In the world of eCommerce, there are a few key factors you can bank upon to attract and retain your customers. User Experience, or UX as popularly called, is certainly one of them. Even if you are offering unique or world-class products, all your efforts will go in vain if you do not follow the best eCommerce UX practices for your online store.
According to a survey, more than 80% of users are less likely to return to the site with a bad UX. Isn’t this a good enough reason to revamp your eCommerce store so that you offer your customers an amazing UX every time they visit the site?
However, it is difficult to create one best UX solution that suits everyone but there are some key best practices that can help eliminate the frustrating parts for the end users.
So, without further ado, let’s dive in!
Top eCommerce UX Trends and Best Practices
From simple navigation to utilizing user-generated content, let us have a look at key UX strategies for your eCommerce site.