Senior Content Writer

Responsibilities

• Regularly produce various content types, including blogs, case studies, social media posts, banners and landing pages.

• Have experience of writing content for marketing campaigns, emails, newsletters, eBooks and success stories.

• Research industry-related topics and prepare well-structured drafts.

• Ensure all-around consistency (style, fonts, images and tone) and are able to define branding through content tone and words.

• Collaborate with other departments to create innovative content ideas.

• Editing and proofreading the text.

• Coordinate with marketing and design teams to illustrate articles.

• Promote content on social media.

• Keep website content updated and in sync with brand tone.

• Develop, implement and manage our social media strategy.

• Manage and oversee social media content.

• Stay up to date with the latest social media best practices and technologies.

• Collaborate with Marketing, Sales and Product Development teams.

• Monitor SEO and user engagement and suggest content optimization.

Desired Skills & Competencies

• Excellent creative writing skills.
• Impeccable spelling and grammar.
• Great research, organizational, and learning skills. 
• Knowledge of software like Microsoft Word and Google Docs.
• Familiarity with SEO best practices and keyword placement. 
• Should have knowledge about software development and the IT industry .
• Ability to meet deadlines.
• Excellent knowledge of Facebook, Twitter, LinkedIn, and other social media best practices .
• Understanding web traffic metrics and analysis.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs .
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.