Is Adobe Experience Manager CMS the right CMS tool for my business?
Adobe Experience Manager (AEM) CMS is a versatile solution for businesses across verticals- digital commerce, manufacturing, healthcare, financial services, and so on. Its capabilities are not limited to publishing content but creating compelling product pages that form the very foundation on online shopping. Adobe AEM centralizes asset and data storage and management, simplifies workflows, and offers personalized experiences at scale.
As non-technical marketers can easily and efficiently navigate the CMS tool without indulging in tedious coding to build superior experiences, Adobe AEM becomes the tool of choice for startups, SMBs, and large enterprises.
If you’re still wondering if Adobe AEM CMS makes sense for your business, here are some challenges that the tool solves for you.
- If you’re suffering from a lagging time-to-market and complex workflows that make it difficult to optimize and update content experiences for your users, Adobe AEM is for you.
- If you’re leveraging a legacy technology stack that lacks the speed, flexibility, and scalability demanded today and want to improve your site performances and experiences, Adobe AEM is for you.
- If you are unable to collect customer behavior data and details around your customer’s digital journey that results in unsatisfactory or blind experiences, Adobe Experience Manager CMS is for you.
- If you wish to establish a direct-to-customer channel that captures data, engages with them and offers tailored customer experiences across channels, AEM CMS is for you.
What are the benefits of Adobe Experience Manager (AEM)?
By now, we’ve established that Adobe Experience Manager CMS platform makes it simple for digital professionals to create, manage, and distribute content and resources and deliver them to the right person at the right time. Well, its biggest perk is that it simplifies the delivery and management of website content and its assets, reducing the complexity and struggle associated with delivering online experiences to the right customer. Every Adobe AEM component plays an integral role in deciphering the success of your marketing efforts across channels-web, social, mobile, email, and so on.
Coupled with the power of Adobe Marketing Cloud, it erects a formidable path for digital marketing professionals that results in more qualified leads and relevant site experiences for users. The following are some portions that stand out as a competitive edge to AEM.
Let’s discuss the features and capabilities of Adobe Experience Manager (AEM) CMS:
#1: Simplified managed of assets with Adobe AEM DAM
AEM’s built-in digital asset management functionality allows you to store content and visual assets on the cloud so that your employees can access a project file from anywhere, anytime. It introduces the concept of centralized storage, thus adding greater efficiency to the business processes. This means your marketers don’t have to go around looking for a certain asset and can easily access it by following the workflow path. This way, Adobe AEM digital asset management empowers editors to work on a comprehensive set of information per asset, making editing and publishing content a smooth affair.
#2: Easy-to-navigate and creative Adobe AEM dashboard
Adobe AEM CMS creates a central environment for your content and assets, enabling editors to manage projects through a custom project dashboard. Each project is represented as a tile in the dashboard where users can add information like external links, project information, team details, etc.
#3: Integration with other Adobe Marketing Cloud and Experience Cloud tools
A business’s marketing efforts aren’t limited to customer experience; it also includes analytics, creating campaigns, and expanding the customer base. As Adobe Experience Manager is a part of Adobe Experience Cloud, it easily integrates with Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce, and Adobe Marketo Engage.
Once you integrate Adobe Experience Experience to other Experience Cloud and Marketing Cloud solutions, you secure your marketing efforts, simplify workflows, and deliver high-quality content that syncs with your goals. You can integrate Adobe AEM with other third-party tools and add robustness and extensibility to your marketing strategies.
#4: Enhance SEO and user experiences
Whenever you’re uploading assets, you’d be asked for metadata and tags required for SEO purposes. However, if you’re uploading hundreds of assets every day, it’s going to be too much of a task for you. It is where Adobe AEM can help you. Adobe Experience Manager (AEM) can detect the critical information associated with the content and then automatically fill in metadata and tags. You can edit the tags if you feel they’re not relatable. The best part, you don’t have to repeat this task in case of a multi-location website and instead optimize SEO of your site content in a few clicks.
