The digitally-active users of the modern world require digital payment systems to complete a transaction from an eCommerce website and app. Additionally, it is crucial to manage cash flow when running an eCommerce business while fulfilling customers’ demands. Thus, having an efficient and secure payment gateway helps business owners to increase their revenue and build brand awareness in the online market.
According to Statista, the total transaction value in the Digital Payments segment is projected to cross 8 million in 2022. These figures give a clear indication to online shop owners that a secure online payment method is pivotal in building a successful eCommerce business and establishing brand loyalty.
Payment gateways are online services integrated with eCommerce platforms for making and accepting payments for the purchase of goods and services. Payment gateway solutions are usually third-party systems that facilitate merchants to receive payments from their customers by authorizing the online transactions. The important aspect that needs to be addressed here is the security, as customers enter their sensitive information like bank and card details to complete the purchase process.
The four main entities involved in the online transaction process are the customer, the retailer, the issuing bank, and the acquiring bank. And here’s how the money transfer happens from customers’ financial accounts to a merchant’s bank account, via an eCommerce payment gateway.
The choice of payment gateways depends on the convenience of customers visiting the eCommerce store and buying products by doing online transactions. It is important to study the customer buying behavior and understand the Payment Card Industry (PCI) compliance and Data Security Standards (DSS) before selecting the best payment gateway for eCommerce platforms.
Following are the two types of payment gateway solutions that can be used by online merchants to accept payments from their customers.
External payment gateway solutions redirect customers from the merchant’s site to a payment processor platform, where customers can enter their transaction-related information for processing their orders. The external payment gateway provider is responsible for PCI DSS compliance and all the security measures that have to be taken care of while handling online transactions. These payment gateways need no customizations and are fairly easy to set up.
A classic example of an external payment gateway is PayPal. When customers want to place an order on an eCommerce site using PayPal, they are directed to the PayPal site to process the payment. Once the payment is authorized, the customers return to the eCommerce site and complete the checkout process.
Hosted payment gateways are usually suitable for small and local businesses as it helps them focus on retailing rather than performing additional activities such as compliance checks, security checks, and data encryption. The most popular payment gateways in this category are Kalrna, Payza, and Worldpay.
Having an integrated payment gateway allows merchants to have complete control over the checkout process of their customers. However, they are also responsible for maintaining PCI DSS compliance and securing all the transaction information. With these payment gateway solutions, customers are not directed to a third-party website; to complete their payments. They can accomplish an end-to-end order fulfillment on the merchant’s site only.
The integrated eCommerce payment gateway solutions give an enriching, friction-free, pleasant, and seamless shopping experience to the customers as they never leave the online shopping platform. The most popular payment gateways in this category are Stripe, Authorize.net CIM, and WePay that seamlessly integrate with eCommerce platforms like Shopify, WooCommerce, BigCommerce, and more.
Choosing the right payment gateway is crucial for online businesses to provide an enjoyable shopping experience to their customers and increase their revenue and sales in return.
Below are 8 parameters to consider when selecting a payment gateway for an eCommerce store.
Merchants should choose the best payment gateway for their online store, but they should also consider the cost associated with various payment platforms. Payment gateway solutions have predefined charges, such as setup fees, annual maintenance charges, integration fees, commissions, transaction fees, and subscription fees amongst a few. Thus, while choosing a payment gateway for an eCommerce store, merchants should carefully look for any hidden charges that might be levied upon them and avoid selecting an expensive eCommerce payment gateway.
Transaction details entered by customers on hosted or integrated payment gateways is sensitive information, thus, digital security must top the priority list of business owners when choosing a payment gateway solution. Selecting a secure payment gateway is essential for reducing cart abandonment rates and building trusted relationships with customers. Online businesses should opt for PCI DSS compliant and GDPR compliant payment gateways to protect their customers from eCommerce frauds such as identity theft, phishing, and credit card frauds.
Businesses that cater to customers worldwide must ensure that the payment gateway supports multiple currency transactions. Offering global payment solutions helps brands scale their customer reach and generate brand awareness on a large scale. An international payment gateway empowers eCommerce stores to fulfill orders from different countries. It also enables their customers to pay in their local currency and help them avoid foreign currency transaction fees.
An omnichannel shopping experience allows customers to buy a product anywhere using any digital device. So, it is important to select a payment gateway that supports multi-device payments and enhances the online purchasing experience of customers by giving them the flexibility to carry out online transactions and easy checkouts on all devices and network types.
The payment gateways should have a plugin to integrate with CMS and SDK libraries to start the payment acceptance process. Business owners should consult a technical team to understand the limitations and capabilities of the integration process. Also, the integration of a payment gateway should not hinder the UX of the website or make the payment process slower. Payment gateways should be easily configurable with an eCommerce platform and provide integration assistance with top-notch security.
A recurring payment model like Amazon Prime enables retailers to set up an automated payment cycle for their customers. Payment gateway solutions should come with an option to facilitate retailers to offer periodic payment plans (subscription-based business model). Payment gateways should be able to save and reuse the transaction details of eCommerce customers for automatic debit as per their subscription plan.
A payment gateway should provide 24×7 customer support via various channels such as raising tickets, call support, emails, automated chatbots, and live technical support. Customer support is an important part of eCommerce customer engagement that builds brand loyalty among customers. Quality customer support reduces the average response/resolution time and increases customer satisfaction. Online business platforms should choose payment gateway solutions that offer secure and convenient customer support services.
Some payment gateways have limitations when it comes to selling specific products and services. Also, there are a few high-risk business models that are not supported by some payment gateway solutions. Business owners should check this list on the payment gateway’s site before going through the hassle of incorporating a payment gateway for their eCommerce business. Some businesses considered as high-risk include:
The best payment gateway for eCommerce stores is the one that offers a secure shopping experience to customers and seamless integration with the online business platform. Payment gateways should enable customers to do online transactions with ease and empower retailers to accept digital payments globally. After all, a good checkout and payment gateway experience is crucial for customer retention. Our competitive partnerships with leading payment providers like Atome,