Salesforce Marketo integration for bi-directional sync of data

Marketo Salesforce Integration

Boost sales and marketing alignment with Salesforce Marketo integration

Unlock the combined power of Salesforce CRM and Adobe Marketo with Ranosys, an award-winning Adobe and Salesforce Partner with deep expertise in platform integration. Ranosys’ certified Salesforce Marketo integration experts help seamlessly uniting the two systems to allow a bidirectional flow of leads, contacts, accounts, campaigns, custom objects, opportunities, and related activity. As a leading Salesforce Marketo integration service provider, we possess immense expertise in breaking down the integration steps to ensure a 1:1 alignment between sales and marketing. Leveraging our competitive knowledge in Salesforce CRM implementation and Adobe Marketo operations management, we can help you make the most of both the platforms separately and together. Post-integration, our architects train your teams on better implementation of the two platforms and how to align sales and marketing goals for higher sales. Partner with us to best utilize Salesforce integration with Marketo for sales, marketing, lead generation, reporting, and so on.

Bring together sales and marketing operations with Salesforce Marketo integration.

Salesforce partner

Salesforce Marketo Integration Services

Salesforce Marketo Assessment

We assess Salesforce & Marketo instances readiness for the integration & undertake steps like adding Marketo fields to Salesforce & creating a Salesforce user in Marketo for it.

Salesforce Marketo Data Sync

Our experts help you analyze the Salesforce CRM fields to sync to Marketo, fields to hide, and fields to mark read-only in Marketo while ensuring correct field mapping.

Operations Management

Our MarTech experts help you boost your Marketo capabilities by executing, managing & optimizing drip, nurture, sales, and email campaigns for maximum performance.

Post-Integration Support

After Salesforce Marketo integration, we help you make the most of this combined solutioning with enablement training, continuous monitoring  and suggest best practices.

Salesforce CRM Maintenance

We help maintain the scalability, speed and reliability of your Salesforce CRM by consistently monitoring for upgrades and improvements and implementing enhancements.

Adobe Marketo Implementation

Our certified Adobe Marketo experts assist you in setting up your Marketo instance, adding tracking code to your website, syncing with CRM & branding of landing pages.


We align our success with our client's success

Our client-centric approach delivers client satisfaction consistently.


Why integrate Salesforce and Marketo systems?

Real-time Updates

Syncing Marketo and Salesforce systems allows merchants to make changes in one system in real-time, automatically updated in the other system. This allows sales and marketing teams to capture the latest details about their leads, their stage in the sales funnel and current activity. 

Efficient Lead Scoring

Salesforce Marketo integration empowers the sales team to quickly and efficiently identify leads, sort and channel them into the sales funnel. It also allows merchants to recognize a lead’s stage in the buying funnel, assign them scores, and accordingly engage with them. 

Automate Lead Nurturing

Depending on a lead’s stage in the sales funnel, your sales team can now employ the automation capabilities of Marketo to send emails, execute targeted campaigns, and pitch personalized content that interests the prospects, accelerating lead conversion activities.

Sales Marketing Sync

A bi-directional sync between Salesforce CRM and Adobe Marketo enables a real-time sync between sales and marketing on lead interactions to better equip teams with appropriate actions for maximum conversion and engagement.

Account-based Marketing

Salesforce integration with Marketo allows you to Identify and target accounts with the maximum conversion potential, tailor cross-channel interaction, and obtain revenue-based account monitoring on a unified platform.

Analytical Reporting

Empower your sales and marketing teams with real-time insights and intelligence in lead nurturing and activities to curate personalized sales and marketing campaigns with Salesforce Marketo integration. 

Hire Salesforce Marketo integration experts from Ranosys

Our teams are adept with both Salesforce CRM and the Adobe Marketo platform and can help spend competitive/80K+ hours in integrating the two platforms for global clients.

Key points

Here’s what you get -

  • Experienced team across verticals 
  • Overlapped time zone
  • Simple & transparent pricing plans
  • Award-winning global Adobe & Salesforce Implementation Partner 
  • Rich expertise across Salesforce Clouds, related third-party tools & the Adobe ecosystem
  • Experience in native Salesforce Marketo integration and via Mulesoft
  • A full-fledged team of Salesforce architects & MarTech experts for custom needs 
  • Tailor every aspect of your implementation, from user interface to backend functionality
  • Supported by Adobe & Salesforce Centre of Excellence (CoE)

Our Salesforce Marketo Integration Highlights

Salesforce Marketo Integration

Our experts analyze your business needs and long-term digital strategy to efficiently integrate World’s #1 CRM and marketing automation tool.

Strategy and Design

We strategize your Salesforce and Marketo sync- from architecture to implementation. Our customized solutions create a more streamlined customer journey.

Platform Development

Our expert developers design a well-connected and integrated digital ecosystem to maximize business potential and derive better sales and engagement.

Implementation Assistance

Our implementation assistance helps achieve long-term strategic business outcomes, optimize solutions, and enable technology-driven operations.

Consulting and Support

We offer 24/7 consulting and support, delivered by our innovative developers effectively readying your platform for dynamic customer demands.

Why Ranosys for Adobe Marketo Salesforce integration

As a leading solution implementation partner for Adobe Marketo & Salesforce CRM, we have helped global clients in implementing the distinct capabilities of the two platforms and integrating it for powerful combined solutioning.

  • 80+


  • 100+

    Successfully delivered projects

  • 50+

    Salesforce & Adobe experts

Adobe Professional Services
Salesforce Partner

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Frequently Asked Questions

What are the benefits of Salesforce & Marketo integration?

Marketo integration with Salesforce empowers you to monitor customer behavior throughout their journey, create custom campaigns that suit your user’s diverse needs and interests, deliver personalized experience to boost engagement, make changes to your content speedily and automatically/manually manage data across digital platforms like websites, apps, social media, and so on. 

How does Salesforce Marketo integration provide better ROI? 

In a traditional lead lifecycle, acquired leads are first qualified by marketing, then passed on to sales for further qualification and then converted to customers. Salesforce integration with Marketo keeps your lead, accounts and other records updated, streamlining the exchange process between sales and marketing. A successful Marketo Salesforce integration boosts customer retention by 36% and positive sales rates by 38%, ultimately improving ROI margins. 

How does Salesforce Marketo sync work?

Marketo integration with Salesforce enables a bidirectional sync of leads, contacts and campaigns. You can also opt to sync accounts, opportunities, custom objects, activities, and users, but you can only sync them one way, from Salesforce to Marketo. The Marketo Salesforce integration runs in the background of both systems. The first Marketo Salesforce sync can take up hours or days. After that, the first update runs every 5 minutes. however , you can customize your sync interval to longer than 5 minutes also but not less than that. 

What is synced between Marketo and Salesforce?

Marketo Salesforce Integration allows the sync of leads, contacts, accounts, users, opportunities, Salesforce campaigns, custom objects and activities. However, Salesforce integration with Marketo allows the bidirectional flow of only leads, contacts, and Salesforce campaigns.

Why choose Ranosys for Salesforce and Marketo Integration?

Ranosys, an award-winning digital consulting company helps move your data from either Marketo or Salesforce in a secure and automated way without having to write code lines repeatedly. With our decade long experience in Salesforce and Adobe Experience Cloud solutions and 60+ certified experts, we help you build a seamless connection between the two platforms and accelerate data analysis. 

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