Salesforce Dreamforce 2021: What to expect from the event

One of the largest global tech conferences in the world, Dreamforce reunites all Salesforce stakeholders on one platform and empowers them to connect and collaborate. In the pre-covid days, it would take place in San Francisco and would attract 170,000+ visitors worldwide. In this quick guide, we take you through the significance and agenda of Dreamforce 2021 and prepare you to derive maximum value from it.

So, without further delay, let’s begin by discussing what Salesforce Dreamforce 2021 is –

What is Dreamforce?

barack obama dreamforce

Cited as a “global family reunion” by Salesforce, Dreamforce is an event that all the Salesforce enthusiasts look forward to every year.

It is usually spread over a period of 4-days and consists of impactful Dreamforce keynote speeches delivered by world-renowned speakers, exchange of success stories, and wonderful conversations around emerging developments in the Salesforce community.

Due to the pandemic, Salesforce conducted Dreamforce virtually in 2020. However, Dreamforce 2021 is going to be a mix of in-person and online experiences.

Here are the details related to it.

When and where is Dreamforce 2021 taking place?

dreamforce keynote

Dreamforce 2021 is going to take place on September 20-23. So, save the dates, trailblazers!

And to ensure global participation, it will be held simultaneously in various Salesforce Dreamforce international hubs – London, New York, San Francisco, and Paris – along with an exclusive streaming platform developed exclusively for the trailblazers called Salesforce+.

Although Salesforce has taken this step to restart the in-person experience, its team has left no stone unturned, ensuring maximum safety and medical supervision during these unprecedented times.

All those planning to attend Dreamforce 2021 in the US must be fully vaccinated and comply with local guidelines in all other global hubs, including Dreamforce UK and France.

Salesforce has also partnered with prominent leaders in the medical community, including Dr. Larry Brilliant, a famous epidemiologist, to ensure full compliance with the Covid protocols. 

Is there any information about the exact venue of Dreamforce 2021?

dreamforce 2021 venue

Here is what we know about where the Dreamforce event will be held in the following global hubs – 

  1. Dreamforce San Francisco: Somewhere in Downtown San Francisco in one of the all-time Salesforce favorites like Yerba Buena Terrace, the Moscone Center, the St. Regis hotel, and Howard Str.
  2. Dreamforce New York: Bryant Park (outdoor only)
  3. Dreamforce UK: Tobacco Dock, London (outdoor only)
  4. Dreamforce Paris: Porte de Versailles, Hall 4 (outdoor only)
  5. Dreamforce virtual: Salesforce+, from anywhere and everywhere. 

Who can attend Dreamforce?

Dreamforce 2021 is going to be one-of-a-kind. For the first time, Salesforce has decided to turn its most significant annual event into a global conference. It is open for all – from a Salesforce trailblazer at the beginner level to an experienced Salesforce professional and technology partner, every stakeholder can access it from anywhere and everywhere.

Why attend Dreamforce 2021?

dreamforce uk

The 3-day long Dreamforce event will consist of 100+ hours of on-demand content, 4 live broadcast channels, and an opportunity to interact and connect with your fellow Salesforce trailblazers.

You will also get an opportunity to tune into memorable Dreamforce keynotes speeches by renowned industry leaders, indulge in insights on product innovation, receive exclusive product demos from Salesforce experts, and access exclusive episodes curated specifically for literally every role, industry, and topic possible under the Salesforce ecosystem.

How to attend Dreamforce?

dreamforce online

Due to Covid protocols, Dreamforce 2021 will be an invite-only event, and the number of attendees is capped to 6,000 throughout all Dreamforce global hubs.

About 50% of these invitations will be sent to key customers/prospects, 20% to Salesforce employees, 15% to Salesforce MVPs, 8% to sponsors, and 7% to speakers at Dreamforce.

But we have already shared the good news with you – Dreamforce 2021 is also going virtual this time. So, if you are planning to attend Dreamforce online, you can register at this link.

Will there be a Dreamforce Dreamfest at the 2021 event?

dreamforce dreamfest

What is the Dreamforce conference without its happening parties!

The afterparties during the Dreamforce event are known for their vibrancies, and the fun trailblazers have at them.

It’s true when they say that the actual networking takes place at dreamfests. However, 2021 is all about safety and social distance. So, you might not be able to experience the same nightlife if you’re attending it in person.

But, the fun and camaraderie between the trailblazers will be the same as ever!

What can I expect from Dreamforce 2021?

salesforce dreamforce

Some topics which are expected to be covered during Dreamforce 2021 are as follows: 

  • Hyperforce is expected to be a hot topic during the Dreamforce event as Covid-19 has led to data surges and cloud-first organizations. It is a complete re-architecture of Salesforce that promises rapid scalability with enhanced data security. 
  • Salesforce with slack is also going to be a significant conversation starter at the Dreamforce conference. The takeover was announced last year, and all the stakeholders are excited to learn more about its developments.
  • The emergence of the new world post-pandemic will also be on top of the discussion ladder. The importance of cloud computing and the role of Salesforce in managing the new work setup is expected to be discussed.
  • Dreamforce 2021 will also be the first of many inclusive Salesforce events where trailblazers from all over the world will be able to participate just like those who are lucky enough to get in-person invites. It will be interesting to see the dynamics this setup will establish. 

Are you ready for Dreamforce 2021, then?

dreamforce event

Up till now, the Dreamforce event has been surpassing everybody’s expectations every year with its trademark fun, amazing events, and seamless networking opportunities.

Dreamforce 2021 will be no different!

We will be there discussing Salesforce, learning about new trends, and forging new friendships. We hope to see you, too, on the D-day and in the days that follow!

Meanwhile, you can learn more about our Salesforce services or explore our resources.

Have you checked out our Salesforce offerings yet?


  • #DREAMFORCE 2021


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