The importance of B2B eCommerce is increasing day-by-day and this fact can be revealed by the projections of Forrester Research that states – B2B eCommerce in the U.S. will reach $1.1 trillion by 2020, accounting for 12% of all the U.S. B2B sales. Owing to this growth, B2B marketers are inclining towards improved eCommerce platforms, and prefer to sell products online for easy shopping experience for their customers. A number of options are available for building an eCommerce platform like Zen Cart, Shopify, Magento, OpenCart, PrestaShop, etc., but it’s an uphill task to choose the best one.
Magento has always been a great eCommerce platform for B2C customers. Now, Magento is all set to extend its functionalities to B2B companies and fulfill their eCommerce requirements with its B2B modules. Since Magento was initially designed for B2C; it has certain limitations for the B2B, which can be blown over by implementing Magento B2B extensions as per the business requirements. Here, we have thrown light on different Magento B2B editions and features that make Magento a reliable B2B eCommerce platform.
- Magento Community Edition is an open-source and flexible platform for small businesses to fulfill their basic commerce needs.
- Magento Enterprise Edition has several features by default that make it a popular platform for wholesalers and retailers to build a sustainable webshop. This edition is built to manage order spikes and increased traffic during the biggest sales day.
- Magento Enterprise Cloud Edition, which is supported by Amazon Web Services, is another great fit for B2B customers. This module includes performance management and content delivery network tools that simplify the contract management process for retailers. Furthermore, it provides managed services and a leading hosting infrastructure and facilitates quick deployment of scalable, secure and customized web storefronts.
What features make Magento a reliable B2B eCommerce platform?
1. Group Pricing
B2B customers are more flexible about pricing and require advanced and complex pricing which includes sales volume based prices, group, and individual discounts, location-oriented prices, etc. Magento lets merchants run their retail as well as the wholesale website on one platform and allows them to display different product catalogs with varied prices, shipping and payment options for both the websites.
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