

A business’s marketing efforts aren’t limited to customer experience; it also includes analytics, creating campaigns, and expanding the customer base. As Adobe Experience Manager is a part of Adobe Experience Cloud, it easily integrates with Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce, and Adobe Marketo Engage.

Once you integrate Adobe Experience Experience to other Experience Cloud and Marketing Cloud solutions, you secure your marketing efforts, simplify workflows, and deliver high-quality content that syncs with your goals. You can integrate Adobe AEM with other third-party tools and add robustness and extensibility to your marketing strategies.

#4: Enhance SEO and user experiences

Whenever you’re uploading assets, you’d be asked for metadata and tags required for SEO purposes. However, if you’re uploading hundreds of assets every day, it’s going to be too much of a task for you. It is where Adobe AEM can help you. Adobe Experience Manager (AEM) can detect the critical information associated with the content and then automatically fill in metadata and tags. You can edit the tags if you feel they’re not relatable. The best part, you don’t have to repeat this task in case of a multi-location website and instead optimize SEO of your site content in a few clicks.

#5: Easy and quick content updating and editing

Content is the backbone of any content management software. There are all types of content available in the Adobe AEM digital asset management – images, videos, and documents. The Adobe AEM DAM structure permits editors to visualize how their project will look after designing. Along with this, you can use the building blocks to create additional site content for web pages.

#6: Access the out-of-the-box (OTB) components in Adobe Experience Manager

Designers can visualize certain content in web pages using pre-installed out-of-the-box components. The most significant advantage of using OTB components is faster deployment and lowered development costs. It means that the developer doesn’t have to code content blocks. Since it is an Adobe product, regular updates, including standard layout, forms creations, and workflows to collect, store, and manage data, are a given.

#7: Media conversion and video management in Adobe AEM

AEM can convert your files into different formats to engage audiences across several online channels. Using AEM, you can showcase products via multiple videos, hence driving engagement, garnering customer attention, and forging brand loyalty. Using analytics and insights, you can study visitor behavior and distribute content accordingly.

#8: Content personalization at scale

Every second, millions of digital content pieces are added online. But not every content appeals to customers the same way. So, it is crucial to refine the content as per users’ interests to garner high traffic and better leads.

When users navigate the web pages, Adobe AEM stores their information like location, relationship, search history, etc. Using such details, Adobe Experience Manager (AEM) CMS delivers personalized content to every user who lands on the webpage, resulting in better relevancy and improved search performance.

Moreover, Adobe Experience Manager (AEM) CMS integrates easily with other third-party systems- CMS, POS, CRM, it aggregates data from all these platforms to offer a unified holistic customer view. Adobe AEM uses Adobe Sensei features like expert scoring, visual search, smart crop, smart tags, and automatic text summarization to manage and reuse content and build targeted experiences for various audiences and delivery formats.

#9: Headless CMS capabilities

You can utilize various technologies to provide content across all channels with the help of Adobe AEM’s headless CMS features. You can control how the content is displayed across various platforms, including desktop, mobile, IoT, and PIM systems. Moreover, this provides you the flexibility and capacity to deliver your customers a true omnichannel experience.

#10: Accelerate speed-to-market

No longer do marketers need to spend days and weeks creating, managing and distributing content on different channels. With Adobe AEM CMS, they can design new engaging webpages from scratch in just a few clicks. Moreover, marketers can employ the in-built Adobe AEM tools when editing content, preview in real-time what their web pages would look like on desktop, IoT devices, mobile screens, tablets and other devices. They can clone webpages and leverage marketing-friendly templates to offer consistent experiences with AEM platform.

#11: Flexibility and scalability

Adobe Experience Manager AEM allows you to create and manage diverse content variations with ease, making it ideal for businesses that need to engage multiple audience segments. With its intuitive tools, you can quickly adjust content to fit different personas, regions, or product lines, all from one platform. This flexibility enables you to scale your content strategies as your business grows without the need for complex processes. Whether you’re launching a small campaign or managing a global content hub, AEM adapts seamlessly, ensuring a consistent and relevant customer experience across all touchpoints.

#12: Personalized content

AEM Adobe content management system robust personalization features let you tailor content for hyper-specific audience segments, creating unique experiences for each customer. By leveraging user data, you can deliver content variations across different channels, such as mobile apps, websites, or social media, ensuring that every interaction feels personal and relevant. This level of personalization helps you engage customers on a deeper level, improving brand loyalty and conversion rates. Adobe Experience Manager (AEM) makes it easy to deliver the right message to the right audience, at the right time, increasing the overall effectiveness of your marketing efforts.

#13: Ability to target customers wherever they are

In today’s omnichannel world, customers interact with brands across a variety of platforms—websites, apps, emails, and even IoT devices. AEM empowers you to reach your audience on any channel they choose, providing a unified experience. Its content delivery capabilities allow you to maintain a cohesive brand voice while tailoring your messaging to suit the context of each interaction. Whether customers are browsing your mobile app, receiving a personalized email, or engaging through social media, AEM CMS ensures you can target and deliver relevant content seamlessly, no matter where they are in their journey.

#14: Better task management

Managing a complex content ecosystem requires careful coordination, and Adobe Experience Manager (AEM) simplifies this by streamlining digital asset management workflows. With its project dashboard, you can easily assign and track tasks, keeping teams aligned and projects on schedule. By integrating task management within the content creation process, AEM ensures that your teams stay focused on priorities, reducing bottlenecks and improving efficiency. This built-in task management system reduces the need for external tools, providing a centralized space to organize workloads, track progress, and maintain accountability, ultimately enhancing productivity.

#15: Improved search for digital assets

Adobe Experience Manager’s (AEM) powerful asset management system organizes all your digital assets—images, videos, documents into a centralized library, making it easy to find and reuse them when needed. The platform’s intelligent search capabilities allow you to locate assets quickly by using tags, filters, or metadata, saving time and reducing frustration. Instead of hunting through multiple folders or platforms, your team can effortlessly access the right assets, ensuring brand consistency and faster content creation.

Why choose a component CMS?

Why integrate Adobe AEM with other Adobe Cloud tools?

#1: Adobe AEM integration with Adobe Commerce to drive revenue & conversions

Magento and Adobe Commerce Cloud are incredibly compatible with Adobe Experience Manager. You can easily integrate the Adobe CMS (AEM) and the eCommerce arm (Adobe Commerce) to give merchants a smoothly integrated experience. AEM and Adobe Commerce are both a part of Adobe’s Experience Cloud offering. In a headless commerce model, eCommerce brands using or choosing Adobe Commerce can use AEM as their front-end and Adobe Commerce as their back-end operations. In other words, AEM and Adobe Commerce work best together to give any eCommerce brand the best possible experience in terms of marketing, content, and commerce.

The business value of Adobe Commerce and Adobe AEM integration

The Magento and AEM integration enables the marketer to bring the brand to life with a built-in page builder, Product Carousel, Product Teaser, etc.
With this integration, you can integrate your marketing capabilities into your eCommerce platform.
The AEM and Magento integration provides a seamless omnichannel experience, which helps marketers extend the eCommerce brand’s reach.
Managing the brand and the commerce experience with a single tool is faster and more agile with Magento and AEM integration.
The integration of Magento and AEM aims to make every moment shoppable by providing the brand the capability to sell and merchandise the product.

Explore more of competitive benefits of Adobe AEM + Commerce integration

#2: Adobe AEM and Adobe Analytics integration for omnichannel marketing

Adobe AEM integration with Adobe Analytics allows marketers to combine their content and data to centralize customer insights under one dashboard, implement them to the strategies, and deliver seamless omnichannel marketing campaigns. With evolving customer behaviors, Adobe AEM and Adobe Analytics integration allows marketers to update content across channels and offer tailored solutions.

Checkout our Adobe AEM integration with Analytics resource.

#3: Adobe AEM integration with Adobe Sensei to deliver customized solutions at scale

Adobe Experience Manager (AEM) with Adobe Sensei integration invokes the latters power of machine learning & artificial intelligence to create real-time user profiles, tailor experiences for different audiences, and amplify results at scale. With Adobe Experience Manager (AEM) digital asset management (DAM) helps you save time in organizing your assets and workflows so you can focus on creating experiences for different audiences and channels.

Adobe Experience Manager developer role

It is the responsibility of AEM developers to design, build, and test software that is based on the Adobe Experience Manager. After an initial examination and data analysis, the developer assists with integrating AEM with the existing setup in accordance with the needs of the enterprise. They focus on the AEM system but are just as accountable as software developer responsibilities.

You’ll conduct tests as an AEM Developer to evaluate software builds for problems like performance and troubleshooting and work to enhance existing systems. Agile methods, responsive frameworks, and front-end development techniques are also used in a fast-paced development environment to meet deadlines.

Is coding required for Adobe Experience Manager?

Digital asset management, content translation/localization, and maintenance on the AEM cloud are a few components that are truly low-code. Reporting, workflows, and integration with marketing products can also be low-code if the requirements are not very complex. But developers will almost always be required to write proprietary code when developing web components. It is difficult for a powerful enterprise content platform like AEM to be totally low-code/no-code because it offers a high level of customization. AEM is still the CMS of choice for marketers and IT experts because of its immense power for enterprises, even though some require coding.

Cost of Adobe Experience Manager (AEM) platform

The pricing for Adobe Experience Manager depends on the different AEM modules you want to leverage to improve your website experience amongst the available ones of AEM Sites, AEM Assets, and AEM Forms. As for how much AEM Adobe Experience Manager costs, their plans start from $100,000 per license. There is no free version or trial version available as Adobe Experience Manager (AEM) is an enterprise-grade platform. However, the pricing for various modules vary based on the following aspects/attributes. Let’s discuss them:

Is Adobe Experience Manager (AEM) easy to use?

AEM, a powerful and easy-to-use CMS, allows your marketing team to manage online and mobile content from a single platform. It has a modern interface incorporating inline editing with drag-and-drop features to make it easy to develop, publish, track, and report your digital assets in minutes. Whatever your goal, from website personalization to email marketing, Adobe Experience Manager helps you connect with customers at every touchpoint seamlessly.

Cost of Adobe Experience Manager (AEM) platform

The pricing for Adobe Experience Manager depends on the different modules you want to leverage to improve your website experience amongst the available ones of AEM Sites, AEM Assets, and AEM Forms. As for how much Adobe Experience Manager costs, their plans start from $100,000 per license. There is no free version or trial version available as Adobe Experience Manager (AEM) is an enterprise-grade platform. However, the pricing for various modules vary based on the following aspects/attributes. Let’s discuss them:

Adobe Experience Manager Sites: The Adobe Experience Manager (AEM) Sites pricing and packaging can be easily customized based on your requirements. Currently, the following are the features offered by AEM Sites:

Editable templates
Intuitive What-You-See-Is-What-You-Get (WISYWIG) interface
Style system
Multi-site manager
Core components
Style systems
Translation workflows
Experience audit
Intuitive headless visual editor
Unstructured content with layout
Preview content
Structured content
GraphQL API
Events and webhooks
Adobe IP-enabled code testing and deployment (CI/CD)
SDKs and CLIs
Rules-based authoring
Integrated with Adobe Analytics and Adobe Target*
Automated product updates
Adobe-managed capacity elasticity and auto-scale
24/7 monitoring, event response, and disaster recovery
Default CDN optimized for Adobe Experience Manager
Application-level SLA
Security certifications: ISO-27001, SOC-2

There are several add-ons available with Adobe Experience Manager Sites such as Commerce Integration Framework, Adobe Learning Manager, Adobe Experience Manager Screens, Adobe Developer App Builder, Enhanced security, and Adobe Experience Manager Guides. If you want to add-on any of these AEM Adobe Experience Manager modules, then the pricing will be customized for you.

Adobe Experience Manager Assets: With Adobe Experience Manager Assets, there are two versions available:

The Department version with Essential DAM capabilities, native integrations, search and smart tagging, and other collaboration features.
The Enterprise version that takes into consideration your enterprise-wide workflows. It comes with several features such as metadata management, taxonomy, Automated and scalable content creation, Advanced rich media, integrations, Configurable and customizable media portals, and global governance tools.

Although most of the features are almost-common in both these versions, the Enterprise version offers high-end capabilities such as Customization, integration, and extensibility, Dynamic Media, content automation, brand portal and asset sharing.

Adobe Experience Manager Forms: The pricing for AEM Forms depends on the following metrics:

Volume: Pricing for Adobe Experience Manager Forms is based on volume of transactions, including form submissions or communications generated or delivered.
Managed Services: Pricing also depends on the level of uptime for your service level agreements.
Extensibility: As a part of the Adobe Experience Cloud suite, AEM Forms seamlessly integrates with the rest of tools for advanced security, access controls, personalization, or electronic signatures.

For Adobe Experience Manager pricing related to other modules, get in touch with us and we will structure a customized plan for you.

Success Story: Improving site experiences for Ranosys’ with Adobe Experience Manager (AEM)

By leveraging the competitive power of a leading Adobe AEM Content Management System, Adobe Experience Manager (AEM), we migrated our corporate website to the platform to boost its lead generation efforts, offer consistent experiences to its visitors, and improve its website performance and scalability.

Migrating our corporate website to Adobe Experience Manager empowered our non-tech marketing team to easily and effortlessly create engaging new pages in minutes rather than weeks. Moreover, in migrating our website, we focussed on simplifying navigation and creating more consistent web pages to improve customer journeys. As these journeys catered to five different regions, we could offer localized content experiences without building web pages from scratch.

With the help of AEM’s drag-and-drop functionalities, we tutored our teams, including several non-tech marketers on Adobe Experience Manager, who can now design, create, edit, and manage content creation in a matter of a few clicks.

Today, we have not just achieved this major feat of migrating to the leading CMS, Adobe Experience Manager. We are even assisting other leading organizations in making a move. This proves that when we can do it for ourselves, we can confidently say that we can do it for our clients as well.

Leverage the competitive Adobe AEM tool for your business

AEM is known to be an enterprise-friendly web content management solution mainly because of its robustness, personalized content delivery, and easy third-party integrations. Adobe Experience Manager follows a flexible approach, perfect for meeting rapidly-changing consumer demands and improving website user experiences considerably.

About Ranosys

Adobe Experience Manager (AEM) is a comprehensive suite that combines digital asset management and content management capabilities. It empowers enterprises to create, manage, and deliver rich-media assets on their websites. Ranosys, a leading expert in Adobe Experience Manager solutions and a 3X award-winning Adobe Partner. With 15+ years of experience in Adobe Experience Cloud suite and strategic expertise across AEM Sites, Forms, Assets, and Managed Services. AEM developers can help you navigate development challenges across the Adobe Experience Platform to provide end-to-end solutions ranging from AEM Adobe Experience Manager implementation, consulting, development, optimization, integration, migration, and critical support. You can connect with our certified Adobe Experience Manager consultants to explore more of its business-driven features.

