Enabled omnichannel experiences for Delifrance with Shopify Plus

“Ranosys assisted in migrating the eCommerce solution of Delifrance to Shopify Plus enterprise commerce platform and deliver a true omnichannel experience to its users.”

Delifrance is a French cafe chain known for its bakery, savory, and snacking products in over countries on five continents. Since 1983, Delifrance has been building a strong rapport for its French style bakery products like croissants, gâteaux, fougasses, pains au chocolat, brioches, crisp praline, and baguettes. The brand has over 30 years of presence in Singapore & it serves as an epitome of French pastries for the Singapore audience. There are 18 café-bakery outlets in Singapore and each has retained the Parisian charm of delectable French bakeries serving authentic French bakeries.

Along with its sister company, Grands Moulins de Paris, Delifrance is a part of the French cooperative group, Vivescia, the 2nd biggest European grain cooperative group. Delifrance still employs its artisan baking techniques to deliver the exact standards of taste and quality and delight its customers.

Website : https://www.delifrance.com.sg

Industry : Retail & eCommerce

The Challenge

Delifrance has a decorated name in the region and as its customer base expanded and grew, the brand wanted to migrate to the Shopify Plus enterprise commerce platform to leverage its high-scale features and capabilities and offer personalized experiences to its customers. Delifrance wanted a flexible, scalable, and fast to launch eCommerce platform that could assist their ever-evolving customer needs and help deliver better shopping experiences. Their operations team wanted to build an intuitive and user-friendly admin interface that can seamlessly integrate with competitive third-party systems and applications and boost overall brand-customer interaction and loyalty.

THE GOAL

Delifrance wanted to migrate from Shopify to Shopify Plus enterprise commerce solution and build an omnichannel system that supports customer journeys across the growing touchpoints. The team wanted to improve the current UI/UX look and feel of their eCommerce site and replace it with a custom design template, relevant with the brand’s theme of being a prominent F&B industry. Delifrance also wanted to implement modern capabilities of BOPIS (buy online pickup in store) on their eCommerce platform and integrate it with popular payment gateways in the region for an easy checkout experience. Therefore, they wanted to migrate to the Magento 2 platform, leverage all its key features and capabilities, and develop a competitive B2B eCommerce experience that bridged the gap between offline and online purchasing of its products for its customers.

The Result

Our team migrated their data from the old eCommerce platform to the Shopify Plus enterprise eCommerce solution. Our developers created a custom theme-based design relevant with the physical presence of Delifrance and that of the F&B industry. As Delifrance wanted to integrate this eCommerce platform with local payment solutions, our team implemented a seamless integration with Adyen. Moreover, we also developed RFQ forms for corporate buyers who visited the store.

Our Shopify Plus experts also undertook competitive integration with other third-party applications and tools such as Career Pages Pro, Enhanced Mini Cart, Store Locator, Product Reviews, Checkout Comments, Easy Redirects - 301 & 404 SEO, On Time Delivery Date, FAQs and Accordions, Product Labels & Badges, Oxi Social Login, ReOrder Master - Repeat Orders, Shipping Rates & Delivery Date, EZ Exporter - Data Exports, Order Printer, and Metafields Custom Field Master.

Highlights

Data migration from current eCommerce platform to Shopify Plus

Theme based design relevant to F&B industry

Integrated with Adyen payment solution

Implemented an Omnichannel experience with buy online pickup in store (BOPIS) solutions

Developed a custom RFQ form for corporate buyers

Integrated with apps and tools such as:

Enhanced Mini Cart to improve the UX of mini-carts across touchpoints, allow product editing, boost checkout experiences and store revenue.

Store Locator to help users locate the nearby Delifrance stores across breakpoints.

Product Reviews to allow users to leave product reviews on the store and boost sales.

Checkout Comments to allow the Delifrance team to collect comments during checkout and use the input to improve market, product, and customer experience.

Easy Redirects - 301 & 404 SEO to prevent loss of traffic and sales and fix errors that damage search engine ranking.

On Time Delivery Date to allow customers to schedule their order delivery/pickup from the nearest store.

FAQs and Accordions to easily add FAQ sections to pages or products and get basic answers without contacting customer support.

Product Labels & Badges to add various badges like hot, out of stock, BFCM, New Year, etc. to products.

Oxi Social Login to allow users to login to any of the social networking platform in a single click

Mailchimp: Email Marketing to automate various emails like welcome, abandoned cart, re-engagement emails etc. to users.

ReOrder Master - Repeat Orders to allow users to reorder products in a single click, edit previous orders, and create custom orders.

Shipping Rates & Delivery Date to automatically calculate shipping rates for various products and distances.

EZ Exporter - Data Exports to allow multiple export of orders, products, and more to FTP, Google Sheets, etc.

Order Printer to print invoices, receipts, packing slips, labels, etc.

Metafields Custom Field Master to help creation of custom metafields with robust import/export

Technology Stack

Frameworks & Tools

Integrations

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