When it comes to naming the leading eCommerce platforms, Adobe Commerce is known for its connected shopping experiences across channels, geographies, and new brand sites. In fact, Adobe Commerce currently powers more than 141,800 websites worldwide, becoming the 4th largest online retail platform. However, the real benefit of Adobe Commerce isn’t only with its strong native setup, but also its powerful technical SEO capabilities such as easy accessibility of server logs, flexible testing around link crawling, and complete control of multi-domain sites amongst a few.
For eCommerce retailers staying on top of SERPs is as important as delivering personalized shopping experiences, especially when reports suggest that 37% of all traffic to eCommerce sites come from search engines. With Adobe Commerce, you get the best of both worlds, a headless, microservices-led, and cloud-based eCommerce solution with competitive eCommerce SEO functionalities.
Here we discuss how online retailers can improve their eCommerce SEO and how Adobe Commerce helps you achieve your SERP goals.
But first, why does eCommerce SEO matter?
eCommerce SEO helps you to improve the visibility and searchability of your online store, making it easier for potential customers to find your products and services. By optimizing your site for search engines, you can increase the organic traffic on your website, which can lead to more sales and revenue. Additionally, a good SEO strategy can help your brand to build trust with your customers. Here are a few reasons why eCommerce SEO is important:
- Increased brand visibility: A higher ranking in SERPs means that an online store is more likely to be seen by potential customers. This can help drive more traffic to the site and increase the chances of making a sale.
- Superior user experience: SEO can help ensure that an online store is easy to navigate, loads quickly, and is mobile-friendly. This can lead to a better user experience, which can help increase the chances of a customer making a purchase.
- Cost-effective: SEO is a cost-effective way to drive traffic to an online store. Unlike paid advertising, SEO can help an online store get found by customers who are actively searching for products and services.
- Increased brand awareness: By appearing at the top of SERPs, an online store can increase its brand awareness. This can lead to more loyal customers and can help increase the chances of repeat sales.
How is Adobe Commerce well-positioned to accomplish your eCommerce SEO goals?
Of course, technical SEO is not the only reason why you must pick Adobe Commerce. But, if you’re looking to revamp your eCommerce site or wish to make more of Adobe Commerce than its default settings, the following points will help you understand its powerful eCommerce SEO capabilities.
- Its robust nature allows you to seamlessly integrate with required high-quality extensions.
- Its multi-domain nature allows you to host multiple international sites, while customizing their meta titles and descriptions without any domain migration.
- Utilize server logs and tools like Google Search Console to assess your site’s performance, its crawlability, and issues that require immediate attention.
- Seamlessly and easily integrate with custom data layer and analytics tools to manage tags, conversions, and sales.
- Custom admin settings provide complete control over what content is being indexed or crawled
- Make sure your site is mobile-friendly and has a fast loading speed.
- Use alt tags to describe the images on your site, as this can help search engines understand the content of your pages.
- Use internal linking to help search engines discover the different pages on your site and understand their relationship to each other.
- Use header tags (H1, H2, etc.) to structure your content and make it easier for search engines to understand the main topics covered on your pages.
While these are only some points that underscore the potential of Adobe Commerce SEO, we will cover all online retailers can accomplish top search rankings and high traffic with its technical SEO.
How to manage your eCommerce SEO with Adobe Commerce?
Long story short, the better your Adobe Commerce SEO is, the higher it will appear on search engines. The following are some ways you can improve eCommerce SEO on your Adobe Commerce site.
#1: Content management
The powerful Page Builder feature of Adobe Commerce allows you to drag-and-drop blocks for insertable headings (H1, H2, etc.), widgets to insert content to product pages, alt texts for images, meta titles & descriptions, and so on. Page Builder allows you to create best-in-class shopping experiences without developer support.
#2: Leverage user-generated content for higher sales
User-generated context helps you to generate more promising content on your product pages, one that will directly result in sales. As more than 25% of product searches are done via images, allowing users to upload real-time photos will boost your chances of sales. With the Product Reviews tool, you can enable your eCommerce store to showcase product reviews with ratings. Moreover, you can also specify the SEO guidelines for such user-generated content with this easily configurable tool.
#3: URL management
Adobe Commerce allows you to establish complete control over your URLs such as the ability to customize the URL format for products, categories, and other pages. This allows for creating URLs that are easy for users to understand and remember and that accurately reflect the content of the page.
301 Redirects: When you move your pages to a new destination, you have to direct the search engines to the new page, which is achieved by 301 redirects. In terms of SEO, 301 redirects instructs search algorithms to index and rank the new page. You can master 301 redirects with Adobe Commerce flexibly and scalably.
- Either, admins can rewrite URLs for products, categories, content pages, custom URLs, and so on.
- Or, you can automate the 301 redirect creation so when you change a product URL, a 301 redirect is added by default.
SEO-friendly URLs: It is advised to use short, descriptive, and keyword-driven URLs. Ensure that the URLs are relevant with your site’s content & structure and include your focus keyword that you’re trying to rank for. With Adobe Commerce
- You can employ the URL key feature to optimize your URLs internationally for product, category, and CMS pages.