Explore what AEM can do for your business

Our experts will love to walk you through the process.

Ranosys, a 2X Salesforce Partner of the Year Award Winner and Salesforce AppExchange Managed Services Expert, has earned the prestigious Summit (Platinum) Partner status with Salesforce.

This appraisal is a testament to our dedication to delivering customer success, our strong track record of successful implementations across the globe, our expertise across Salesforce’s multi-cloud and industry solutions, and our commitment to continuous learning and skill development.

What is the Salesforce Partner Program?

The Salesforce Partner Program aims to evaluate a partner’s expertise and dedication to the partnership. Based on performance, Salesforce assigns partners to one of four tiers: Base, Ridge, Crest, or Summit.

What does it take to become a Salesforce Summit Partner?

To become a Summit Partner, the highest partnership tier with Salesforce, partners must meet several objectives related to customer success, innovation, growth, equality and sustainable development.

#1: Customer success

Salesforce places great emphasis on customer success. As a Salesforce Summit Partner, Ranosys has demonstrated a consistent focus on delivering high-quality solutions that drive real results and help achieve their business goals using Salesforce.

#2: Salesforce expertise and certifications

Summit Partners must have a large team of certified Salesforce professionals, including developers, consultants, and architects, who are experts in various Salesforce clouds such as Sales, Service, Marketing, Commerce, and more. Ranosys has 150+ certified experts collectively holding 300+ Salesforce certifications with a continued focus towards learning and skill development.

#3: Innovation and specialization

Summit Partners must also show specialization in certain industries or Salesforce products (e.g., Commerce Cloud, MuleSoft, Tableau), highlighting their proficiency in specific areas. Ranosys’ expertise across the multi-cloud ecosystem includes Commerce Cloud, Service Cloud, Marketing Cloud, MuleSoft, Data Cloud, Sales Cloud, Tableau, and other industry solutions.

What does it mean for our clients?

Since 2018, we have been growing our capabilities and assisting businesses of all sizes in leveraging the Salesforce ecosystem and achieving success. As a Salesforce Summit Partner, we strive to stay committed to delivering customer satisfaction with our cost-efficient Salesforce services.

“Achieving Summit (Platinum) Partner status with Salesforce is a remarkable milestone that underscores our unwavering commitment to customer success and our deep expertise across Salesforce’s multi-cloud and industry solutions,” said Rameshwar Vyas, CEO of Ranosys. “This journey wouldn’t have been possible without the invaluable guidance and support from the exceptional Salesforce team and our professionals. With our elevated partner status, we are excited to strengthen our strategic partnership with Salesforce, unlocking new opportunities to drive innovation, deliver greater value to our customers, and accelerate their digital transformation and commerce objectives.”

Over the years, we have quickly matured its Salesforce delivery, becoming one of the few select partners with strategic expertise across all Salesforce Clouds and related solutions – Commerce Cloud, Service Cloud, Marketing Cloud, MuleSoft, Data Cloud, Sales Cloud, Salesforce Order Management, Tableau, and Slack. With a 5/5 rating on Salesforce AppExchange, multiple dedicated Salesforce delivery centers across the globe, and certified Salesforce experts, we have been delivering innovative and impactful business solutions with rapid time-to-market.

With this elevated Summit status, Ranosys is well-positioned to continue its aggressive growth, expand its service portfolio across the Salesforce ecosystem, and deliver high-value and successful business outcomes to its global clients. Visit us on Salesforce AppExchange here.

For further details, please visit our website at https://www.ranosys.com/.

Or, fill out the form and email us at sales@ranosys.com

Ranosys, an multi-award-winning Salesforce Partner and Navigator Expert in Managed Services will be attending Salesforce Dreamforce 2024 from 17 – 19 September at the Moscone Center, San Francisco, CA. Our CEO – Rameshwar Vyas and CRO – Anand Ramdeo are excitedly looking forward to attending the most trusted AI event of the world.

Since its inception in 2003, Salesforce Dreamforce has been the premier event for visionaries, partners, community members, and customers to explore the latest advancements within the Salesforce ecosystem. Dreamforce 2024 is set to be the year’s standout AI event, gathering the entire Salesforce community—customers, partners, trailblazers, and experts—to engage with groundbreaking product announcements, dive into sessions focused on AI and data-driven innovation, draw inspiration from customer success stories, and network with peers. As always, Dreamforce 2024 will spotlight innovation, offering attendees endless opportunities to harness AI, smart CRM, and data to reimagine customer experiences.

Ranosys at Dreamforce 2024

Ranosys is thrilled to participate in Salesforce Dreamforce 2024, with CEO Rameshwar Vyas sharing, “We’re excited to attend Dreamforce in person this year and look forward to connecting with the community. Salesforce events are renowned for their wealth of insights, grand atmosphere, and unparalleled networking opportunities. We’re counting down the days to the AI Event of the Year. As a Salesforce Partner, embracing the latest innovations empowers us to better serve our customers, anticipate their needs, and deliver transformative solutions. Dreamforce isn’t just a conference; it’s where the future is shaped, and we’re here to help shape it with excellence.”

As one of the select Salesforce partners with strategic multi-cloud expertise across the Salesforce Cloud ecosystem and industry solutions—including Salesforce CRM, Commerce Cloud, Sales Cloud, Service Cloud, Salesforce Order Management, Marketing Cloud, and MuleSoft—Ranosys has been driving digital commerce and transformation initiatives for global enterprises and brands for 15+ years. Ranosys is top-rated on Salesforce AppExchange and is globally recognized for executing complex implementations across industry verticals with rapid market delivery. With a team of 150+ Salesforce consultants and experts, Ranosys has collaborated with leading global brands and Fortune 500 companies across the Americas, APAC, and Europe to deliver superior and engaging customer experiences.

Ranosys has also earned accolades like the 2023 Innovation and Impact Partner of the Year, the 2023 Growth Partner of the Year, and Salesforce Talent Alliance Champion Award and has been featured as a success story on the Salesforce website for their internal intranet system, Pulse. They have also launched two Salesforce solutions for B2C Commerce Cloud, the Back in Stock & Low Stock Cartridge and the CSV Import Export Cartridge, published on Salesforce AppExchange.

As Ranosys continues to make significant investments in revolutionizing customer experiences through cutting-edge Salesforce solutions powered by AI and advanced analytics, Dreamforce 2024 presents the perfect platform to advance these shared goals.

The Ranosys team looks forward to connecting with you at the Moscone Center during the event. Schedule your meeting here: https://www.ranosys.com/us/contact-us/

About Ranosys

Ranosys is an award-winning Salesforce Partner with 8 offices in the US, UK, Middle East, and APAC regions. Ranosys’ expertise spans across multiple cloud and industry solutions, including Customer 360, Commerce Cloud, Sales Cloud, Marketing Cloud, Service Cloud, Revenue Cloud, Mulesoft, Financial Cloud and Lightning Experience. Along with their globally-located team of 150+ certified experts, Ranosys has assisted clients from SMBs to large enterprises to implement, optimize and scale their Salesforce solutions. Throughout, they’ve built a staunch reputation for their data-driven designs, innovative thinking, robust planning, seamless delivery, and client experience goals.

For more information, visit https://www.ranosys.com/

Ranosys, a leading Shopify Plus Partner and award-winning eCommerce Consulting Company is excited to announce an upcoming interactive webinar titled “Navigating Retail Trends with Shopify.” This insightful webinar is designed to provide retail leaders with the latest industry insights, innovative strategies, and practical tips for thriving in the dynamic retail landscape.

Date: Thu, 1 Aug 2024
Time: 1:30 – 2: 30 PM (EST)
Register here: https://page.ranosys.com/navigating-retail-trends-with-shopify-webinar

The speakers for the webinar, Ashish Sharma and Sourabh Modi will be discussing the vibrant landscape of retail, from the latest trends to the transformative fusion of commerce and data that can elevate omnichannel strategies to new heights. Our experts will also be discussing the realm of AI and its profound impact on reshaping customer experiences and ways to foster customer engagement and optimize conversions through the innovative approach of Circle Of Commerce.

We are thrilled to host this webinar and share valuable insights with the retail community,” said Ashish Sharma, AVP – North America at Ranosys. “With the rapid evolution of retail, it’s crucial for businesses to stay informed and agile. This webinar aims to equip attendees with the knowledge and tools needed to navigate the current trends and drive success.”

Sourabh Modi, Director of Technologies at Ranosys further continued, “If your key objectives include enhancing customer experience, reducing platform costs, scaling your business efficiently, adapting quickly to market trends, and integrating various systems seamlessly, this webinar is for you.”

As a leading Shopify Plus Partner, Ranosys brings over 15 years of strategic expertise in eCommerce implementation and trusted platform knowledge. Ranosys has a strong track record of empowering businesses with innovative solutions and strategic insights specializing in development, consultation, customization, integration, migration, and support. With a certified team of experts, developers, and consultants, Ranosys has been assisting numerous global brands and Fortune 500 companies in enhancing customer experiences across the Americas, APAC, and Europe. The diverse portfolio spans industries such as Fashion & Apparel, Food & Beverages, Retail & Consumer Goods, Home & Lifestyle, Beauty & Skincare, Health & Wellness, and more.

This webinar is part of Ranosys’ commitment to fostering knowledge sharing and industry advancement. Moreover, it provides retail leaders across the globe in pinpointing the key retail trends and how to deliver superior shopping experiences while driving business growth and value.

Don’t miss this opportunity to gain a competitive edge in the retail industry. Register now and join us for an engaging and informative session.

About Ranosys

Ranosys is a leading Shopify Plus Partner with global footprints across USA, UK, and APAC regions. Our innovative digital commerce solutions have empowered several globally renowned brands to achieve their digital transformation objectives, establish well-integrated unified digital ecosystems, and embrace future-ready technologies. By harnessing the capabilities of the Shopify Plus platform, Ranosys is uniquely positioned to redefine both retailer and customer journeys, crafting digital commerce solutions that drive accelerated revenue growth for brands. For further details, please visit our website at https://www.ranosys.com/.

Or, fill out the form and shoot us an email at sales@ranosys.com

Ranosys, a leading and 2X award-winning Salesforce Gold Partner and expert in managed services, proudly announces the launch of its latest innovation; the CSV Import Export Cartridge for Salesforce B2C Commerce Business Manager. This new cartridge is set to revolutionize how eCommerce businesses manage their product catalogs, pricebooks, and custom objects.

Designed to address the challenges faced by business managers in importing and exporting data, the CSV Import Export Cartridge offers a robust solution for seamless bulk creation and updates. By leveraging CSV format, businesses can now efficiently handle large volumes of data, significantly reducing the time and effort traditionally required for manual entry.

“Our goal with the CSV Import Export Cartridge is to empower eCommerce businesses with a streamlined approach to data management,” said Ashish Anand Solanki, Delivery Manager – Salesforce at Ranosys. “This cartridge simplifies the complexities of managing product catalogs and pricebooks, ensuring accuracy and enhancing operational efficiency.”

Key features of the CSV Import Export Cartridge

User-Friendly Interface: Simplifying the process of bulk data manipulation through an intuitive interface.

Customization Options: Supporting both standard and custom attributes, tailored to meet diverse business needs.

Easy Installation: Straightforward setup with minimal configuration requirements, ensuring quick deployment and integration into existing systems.

Pricebook Operations: Effortlessly manage and update prices in bulk using CSV files, ensuring pricing data accuracy and saving valuable time compared to traditional XML methods.

Catalog Operations: Streamline product management with simplified CSV import/export capabilities. Easily update headers and import files directly from ERPs and CRMs, enhancing operational efficiency.

Custom Object Import Export: Empower merchants to perform CRUD operations on custom objects with ease using CSV files. This feature facilitates streamlined data management and analysis.

Menu Options for CSV Import Export: Access CSV operations directly from the Merchant Tools Menu dropdown in Business Manager for convenient and efficient data import, export, and update processes

Know More about the CSV Import Export Cartridge

Ranosys continues to innovate and deliver cutting-edge solutions that empower businesses to thrive in the digital economy. The CSV Import Export Cartridge underscores Ranosys’ commitment to providing scalable and efficient solutions tailored to enhance Salesforce B2C Commerce capabilities.

The CSV Import Export Cartridge is now available for Salesforce B2C Commerce Cloud users. For more information or to schedule a demo, please visit: https://www.ranosys.com/contact-us/ or contact sales@ranosys.com

About Ranosys

Ranosys is a 2X award-winning Salesforce Gold Partner, Managed Services Navigator Expert, 1% Pledge member, and a Salesforce Talent Alliance Champion. Ranosys’ expertise spans across multiple cloud and industry solutions, including Customer 360, Commerce Cloud, Sales Cloud, Data Cloud, Marketing Cloud, Service Cloud, Revenue Cloud, MuleSoft, Financial Cloud and Lightning Experience. We are the proud winners of the 2023 Salesforce Innovation & Impact Partner of the Year and Salesforce Growth Partner of the Year Awards. Along with their globally-located team of 150+ certified Salesforce consultants, Ranosys has assisted clients from SMBs to large enterprises to implement, optimize and scale their Salesforce solutions. Throughout, they’ve built a staunch reputation for their data-driven designs, innovative thinking, robust planning, seamless delivery, and client experience goals.

For more information, visit here.

Ranosys, a leading and 2X award-winning Salesforce Gold Partner and Navigator Expert in Managed Services, is thrilled to announce the launch of its cutting-edge Back In Stock & Low Stock Notification Cartridge. This groundbreaking solution is designed to enhance inventory management and customer satisfaction for Salesforce B2C Commerce Cloud users.

In today’s fast-paced eCommerce environment, out-of-stock situations can lead to significant revenue loss and dissatisfied customers. Ranosys’ Back In Stock & Low Stock Notification Cartridge addresses these challenges by ensuring that customers are promptly informed when their desired products are back in stock, thus converting missed opportunities into potential sales.

Key features of the Back In Stock & Low Stock Notification Cartridge

Customer Email Alerts: Shoppers can subscribe to receive email notifications when out-of-stock products become available again, keeping them engaged and ready to purchase.

Admin Dashboard: Merchandisers have access to a comprehensive dashboard displaying product IDs and the email addresses of customers who have opted for notifications, allowing for better inventory planning and management.

Notification Preferences: The cartridge offers the flexibility to enable or disable back in stock and low stock notifications according to business requirements, ensuring a tailored approach to customer engagement.

Notification Thresholds: To prevent over-promising, admins can set a notification threshold, ensuring that customers receive alerts only when sufficient stock is available. This feature helps in maintaining customer trust and satisfaction.

