A typical lead lifecycle involves the marketing team generating and qualifying leads, then passed to the sales team for further qualification and hopefully converting into customers. By integrating a powerful marketing automation tool, Marketo, and world’s #1 CRM, Salesforce, allows you to gain complete visibility into leads, accounts, and related campaigns across the revenue funnel. As an award-winning Marketo Engage and Salesforce Ridge Partner, our certified experts can help you seamlessly integrate both the systems and allow a bidirectional flow of leads, contacts, accounts, campaigns, custom objects, and opportunities. Our consultants analyze your requirements with the integration and assist in creating an agile enterprise solution with your sales, marketing and support teams under one one system.
Streamline lead lifecycle management with Salesforce Marketo integration.
“Marketo Salesforce integration empowers merchants to leverage two powerful systems and boost lead generation, qualification, and conversion activities. With an integrated system, your sales, marketing and customer support teams can now gain complete visibility into lead activities and nurture them for speedy conversion.”
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Marketo integration with Salesforce empowers you to monitor customer behavior throughout their journey, create custom campaigns that suit your user’s diverse needs and interests, deliver personalized experience to boost engagement, make changes to your content speedily and automatically/manually manage data across digital platforms like websites, apps, social media, and so on.
In a traditional lead lifecycle, acquired leads are first qualified by marketing, then passed on to sales for further qualification and then converted to customers. Salesforce integration with Marketo keeps your lead, accounts and other records updated, streamlining the exchange process between sales and marketing. A successful Marketo Salesforce integration boosts customer retention by 36% and positive sales rates by 38%, ultimately improving ROI margins.
Marketo integration with Salesforce enables a bidirectional sync of leads, contacts and campaigns. You can also opt to sync accounts, opportunities, custom objects, activities, and users, but you can only sync them one way, from Salesforce to Marketo. The Marketo Salesforce integration runs in the background of both systems. The first Marketo Salesforce sync can take up hours or days. After that, the first update runs every 5 minutes. however , you can customize your sync interval to longer than 5 minutes also but not less than that.
Marketo Salesforce Integration allows the sync of leads, contacts, accounts, users, opportunities, Salesforce campaigns, custom objects and activities. However, Salesforce integration with Marketo allows the bidirectional flow of only leads, contacts, and Salesforce campaigns.
Ranosys, an award-winning digital consulting company helps move your data from either Marketo or Salesforce in a secure and automated way without having to write code lines repeatedly. With our decade long experience in Salesforce and Adobe Experience Cloud solutions and 60+ certified experts, we help you build a seamless connection between the two platforms and accelerate data analysis.