The holiday season is the most revenue-earning time for merchants. Reports say that the season accounts for half of all the annual sales. So, during this peak traffic season, with rampant running coupons, sales and promotions, and rife competition, your job is not just to attract customers to your site, but encourage them to close sales. Therefore, to excel, every stage of a consumer’s buying journey, from brand discovery, site search, and engagement to checkout, secure payments, fast shipping, active customer support, and easy returns & exchanges requires attention from merchants.
As it popularly said, preparation is the key to successful execution- we’ve prepared a eCommerce holiday season checklist of 85 steps to get your site up and ready for peak shopping hours.
So, without further ado, let’s begin with our holiday season checklist.