#5: Easy and quick content updating and editing
Content is the backbone of any content management software. There are all types of content available in the Adobe AEM digital asset management – images, videos, and documents. The Adobe AEM DAM structure permits editors to visualize how their project will look after designing. Along with this, you can use the building blocks to create additional site content for web pages.
#6: Access the out-of-the-box (OTB) components in Adobe Experience Manager
Designers can visualize certain content in web pages using pre-installed out-of-the-box components. The most significant advantage of using OTB components is faster deployment and lowered development costs. It means that the developer doesn’t have to code content blocks. Since it is an Adobe product, regular updates, including standard layout, forms creations, and workflows to collect, store, and manage data, are a given.
#7: Media conversion and video management in Adobe AEM
AEM can convert your files into different formats to engage audiences across several online channels. Using AEM, you can showcase products via multiple videos, hence driving engagement, garnering customer attention, and forging brand loyalty. Using analytics and insights, you can study visitor behavior and distribute content accordingly.
#8: Content personalization at scale
Every second, millions of digital content pieces are added online. But not every content appeals to customers the same way. So, it is crucial to refine the content as per users’ interests to garner high traffic and better leads.
When users navigate the web pages, Adobe AEM stores their information like location, relationship, search history, etc. Using such details, Adobe Experience Manager (AEM) CMS delivers personalized content to every user who lands on the webpage, resulting in better relevancy and improved search performance.
Moreover, Adobe Experience Manager (AEM) CMS integrates easily with other third-party systems- CMS, POS, CRM, it aggregates data from all these platforms to offer a unified holistic customer view. Adobe AEM uses Adobe Sensei features like expert scoring, visual search, smart crop, smart tags, and automatic text summarization to manage and reuse content and build targeted experiences for various audiences and delivery formats.
#9: Headless CMS capabilities
You can utilize various technologies to provide content across all channels with the help of Adobe AEM’s headless CMS features. You can control how the content is displayed across various platforms, including desktop, mobile, IoT, and PIM systems. Moreover, this provides you the flexibility and capacity to deliver your customers a true omnichannel experience.
#10: Accelerate speed-to-market
No longer do marketers need to spend days and weeks creating, managing and distributing content on different channels. With Adobe AEM CMS, they can design new engaging webpages from scratch in just a few clicks. Moreover, marketers can employ the in-built Adobe AEM tools when editing content, preview in real-time what their web pages would look like on desktop, IoT devices, mobile screens, tablets and other devices. They can clone webpages and leverage marketing-friendly templates to offer consistent experiences with Adobe Experience Manager platform.
Why integrate Adobe AEM with other Adobe Cloud tools?
#1: Adobe AEM integration with Adobe Commerce to drive revenue & conversions
Magento and Adobe Commerce Cloud are incredibly compatible with Adobe Experience Manager. You can easily integrate the CMS (AEM) and the eCommerce arm (Adobe Commerce) to give merchants a smoothly integrated experience. AEM and Adobe Commerce are both a part of Adobe’s Experience Cloud offering. In a headless commerce model, eCommerce brands using or choosing Adobe Commerce can use AEM as their front-end and Adobe Commerce as their back-end operations. In other words, AEM and Adobe Commerce work best together to give any eCommerce brand the best possible experience in terms of marketing, content, and commerce.
The business value of Adobe Commerce and Adobe AEM integration
- The Magento and AEM integration enables the marketer to bring the brand to life with a built-in page builder, Product Carousel, Product Teaser, etc.
- With this integration, you can integrate your marketing capabilities into your eCommerce platform.
- The AEM and Magento integration provides a seamless omnichannel experience, which helps marketers extend the eCommerce brand’s reach.
- Managing the brand and the commerce experience with a single tool is faster and more agile with Magento and AEM integration.
- The integration of Magento and AEM aims to make every moment shoppable by providing the brand the capability to sell and merchandise the product.