There can be no better time than 2021 to invest in an online furniture store. In the aftermath of the Coronavirus pandemic, the shift to online shopping has sped up by 5 years as more consumers started to shop online due to physical distancing and safety reasons. The shift was already underway but the pandemic accelerated the speed by easing more consumers into the world of digital commerce and online furniture stores are no different. As we all know, people are now spending more time inside their homes; in the past year, millions of WFH offices have been set up and most living rooms across the globe have been revamped with the help of online furniture stores. In fact, home and garden is one of the three eCommerce categories that have shown the most significant growth during this period.
As a result, the demand for furniture in the eCommerce industry has risen considerably and thus, furniture retailers need to ace their marketing game and create a place for themselves amongst the increasing number of competitors. Creating an online marketing plan and understanding your target market is the first step of establishing an online presence. What comes next is the formulation of effective strategies that can catch consumers’ attention and bring them to your online furniture store
Choose Social Media Marketing for Your Online Furniture Store
In recent times, social media has emerged as an accessible platform where potential consumers interact and discover products they could use in their lives. As per a research conducted by Deloitte, consumers who use social media during their shopping process are likely to spend 4X more than non-social media users. It plays a major role in their decision-making and selection process.
Especially for products such as furniture and home decor, consumers tend to get more influenced by what they see during their routine social media scroll. As per a study, social media platforms like Instagram and Pinterest are a major influence when it comes to home decor and furnishing. Thus, it becomes important that an online furniture store leverages social media for their benefit.
Social media marketing looks simple on the surface but it requires creativity and spontaneous ideation to grab consumer’s attention through it. We have compiled a few tips that can help you up your social media game and enhance the conversion rate of your online furniture store –
So, without further ado, let’s get started –
Say hello to social media influencers
What is your first reaction when an ad comes before a YouTube video? You skip it, right? In fact, you’re not alone; nearly 65% of people tend to do the same. They are no longer interested in a brand asking them to buy their products. They would rather trust a recommendation or a review by a person of authority they follow and admire. And this is where influencers come in.
Since the time social media became an important tool of marketing, brands have started to allocate a sizable budget to work with influencers. Major online furniture retailers in the UK like MADE and Dunelm also frequently collaborate with influencers to reach the consumers in their niche.