Low Stock Alerts for Merchandisers: Admins receive timely email alerts when product quantities fall below configured thresholds, allowing for proactive inventory replenishment and preventing stockouts.

Reporting and Analytics: The cartridge includes robust reporting and analytics capabilities, providing insights into customer interactions and the effectiveness of the notification system. Admins can view detailed reports with product IDs and customer data, enabling data-driven decisions for inventory management.

Know More about the Back In Stock & Low Stock Notification Cartridge

Ranosys is committed to providing innovative solutions that empower eCommerce businesses to optimize their operations and enhance customer experiences,” said Ashish Anand Solanki, Delivery Manager – Salesforce at Ranosys. “Our Back In Stock & Low Stock Notification Cartridge is a testament to our dedication to helping our clients succeed in a competitive market.”

The Back In Stock & Low Stock Notification Cartridge is now available for Salesforce B2C Commerce Cloud users. For more information or to schedule a demo, please visit: https://www.ranosys.com/contact-us/ or contact sales@ranosys.com

About Ranosys

For more information, visit here.

Know how AEM, Adobe Analytics and RT-CDP together improves CX.

In today’s digital landscape, delivering personalized, seamless customer experiences across multiple touchpoints is crucial for business success. Enterprises are increasingly turning to integrated solutions to harness the power of data and content management to stay competitive. Combining Adobe Experience Manager (AEM), Adobe Analytics, and Adobe Real-Time Customer Data Platform (RT-CDP) offers a comprehensive approach to managing customer experiences, leveraging data insights, and personalizing interactions in real-time.

Benefits of combining AEM, Adobe Analytics, and Adobe RT-CDP

#1: Enhanced personalization

Benefit: Deliver highly personalized content and experiences across all customer touchpoints.
Why: Customers expect relevant and tailored interactions, and meeting these expectations can lead to higher engagement and loyalty.

#2: Comprehensive customer insights

Benefit: Gain a holistic view of customer behavior and preferences.
Why: Deep insights allow businesses to understand their audience better and make informed decisions to optimize marketing strategies.

#3: Real-time data utilization

Benefit: Use real-time data to adjust and improve customer experiences on the fly.
Why: Immediate access to up-to-date information ensures that interactions are timely and relevant, enhancing customer satisfaction.

#4: Streamlined content management

Benefit: Efficiently manage and deliver content across multiple channels.
Why: Consistent and cohesive content delivery strengthens brand identity and improves customer experience.

#5: Improved campaign performance

Benefit: Execute targeted and effective marketing campaigns.
Why: Precise targeting based on real-time data and behavioral insights can significantly improve campaign ROI and conversion rates.

#6: Optimized customer journeys

Benefit: Continuously refine and optimize customer journeys.
Why: Identifying and addressing pain points in the customer journey can lead to smoother experiences and higher retention rates.

Why enterprises must invest in AEM + Adobe Analytics + Adobe RT-CDP

#1: Competitive advantage

Enterprises that invest in integrated solutions gain a competitive edge by delivering superior customer experiences. The ability to personalize interactions and optimize content delivery sets these businesses apart in a crowded marketplace.

#2:Increased customer loyalty and retention

Personalized and seamless experiences foster stronger customer relationships. Satisfied customers are more likely to return and remain loyal, reducing churn and increasing lifetime value.

#3: Data-driven decision making

Access to comprehensive and real-time data empowers businesses to make informed decisions. This data-driven approach leads to more effective strategies and better resource allocation.

#4: Scalability and flexibility

The combined power of AEM, Adobe Analytics, and Adobe RT-CDP provides a scalable solution that can grow with the business. As customer expectations and market dynamics evolve, the integrated platform ensures businesses can adapt and thrive.

#5: Enhanced efficiency and productivity

Streamlined workflows and centralized management reduce redundancy and increase efficiency. Teams can focus on strategic initiatives rather than manual processes, driving productivity and innovation.

#6: Measurable ROI

The integrated solution provides clear metrics and KPIs to measure success. This transparency allows businesses to track the impact of their investments and demonstrate ROI to stakeholders.

10 business use cases of Adobe Experience Manager, Adobe Analytics, and Adobe RT-CDP

#1: Personalized customer experiences

Use Case: A retail company wants to deliver personalized shopping experiences to its customers across web and mobile platforms. The company aims to show product recommendations, special offers, and content tailored to each customer’s preferences and browsing history.

Adobe Experience Manager (AEM): AEM allows the company to manage and deliver dynamic content personalized for each user. This could include personalized product recommendations, banners, and landing pages.
Adobe Analytics: Tracks user behavior, such as pages visited, time spent on pages, and products viewed. This data is used to understand user preferences and engagement patterns.
Adobe RT-CDP: Aggregates and unifies customer data from various touchpoints (website, mobile app, email campaigns) to create comprehensive customer profiles. These profiles are used to inform personalization strategies in real-time.

Example: A customer visits the retail website and browses through several categories of products. Adobe Analytics tracks this behavior and sends the data to Adobe RT-CDP, which updates the customer profile with the latest browsing history. AEM uses this updated profile to display personalized product recommendations and offers the next time the customer visits the site or opens the mobile app.

#2: Targeted marketing campaigns

Use Case: A travel company wants to create and deploy targeted marketing campaigns based on real-time customer data. The goal is to promote travel packages and deals to customers who have shown interest in specific destinations.

Adobe Experience Manager (AEM): Manages and delivers the campaign content, including emails, banners, and landing pages.
Adobe Analytics: Provides insights into customer behavior, such as searches for travel destinations, booking history, and engagement with previous campaigns.
Adobe RT-CDP: Segments customers based on their real-time behavior and interactions, enabling the company to target specific groups with relevant offers.

Example: A customer searches for flights to Paris on the travel company’s website. Adobe Analytics captures this search behavior, and Adobe RT-CDP updates the customer profile to reflect interest in Paris. AEM then delivers a personalized email campaign to the customer, promoting travel packages to Paris with special discounts.

#3: Customer journey optimization

Use Case: An insurance company wants to optimize the customer journey from initial inquiry to policy purchase. The company aims to identify and address drop-off points to improve conversion rates.

Adobe Experience Manager (AEM): Delivers consistent and relevant content at each stage of the customer journey, such as informational articles, policy details, and application forms.
Adobe Analytics: Tracks the customer journey, identifying where customers drop off or encounter issues.
Adobe RT-CDP: Provides a unified view of the customer journey across all touchpoints, enabling real-time adjustments to content and interactions.

Example: A customer starts an insurance quote application but abandons it midway. Adobe Analytics identifies this drop-off point, and Adobe RT-CDP updates the customer profile with this behavior. AEM can then trigger a follow-up email with a personalized message encouraging the customer to complete the application, possibly offering assistance or incentives.

#4: Cross-channel campaign orchestration

Use Case: A financial services company wants to synchronize its marketing campaigns across email, web, and social media to provide a cohesive brand experience.

Adobe Experience Manager (AEM): Centralized content management, ensuring consistent messaging and visuals across channels.
Adobe Analytics: Measures campaign performance across different channels, providing insights into customer engagement and effectiveness.
Adobe RT-CDP: Ensures that customer data is up-to-date and accurate across all channels, allowing for real-time adjustments to campaigns.

Example: The company launches a campaign promoting a new credit card. Adobe Analytics tracks engagement on the website, email, and social media. Adobe RT-CDP updates customer profiles based on interactions with the campaign. AEM uses this data to deliver consistent and personalized follow-up messages across all channels, ensuring that customers receive relevant information based on their engagement history.

#5: Real-time personalization

Use Case: An entertainment streaming service wants to personalize content recommendations in real-time based on the latest viewing behavior of its users.

Adobe Experience Manager (AEM): Manages and delivers personalized content, such as recommended shows and movies.
Adobe Analytics: Monitors real-time engagement with content, such as what users are currently watching and how long they watch.
Adobe RT-CDP: Provides real-time data on user behavior, enabling instant updates to recommendations.

Example: A user watches several episodes of a new TV series. Adobe Analytics tracks this viewing behavior, and Adobe RT-CDP updates the user profile with this data. AEM then immediately adjusts the homepage to recommend similar shows and movies, enhancing the user’s experience with timely and relevant suggestions.

#6: Enhanced customer support

Use Case: A telecommunications company wants to improve its customer support by providing agents with real-time insights and a complete history of customer interactions.

Adobe Experience Manager (AEM): Powers the customer support portal with relevant content, such as FAQs, troubleshooting guides, and service updates.
Adobe Analytics: Tracks support interactions, identifying common issues and measuring the effectiveness of support content.
Adobe RT-CDP: Supplies support agents with comprehensive customer profiles, including past interactions, purchase history, and current issues.

Example: A customer contacts support about a recurring issue with their internet service. The support agent accesses the customer profile via Adobe RT-CDP, which includes data from Adobe Analytics on previous interactions and attempted solutions. The agent uses this information to provide a more informed and efficient resolution, referencing relevant content managed by AEM.

#7: Automated content recommendations

Use Case: An online news platform wants to automatically recommend articles to readers based on their reading habits and preferences.

Adobe Experience Manager (AEM): Manages the recommendation engine and displays personalized content on the platform.
Adobe Analytics: Analyzes user interactions, such as articles read, time spent, and engagement levels, to refine recommendation algorithms.
Adobe RT-CDP: Uses real-time data to ensure that recommendations are relevant and updated based on the latest user behavior.

Example: A reader frequently reads articles about technology and finance. Adobe Analytics tracks this behavior, and Adobe RT-CDP updates the reader’s profile accordingly. AEM then uses this data to recommend new technology and finance articles on the reader’s homepage, enhancing the personalized reading experience.

#8: Behavioral segmentation

Use Case: A fashion retailer wants to segment its customers based on their real-time browsing and purchasing behavior to deliver more precise marketing messages.

Adobe Experience Manager (AEM): Delivers segmented content, such as targeted emails and personalized web pages.
Adobe Analytics: Identifies and analyzes behavioral patterns, such as frequent browsing of certain categories or repeated purchases of specific brands.
Adobe RT-CDP: Creates and updates customer segments in real-time based on their actions and interactions.

Example: A customer frequently browses and purchases athletic wear. Adobe Analytics captures this behavior, and Adobe RT-CDP segments the customer into a “Fitness Enthusiast” group. AEM then delivers targeted marketing emails featuring new arrivals and exclusive offers in athletic wear, increasing the likelihood of engagement and conversion.

#9: Conversion Rate Optimization (CRO)

Use Case: An e-commerce company wants to improve its conversion rates by testing and optimizing content and offers on its website.

Adobe Experience Manager (AEM): Facilitates A/B testing and manages content variations.
Adobe Analytics: Tracks conversion metrics, such as click-through rates, add-to-cart actions, and completed purchases, to measure the effectiveness of different content variations.
Adobe RT-CDP: Provides data-driven insights to inform optimization strategies, ensuring that tests are based on comprehensive and up-to-date customer data.

Example: The company tests two versions of a product page to see which one drives more purchases. Adobe Analytics tracks the performance of each version, and Adobe RT-CDP updates customer profiles based on their interactions. AEM uses this data to determine the winning version and automatically implements it across the site, optimizing the customer experience and boosting conversion rates.

#10: Data-driven content strategy

Use Case: A media company wants to develop and refine its content strategy based on data insights to increase user engagement and retention.

Adobe Experience Manager (AEM): Manages and executes the content strategy, ensuring that content is relevant and engaging.
Adobe Analytics: Provides deep insights into content performance, such as which articles are most read, how long users stay on the page, and which topics generate the most engagement.
Adobe RT-CDP: Informs strategy with comprehensive customer data and trends, allowing the company to tailor content to audience preferences and behaviors.

Example: The company analyzes data from Adobe Analytics to identify that articles about health and wellness are particularly popular among its audience. Adobe RT-CDP corroborates this trend with detailed customer profiles showing a high interest in health topics. AEM then focuses on creating and promoting more health and wellness content, driving higher engagement and retention rates.

Experience the combined power of Adobe Experience Manager, Adobe Analytics and Adobe RT-CDP

In a rapidly evolving digital environment, businesses must leverage advanced technologies to meet and exceed customer expectations. Investing in the combined solution of Adobe Experience Manager, Adobe Analytics, and Adobe Real-Time Customer Data Platform empowers enterprises to deliver personalized, data-driven experiences that drive engagement, loyalty, and growth. By integrating these powerful tools, businesses can create a seamless, optimized, and responsive customer journey, ensuring long-term success and competitive advantage. As an award-winning Adobe Solution Partner, we have been assisting enterprises in leveraging the combined capabilities of Adobe AEM, Adobe Analytics, and Adobe RT-CDP. Consult with our Adobe experts to analyze how your business challenges can be mitigated or existing solutions be optimized with Adobe’s suite of products.

Transform your customer experience strategy with Adobe & Ranosys.

Optimize your content management today!

In today’s competitive digital ecosystem, most businesses either operate digitally or have embarked some form of digital transformation. Central to this transformation is the adoption of a robust content management system to efficiently create, manage, and deliver digital content, supporting KPIs of enhanced digital presence and customer engagement.

A content management system (CMS) is not just how an enterprise manages their digital content, it is the backbone of the website, affecting everything from user experience to SEO performance. With several content management systems available in the market, ranging from open-source platforms to proprietary solutions, finding the right CMS can be overwhelming.

For marketing or IT leaders still evaluating a CMS for their business, this guide highlights the six must-have critical capabilities of a CMS to assist in making an informed decision.

What is a content management system (CMS)?

A Content Management System (CMS) is a software application that enables creators, designers, and administrators to build, author, publish, manage, and modify digital content on the website. Its user-friendly interface simplifies the process of building and maintaining websites, allowing non-technical users to handle content updates, page creation, and other administrative tasks.

Key content management system features include:

A centralized dashboard to gain a complete view of all your projects
What you see is what you get (WYSIWYG) editor
Editable templates and core components, such as headers and footers, with adjustable styling
Responsive layout
Low-code setup
Example code to show what’s possible in the platform
Open source
Cloud service
Omnichannel content delivery
Visual media conversion

How to choose a CMS: The six capabilities to look for in a content management system

#1: Better site performance to boost conversions

Web performance is a critical factor that influences SEO rankings, page views, site engagement, and conversion rates. Even small delays in page load times can have significant negative impacts.

47% of users won’t wait longer than two seconds for a website to load, leading to billions in lost sales annually for brands

Improving load times by just 0.1 seconds can boost conversion rates by 8-10%

Key capabilities in a CMS to deliver superior site performance

To ensure superior site performance, your CMS must be designed to optimize for fast load times and responsiveness. This involves leveraging an Edge architecture, which facilitates data processing at the outermost edges of the network, closest to where the user experiences the content. This setup contributes to maintaining healthy Core Web Vitals and achieving high Google Lighthouse scores, both of which are essential for maximizing site performance and boosting conversions.

