eCommerce marketing tips for record-breaking sales this holiday season
During the eCommerce holiday season, it’s important for brands to stay updated with current trends and deliver relevant content that suits the target audience. Here are someeCommerce marketing tips to help you get the most out of this eCommerce holiday sales and boost sales.
#1: Build an exclusive landing page
Early bird catches the worm – this proverb couldn’t have been more ideal than in this situation. In addition to catching customers’ fancy before anybody else, our first holiday eCommerce tip is to develop a holiday landing page that also aids your SEO efforts. Any marketer worth her salt would tell you that SEO is a gold mine that needs time to produce results. Then, why not start before the schedule?
#2: Deep dive into customer journey
Gone are the days when you formulated holiday eCommerce strategies to let customers find your eCommerce business. You need to trace their customer journey and reach them where they are. If there’s a landing page that is responsible for most of your visitors and conversion maybe you should reinvent it as a pillar page. Try internal linking, cross-selling, and pop-up ads.
#3: Personalize the experience for every segment
Your online store gets all kinds of footfall. All holiday eCommerce marketing ideas are about enticing infrequent visitors, offering your loyal customers a special discount and create a personalized experience for them. So, use first names sparingly, localized ads, offers based on spending behavior to create unique online experiences.
#4: Go big on videos
Today’s consumers do not believe anything one-dimensional or static; so, if you haven’t incorporated videos to your holiday eCommerce strategy yet, the time is right now. According to a report, videos attract 300% more organic traffic and leads. Moreover, making videos a part of your holiday eCommerce marketing strategy is fairly simple.
#5: Optimize your checkout page
Nobody likes complicated checkout processes, especially during the holiday season. All you need to do is keep what’s necessary, including secure payment mechanisms, have clear navigation, make the “back” button visible, enable order preview, and allow guest checkout. And, if you need to have a detailed look, we have a resource to help simplify the checkout process, reduce product returns, and boost eCommerce sales!
#6: Embrace unified commerce
With the increase in the number of shopping channels, the complexity of the customer journey also increases. And your customers expect a similar experience on every single channel. Our experts say that one of the eCommerce marketing tips includes ensuring that your eCommerce experience is seamlessly unified. If you are going to implement BOPIS, ensure that your physical store has the order ready before the customer arrives; no matter on which channel your customers enquire, you must provide them with a similar prompt response.
#7: Enable social selling
As many as 81% of the respondents in a survey admitted that they research products or services on social channels before making a final decision. Customers are looking for eCommerce holiday gift ideas on social media. Hence, having a great social media feed is a good place to start but did you know that modern eCommerce platforms like Adobe Commerce, Salesforce Commerce Cloud and Shopify Plus cover social commerce in their omnichannel proposition?
#8: Create exclusive offers for your social media family
Embrace minimalism – ask your social media team to become a part of your holiday eCommerce strategy and post DIYs, recipes, styling videos, and most importantly – offer discounts and prizes. Try announcing an offer before any brand begins, give an exclusive discount to your followers, start a giveaway for your new collection, create a special incentive for social media users posting personal pictures of your products on social media. In fact, you even get user-generated content, word-of-mouth, and better engagement.
#9: Build an abandoned cart recovery strategy
The average abandoned cart rate across industries is 69.61% already and with businesses offering major discounts, it tends to go up during the holiday season. Although checkout page optimization can reduce this rate by 35.62%, you can also plan for abandoned cart emails to introduce personalization to the entire campaign. You can even offer discount coupons to win them back. And if you’re looking for a resource to reduce cart abandonment rates and boost sales, check out our resource.
#10: Curate special discounts for your email subscribers
You can send highly targeted and personalized emails as a part of your holiday eCommerce strategy. What can be even more enticing is exclusive offers and discounts to let customers know that they’re special. In fact, you can even offer exclusive sneak peek into your upcoming sales to your subscribers.
