People today are looking for novel ways to buy a product online just by using hand-held gadgets. And brands are complying with these expectations by embracing the latest technologies such as AR (Augmented Reality) to offer a transparent and user-friendly shopping experience to their customers. Augmented Reality in eCommerce is revolutionizing the online shopping model and paving the way for a competitive digital commerce ecosystem.
Augmented reality allows consumers to visualize and interact with the products listed on the eCommerce website and get a holistic view of the products before buying. According to a survey, 71%
consumers said they would shop more often if they used AR.
What is Augmented Reality?
Augmented Reality or AR is a technology that provides a comprehensive view of objects by projecting digital visual elements such as images, videos, audios, and more onto real-world objects. AR enables customers to look and feel a product in the real world via virtual information such as 3D images, 3D models, and other computer-generated data sets.
With augmented reality integration, brands can help their customers make better buying decisions by letting them see, evaluate, and perceive the actual placement of a product in a specific context from different angles. Augmented reality implementation is an emerging eCommerce trend that will undeniably replace traditional 2D images and videos when shopping online.
How to implement augmented reality in eCommerce?
AR in eCommerce bridges the gap between traditional physical retail shops and modern eCommerce stores. To achieve augmented reality implementation in eCommerce, brands should adopt technologies such as 3D visualization, 3D product imaging, and AI analytics tools to offer a customer engaging shopping experience.
Here’re 5 ways to apply augmented reality integration into eCommerce business.