- Salesforce delivers intelligent services in real-time at every stage of customer interaction. It keeps customers engaged with automated quotes, tracking, customization and managed lead flow for seamless experience at scale.
- Salesforce gives a 360-degree approach to compete better, meet customer expectations via feedback and suggestions, and automate your supply chain network for efficient operations.
- Salesforce’s AI functionality allows quick data analysis to gain deeper insights around agent productivity, attrition and satisfaction of their employees.
Here is how Salesforce CRM drives transformation of the transportation and logistics industry. The implementation of Salesforce CRM drives digital transformation of the transport and logistics industry. With its highly relevant solutions Salesforce offers ample of benefits some of them are:
#1. Empower employees with digital tools: Many companies have remote workforces and often face struggle to keep the department aligned. To keep the workforce productive, Salesforce provides companies digital support capabilities, collaboration tools, and employee support communities from where you can create effective employee onboarding and training programs. This keeps employees effective, connected, and satisfied.
#2. Digitize business processes: Transportation and logistics traditionally relied on paper or spreadsheets resulting in tedious and time-consuming manual handling of operations. Salesforce CRM is a powerful and flexible digital platform that allows companies to automate and streamline business processes. With Salesforce, you can digitize legacy processes involving tons of paperwork with digital records for easy access. This allows them to organize and access their entire business data on a single platform with real-time transparency in shipping journeys at scale.
#3. Connect with ecosystem partners: Since most of the transport and logistics companies are part of complex supply chain networks and must collaborate, Salesforce allows you to automate and consolidate partner information in one place, onboard more partners easily, and maximize revenue. This increases transport capacity and relaxes network bottlenecks by providing API-led system integration solutions and digital collaboration solutions.
#4. Omni-channel service: In the recent digital era, shippers and consignees both need seamless experience and transparency in status of shipping when dealing with order shipments. Both B2B and B2C companies must build uniform supply chains that can be easily scaled up and down as per the current demand. Salesforce helps consolidate all customer information and interactions in a single place to support agents with real-time updates for effective customer service solutions.
The full-suite Salesforce Cloud ecosystem for transportation and logistics operations
Salesforce for transportation and logistics is a popular implementation as it simplifies complex business processes. With Salesforce platforms like Marketing Cloud, Sales Cloud, Service Cloud, and Mulesoft Anytime Platform, enterprises can become more responsive, agile, and resilient. The best part- the Salesforce ecosystem makes it easy for logistics and transportation industry to transform their operations, meet customer demands at scale, and improve shipping experiences and efficiency. Salesforce Clouds is making companies more responsive, agile and resilient by optimizing product flow, reducing delays, and meeting the demands. So here are some of the Salesforce solutions that the transportation and logistics industry can implement to improve internal processes, improve order fulfillment, and offer superior experiences.
Salesforce Sales Cloud: Sales Cloud has powerful capabilities that can skill up your sales representatives to close deals faster. It can also help in assisting businesses in converting quotes into actual orders and create accurate funnels. Implementing Sales Cloud in transport & logistics can help to boost sales and increase ROIs.
Salesforce Service Cloud: With a holistic 360-degree view of your customers, you can utilize Salesforce Service Cloud to deliver superior customer services, implement self-service portals, create real-time service dashboards, stay proactive, and assist with easy product returns. Salesforce Service Cloud empowers customer service teams with the tools and information that improves service experiences. When they contact you for help, agents can route them to the right agent, or glance previous transcripts to service them better.
Salesforce Marketing Cloud: Salesforce Marketing Cloud streamlines the online marketing campaign management process. It enables logistics companies to deliver customized campaigns to deliver personalized messages to every customer across the most preferred channels for effective marketing. Salesforce Marketing Cloud in transportation and logistics is how you can attract, recruit and retain more customers and drive sales.
Salesforce Customer 360: Salesforce Customer 360 can help transportation companies to connect data across the ecosystem to enable better collaboration, communication, and data-driven decision making. Customer 360 can unite your teams to accurately manage supply chains, forecast demands and offer connected experiences.
Mulesoft Anypoint platform: For transportation and logistics Mulesoft Anypoint platform seamlessly integrates data and systems both inside and outside of Salesforce, unifying all the partners across on a single dashboard. Mulesoft facilitates connectivity between partners and logistics firms by providing you with business insights all in a single-view dashboard simplifying tasks to deliver customer experiences.
Salesforce CPQ (Configure, Price, Quote): Salesforce CPQ implementation in this industry eases the complex pricing tariffs as per the delivery location. This eliminates manual processes and saves time which can now be spent on driving conversion rates.
Salesforce Einstein AI: Salesforce Einstein AI provides predictive analytics and machine learning tools for the transportation and logistics sector to draw useful insights. It keeps sales representatives informed across every touchpoint.
Partner with us to implement Salesforce in transportation and logistics
Salesforce for transportation and logistics results in a resilient supply chain, enable transparency across departments, network with partners and connect them on a single dashboard, simplify complicated operations, and ultimately offer better shipping experiences. As a Salesforce partner, we understand your concerns around legacy modernization, digital transformation and superior customer experiences. Our Salesforce CRM for transportation and logistics implementation experts assist in enhancing business and boost your ability to manage processes systematically and increasing profits.