A CMS with built-in performance optimization features ensures that your digital properties provide a fast and responsive experience, keeping users engaged and reducing bounce rates.

Team Needs	Key CMS Capabilities
Fast website: Essential for lower bounce rates and improved SEO rankings, ensuring a positive user experience.	Phased rendering: Ensures that the most critical parts of each page load first, optimizing user experience and reducing bounce rates.
Minimal delays: Maintains rapid content loading, even during updates to design or code, to prevent user frustration and abandonment.	Persistent caching: Speeds up access to frequently used elements by storing them locally, minimizing delays even with design or code updates.
Real-time insights: Provides continuous monitoring to verify pages are loading correctly, allowing for immediate action on performance issues.	Real-user monitoring (RUM): Tracks page load times and user interactions in real-time, providing insights into performance issues and enabling proactive optimization.

#2: Make content creation fast and scalable

Efficient content creation lies at the heart of every successful digital strategy. A robust CMS enables seamless content creation, editing, and publishing, ensuring agility and scalability in marketing efforts. This also helps non-technical marketers and team members to easily manage content and pages across multiple locations.

Key capabilities in a CMS to deliver the right content to the right audience at the right time and across the right channel

An optimal CMS must come with easy-to-use authoring to assist in the quick creation, editing, and publishing of the content. Also, it must allow seamless content scalability across teams, channels, and regions.

Team Needs	Key CMS Capabilities
The power to create, edit, publish, and manage web content with relevant tools	Create and edit web content using familiar tools like Microsoft Word and Google Docs with document-based authoring
Non-technical users to create web content without any developer help	Use drag-and-drop templates and a visual editor to build and edit web content, with live previews to see changes in real-time
A centralized way to manage all regional and language-specific sites	Manage region-specific mobile and web properties from a single platform
The ability to translate content to different languages for different regions to deliver localized experiences in a few clicks	Automatically translate text and image metadata into different languages integrated within the CMS

How to select the right Content Management System

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#3: Quick experimentation optimization process

An agile content management system empowers non-technical content creators to build and run experiments for content optimization without requiring extensive team or cross-department collaboration or dependence on third-party systems.

A/B testing is an important activity for eCommerce sites and those that invest in it see a 50% increase in revenue per unique visitor

Key capabilities in a CMS to support content experimentation optimization

A/B testing for specific components on a webpage or the entire page provides performance insights, which when further leveraged boosts conversions, engagement, and maximizes return on investment on content efforts.

Team Needs	Key CMS Capabilities
The ability to test and optimize specific parts or the entire web page without requiring specialized support	Built-in A/B testing feature that is easy to set up and use
The ability to identify best performing content experiences to maximize ROI	Features that allow full-page experimentation and testing of functionalities, design, content against attributes like user location, device type, new/returning visitors, unique interactions
A detailed analysis of underperforming and successful content campaigns to refine future strategies and optimize content performance	Real-time user monitoring and analytics that provide both page and component-level insights, easy for teams to access and further optimize

#4: Seamless content delivery and management across all channels

An enterprise content management system must support omnichannel content delivery. They must empower marketing teams to easily create, manage, and distribute content seamlessly across all channels and touchpoints. The best content management system should also ensure that the content is delivered consistently without demanding any extensive IT support.

The benefits of an omnichannel content management system are immense, the most important being scalability, empowering enterprises to scale their content across regions, languages, and locations. Also, omnichannel content delivery engages your audience in a cohesive and personalized experience across all channels, catered towards their needs and interests.

89% of companies that focus on omnichannel content delivery retain 89% of their customers

On the other hand, companies without an omnichannel strategy retain only 33% of their customers.

Key capabilities in a CMS to support omnichannel content delivery

With cross-channel content strategy playing a pivotal role in customer retention and experience management, the right content management system must include reusable content components, responsive design tools, consistent design system, and easy access to assets. This empowers creators, authors, and distributors in building connected experiences once and distributing it across all digital channels.

Team Needs	Key CMS Capabilities
The ability to optimize and publish content on any channel with repeating tasks	Editable drag-and-drop components in a WYSIWYG interface, with live preview
The ability to ensure compliance across all content formats and touchpoints	Pre-built components such as text, images, grid columns to easily create and manage brand guidelines and template
Fast ways of creating and publishing content across channels without having to create from scratch	A complete library of assets and templates available globally
The tools to optimize and reuse content to save time while accelerating content delivery	The availability of reusable components that can be added to multiple pages. When changes are made in the master component, they are automatically updated to all referencing pages

#5: Flexible content delivery across traditional, hybrid, or headless models

When it comes to headless, legacy or hybrid content delivery, the best enterprise CMS platforms should stay flexible and provide a seamless platform for publishing content to any front-end. Legacy content management systems often result in isolated content repositories for each channel. They also demand manual content creation for every channel, slowing content delivery, hampering team productivity, and delivering inconsistent content experiences.

A hybrid approach to content delivery serves a two-faceted purpose. First, it provides developers with a flexible system to focus on innovation. Second, it results in an intuitive interface for marketers to manage, optimize, and scale content delivery across channels. This further results in cross-channel and consistent content delivery across all touchpoints.

59% of marketers believe that the lack of content reusability in a CMS slows them down.

79% of people rate an organization’s digital maturity with whether or not they employ a hybrid CMS.

Key capabilities in a CMS to flexible and hybrid content delivery

One of the foremost content management requirements is its ability to cater to headlines, traditional or hybrid content delivery approaches. It should support fast cross-channel content publishing and management. A robust content management system must allow teams to easily publish content across all front-ends – website, SPAs, mobile apps, etc.

Team Needs	Key CMS Capabilities
The ability to draft and preview content across all frontends in real-time	Real-time content editing and preview for all frontend frameworks
The tools to reuse and publish content quick across all digital touchpoints	Create once, publish anywhere features to support seamless content delivery
Seamless integration with internal and external apps without any infrastructure overheads	Pre-configured API endpoints, easy to customize and scale

#6: Develop and scale web and app experiences faster

An agile content management system must allow the development of web and app content experiences without sacrificing on performance. It must provide an optimized starting point and be compatible with relevant internal frameworks. An outdated CMS makes it challenging and time-consuming for developers to launch new web functionalities, sites, or pages. A scalable CMS streamlines this process, empowering both developers and marketers to build, manage, and deliver new content-led experiences faster into the market.

54% of marketers and developers state the lack of required skills and specialists as one of the top three pain points in launching new content experiences..

Key capabilities in a CMS to allow faster web and app experiences

An enterprise content management system must allow content authoring, design, publishing, and coding to take place parallely, unlike the traditional linear development process that occurs sequentially. This allows both developers and marketers to work together towards launching new web and app experiences at speed.

Team Needs	Key CMS Capabilities
Faster content development and launch cycles with fewer dependencies.	A flexible development approach allows content, development, and design to work simultaneously without dependencies on each other
The ability for cross-department teams to validate code changes and production content in parallel during the development process	Automatically generated code previews enable developers to view environments for each source code branch
Tools to edit and manage SPAs (single-page applications) without any extensive coding	A drag-and-drop layout editor with live preview features empowers marketers to make changes independently

Deliver content experiences faster with Adobe Experience Manager

The best content management system for an organization is the one that allows both developers and marketers to together work towards creating high-performing and scalable content for all touchpoints.

Adobe Experience Manager is a trusted CMS that achieves this goal. It allows marketers to quickly build, author, and deliver content across devices and channels, maintaining pace with current trends and market dynamics. Know more on how Adobe Experience Managers helps dramatically improve web performance here.

As a leading Digital Transformation Company and Adobe Solution Partner, Ranosys has been assisting several enterprises across verticals in improving their digital content delivery with successful Adobe Experience Manager consulting, implementation training, integration, critical support, and managed services. Talk to our AEM experts to bottom line how this industry-leading CMS can accomplish your goals for fast content delivery, scalability, and reusability.

Ready to transform your digital content strategy?

Ranosys, an award-winning Salesforce Gold Partner, is co-hosting the “Retail 4.0 Networking Happy Hour” with Salesforce. This exclusive in-person event is for retail leaders in the industry with the opportunity to participate and explore how Ranosys and Salesforce help in achieving retail goals with data and AI-driven decisions and customer experiences.

Here are the event details:

Date: Thursday, 18 July 2024
Time: 5:00 – 7:00 PM

Attendees will have the opportunity to engage with experts and industry thought leaders to understand the latest trends shaping the future of retail. The event will provide valuable insights into driving growth, boosting customer loyalty, and streamlining operations.

Event Overview

Retail 4.0 is about leveraging advanced technologies to transform retail operations. This Networking Happy Hour will focus on the role of data, artificial intelligence, and Salesforce’s multi-cloud ecosystem in driving commerce and delivering superior customer experiences. Attendees will learn how to leverage data-driven strategies and AI excellence for a competitive edge in the retail sector.

Key Topics to be Covered

Driving higher conversions and better customer experience: Discover how data-driven decisions can lead to higher conversion rates and improved customer satisfaction.
Leveraging a unified platform ecosystem for data-driven decisions: Learn how integrating various data sources into a unified platform can enhance decision-making processes.
Understanding how AI is transforming every aspect of Retail: Gain insights into the ways AI is revolutionizing retail, from customer service to inventory management.
Future-Proof your retail business with key focus trends: Explore the latest trends that are essential for maintaining a competitive edge in the ever-evolving retail landscape.

Event Agenda

Opening Reception: The event will commence with an opening reception, providing an opportunity for attendees to network with peers and industry leaders in a relaxed setting.
Interactive Session on Data-Driven Unified Commerce: This session will delve into the importance of data-driven strategies in unified commerce, highlighting real-world applications and success stories.
Networking: The event will conclude with a networking session, allowing participants to engage in discussions, share experiences, and build valuable connections.

About Ranosys

For more information, visit here.

About Salesforce

Salesforce is a global leader in customer relationship management (CRM) solutions. With a suite of cloud-based tools, Salesforce helps businesses connect with customers in new and innovative ways. The company’s commitment to data-driven decision-making and AI integration has made it a trusted partner for businesses looking to transform their operations.

We look forward to welcoming you to this exciting event.

Get started with your eCommerce store today.

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Creating a robust and adaptable eCommerce platform is crucial in today’s fast-paced digital marketplace. As consumer expectations evolve and technology advances, retailers must prioritize speed and flexibility to stay competitive. Whether you’re launching a new online store or revamping an existing one, understanding the essential features of a high-performance eCommerce platform is vital.

A fast and flexible platform can make launching your business faster and easier. It can help you reach more customers across multiple geographies and deliver a truly unique customer experience.

But the wrong platform can slow you down. Rigid templates can limit your creativity and leave you with a store that looks like everyone else’s. A lack of solution partners often means doing everything yourself. And an inflexible design can make it almost impossible to add new functionality as your business evolves and grows.

How can you get it right?

This blog highlights six questions to help you pick an eCommerce platform that’s fast and flexible enough to grow on.

What is an eCommerce Platform?

An eCommerce platform is software used by businesses to develop, run, manage and optimize their online stores (such as product listings, inventory management, order processing, payment integration, customer management, marketing and analytics) for seamless shopping experiences supporting business growth.

Choosing the right eCommerce platform is important for your business’s success. The ideal platform should provide speed, flexibility, and scalability to accommodate your business’s current needs and future growth.

How to select the right eCommerce platform?

Download eBook

Six questions to help you pick an eCommerce platform

#1: Is it in the cloud?

Cloud-based platforms often cost less and can easily scale to your needs. Instead of paying for all your costly hardware and software licenses upfront, you normally pay a subscription fee based on usage. Cloud solutions provide the flexibility to scale up or down based on your business needs, allowing you to respond quickly to changes in demand. Additionally, cloud-based platform vendors manage the underlying IT infrastructure for you, so you don’t have to deal with multiple vendors and service agreements.

For example, if you’re wondering how to start an eCommerce store, a cloud-based solution can simplify the setup process, allowing you to focus on your core business activities without worrying about IT complexities. It also supports multi-store eCommerce, enabling you to manage multiple storefronts from a single platform.

Key Takeaway: Whether you are just starting out or already have an eCommerce presence, choose an eCommerce platform that runs in the cloud.

#2: Are you locked into rigid templates?

Your eCommerce platform should work for your business now and in the future. You need a platform that can evolve as your business grows in size and complexity. “Plug-and-play” platforms with canned templates and purchase flows can be easy to set up but may lack the flexibility or breadth of functionality you’ll need in the long term.

For instance, when considering how to open an eCommerce store, you might be tempted by the simplicity of pre-designed templates. However, these templates can limit your ability to create a unique customer experience and restrict your business’s growth potential. As your business expands, you may outgrow these templates and face the costly decision of either investing in customizations or switching to a new platform.

Key Takeaway: Don’t force-fit your business needs to the capabilities of your technology vendor. Choose a vendor that provides enough flexibility to create an original customer experience.

#3: Does it support multiple channels, markets, and countries?

Today’s eCommerce often spans multiple touchpoints. Brick-and-mortar stores are going digital, and digital brands are partnering with retailers. Businesses of all sizes are rushing to sell on platforms like Amazon and reach new international markets. Even if you’re small now, it’s important to think ahead.

If your eCommerce platform doesn’t support multiple channels, sites, and languages, you could find yourself setting up a new environment for each new market segment and audience. This approach adds costly overhead and makes it difficult to track inventory, manage logistics, synchronize content, and deliver a consistent customer experience across your sites. A platform that supports multi-channel sales and international markets from the start will save you time and resources as you grow.

Key Takeaway: Think about what your business will look like in two, three, and five years. Ensure your platform can support your growth plans from Day One.

#4: Does it play nicely with others?

eCommerce doesn’t happen in isolation. For maximum efficiency, your eCommerce platform will need to communicate with various business systems like CMS, CRM, ERP, PIM, and more. It should connect easily to commonly used business systems through proven APIs without needing extensive custom code. Otherwise, you may have to spend more time and money on systems integration or risk critical data getting out of sync.

For example, when setting up your eCommerce online store, ensure it can integrate with your CRM to manage customer relationships effectively or with your ERP system to streamline inventory and order management. Seamless integration helps you maintain a cohesive operation and enhances the overall customer experience.

Key Takeaway: Your eCommerce platform should be a team player. Choose one that connects and integrates easily with your other business systems.

#5: How big is the ecosystem of partners and developers supporting the platform?

Most fast-growing businesses focus on their core product and sales, not IT. As your business evolves, you’ll need to extend your eCommerce experience quickly, and you may need help. This help could come from a solution partner who knows your industry or from installing new modules written by third-party developers. A large ecosystem of partners and developers ensures you have access to the resources and expertise needed to adapt and grow.

