A successful eCommerce business offers quality products and services, has high customer satisfaction and retention rates, seamless payment and checkout experiences, and low cart abandonment rates. PWAs fit right here and the benefits of PWA facilitate website and mobile application developers to build and deploy an eCommerce store that assures a seamless and omnichannel customer shopping experience.
PWAs or Progressive Web Apps are the fastest-growing and rapidly evolving technologies; that bring together the desktop and mobile versions of an online store. The look and feel is an important aspect in the digital world of portable and non-portable devices.
And, PWAs play a vital role in enhancing the display experience for eCommerce users and boosting retail sales for eCommerce merchants. With mobile commerce retail sales estimated to reach £105 billion by 2024, retailers cannot miss the opportunity of closing big sales and fueling e-retail experiences in today’s competitive eCommerce landscape.
What is PWA?
PWA meaning Progressive Web Application is a web application that functions as a native mobile application, but users are not required to download it from an app store. A progressive web application is an emerging headless commerce technology that facilitates developers to build a user-friendly and customized frontend and connect it to an independent decoupled backend via APIs.
In the current digital shopping scenario, the number of smartphone users is much higher than the number of people using laptops or desktops. And brands can leverage this opportunity to offer mobile-first shopping experiences by adopting improved and competitive solutions such as PWAs.
PWAs enable brands to offer a responsive, time-saving, and seamlessly navigating online shopping platform to their customers. Of the many benefits PWA offers, its intuitive approach can help improve sales, revenue, conversion rates, customer retention rates, add-to-cart rates, and brand visibility.
Why PWAs in the eCommerce industry?
As the number of brand-customer touchpoints increase, the traditional eCommerce platforms have to pave the way for advanced and leading enterprise development platforms like PWA eCommerce mobile app. By implementing the best progressive web apps for building an eCommerce store, retailers can improve their customers’ buying journey and build brand loyalty.
While native apps are a great way of customer engagement, they have certain drawbacks with their legacy architecture, which are eliminated by progressive web application development. In fact, according to a survey report, PWAs have 36% higher conversion rates than native apps.
Also, the response time of PWA is much faster, as once the service workers are installed in the browser, all data related to web page information is cached within the device of customers. So, whenever a customer loads a pre-cached page, requests do not go out of customers’ browsers, and all the data is available within the device. Whereas, in the case of CDN, service requests need to go out from customers’ devices to the edge cache server, but PWA removes that latency as well.