So, which is the right platform for your B2B eCommerce business?
A million-dollar question, right!
When it comes to deciding the right B2B eCommerce platform for your business, you cannot rush through it. Your website is the foundation of your business. Not only is it an effective tool to generate leads, but it reflects your vision and values.
Choosing an old platform will not help your 93% B2B buyers enjoy a rich, seamless, and intuitive buying experience. Adobe Magento Commerce, on the other hand, suffices your B2B business needs. Its powerful and flexible features make it a perfect choice for B2B eCommerce businesses.
Moreover, Adobe Magento Commerce boasts some significant advantages that secure its lead over other platforms like native B2B functionality, open-source nature, customizations, and easy integrations with backend systems.
For long, Adobe Magento Commerce has been a favorite for B2B sellers- big or small. The PHP-based eCommerce platform accounts for over 12% of eCommerce stores worldwide. It is one of the most famous Content Management Systems (CMS) and supports over 250,000 active sites.
But before we dive right into what makes Adobe Magento Commerce the perfect choice, let’s understand the several ways that’ll help you decide on one eCommerce platform.
How to choose the right Digital Commerce platform?
For any business- B2C or B2B, what matters the most is its CX value.
Delightful customer experience has become a must for modern B2B buyers. So, if you want to acquire a more significant B2B market share, your eCommerce store must be a compiled reflection of the following factors.
Identify what customers and what they need
For online brick-and-mortar stores, just like the physical ones, customers mean everything.
However, unlike B2C enterprises, B2B brands have a far smaller customer base with particular needs. So, knowing your ideal buyers, where they come from, where they dwell, and how you can best serve them becomes a dire necessity.
B2B manufacturing brands must perform preliminary market research to learn more about:
- The prevalent online competition
- Analyze the online shopping experience they provide
- Discover the right sales and marketing channels
- Explore the standard industrial cycles of operation
- Identify the critical steps in a customer lifecycle
- Map out the must-follow steps in the sales cycle
- Outline the key platforms your target audience uses
- Analyze the pain points of your target consumers at every stage
- Brainstorm means to alleviate these issues via its products
Finalize all the products you will be selling online
While you cannot sell all B2B products online, some are excellent inclusions to your online product catalog. So, you can sell two types of products online: those that are available for instant ordering and the others sold only via sales reps.
For the first category of products, you can create a B2C experience by listing the product online, allow easy filtering, instant pricing, and detailed product descriptions, including images. You must create an online landing page for all the sellable products, adding CTAs.
Build your eCommerce store
Several B2B eCommerce platforms offer varied features to help you create dedicated landing pages with exhaustive product information and online comparison tools. With such tools, you don’t have to start the development process from scratch. Instead, you can instantly use its features like visual designs, plugins, integrations, and customizations for a website’s landing page. Using such popular channels, you can assemble your online store within no time, save money, reduce the go-to-market time, and launch your store in days and weeks instead of months and years.
Depending on the platform features and your business needs, you can pick up one that leads you to the right digital transformation journey.
Structure an eCommerce support team for ongoing assistance
Unlike B2C customers who don’t require a sales rep for every purchase, B2B buyers would require such assistance. So, ensure you have a backend staff ready to solve any technical glitches or order processing issues. Assist them with custom quotes and large-volume negotiations.
Adobe Magento Commerce Platform: An Introduction
Now that you’re ready to take your first step into B2B eCommerce manufacturing transformation, it’s time to figure out which enterprise solution you need. Your business needs a customizable, scalable, and flexible platform that can handle high traffic volumes.
So, which B2B eCommerce solution should you choose?
The answer is the Adobe Magento Commerce platform.
Adobe Magento Commerce is a global force in the eCommerce industry. It has generated over $189B in GMV, rated as the top platform for an eCommerce solution by Digital Commerce 360, and known as the most prominent eCommerce ecosystem. It supports a wide range of eCommerce scenarios from transactional to physical models.