For instance, if you’re looking for the best marketing strategy for an eCommerce store, a platform with a robust ecosystem can provide you with access to marketing tools and partners who can help you implement and optimize your eCommerce strategy effectively.

Key Takeaway: More is better. Choose a platform from a vendor that fosters a large and geographically diverse community of solution partners and developers.

#6: Can it support different business models?

The line between retail and wholesale is blurring. Many direct-to-consumer businesses are adding wholesale stores and partnering with retailers, while a growing number of wholesalers are selling directly to consumers online. However, these models are different. Selling to businesses and distributors (B2B) can be more complicated and may require customized product catalogs, alternative payment options, and other special features.

For maximum flexibility, you need an eCommerce platform that offers native functionality for both retail and wholesale business models. Running two separate eCommerce systems is both time-consuming and expensive. If there’s even a modest chance your business will adopt multiple business models, choose a platform that supports them.

Key Takeaway: If there’s even a modest chance your business will adopt multiple business models, choose a platform that supports them.

Use Case: A Successful Multi-Store eCommerce Transformation

Consider the case of a mid-sized retailer, “TechWorld,” that started as a small online store but quickly expanded its offerings to multiple markets and customer segments. Initially using a basic eCommerce platform with rigid templates, TechWorld struggled to scale its operations. The platform couldn’t support the company’s growing need for customization, multi-channel integration, and international expansion.

By switching to a cloud-based eCommerce platform that offered flexibility and robust multi-channel support, TechWorld was able to:

Seamlessly integrates with its existing CMS, CRM, and ERP systems, reducing manual data entry and synchronization errors.
Customize its online stores to offer unique, personalized customer experiences without being constrained by rigid templates.
Expand into new markets with localized content and multi-language support, reaching more customers globally.
Leverage a large ecosystem of developers and solution partners to quickly implement new features and stay ahead of the competition.

Build a robust digital commerce store with Ranosys

Creating a fast, flexible, and scalable eCommerce store is essential today. By choosing a cloud-based platform, avoiding rigid templates, ensuring multi-channel support, prioritizing system integration, leveraging a large ecosystem of partners, and supporting multiple business models, you can set your business up for long-term success. As an award-winning Adobe Partner with a specialized Adobe Commerce badge, we have assisted several leading global brands with the right eCommerce platform. Talk to our experts to choose the right eCommerce platform that will not only meet your current needs but also scale with your business as it grows and evolves.

Looking for the best eCommerce platform for your business?

Implement, optimize & scale AEM with Ranosys.

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The power of content can be understood by its omniscient presence across marketing formats, be it videos, podcasts, blogs, or augmented reality and virtual reality. Undeniably, content marketing is the very essence of every organization’s marketing strategies and plays an instrumental role in lead generation, branding, sales, and nurturing campaigns across multiple channels.

With the widespread demand and rewarding results content marketing offers, brands cannot just do with any content marketing strategy. They need to take note of the current content marketing trends to stand out from their competitors and boost site traffic. In this blog, we will go through 7 content marketing trends for 2025 that will turn your overall marketing strategy from how to wow.

Moreover, we will also provide you with solutions to implement these trends through Adobe Experience Manager (AEM).

How to select the right content management system for your business?

Download the eBook

Delivering the right content to the right user at the right time across the right channel with Adobe Experience Manager CMS

Before brainstorming around these new trends in content marketing, let’s first know what Adobe AEM is and how it helps.

Adobe Experience Manager is a content and digital asset management solution from Adobe implemented for website, mobile apps and forms creation. Adobe AEM empowers you to manage your marketing content and distribute it via a single dashboard across multiple channels.

Know more about Adobe Experience Manager here.

The top content marketing trends for 2025 and how Adobe AEM accomplishes them

The below-mentioned Adobe content marketing trends for 2025 will empower your brand to practice content personalization and deliver custom web experience to every visitor across their preferred channel. Let’s understand these trends and associated Adobe Experience Manager tools to implement it.

#1. Artificial Intelligence & Automation

The launch of ChatGPT in late 2022 kicked off an AI wave, with brands quickly realizing the benefits of adopting generative AI. AI is empowering marketers to accelerate productivity and expand capacity through capabilities like:

AI-powered content creation
Analyzing customer data to identify pain points and areas for improvement
Generating code for websites and applications
Automatically organizing customers into segments based on preferences, demographics, and behavior
Deploying AI chatbots for instant customer service

How Adobe Experience Manager Helps:

AEM integrates with the AI-powered Adobe Sensei, the company’s AI and machine learning framework, to automate content workflows, personalization, and omnichannel delivery. Authors can leverage AI for automating tasks like:

Automatically tagging images and videos based on visual elements
Using smart translation to dynamically translate content
Automatically generating image maps and hotspots
Identifying patterns and insights in customer data for segmentation
Automating content workflows and approvals

#2. AI Image Generation

Taking AI a step further, imagery and graphics created by generative AI models like DALL-E, Midjourney, and Adobe’s Firefly will be one of the biggest digital marketing innovations of the decade. These powerful tools will allow marketers to generate virtually any type of visual content simply by describing it in a text prompt.

This AI-powered ability to create stunning graphics, product visualizations, creative concepts, and more on-demand presents marketers with limitless creative possibilities. Generative AI will spark new levels of imagination and visualization for campaigns while accelerating content production cycles.

How Adobe Experience Manager Helps:

AEM’s enterprise-grade Digital Asset Management (DAM) capabilities provide a centralized way to manage the influx of AI-generated assets. Creative teams can:

Create image and creative variations using generative AI tools
Import and store AI-generated visuals alongside other digital assets
Categorize, annotate, and track usage of AI assets
Integrate production of AI imagery with creative workflows
Collaborate and iterate on AI-driven creative content
Deliver AI-generated media across channels and experiences

#3. Influencer Marketing

Authenticity and relevance remain important, which is where the influencer marketing trend comes in. Partnering with the right influencers who have genuine connections with their audience can help brands effectively connect with consumers and reach new audiences.

Micro-influencers with 10,000-100,000 followers and nano-influencers with under 10,000 followers often have more personal, authentic relationships with their audience. These relatable influencers present opportunities for brands to resonate through influence built on expertise and closeness rather than pure follower numbers.

How Adobe Experience Manager Helps:

AEM’s marketing cloud capabilities provide an effective influencer marketing platform through tools for:

Influencer discovery and research based on audience data
Influencer campaign management and collaboration
Monitoring influencer engagement signals and attribution
Measuring influencer campaign performance and ROI
Optimizing influencer content distribution through omnichannel publishing
Integrating influencer marketing efforts with broader marketing initiatives

# 4. Voice Search Functionality

Screenless, voice-based search is becoming universal, with millions using voice assistants daily for shopping, information gathering, and media consumption. This trend will continue escalating, with 125.2 million people projected to use voice search in 2025.

Providing voice search functionality creates friendly, convenient user experiences by allowing consumers to use natural language to find information and interact with digital experiences hands-free. Voice interfaces open new frontiers for accessible marketing and commerce.

How Adobe Experience Manager Helps:

AEM allows marketers to voice-enable websites, apps, and digital experiences:

Implement voice recognition to translate voice inputs into actions like website navigation, searches, or transactions
Design voice user interfaces and conversational experiences
Create voice skills for virtual assistants like Alexa or Google Home
Orchestrate seamless voice handoffs across devices and touchpoints
Provide personalized voice services based on user identity and context

The global voice recognition market is projected to reach a value of $26.8 billion, with an estimated 8 billion voice-enabled digital assistants in use by 2024.

Source: Demandsage

#5. Virtual Reality and the Metaverse:

Currently, Virtual reality (VR) is being adopted by many industries for its life-like experiences. Therefore, 2025 will bring new developments in the field to create more realistic and immersive experiences. The rise of the metaverse is considered a mainstream marketing channel where businesses can conclude transactions remotely, efficiently, and intelligently. With AR, VR, and metaverse in action, shoppers can indulge in real-time understanding of the product and evaluate its fit with their physical surroundings. Overall, these technologies would reduce cart abandonment and product return rates.

How Adobe Experience Manager helps:

Adobe AEM allows you to smoothly process, manage, and deploy AR/VR content as well as 3D assets and other emerging file formats through its digital asset management capabilities.

Adobe AEM assets easily integrate with Creative Cloud to design immersive content. You can preview and control the rendered experience using Panoramic VR Viewer and Vertical Image Viewer

Adobe’s Substance 3D tools can be leveraged to create beautiful and realistic 3D objects and scenes

3D content can be created in Adobe Dimensions and imported into Adobe Asset Link, where you can manage and customize it like other content

# 6. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

As AI increases content production, Google is putting enhanced emphasis on evaluating content quality based on E-E-A-T signals – Experience, Expertise, Authoritativeness, and Trustworthiness.

This ranking criteria prioritizes the most helpful and credible information from expert sources. To stay competitive in search, brands must focus on creating authentic, high-E-E-A-T content that provides true expertise and establishes authority on topics.

How to achieve high E-E-A-T content marketing:

Produce substantial original content from credentialed authors
Cite reputable, authoritative third-party sources
Incorporate user-generated content like reviews and testimonials
Ensure content is readable, well-structured, and visually engaging
Implement fact-checking, governance and accountability

How Adobe Experience Manager Helps:

As an enterprise-grade content management system, AEM provides the tools and capabilities to produce quality E-E-A-T content at scale:

Roles, permissions, and workflow governance for controlled content production
Content editor roles for subject matter experts and credentialed authors
Version control, audit trails, and approvals for accountability
Integration with trusted data sources, research tools, and fact-checking
SEO recommendations, readability scoring, and optimization features
Tools for incorporating user-generated content responsibly
Omnichannel publishing of expert-driven content across touchpoints

Will AI Replace Digital Marketing?

The rise of AI certainly has many marketers wondering if the technology will eventually replace humans in the field. While AI can immensely assist and augment marketing capabilities across content creation, analysis, automation, and more, there will always be a need for authentic human expertise and personal connection.

According to research by Forrester, 63% of consumers are open to using AI for suggestions and recommendations, but only 37% would rely on AI for final purchasing decisions. This highlights that while AI can play a valuable role in the customer journey, human intervention is still critical for high-consideration purchases and complex decision-making. Similarly, a study by Salesforce found that 59% of consumers crave a human connection even when AI is deployed for customer service interactions.

AI should be viewed as an assistant for human marketers rather than a replacement. The technology can enhance marketing efficiency, scale, and analytical capabilities. However, the strategy, creativity, emotional intelligence, and relationship-building required to truly resonate with customers will remain a uniquely human domain. The brands that thoughtfully blend AI’s strengths with an empathetic human touch will be the biggest winners as this technology continues evolving.

Empower your content marketing strategies with AEM and Ranosys

While AI will revolutionize 2025 content marketing, brands must balance innovation with authenticity. Modern consumers crave personal connections – according to Sprout Social, over 50% would increase spending if they feel bonded to a brand, and 76% prefer brands they relate to over competitors.

Keeping up with these content marketing trends is tedious, but with the powerful Adobe Experience Manager tools and capabilities, you can deliver one-on-one digital experiences across several devices. As a trusted Adobe Experience Manager Partner, Ranosys follows a flexible approach to implement, customize, or migrate your content and related assets for superior digital experiences. In case you want to take advantage of these latest content marketing trends with Adobe AEM, connect with our certified experts for complete guidance.

Know more about Adoe Experience Manager as a CMS.

In the rapidly evolving financial landscape, delivering personalized and seamless customer experiences is paramount. Adobe Real-Time Customer Data Platform (RT-CDP) empowers financial institutions to harness the power of real-time data to drive customer engagement, enhance decision-making, and optimize operational efficiency.

Integrate data, create profiles, capture behaviors, govern privacy, and deliver one-on-one personalized experiences across all your destinations with Adobe RT-CDP.

How does Adobe Real-time CDP help?

Integrate data sources to create real-time customer profiles: Know your customers’ wants and needs by unifying your data into actionable profiles in real-time so your insights are always relevant. Easily enrich profiles with business data from any source via built-in connectors for popular platforms, custom APIs, and batch transfers. Manage via a marketer-friendly interface to deliver the right experiences to the right customer at the right time and across the right channel.

Link online and offline to create a single customer profile: Create a holistic view of your customer by unifying disparate identities and profile information across online and offline channels. Sync segregated customer records such as accounts, segments, opportunities, membership, communication, lead scores, and lifetime value. Manage customers’ known and unknown identities to deliver one-to-many experiences to anonymous states and one-to-one personalization to identified states.

Link devices and channels to optimize experience across all touchpoints: Plan coordinated, consistent, and data-driven experiences by mapping the user’s profile across all touchpoints, devices, and channels. Deliver optimized and personalized content for your customers across all digital screens and physical touchpoints no matter where or when they interact with your business.

Centralized customer profiling and identity controls at your fingertips: Easy-to-use interface of Adobe RT-CDP provides powerful and scalable profile management and at-a-glance insights. Drill into each individual profile to view and manage information, attributes, identifiers, communication channel preferences, and more. Discover customer opportunities, behaviors, and events to identify individual customer wants, needs, and intent.

Manage and enrich profile identifiers to personalize every interaction: Map relationships across various identifiers and validate the stitched identities that create the real-time customer profile. A deterministic algorithm reconciles a customer’s multiple devices, further enhancing mapping and extending the reach and depth of experience actionability in real-time. Build a private identity graph or augment your known customer base by sharing data with partners.

React to online and offline customer events in the moment: React instantly to customer events to deliver timely, relevant experiences to the right place, at the right time. Time-series events capture customer behavior at every interaction and at every engagement. Build a picture of your customers at every stage of the customer journey to enable smart decisions at the right time.

Create and manage segments that are universal across all channels: Marketer-friendly segmentation builder to classify audiences across all data types, centralize and make it actionable. Audience classification is valid across all activation points, whether it is group targeting or to execute one-to-one experience delivery.

Extend your audience’s size and reach by sharing segments across two or more businesses: Share segments across two-or-more brands and exchange audiences in a secure, governed, and privacy-centric manner.

Use AI-driven insights and data science on platform to drive experiences and opportunities: Personalize each user’s experience by serving them with the most appropriate offers and messaging. Drive customer opportunities like cross-sell, upsell, next best action or mitigate churn for any business.

Built-in governance, compliance, and security controls: Take control over data governance with consent and policy enforcement. Manage data usage by automated alerts and monitoring dashboards across data workflows. Manage every user’s privacy to build and maintain trust. Keep customer data safe with secure cloud tech.

Let’s understand with a financial services example

Unlock financial growth with Adobe RT-CDP and Ranosys

Deliver the right experience to the right customer at the right customer and across the right platform with Adobe RT-CDP and Ranosys experts.

Talk to our consultants to explore more use cases for the financial services industry.

