Sync lead data, manage lead flow, and automate sales pipeline with a competitive integration

Marketo and Zoho CRM integration

Marketo and Zoho CRM integration

Seamless bidirectional flow of data with Marketo Zoho CRM integration

Converting leads to customers is a tedious process encompassing several steps of nurturing, qualification, and re-nurturing before they are converted. With different CRM and marketing automation systems, you can gain a 360-degree view of your leads, their current stage in the sales funnel, and all the related activities. Zoho CRM and Marketo integration enable you to employ its email marketing, lead management, revenue attribution, and marketing automation capabilities for lead capturing, qualifying, and conversion process. Our certified MarTech experts possess deep expertise in integrating powerful platforms via third-party connectors such as Zapier, Workato, and web service APIs to allow seamless data flow, bi-directional syncing, and seamlessly sync the two systems without any complicated coding solutions. Our competitive integration solutions allow you to automate your workflows without any data loss, load data in any direction, enable bidirectional data synchronization, and support all DML operations.

Gather leads and trigger automated emails with Marketo Zoho CRM integration.

Bidirectional Flow Of Data With Marketo Zoho CRM Integration

Why integrate Marketo and Zoho systems?

Streamline data management

Marketo Zoho integration breaks down data silos and duplication that hamper the productivity and performance of lead generation, qualification, and conversion steps. You can now enable one-way data import, automatically updated in the other system.

Streamline data management

Automate email marketing

Merchants can establish rules for email campaigns depending on a lead’s stage in the sales funnel, while pitching personalized and engaging content to every prospect. Moreover, you can automate all your email marketing activities for effective lead nurturing.

Automate email marketing

A single view of your leads

Marketo Zoho CRM integration allows you to gain a holistic view of your leads and their behavioral activities. This allows you to engage and nurture your leads better with the right content, at the right time, thus boosting your lead conversion efforts.

A single view of your leads

Frequently Asked Questions

How Integration of Zoho CRM and Marketo work?

The Marketo extension for Zoho: This extension will help you to synchronize the leads from Marketo to Zoho CRM and provide Single Sign-on, Using Zoho CRM credentials, sign in to your Marketi account.

Web service APIs: Connect the APIs of Magento and Zoho CRM and gain access to all API data to create your desired integration.

Why should you consider integrating Marketo with Zoho CRM?

Integrating Marketo and Zoho CRM allows your marketing automation platform to leverage existing siloed data. This powerful integration allows you to save time and money by inputting data in one system and automatically updating the information on the other end.

What triggers and actions does Marketo integration with Zoho CRM support?

Marketo integration with Zoho CRM support below triggers and actions respectively: 

Marketo Triggers: New Lead

Zoho Triggers: New Contact, New Lead, Modified Contact, Modified Lead, Modified Potential, New Account, New Invoice, New Invoice Line Item, New Module Entry, New Potential, New Task, Updated Module Entry, Modified Account, Modified Event, Modified Task, New Event, New Quote, New Sales Order

Marketo Actions: Create or Update Lead, Find or Create Lead, Add Lead to List, Find Lead

Zoho Actions: Add or Update a Contact, Add or Update a Lead, Add or Update an Account, Add an Event, Add or Update an Invoice, Add Line Item To Invoice, Add a Module Entry, Add a Note, Add or Update a Potential, Add a Task, Add To Campaign, Search Contacts, Search Invoices, Search Leads, Update a Module Entry, Add or Update a Quote, Search Accounts, Search Deals, Search Module Entries, Search Products, Search Sales Orders, Search Tasks, Add Line Item to Quote, Search Campaigns, Search Quotes, Search Vendors

Why choose Ranosys for Marketo and Zoho integration?

Ranosys, an award-winning digital consulting company, helps you integrate Zoho CRM and Marketo in a secure and automated way. Our certified MarTech experts possess deep expertise in integrating powerful platforms, which enables you to customize data routes to match your specific configuration or create new integrations simply and effortlessly via the user-friendly dashboard.

Have more questions in your mind?

Expert Opinion


Expert Opinion

“Marketo is known for its competitive automation capabilities while Zoho CRM is popular for its effective lead generation, scoring, and conversion. Combining these two leading-edge platforms allows you to automate your lead management activities and boost conversion rates.”


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