Core Web Vitals is the new buzz term in the SEO world, and we’re here to decode it for everyone trying to improve their Google rankings in 2021.
As we all know, the internet hosts trillions of web pages, and it would not be easy to find what you’re looking for if it wasn’t for Google’s algorithm. With the right metrics and ranking criteria, Google helps users locate the most relevant web pages within a few seconds. And it keeps on evolving year after year. From keyword density and page speed to overall user experience, Google core algorithm update considers every factor contributing to making web search a simple, quick, and efficient process.
To ensure that only quality content makes it to the top rank, Google has churned out a new set of metrics called “Core Web Vitals” in 2021. This article discusses them in detail and throws light on how you can optimize your web pages after this new development. Let’s begin!
So, what are Google core web vitals?
What happens when you visit a doctor?
They first check your vitals, right!
And then, factors like your blood pressure, weight, and age help them assess your current health conditions.
Similarly, the latest Google SEO update defines specific criteria to judge whether a web page provides pertinent information and a pleasant user experience. Referred to as core web vitals, they assess the quality of your on-page experience and conclude whether the web page is worthy of a good rank or not.
These Google core web vitals are an addition to already-known guidelines for good ranking like the following:
- Mobile-Friendliness: Whether a page is fully responsive and mobile-optimized.
- Secure Browsing: How prone a web page is to virus and malware attacks.
- Presence of Pop-Ups: If your page has any intrusions in the form of pop-up ads.
- HTTPS: If your page is HTTP encrypted or not.
And finally, in 2021, an updated set of core web vitals have joined the bandwagon. What sets them apart is that they’re measurable, actionable, and define the user experience in more transparent terms. With proper understanding, one can improve their UI/UX design and boost rankings. Let’s find out what they are –
- Loading (LCP): How fast does the information appear on the screen?
- Responsiveness (FID): How quickly does the page react to a user’s input?
- Visual stability (CLS): Does the appearance of dynamic content like pop-up ads cause displacement in the readable content?