Visit: https://www.ranosys.com/contact-us/

Email: sales@ranosys.com

About Ranosys

Ranosys is a 3X award-winning Adobe Solution Partner and global digital transformation agency empowering enterprises to craft engaging experiences through next-gen digital-first solutions. With 15+ years of experience in strategic digital innovation, we deliver unparalleled services across Adobe Real-time CDP, Adobe Commerce, Adobe Experience Manager, Marketo Engage, Adobe Campaign, Adobe Analytics and Target. Our agile approach involves integrating our technical proficiency with the cutting-edge capabilities of the Adobe ecosystem to achieve maximum ROI in minimum time-to-market. Our proven expertise has resulted in successful implementations for leading brands.

Create omnichannel experiences with Adobe PWA Studio.

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Gone are the days when businesses solely relied on walk-in consumers to drive sales. Retailers are increasingly turning to the digital realm to engage with their customers and create seamless omnichannel experiences. Customers are looking for personalized shopping experiences on their devices without the hassle of installation, updates, and consumption of mobile data. Since, retailers want customers to shop smarter, browse better and checkout faster without the load of installation of mobile apps, and accessing device like capabilities. Hence, businesses are looking to optimize their eCommerce stores for better browsing experience and offline app-like capabilities.

To address these challenges PWAs (Progressive Web Applications) are a significant push forward in the ongoing evolution of eCommerce. Therefore, enterprises are constantly looking for a robust platform that holds the power to deliver exceptional shopping experiences. Adobe Commerce PWA Studio, earlier known as Magento PWA Studio, enables your businesses to provide fast, engaging, and mobile-friendly shopping experiences to their customers, leading to increased conversions and customer satisfaction.

In this blog, we have discussed the evolution of mobile commerce and the rise of PWAs, the features and benefits of PWAs, and the powerful capabilities and benefits of Adobe Commerce PWA Studio.

The current state of mobile commerce and the rise of PWAs

As technology has changed the way we communicate, gather information, and shop online, mobile commerce will likely become an option and more of a necessity for eCommerce retailers. According to a survey, mobile commerce will account for 40.4% of all internet purchasing by 2024. mCommerce is evolving rapidly with technological advancements but mobile conversions are lagging behind. Mobile shoppers convert at 2.25%, less than half the rate of desktop transactions. So what is going on? Why are mobile conversion rates still lower than most merchants would like?

In 2007, Responsive Web Design (RWD) arose as a way to bring the desktop experience to the mobile phone. But as customer expectations are shifting dynamically towards more personalized content and seamless shopping experiences, RWD is lagging behind in terms of load times, content, navigation and is less interactive with all mobile devices. When it comes to mobile applications, they offer a shopping experience just for mobile users but they must be downloaded, installed, and updated. This whole process is time-consuming and takes up too much bandwidth, and consumes data, batteries and storage.

Therefore, today’s most popular mobile experience technologies are limited, and businesses are increasingly turning to Progressive Web Applications (PWAs) as a solution.

Embracing the Future: Transitioning to Progressive Web Apps

In an era where customers seek seamless and lightning-fast digital shopping experiences, traditional technologies are hindering the immense opportunities that eCommerce has to offer. Fortunately, a powerful solution exists in the form of Progressive Web Apps (PWAs). PWAs are a new way to deliver an amazing mobile experience. PWAs offer an enhanced mobile experience by combining the best aspects of both web and mobile app technologies.

What is PWA?

PWA (Progressive Web Apps) is a combination of web-based and mobile applications that can be accessed through a browser with an interface resembling a mobile app. PWA is an emerging headless commerce technology that facilitates highly adaptable web architecture. PWA provides seamless functionality across different devices while gradually incorporating native platform features to enhance the user experience. Here are some PWA features:

PWA uses the same code for multiple devices and software like iOS and android.
They leverage smartphone functionality offering a fast-app-like experience on browsers.
They use native app capabilities such as geolocation, camera, and notifications.
PWAs deliver higher engagement than responsive websites and higher adoption than native apps.

Benefits of PWA

A PWA plays a vital role in enhancing the shopping experience for your customers; along with this, it consists of several other PWA benefits that include:

Intuitive interface: PWAs interface shows a mobile-first visual environment that encourages user engagement and active site exploration. This can be done through significant user content, smooth animations, push notifications, fluid page scrolling, and an intuitive navigation experience.
Responsive browsing: PWAs load incredibly fast with quick transitions, eliminating slow rendering and sluggish page loads. The average load time for PWAs is just 2.75 seconds, 8x faster than the average mobile landing page.
Low-data consumption: PWA uses low mobile data and has minimal storage requirements, ensuring they perform consistently across a range of devices. They are also right at the user’s fingertips via their web browsers without the need to install and even capable of running offline.
Always up-to-date: PWAs actively update themselves in real-time, like a website, eliminating the need for periodic updates from an app store.
Cross-browser compatible: PWA sites work on all modern web browsers such as Chrome, Edge, Firefox, and Safari.

So now you know why you should consider PWA, let’s look at the robust platform PWA studio with Adobe Commerce and how it creates shopping experiences for today’s customers.

What is Adobe PWA Studio?

PWA Studio is an open-source rich set of tools and libraries to build PWA, which are modern, providing mobile-first digital storefronts with app-like shopping experiences on Adobe Commerce or Magento-Open Source platform. PWA Studio offers a development environment, command-line tools, and a collection of ready-to-use components and themes, helping merchants solve the mobile conversion dilemma while creating highly personalized commerce experiences.

Adobe Commerce, formerly known as Magento Commerce, is a powerful eCommerce platform known for its flexibility and scalability. PWA Studio is designed to integrate seamlessly with Adobe Commerce, allowing you to leverage the platform’s robust features while delivering a modern and engaging front end experience.

Features of PWA Studio with Adobe Commerce

Build storefronts optimized for performance using modern tools and frameworks designed for a mobile-first experience.
Create immersive and engaging web experiences that adopt native application best practices.
Reduces development costs and faster time to market by unifying your storefront to a single app.
PWA Studio is a flexible, easy-to-use system and framework with the best-in-class Adobe Commerce backend.
PWA Studio is compatible with Page Builder drag-and-drop content tools giving marketers control over the site and design.

Capabilities of Adobe Commerce PWA Studio

Following are some of the key capabilities of PWA Studio that, when combined with Adobe Commerce, give immersive shopping experiences.

#1. Buildpack

Buildpacks is a set of pre-built tools and configurations that streamlines the development of PWAs. Buildpacks is a component of PWA Studio that enables developers to develop high-quality PWAs with enhanced performance and scalability. It comprises tools for project setup, configuration management, and an extensibility framework. It includes:

Extensibility API: Targets, Targetables.
Build Process API: Webpack tools, BuildBus, Transform requests.
Environment Setup: Command-line interface (CLI), Environment configuration.

#2. Peregrine

Peregrine is a JavaScript library that is part of the PWA Studio framework developed by Magento. It offers the logic for the features and UI components of a storefront. It promotes code reusability, improves development efficiency, and helps deliver fast and engaging user experiences.

It includes:

Custom React hooks: Custom React hooks in Adobe Commerce are functions that allow you to reuse code across your PWAs. It manages the state and data in your application. They are reusable, maintainable, and can be used to check the performance of PWA.
Shopping Cart Talons: Contains logic for a cart page component that manages the updating state of the cart while cart details are being fetched. These are APIs created for efficient shopping, improving the user experience of PWAs. It includes functions like Gift cards, Gift Options, a Cart Page, Price Adjustments, Price Summary, and Product Listing for efficient cart management, real-time data synchronization, performance optimization, and a seamless checkout experience.

#3. Venia UI

Venia UI provides a collection of reusable UI components that you can leverage to build the front end of your PWA. These components include buttons, forms, navigation menus, sliders, modals, and more. They are designed to follow modern UI/UX best practices and are highly customizable to match your brand and design requirements. It seamlessly integrates with other PWA Studio tools and libraries to provide consistent design, responsiveness, and customization for PWA

#4. PageBuilder

PageBuilder is a drag-and-drop content creation extension that allows marketers to create and edit content without coding, providing visually appealing content for their PWA storefronts.

Why should you choose PWA Studio with Adobe Commerce?

Adobe Commerce with PWA Studio are transforming how customers are using their devices by delivering fast, engaging, and app-like browsing experiences for PWAs. Some of the benefits of PWA Studio with Adobe Commerce are:

#1. Increase sales and ROI

PWA built with Adobe Commerce helps in increasing average order value. The user-friendly layouts and navigation help shoppers browse products and services quickly, reducing cart abandonment.

#2. Incredible features

PWA Studio with Adobe Commerce offers numerous advantages similar to mobile applications, like offline functionality, push notifications, home screen installation, for smooth performance across different devices and platforms and enhanced user engagement.

#3. Improved mobile experience

PWA Studio with Adobe Commerce features allows you to deliver a seamless and optimized mobile experience for your customers. PWAs designed from PWA Studio are responsive and lightweight, ensuring fast loading times and smooth navigation on mobile devices.

#4. Cost efficiency

PWA Studio with Adobe Commerce can help reduce development and maintenance costs. Instead of building separate native apps for different platforms (iOS, Android), you can create a single PWA that works across devices. This saves time and resources compared to maintaining multiple codebases for native apps.

#5. Enhanced performance

PWA Studio leverages modern web technologies and architectural frameworks to deliver high performance. Service workers enable caching of assets, allowing PWA to load quickly, even on slow or unreliable networks. The smooth user experience provided by PWA Studio led to higher customer satisfaction and increased sales.

#6. SEO-Friendly

Adobe Commerce PWA Studio recognizes the importance of website traffic, brand visibility, and increased conversions for their store. Hence, PWAs are built using standard web technologies, making them SEO-friendly. Unlike native apps, PWAs can be indexed by search engines, improving your website’s visibility and discoverability. This can help drive organic traffic to your eCommerce store and attract potential customers.

Read our resource on 8 ways Adobe Commerce SEO maximizes the power of your online store.

Advantages of Adobe Commerce PWA Studio

Here are some advantages of Adobe Commerce PWA Studio:

Compatibility: Ensures your PWA works across various devices and platforms, providing a consistent user experience.
Easy to Integrate: Seamlessly integrates with existing Adobe Commerce platforms, allowing for smooth transitions and upgrades.
Out-of-the-Box Architecture: Comes with pre-built tools and frameworks that make setup and development straightforward and efficient.
Easy to Maintain & Update: Regular updates and maintenance are simplified, reducing the need for extensive technical knowledge and resources.

Deliver exceptional eCommerce experiences via Adobe PWA Studio

PWAs are a major advancement in the ongoing evolution of mobile commerce. The technology fades between native applications and mobile websites. Adobe Commerce with PWA Studio is the one-stop platform to empower businesses to create app-like shopping experiences from PWAs. As an award-winning Adobe Solution partner, Ranosys can assist you in optimizing your storefront with Adobe PWA Studio delivering personalized shopping experiences. By leveraging Adobe Commerce PWA Studio, businesses can increase customer engagement, drive growth, and maximize ROI, ensuring their eCommerce platforms are future-ready. Ranosys has also developed its cutting-edge eCommerce accelerator, Falcon – built from the ground up on Adobe Commerce Cloud. Falcon, is a swift-to-implement solution that efficiently launches your online business, ensuring it’s thoroughly tested and optimized in record time.

Deliver connected shopping experiences with Adobe Commerce PWA Studio.

Ready to unlock the full potential of AEM?

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In today’s digital world, businesses need to provide outstanding online experiences to stay ahead. With tough competition and fast-changing technology, having a strong online presence and efficient operations is crucial. According to a Forrester study, companies that focus on customer experience make 5.7 times more revenue than their competitors. But achieving this high level of customer satisfaction can be hard, especially for businesses with limited resources and technical know-how.

This is where Adobe Experience Manager (AEM) comes into play. AEM is a powerful tool that helps businesses manage their online content and deliver personalized experiences across different channels. However, using AEM to its full potential can be challenging. It requires specialized skills, ongoing maintenance, and the ability to adapt to changing business needs.

To overcome these challenges, many businesses are using AEM Managed Services. These services offer expert support, proactive monitoring, and continuous optimization. This allows businesses to focus on what they do best, while ensuring their AEM system runs smoothly and efficiently.

In this comprehensive guide, we’ll explore AEM Managed Services, their benefits, and how they can help your business succeed in the digital world. Whether you’re experienced with AEM or just starting out on a digital transformation journey, this guide will provide valuable insights and practical strategies to unlock the true power of AEM and drive business success.

What is AEM Managed Service?

Adobe Experience Manager is a powerful and comprehensive digital experience platform that allows businesses to create, manage, and deliver personalized content across multiple channels. However, harnessing the full potential of AEM can be a complex and resource-intensive work, requiring specialized expertise and continuous support. This is where AEM Managed Services come into play.

AEM Managed Services are a suite of offerings provided by certified Adobe partners and experts, designed to support businesses throughout the entire AEM lifecycle. These services include a wide range of activities, including implementation, hosting, infrastructure management, security and compliance, performance monitoring, content and asset management, technical support, and upgrades and patch management.

By leveraging AEM Managed Services, businesses can reduce the operational complexities associated with managing an AEM environment, freeing up internal resources to focus on their core competencies and strategic initiatives.

Adobe Experience Manager as a Managed Service

Adobe Experience Manager (AEM) is the industry-leading digital experience management solution for enterprises and SME businesses. AEM offers a modern, scalable foundation to create engaging experiences that enhance brand engagement, stimulate demand, and boost customer loyalty. AEM includes comprehensive tools to design, manage, and deliver digital experiences across all channels.

When leveraging Adobe Experience Manager as a Managed Service, the AEM solution is hosted in a dedicated environment, fully managed and supported by Adobe. Core infrastructure components such as web application hosting, redundancy, and storage are provided through Adobe-certified cloud service providers and maintained by Adobe experts. This setup ensures optimal performance, security, and scalability, allowing organizations to focus on delivering exceptional digital experiences.

What are the advantages of AEM Managed Services?

