Strengthening the digital dominance of Blossom Nursery with competitive new website experiences

#ContentManagementSystem #DigitalExperience #Drupal

“Employing Ranosys’ unparalleled expertise in Drupal, The Blossom Nursery / Blossom Early Learning Center offers redefined web experiences to its customers with a powerful, brand-centric, and easy-to-maintain CMS platform.”

Established in 2009, Blossom Nursery remains one of the most established and trusted nursery providers, with 13 locations in Dubai and Abu Dhabi. Born with a mission of supporting early years education in the UAE, Blossom Nursery is a part of the Babilou Family- a leading group providing quality early years education. Their emphasis is on fostering a culture of independence and social development while improving a child’s academic and long-term everyday life skills. 

As every child learns at their own pace, the Blossom curriculum blends the best conventions of different preschool and primary education approaches, such as Reggio Emilia, Emmi Pikler, and Maria Montessori. Since 2019, Blossom Nursery has supported working parents and embarked on its kitchen program to offer homemade meals to their little ones.

Website: https://www.theblossomnursery.com/

Industry: Education

Strengthening the digital dominance of Blossom Nursery
The Challenge

 

Although Blossom Nursery had a traditional website that catered to their audience base, primarily parents searching nursery schools for their children, its slow performance, unresponsive designs, and lethargic look and feel didn’t sync well its global rapport and brand image. Their legacy website lacked the capabilities required to offer personalized web experiences to parents, wasn’t optimized as per their brand theme guidelines, and was ridden with bottlenecks and issues. Its lagging speed, rigid structure, and obsolete approach did not allow the brand to capitalize on business opportunities or secure a lead in the competitive landscape. Overall, their siloed and outdated website created a gap between Blossom Nursery and the parents who wished to enroll their children into the nursery school.

 

The Goal

 

Blossom Nursery was looking for a flexible, speedy, seamless and customer-centric web solution that reflected their brand values, is customized as per their brand guidelines, helped facilitate a strong connection with the parents visiting their website, and could assist in generating quality leads and boosting conversion numbers. Their goal with this new website was to include tailored information to inform and educate their audience base, e.g. parents of babies/toddlers/children, corporations, new arrivals to the UAE, and working parents. They wanted to leverage a powerful CMS platform that empowered their marketers and developers to improve, optimize, add, and delete content blocks quickly and easily. 

Overall, Blossom Nursery wanted an advanced website that leveraged an innovative and next-gen CMS, supported their business expansion and digital transformation goals, and did not cost them the most important asset for their business- their customers.

Responsive Design of Blossom Nursery

The Results

Our Ranosys experts, while working with key stakeholders in different continents and time zones, developed their new website leveraging Drupal’s digital experience management system to offer connected web content and personalized experiences to their customer base. As a mobile-friendly solution, their revamped web presence helped them connect with their on-the-go visitors and as it built over the Drupal framework, it empowered their teammates to easily edit and maintain content on the website, add new pages, and offer an informative and engaging user experience.

To increase the overall performance and productivity of their web management system, our experts integrated it with powerful platforms such as HubSpot and Google Analytics. Our team also assisted in setting up the Microsoft Azure account to allow the easy testing and deployment of code in the UAT and production server. They also implemented the CI/CD pipeline and other security procedures in Azure and Azure DevOps to push changes and updates on the web instance automatically.

In Phase 1, our experts developed and deployed the new website for Abu Dhabi and Dubai locations. Currently in Phase 2, our team is involved in support and maintenance services and extending their digital presence with a website solution in Singapor

TESTIMONIAL

Customer Review

Rating

We want to thank Ranosys for the implementation/execution of the full project end to end.

Highlights

Deployed a new website leveraging Drupal’s user-friendly and easy to maintain framework, designed keeping its business standards and key goals of engagement, education, and conversion in mind. This is also a mobile-friendly solution that offers seamless web experiences to their on-the-go visitors.

Integrated the new website with their existing HubSpot platform to forge a centralized CMS system that allowed them to track every interaction and form fill.

Integrated their website with the Google Analytics platform to empower tracking of website performance for SEO and marketing purposes and gain insights into user behavior.

Set up their Microsoft Azure account and provided support and maintenance-related assistance for their Azure infra setup for moving code to the user acceptance testing (UAT) and production environment.

Implemented data security protocols and Azure CI/CD pipeline to allow building and testing of code automatically.

Technology Stack

Frameworks & Tools

Drupal
Microsoft Azure

Integrations

HubSpot
Google Analytics
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