- You can add suffixes to your product or category pages such as .html.
- Remove file names from your URLs via Web Server Rewrites
#4: HTML tags, schema and structured data
While users mostly concentrate on what’s on the product pages, search engines need other kinds of information not visible to shoppers. However, this information makes it easy for search engines to understand what a page does and its about.
- With Adobe Commerce SEO, you can optimize your page titles and meta description for products, categories, and CMS pages.
- Integrate with popular third-party tools, to quickly create meta templates for different pages, which can be really time-saving if you have thousands of products in your store.
- With the Product Schema feature available by default in Adobe Commerce, to add schema markup to your page inline. However you can use extensions to enable schema markup in Google’s JSON format.
- In Adobe Commerce, structured data can be added to a webpage using the schema.org vocabulary, a set of tags and attributes that can describe different types of content, such as products and reviews.
- You can add Alt Text to your product, category, and CMS pages and if no Alt text is available, Adobe Commerce will automatically add product name to images (not for CMS pages).
#5: Crawling and indexing
Crawling refers to the process by which search engine bots (also known as spiders or crawlers) visit a website and follow links to other pages within the site. The bot then retrieves the content from each page and adds it to the search engine’s index. On the contrary, indexing refers to adding the content retrieved during the crawling process to the search engine’s database. The search engine then organizes the content in the index based on relevance and other factors, so it can be easily retrieved when a user performs a search.
In Adobe Commerce, the crawling and indexing process is mainly done by search engines, but there are ways to improve the process.
- Canonical tags: This is a HTML code that tells search engines if it is the master page or another page is the master page. Adobe Commerce natively supports canonical tags on product and category pages. Adobe Commerce SEO will automatically use domain and URL Key for product and category pages.
- Adding meta robot tags: You can add meta robots no-index and no-follow directives to your product and category pages of your Adobe Commerce store. All you have to do is set the robots.txt contents to your store admin panel and set the instructions for index, follow, no-index, or no-follow to it.
- XML sitemap: This sitemap lists all the images and pages on your website, thereby allowing search engines to efficiently and effectively crawl on your website. Adobe Commerce has native integrations to create and configure sitemaps to your store along with additional features.
- HTML sitemap: This list displays the set of pages based on the hierarchy in which they are displayed on the website. You can create an HTML sitemap in your Adobe Commerce store with an extension, control the pages that are included to it, and split sitemaps by store views, etc.
- Breadcrumbs: These text links tell a user their current location in the website. These are added to the top of the page and are clickable. These are automatically enabled to your store and work with all custom themes. These are based on the hierarchy of pages on your website.
#6. Site speed
Site speed is an important aspect of any eCommerce platform, including Adobe Commerce. It refers to the time it takes for pages on a website to load for users. A faster site speed can help you to deliver a better user experience and can also help with SEO. Adobe Commerce improves your eCommerce site’s speed by:
- Natively optimizing images for faster loading times
- Minimizing the use of external scripts and plugins
- Employing a content delivery network (CDN) for quick caching
- Enabling browser caching
- Using a faster web server version
#7: International SEO
Do you have a multi-domain eCommerce site that also sells to international customers? Well, then Adobe Commerce allows you to manage your international sites by providing complete control in terms of domain name, language, and location. Let’s see how.
- Hreflang tag: This tag allows search engines to know about a site’s global and regional language variations of the URL. Although Adobe Commerce doesn’t offer natively support for Hreflang tag, you can implement it by HTML in the sitemap or the head of the page.
- Meta content: When your site appears in a search, a brief meta description summary shows below your header. This summary helps readers decide if this is the proper link to click on by providing a brief overview of your website and its contents. Adobe Commerce SEO allows you to add different meta content and tags for all your domains from a single dashboard.
- Language translation: By default, Adobe Commerce allows you to enable translations for pages and products via theme strings in the admin panel.
#8: On-page eCommerce SEO and technical SEO
On-page SEO refers to optimizing the content and structure of a website to improve its ranking in search engine results pages (SERPs). This includes optimizing titles, descriptions, headings, and keywords. Technical SEO refers to optimizing a website’s underlying code and infrastructure to improve its search engine visibility. This includes optimizing the website’s structure, URLs, and navigation and ensuring that the website is mobile-friendly and loads quickly. In Adobe Commerce:
- On-page SEO can be optimized by using the built-in SEO features in the platform, such as setting up meta tags and optimizing product and category pages.
- Technical SEO can be optimized by ensuring that the website is mobile-friendly and loads quickly, using clean and structured URLs, and setting up proper redirects. Additionally, implementing AMP (Accelerated Mobile Pages) can help to improve the website’s load time on mobile devices.
Improve your eCommerce SEO game with Adobe Commerce
While your product quality might be top-notch, until you market it effectively, your prospects will not know about it. Therefore, to garner maximum traffic to your Adobe Commerce website, you need to leverage Adobe Commerce SEO best practices to deliver personalized content and offer competitive shopping experiences. Our experts have worked with several brands to help them optimize their eCommerce SEO, boost search performance, and improve online sales. Connect with our professionals to know how you can improve your SEO game of your Adobe Commerce store.