Implementing AEM Managed Services can significantly improve a business’s digital strategy and operations. Here are the key benefits:

Cost-efficiency and resource optimization: By outsourcing AEM management to a specialized vendor, businesses can avoid the high costs associated with building and maintaining an in-house team of AEM experts. Managed services providers offer flexible pricing models, allowing businesses to scale services based on their evolving needs, ensuring efficient resource allocation.
Expertise and Best Practices: AEM Managed Services vendors are dedicated experts who stay at the forefront of AEM capabilities, industry trends, and best practices. This expertise ensures that businesses can leverage the full potential of AEM without having to invest time and resources in training their internal teams. Vendors can deliver tailored solutions that align with business goals, ensuring optimal execution of digital strategies.
Security and Compliance: Security is paramount for any business, and AEM Managed Services vendors prioritize implementing robust security measures to safeguard digital assets, customer data, and sensitive information. They continuously monitor for vulnerabilities and address security threats promptly. Additionally, they ensure that the AEM platform remains compliant with industry regulations, which is crucial for businesses operating in regulated sectors like healthcare and finance.
Optimization and Performance: AEM Managed Services provide ongoing support and maintenance to ensure that the platform performs at its best. This includes monitoring system performance, addressing bottlenecks, and making proactive adjustments to optimize the AEM environment. Continuous optimization ensures a seamless user experience and allows businesses to adapt quickly to changes in user behavior and emerging technologies.
Scalability and Flexibility: Business needs can change rapidly and AEM Managed Services are designed with scalability and flexibility in mind. Whether a business is experiencing rapid growth or needs to downsize temporarily, these services can adapt to their requirements, ensuring that AEM resources align with the current state of the business, preventing overinvestment or resource shortages.

How can AEM managed services benefit my business?

AEM Managed Services can benefit businesses in multiple ways, enabling them to thrive in the competitive digital landscape:

Source: https://business.adobe.com/products/experience-manager/managed-services.html

Accelerated Time-to-Value: By partnering with an experienced AEM Managed Services vendor, businesses can increase the implementation and deployment of their AEM instance. This accelerated time-to-value ensures that businesses can quickly leverage the full capabilities of AEM, driving faster ROI.
Focus on Core Competencies: By offloading the operational complexities of managing an AEM environment, businesses can redirect their internal resources towards core competencies and strategic initiatives that drive growth and revenue. This allows for greater agility and adaptability in an ever-evolving digital landscape.
Seamless Integration and Migration: AEM Managed Services providers are experienced in integrating AEM with existing systems and migrating content and assets from legacy platforms. This seamless integration and migration process minimizes disruptions to business operations and ensures a smooth transition to the AEM platform.
Improved Customer Experiences: By leveraging the expertise of AEM Managed Services vendors, businesses can optimize their digital experiences, delivering personalized, engaging, and consistent content across multiple channels. This can lead to improved customer satisfaction, increased customer retention, and ultimately, increased business revenue.
Reduced Risk and Compliance Assurance: Adobe Experience Manager Managed Services providers prioritize security and compliance, implementing robust measures to safeguard digital assets, customer data, and sensitive information. They ensure that the AEM platform remains compliant with industry regulations, reducing the risk of non-compliance and potential penalties.

What do I expect from my AEM Managed Services vendor?

When partnering with an AEM Managed Services vendor, businesses should expect the following:

Comprehensive Services: An experienced AEM Managed Services vendor should offer a comprehensive suite of services covering the entire AEM lifecycle, from initial implementation and migration to ongoing support, maintenance, and optimization.
Expertise and Experience: The vendor should have a team of certified AEM experts with extensive experience in implementing, configuring, and managing AEM environments across various industries and use cases. They should stay up-to-date with the latest AEM features, best practices, and industry trends.
Customized Solutions: The vendor should work closely with the business to understand their unique requirements, challenges, and goals, and provide tailored solutions that align with their digital strategy.
Integration and Migration: The vendor should have the capability to seamlessly integrate AEM with existing systems and migrate content and assets from legacy platforms, ensuring minimal disruption to business operations.
Security and Compliance: The vendor should prioritize security and compliance, implementing robust measures to safeguard digital assets, customer data, and sensitive information. They should ensure that the AEM platform remains compliant with industry regulations.
Monitoring and Optimization: The vendor should continuously monitor the AEM environment, proactively identifying and addressing performance issues, and optimizing the platform for optimal performance and scalability.
Support and Communication: The vendor should provide responsive and timely support, addressing any technical issues or concerns that may arise. Clear and transparent communication channels should be established to ensure effective collaboration and knowledge transfer.
Scalability and Flexibility: The vendor should offer scalable and flexible services that can adapt to the changing needs of the business, allowing for seamless expansion or contraction of resources as required.
Competitive Pricing: The vendor should offer competitive pricing models that align with the business’s budget and provide a clear return on investment (ROI) through cost savings, increased operational efficiency, and improved customer experiences.

What is the process of implementing AEM Managed Services?

Implementing AEM Managed Services is a multi-phased process that should be carefully planned and executed to ensure a successful deployment and ongoing management of the AEM environment:

Assessment and Planning: The process begins with a comprehensive assessment of the business’s current digital landscape, requirements, goals, and challenges. The AEM Managed Services provider will work closely with the business to understand their specific needs and devise a tailored implementation plan.
Detailed Solution Design: Based on the assessment, the provider will create a detailed solution design, outlining the AEM configuration, integrations, migration strategy, resources required, and the scope of services.
Implementation: Once the solution design is finalized, the AEM Managed Services team will handle the implementation process. This includes configuring AEM to meet the business’s specific requirements, integrating it with existing systems, migrating content and assets, and ensuring that all necessary infrastructure is in place.
Deployment and Training: After successful implementation, the configured AEM environment is deployed to production. The provider will then conduct hands-on training sessions to ensure that the business’s team is equipped with the necessary knowledge and skills to effectively utilize the AEM platform.
Ongoing Support and Maintenance: AEM Managed Services extend beyond the initial implementation. The provider will offer continuous support, monitoring the system’s performance, and making necessary adjustments to ensure optimal functionality. This includes addressing technical issues, implementing security patches, and ensuring compliance with industry regulations.
Continuous Optimization: The provider will continuously work with the business to optimize the AEM environment, leveraging best practices, monitoring performance metrics, and making proactive adjustments to improve the user experience, scalability, and overall efficiency of the platform.

Can I switch from in-house AEM management to managed services?

Absolutely! Switching from an in-house AEM management approach to AEM Managed Services is a common scenario, and many businesses opt for this transition to leverage the expertise and benefits offered by specialized service providers.

This process typically involves the following steps:

Assessment and Discovery: The AEM Managed Services vendor will conduct a detailed assessment of the existing in-house AEM environment, including its configuration, customizations, integrations, and infrastructure. This assessment helps recognize potential challenges, dependencies, and migration requirements.
Migration Planning: Based on the assessment, the AEM Managed Services provider will create a comprehensive migration plan. This plan will outline the steps involved in transitioning the existing AEM environment to the managed services model, including data migration, system configuration, and integration strategies.
Migration Execution: The provider will execute the migration plan, working closely with the business’s internal team to ensure a smooth and seamless transition. This may involve migrating content, assets, and data, reconfiguring the AEM environment, and integrating with existing systems and processes.
User Acceptance Testing: Once the migration is complete, the vendor will conduct thorough user acceptance testing to ensure that the new AEM environment meets the business’s requirements and functions as expected.
Knowledge Transfer: The AEM Managed Services provider will conduct training sessions to ensure that the business’s team is equipped with the necessary knowledge and skills to work effectively with the new managed services model.
Ongoing Support and Optimization: With the transition complete, the provider will assume responsibility for the ongoing support, maintenance, and optimization of the AEM environment, leveraging their expertise and best practices.

Are AEM managed services a long-term commitment?

AEM Managed Services are typically designed as long-term partnerships, but the commitment level can vary depending on the specific needs and requirements of the business.

Many businesses opt for long-term AEM Managed Services engagements to ensure continuity, consistency, and ongoing support for their digital experiences. This long-term commitment allows for a deeper understanding of the business’s goals, processes, and challenges, enabling the service provider to deliver tailored solutions and optimization strategies that evolve with the business’s needs.

However, AEM Managed Services providers understand the dynamic nature of the digital landscape and the evolving requirements of businesses. As such, they often offer flexible engagement models that can accommodate both short-term and long-term commitments.

Short-term engagements may be suitable for businesses with specific projects or initiatives, such as implementing a new AEM environment, migrating from a legacy system, or addressing specific performance or scalability challenges. In these cases, the service provider can offer project-based or time-bound engagements to meet the business’s immediate needs.

Long-term engagements, on the other hand, are typically preferred by businesses seeking a strategic partnership for the ongoing management, maintenance, and optimization of their AEM environment. These engagements often involve multi-year contracts, allowing for a more comprehensive and proactive approach to digital experience management.

What is the difference between AEM Managed services and AEM resource augmentation?

AEM Managed Services and AEM Resource Augmentation are two distinct offerings that cater to different business needs and requirements:

1. AEM Managed Services:

AEM Managed Services provide a comprehensive and holistic approach to managing and maintaining an AEM environment. These services encompass a wide range of activities, including implementation, hosting, infrastructure management, security and compliance, performance monitoring, content and asset management, technical support, and upgrades and patch management.

With AEM Managed Services, businesses effectively outsource the operational complexities associated with managing an AEM environment to a specialized service provider. The provider takes full responsibility for ensuring the optimal performance, security, and scalability of the AEM platform, freeing up the business’s internal resources to focus on strategic initiatives and core competencies.

2. AEM Resource Augmentation:

AEM Resource Augmentation, on the other hand, is a more focused offering that addresses specific resource gaps or requirements within a business’s existing AEM team or projects. It involves augmenting the internal team with highly skilled AEM professionals on a flexible, contract, or project basis.

Resource augmentation services are typically leveraged for specific initiatives or scenarios, such as:

AEM implementation or migration projects	Major system upgrades	Architecture roadmaps and evaluations
Large-scale redesigns, site launches, or new channel rollouts	Optimizing experience performance and scalability	Technical audits and debugging
Developing complex custom components or integrations	Executing personalization strategies	Interim staff coverage during personnel changes

With resource augmentation, businesses retain overall control and management of their AEM environment while supplementing their team with specialized expertise and additional resources as needed.

AEM Managed Services vs AEM as a Cloud Service

While both AEM Managed Services and AEM as a Cloud Service are offerings from Adobe, they differ in their delivery models, deployment options, and management responsibilities:

Attribute	AEM Managed Services	AEM as a Cloud Service
Definition	AEM Managed Services is a service-based offering where businesses leverage the expertise and resources of a third-party service vendor to manage and maintain their AEM environment. The AEM platform itself is typically deployed on the business's own infrastructure or the service vendor's infrastructure. With AEM Managed Services, the service vendor takes responsibility for various aspects of the AEM environment, including infrastructure management, security, performance monitoring, upgrades, and ongoing support. The business retains control over the content and digital assets, while the service vendor manages the technical complexities of running and maintaining the AEM platform.	AEM as a Cloud Service, on the other hand, is a cloud-based offering from Adobe where the AEM platform is hosted and managed by Adobe in the cloud. It is a Software-as-a-Service (SaaS) model, where Adobe handles the underlying infrastructure, security, and maintenance of the AEM environment. With AEM as a Cloud Service, businesses have less control over the technical aspects of the AEM platform, as Adobe manages the infrastructure, security, and updates. However, businesses retain control over the content, digital assets, and customizations within the AEM environment.
Deployment	AEM Managed Services can be deployed on the business's infrastructure or the service provider's infrastructure.	AEM as a Cloud Service is hosted and managed by Adobe in the cloud.
Management	In AEM Managed Services, the service provider manages the technical aspects of the AEM environment.	AEM as a Cloud Service, Adobe manages the infrastructure and technical components.
Control	With AEM Managed Services, businesses have more control over the technical aspects of the AEM environment.	AEM as a Cloud Service, Adobe has more control over the underlying infrastructure and platform updates.
Pricing	AEM Managed Services typically involve a pricing model based on the scope of services and resources required.	AEM as a Cloud Service is a subscription-based model with pricing based on usage and features.

The choice between AEM Managed Services and AEM as a Cloud Service depends on the business’s specific requirements, IT infrastructure, security and compliance needs, and the level of control desired over the technical aspects of the AEM platform.

How to Choose the Right AEM Managed Services Provider

Selecting the right Adobe Experience Manager (AEM) Managed Services provider is crucial for optimizing your digital experience platform. Here are key factors to consider:

Expertise: Look for a provider with a proven track record in managing successful AEM projects. Ensure their team includes certified AEM professionals whose expertise will be essential in maintaining and enhancing your AEM environment.
Service Level Agreements (SLAs): Ensure that the provider’s SLAs align with your organization’s needs for uptime, performance, and resolution times. Clear, well-defined SLAs help prevent misunderstandings and ensure reliable service delivery.
Client Reviews: Examine client reviews and testimonials to gauge the provider’s reputation and the quality of their services. Insights from previous clients can reveal the provider’s strengths and potential areas for improvement.

How can Ranosys assist with AEM Managed Services?

AEM Managed Services provides a strategic solution for managing an organization’s AEM environment, combining expert management, reliability, and cost-effectiveness. This empowers organizations to maximize their AEM investment while focusing on core operations. Selecting the right service provider, transitioning seamlessly, and continuous improvement are crucial for success. Ranosys, a leading Adobe Solution Partner with over 15 years of experience in Adobe Experience Cloud, specializes in AEM Sites, Forms, Assets, and Managed Services. As a leading Adobe Solution Partner, Ranosys offers comprehensive AEM Managed Services to unlock AEM’s full potential. Their end-to-end services cover the entire AEM lifecycle, from assessment and planning to support, maintenance, and optimization.

With extensive expertise and a comprehensive approach, Ranosys ensures clients’ AEM environments are optimized, secure, and aligned with business goals, enabling them to drive growth and deliver exceptional digital experiences.

Let’s talk about what AEM Managed services can do for your business.

At Ranosys, sustainability is more than a buzzword; it’s a guiding principle that shapes our operations, influences our policies, and drives our marketing strategies. We are committed to fostering a culture of environmental stewardship, ensuring that our business practices not only meet the needs of today but also pave the way for a greener, more sustainable future. In this blog, we explore the various dimensions of our sustainability efforts, highlighting the contributions of our leaders in operations, human resources, and marketing.

Operational Sustainability: A Perspective by Ashish Vyas, AVP – Operations

Ashish Vyas, our Operations Head, is a firm believer in integrating sustainability into the core of our business operations. Under his leadership, Ranosys has adopted several eco-friendly practices:

Reducing Carbon Footprint with 100% Laptop Usage

In a significant move towards reducing our carbon footprint, Ranosys has transitioned to using 100% laptops across the company. Laptops are known for their energy efficiency compared to desktop computers. This switch not only reduces electricity consumption but also minimizes the environmental impact associated with electronic waste. By opting for laptops, we are making a conscious effort to lower our carbon emissions and contribute to a more sustainable work environment.

Efficient Electricity Usage

Ranosys is committed to optimizing electricity usage within our offices. We have implemented energy-saving measures such as LED lighting, motion sensors to control lighting, and energy-efficient HVAC systems. These initiatives help in reducing our overall energy consumption, thereby contributing to our sustainability goals. By constantly monitoring and managing our energy usage, we ensure that our operations are as eco-friendly as possible.

