To ensure that the Kiwifruit growers’ products reach their rightful market, Zespri leverages the talent of a large marketing team. From storing product portfolio and curating promotional strategies to tracking marketing campaigns, Zespri’s marketing team manages multiple responsibilities everyday through a tedious and manual process.
As Zespri grew in size, so did the tasks handled by the marketing team. Overlapping tasks, ambiguity amongst product portfolios and difficult tracking of marketing campaigns started to impact productivity.
In the initial years of Zespri’s success, a manual process ensured that the process remained centralized and under surveillance. As years passed by, it became imperative that they empower their team by a mechanism which promotes delegation and ensures monitoring.
With Ranosys’ consultation and advice, their core team decided to migrate to a robust intranet solution which would support their long-term growth plan and bring transparency to their internal marketing operations.
- Creation of separate product portfolios and catalogue repository for the entire range.
- Enabling smooth collaboration between every member of the marketing team.
- Establishing a centralized document management system with the required version control and approval mechanism.