Website : https://www.amazingraze.com.my/
Industry : Food & Beverages
CHALLENGE
The key challenge for Amazin’ Graze was its slow and lagging site speed, disrupting the overall customer browsing experience. As the pages took longer than usual to load, shoppers felt a disconnect with the brand and ultimately abandoned their carts or quit the website. Platform upgrades and too much dependency on separate hosting was another concern. The operations team preferred to automate backend processes & have less dependency on a vendor to outsource simple changes.
THE GOAL
After a thorough analysis of its business process, Ranosys recommended replatforming Amazin’ Graze to a modern, robust, and cloud-based eCommerce platform like Shopify Plus. With Shopify Plus, the business would be more scalable, more automated, and powered by an intuitive user interface to encourage smooth customer experience.
The Results
- After the process of replatforming, Amazin’ Graze leverages the benefits of a stable eCommerce platform that allows them to launch competitive promotional strategies like flash sales and manage high volume of traffic at any point of time.
- Similarly, a simplified checkout process has resulted in a better conversion rate.
- Moreover, an automated admin backend has reduced the time spent on routine tasks, thereby, helping teams focus on marketing, brand building, and growth.
- Now, the website performance and site speed is way faster than ever before which leads to more traffic, increased page views, and multiple sessions.
Highlights
- Revamped the look & feel while ensuring the consistency of Amazin’ Graze branding
- Adopted multi-store concept for international markets on a unified Shopify Plus backend
- Enabled seamless migration of data such as orders, customer data, and reward points from Adobe Commerce (Magento)
- Integrated Stripe, Atome & setup Shopify payments for different stores
- Integrated with Zendesk for live customer chat functionality
- Connected Klaviyo for email functionalities
Technology stack
Framework & Tools
Integrations
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