“Every step we take towards energy efficiency is a step towards a sustainable future. It’s about making conscious choices that benefit both our business and the planet,”

Ashish Vyas, AVP – Operations

HR-Driven Sustainability Initiatives: Insights from Garima Agarwal, HR Head

Garima Agarwal, our HR Head, plays a pivotal role in embedding sustainability into the culture of Ranosys. Her efforts are focused on creating a workplace that values and practices environmental responsibility:

Plant Exchange Program

To promote green living and environmental awareness among employees, Garima introduced a plant exchange program. This initiative encourages employees to bring plants from home and exchange them with colleagues, fostering a sense of community and a shared commitment to sustainability. The plant exchange program not only beautifies our workspace but also improves indoor air quality and instills a sense of responsibility towards nature.

“Our plant exchange program has been a wonderful way to connect our team with nature and each other. It’s a simple yet effective way to promote sustainability in the workplace,”

Garima Agarwal, Head – HR

Collaboration with SankalpTaru

Ranosys is proud to collaborate with SankalpTaru, an organization dedicated to promoting environmental sustainability through tree planting and reforestation projects. As part of this collaboration, we actively participate in various initiatives to conserve and restore natural habitats. Our involvement with SankalpTaru underscores our commitment to combating climate change and enhancing biodiversity. By contributing to this impactful initiative, we are making a tangible difference in the environment and supporting the health of our planet for future generations.

Promoting Sustainability: Kali Charan Rajput, AVP Marketing

Kali Charan Rajput, our AVP of Marketing, emphasizes the importance of sustainability in our marketing strategies. His approach ensures that our brand message aligns with our commitment to environmental responsibility:

Promoting Eco-Friendly Practices

KC leads the charge in incorporating sustainability into our marketing campaigns. We prioritize eco-friendly practices in all our promotional activities, from using recycled materials in printed marketing collateral to leveraging digital marketing to reduce paper waste. By showcasing our sustainability initiatives in our marketing efforts, we not only enhance our brand image but also inspire our clients and partners to adopt greener practices.

“Sustainability isn’t just a trend; it’s a responsibility. Our marketing and branding strategies reflect our commitment to environmental stewardship, encouraging others to join us in making a positive impact,”

KC, AVP – Marketing

Educating and Engaging Stakeholders

A significant aspect of KC’s strategy involves educating our stakeholders about the importance of sustainability. Through webinars, social media campaigns, and thought leadership content, we aim to raise awareness about environmental issues and the steps Ranosys is taking to address them. By engaging with our audience on these topics, we foster a community of like-minded individuals and organizations committed to making a positive environmental impact.

Conclusion

At Ranosys, sustainability is a shared responsibility that permeates every aspect of our business. From operational efficiencies and HR initiatives to sustainable marketing practices, we are dedicated to creating a greener, more sustainable future. Our thought leaders, Ashish , Garima, and KC, exemplify our commitment to environmental stewardship and inspire us to continually seek innovative ways to reduce our ecological footprint.

Together, we are building a culture of sustainability that not only benefits our business but also contributes to the well-being of our planet. By championing these initiatives, Ranosys is proud to lead by example and demonstrate that sustainability and business success go hand in hand.

Join us on this journey towards a greener tomorrow.

Ranosys, an award-winning Adobe Partner and leading digital transformation company, will be exhibiting at the Best of Adobe Summit: Singapore Edition 2024 on June 27 at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore, as a Silver Sponsor. Our Leadership Team members, Rameshwar Vyas, Sushma Vyas, Bharat Mungarh, Lalit Nama, Arjun Sharma, Valencis Lo, and Ashish Purohit will be exhibiting at booth no #S2.

The Best of Adobe Summit: Singapore Edition 2024 is a premier event that offers a unique opportunity to join the global Adobe community to learn, be inspired, and make meaningful connections. Attendees will gain insights on delivering personalized, experience-led solutions to customers. The conference will feature innovative keynotes, insightful sessions, major product announcements, and valuable networking activities.

Talking about Ranosys exhibiting at the Best of Adobe Summit: Singapore Edition, CEO Rameshwar Vyas said, “We are proud to sponsor the Best of Adobe Summit: Singapore Edition. This event offers an excellent opportunity for us to engage with industry leaders, Adobe professionals, and customers who leverage the platform. It allows us to showcase our expertise in digital consulting and Adobe Experience Cloud implementations. We are dedicated to empowering businesses with the right technology solutions, supported by the robust Adobe suite of tools, to drive exceptional customer experiences. We look forward to gaining insights into the evolution of Adobe’s product vision at the event.”

An award-winning Adobe Partner, Ranosys has been assisting leading global enterprises with their digital commerce and transformation goals, leveraging the industry-driven capabilities, platforms, and technologies from Adobe. Its expanding portfolio of strategic specializations across Adobe include Adobe Commerce, Adobe Experience Manager, Adobe Marketo, Adobe Analytics, Adobe Target, and Adobe RT-CDP. The state-of-the-art Adobe DX Accelerator has been a prime interest for organizations worldwide looking to build a robust digital foundation by acing content management, data & analytics, personalization, and cloud-agility. Ranosys has also developed its cutting-edge eCommerce accelerator, Falcon – built from the ground up on Adobe Commerce Cloud. Falcon, is a swift-to-implement solution that efficiently launches your online business, ensuring it’s thoroughly tested and optimized in record time. This empowers you to make strategic business decisions that drive online traffic, enhance conversion rates, and amplify engagement, all tailored to your specific goals.

The upcoming Best of Adobe Summit: Singapore Edition 2024 is a valuable opportunity for Ranosys to connect with industry leaders, merchants, and agencies, enhancing our existing market relationships. At this event, we will discuss the latest trends, technologies, best practices and the transformative power of Generative AI in shaping the future of customer experience in the Asia-Pacific region. Visit our booth to learn how our strategic expertise across Adobe Experience Cloud can benefit your business.

About Ranosys

Ranosys is a 3X award-winning Adobe Solution Partner and global digital transformation agency empowering enterprises to craft engaging experiences through next-gen digital-first solutions. With 15+ years of experience in strategic digital innovation, we deliver unparalleled services across Adobe Commerce, Adobe Experience Manager, Marketo Engage, Adobe Campaign, Adobe Analytics and Target. Our agile approach involves integrating our technical proficiency with the cutting-edge capabilities of the Adobe ecosystem to achieve maximum ROI in minimum time-to-market. Our proven expertise has resulted in successful implementations for leading brands. For more information, visit https://www.ranosys.com/.

Or, fill out the form and shoot us an email at sales@ranosys.com

Is Data Cloud right for my business?

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“Your data is only as good as the strategy behind it.”

Salesforce Data Cloud, unarguably is one of the most popular and significant products built and released by Salesforce (one of the few Salesforce products that is not acquired). Ever since Salesforce announced full access of Salesforce Data Cloud to Enterprise and Ultimate Sales Cloud customers at no any extra cost, there has been a buzz in the community. Said to be the Holy Grail of CRM, Salesforce Data Cloud is said to revolutionize the problem of data synchronization, identity resolution, and holistic customer view across all internal and external systems, one that has been existing since Salesforce’s infancy.

Salesforce Data Cloud’s role becomes even more imperative after Salesforce released a research stating that an average company has about 928 systems (with enterprises leveraging more systems and smaller companies lesser than the average), presenting a significant hurdle for cross-departmental efforts to accurately map all customer identities back to their source.

While the popularity of Salesforce Data Cloud has grown prominently, leaders can only make most of the platform once they have complete insights into the platform.

Here we demystify Data Cloud, its role in today’s CX management economy, its top use cases, how different industries can leverage the platform, benefits, and a lot more.

What is Salesforce Data Cloud?

Salesforce Data Cloud is a product of Salesforce that brings together all enterprise data on Salesforce’s Einstein 1 Platform, providing cross-teams with a unified view of a customer across all channels and systems. This empowers marketing, sales, and service teams to personalize engagement, trigger workflows and actions, and improve experiences. Data Cloud brings together all disconnected and diverse data (CRM, case, billing, telemetry, web engagement, and feedback data) across internal systems or external data lakes and warehouses to a single, trusted model, accessible to all, while leveraging the power of trusted AI across all Salesforce apps.

No matter where your data is from—whether it’s from inside your company’s apps, systems, or emails, or from outside sources like data lakes—Data Cloud can gather it all. It then builds a complete picture of each customer, which helps your team understand their current needs and predict what they might need in the future. This makes it easier for everyone in your company to use all the data available, which improves productivity and lets you provide more value to your customers.

Overall, leveraging Salesforce Data Cloud results in consistent, personalized experiences, boosting satisfaction, engagement, loyalty, and business growth. With Data Cloud, enterprise leaders ensure that all their teams have the right information about a customer, and in turn deliver the right experience to the right customer at the right time and across the right channel, in real-time.

The history of Salesforce Data Cloud

The journey of Salesforce Data Cloud is packed with several iterations since it was first introduced as Customer 360 at Salesforce Connections in June 2019. Then, in the same year, at Dreamforce 2019, Salesforce renamed it as Salesforce 360 Audiences, renamed to Salesforce CDP in May 2021. Let’s walk through it:

Customer 360: Salesforce’s initial CDP offering, launched in 2019
Customer 360 Audiences: The product renamed at Dreamforce 2019
Salesforce CDP: The term, CDP (customer data platform) added to the product, in May 2021, to align with the widespread boom of the CDP market
Marketing Cloud Customer Data Platform: Salesforce CDP renamed to Marketing Cloud CDP to align with Salesforce’s convention of naming its marketing products.
Salesforce Genie: At Dreamforce 2022, Salesforce Genie was born. Rather than a product renaming, Genie broadened the use cases of data-driven CX management to sales, service, and more.
Salesforce Data Cloud: In 2023, Genie was dropped from the product name, finally landing on the product name, Salesforce Data Cloud. This also forwards Salesfore’s vision of building a trusted CRM+ Data + Trust + AI ecosystem.

Salesforce worked on its CDP offering for over five years and now it is available in the market – free for Enterprise and Ultimate Sales Cloud customers and as a paid tool for others.

Is Salesforce Data Cloud a CDP?

Although it is true that Salesforce Data Cloud was once known as Salesforce CDP, it is not the same technology as the latter. Sharing Salesforce CDP’s purpose and benefits, it takes its capabilities and expands it across the Salesforce Customer 360 platform; beyond marketing to sales, service, and more.

Since Salesforce CDP, there has been an evolutionary and revolutionary change in the product’s capabilities, building upon CDP’s initial data ingestion, unification, identity resolution, and activation capabilities.

Data harmonization before and after Salesforce Data Cloud

To understand the competitive advantage of Data Cloud, let’s walk through how CDP’s achieved data harmonization in the past.

When setting up a CDP, the following actions had to be performed.

Get a cloud data warehouse
Create a ‘star schema,’ which is a way to organize data in a database with multiple dimensions
Link the schema to all the objects in the data models of the systems you want to connect (like Salesforce)
Use an enterprise service bus (ESB)
Develop ETL (extract, transform, load) jobs to take out data, change it, and put it in place

Salesforce Data Cloud simplifies this entire process, reducing the efforts to a fraction of what was initially required. With Data Cloud, you can easily link data between Salesforce and other systems just by clicking – whether it’s syncing data with Google Cloud, SAP, or a payment system. Even though you can still connect Salesforce to other data lakes, Data Cloud is simpler to set up, needing less effort to get started. As Data Cloud comes pre-wired to Salesforce objects (like product object, order object, etc), enterprise leaders can leverage the groundwork while only spending time to map the systems and improving/maintaining data quality.

Here is the technical capability map of Salesforce Data Cloud.

Event Overview

Event Agenda

About Ranosys

About Salesforce

About Ranosys

Before we dive into Salesforce Agentforce, let’s understand what AI agents are.

How is Salesforce Agentforce different?

#1: The power of the Salesforce Platform

#3 Humans and AI working together to achieve higher productivity

#3: The right data is paramount here

How can enterprises leverage Salesforce Agentforce?

#1: 24/7 support with Agentforce Service Agents

#2: Maximizing pipeline with Salesforce Agentforce Sales Agents

#3: Optimizing campaigns with Agentforce Marketing Agents

#4: Giving shoppers a concierge experience with Commerce Agents

#5: Launching custom agents with Agentforce Platform agents

Technologies used in Salesforce Agentforce

#1: Atlas Reasoning Engine

#2: Agent Builder

#3: Prompt Builder

#4: Model Builder

#5: Trust & Guardrails

Transforming Industries with Use Cases

#1: Retail and eCommerce

#2: Health Care

#3: Financial Services

#4: Manufacturing

#5: Telecommunication

#6: Travel and Hospitality

#7: Education

#8: Real Estate

How Salesforce Agentforce is different from Einstein AI?

Here is the table with the differences between Salesforce Agentforce and Salesforce Einstein AI.

Your trusted partner for Agentforce implementation

What is Adobe Experience Manager (AEM)?

What does Adobe Experience Manager do?

#1: Open and extensible content creation

#2: Omnichannel content delivery

#3: Experience intelligence

#4: AI-powered scalability in Adobe Experience Manager Sites

#5: Accelerated time-to-value

The six modules of Adobe Experience Manager (AEM) CMS

#1: Adobe AEM Sites:

#2: Digital Asset Management (AEM DAM)

#3: Adobe AEM Mobile

#4: Adobe AEM Forms

#5: Adobe AEM Community

#6: Adobe AEM Cloud service

How to select the right content management system?

How does Adobe Experience Manager CMS work?

#1: Content Management System (CMS) through Adobe Experience Manager Sites

#2: Digital Asset Management (DAM) through Adobe Experience Manager Assets

#3: Digital Enrollment and Forms

#4: Digital Screens

#5: Digital Guides

#6: Adobe Learning Manager

How Adobe Experience Manager (AEM) matches against popular CMS characteristics

Is Adobe Experience Manager CMS the right CMS tool for my business?

Key features of Adobe Experience Manager

#1: Project Dashboard

#2: Out-of-the-Box Features

#3: Custom Add-ons

#4: Cloud Services

#5: Visual Media Conversion

#6: Omnichannel Content Delivery

What are the benefits of Adobe Experience Manager (AEM)?

#1: Simplified managed of assets with Adobe AEM DAM

#2: Easy-to-navigate and creative Adobe AEM dashboard

#3: Integration with other Adobe Marketing Cloud and Experience Cloud tools

#4: Enhance SEO and user experiences

#5: Easy and quick content updating and editing

#6: Access the out-of-the-box (OTB) components in Adobe Experience Manager

#7: Media conversion and video management in Adobe AEM

#8: Content personalization at scale

#9: Headless CMS capabilities

#10: Accelerate speed-to-market

#11: Flexibility and scalability

#12: Personalized content

#13: Ability to target customers wherever they are

#14: Better task management

Your trusted partner for Agentforce
implementation