Gone are the days when businesses solely relied on walk-in consumers to drive sales. Retailers are increasingly turning to the digital realm to engage with their customers and create seamless omnichannel experiences. Customers are looking for personalized shopping experiences on their devices without the hassle of installation, updates, and consumption of mobile data. Since, retailers want customers to shop smarter, browse better and checkout faster without the load of installation of mobile apps, and accessing device like capabilities. Hence, businesses are looking to optimize their eCommerce stores for better browsing experience and offline app-like capabilities.
To address these challenges PWAs (Progressive Web Applications) are a significant push forward in the ongoing evolution of eCommerce. Therefore, enterprises are constantly looking for a robust platform that holds the power to deliver exceptional shopping experiences. Adobe Commerce PWA Studio, earlier known as Magento PWA Studio, enables your businesses to provide fast, engaging, and mobile-friendly shopping experiences to their customers, leading to increased conversions and customer satisfaction.
In this blog, we have discussed the evolution of mobile commerce and the rise of PWAs, the features and benefits of PWAs, and the powerful capabilities and benefits of Adobe Commerce PWA Studio.
The current state of mobile commerce and the rise of PWAs
As technology has changed the way we communicate, gather information, and shop online, mobile commerce will likely become an option and more of a necessity for eCommerce retailers. According to a survey, mobile commerce will account for 40.4% of all internet purchasing by 2024. mCommerce is evolving rapidly with technological advancements but mobile conversions are lagging behind. Mobile shoppers convert at 2.25%, less than half the rate of desktop transactions. So what is going on? Why are mobile conversion rates still lower than most merchants would like?
In 2007, Responsive Web Design (RWD) arose as a way to bring the desktop experience to the mobile phone. But as customer expectations are shifting dynamically towards more personalized content and seamless shopping experiences, RWD is lagging behind in terms of load times, content, navigation and is less interactive with all mobile devices. When it comes to mobile applications, they offer a shopping experience just for mobile users but they must be downloaded, installed, and updated. This whole process is time-consuming and takes up too much bandwidth, and consumes data, batteries and storage.
Therefore, today’s most popular mobile experience technologies are limited, and businesses are increasingly turning to Progressive Web Applications (PWAs) as a solution.
Embracing the Future: Transitioning to Progressive Web Apps
In an era where customers seek seamless and lightning-fast digital shopping experiences, traditional technologies are hindering the immense opportunities that eCommerce has to offer. Fortunately, a powerful solution exists in the form of Progressive Web Apps (PWAs). PWAs are a new way to deliver an amazing mobile experience. PWAs offer an enhanced mobile experience by combining the best aspects of both web and mobile app technologies.
What is PWA?
PWA (Progressive Web Apps) is a combination of web-based and mobile applications that can be accessed through a browser with an interface resembling a mobile app. PWA is an emerging headless commerce technology that facilitates highly adaptable web architecture. PWA provides seamless functionality across different devices while gradually incorporating native platform features to enhance the user experience. Here are some PWA features:
- PWA uses the same code for multiple devices and software like iOS and android.
- They leverage smartphone functionality offering a fast-app-like experience on browsers.
- They use native app capabilities such as geolocation, camera, and notifications.
- PWAs deliver higher engagement than responsive websites and higher adoption than native apps.
Benefits of PWA
A PWA plays a vital role in enhancing the shopping experience for your customers; along with this, it consists of several other PWA benefits that include:
- Intuitive interface: PWAs interface shows a mobile-first visual environment that encourages user engagement and active site exploration. This can be done through significant user content, smooth animations, push notifications, fluid page scrolling, and an intuitive navigation experience.
- Responsive browsing: PWAs load incredibly fast with quick transitions, eliminating slow rendering and sluggish page loads. The average load time for PWAs is just 2.75 seconds, 8x faster than the average mobile landing page.
- Low-data consumption: PWA uses low mobile data and has minimal storage requirements, ensuring they perform consistently across a range of devices. They are also right at the user's fingertips via their web browsers without the need to install and even capable of running offline.
- Always up-to-date: PWAs actively update themselves in real-time, like a website, eliminating the need for periodic updates from an app store.
- Cross-browser compatible: PWA sites work on all modern web browsers such as Chrome, Edge, Firefox, and Safari.
So now you know why you should consider PWA, let’s look at the robust platform PWA studio with Adobe Commerce and how it creates shopping experiences for today’s customers.