Unrivaled innovation, mobile-first approach, pixel perfect online stores- this is what Salesforce Reference Architecture (SFRA) empowers you with and a lot more. Building an online store is a tedious approach, especially when you consider the mammoth of competitors you battle against. To portray your superiority in the market, you need to consider a few must-haves- appealing UI/UX design, lighting fast performance, and speedy on-the-go solutions.
If you run an eCommerce business, you’re aware of Salesforce Commerce Cloud and its top-end agility, scalability, and flexibility features. Undeniably, the SFCC platform delivers differentiated customer experiences, boosts personalized engagements, invokes the power of AI to study customer behavior, and does a lot more thanks to the underlying code base of Storefront Reference Architecture (SFRA).
Traditionally, Salesforce Commerce was built on Demandware and employed SiteGenesis as its code architecture. However, with changing customer requirements, evolving market trends and growing challenges around SiteGenesis’ performance and scalability, Salesforce updated it to the SFRA (Storefront Reference Architecture). This modern blueprint is loaded with the latest mobile-first design capabilities, next-gen improvements in the UX, and all the other features that promise top-notch speed and performance.
However, if you’re still using the legacy SiteGenesis architecture, it is imperative to know its differences from the SFRA and the opportunities that the latter offers for your growing eCommerce business.
What is Storefront Reference Architecture (SFRA)?
Launched in 2018 by Salesforce B2C Commerce, Storefront Reference Architecture (SFRA) offers retailers a platform that is necessary to launch their webstore. Salesforce built the SFRA framework keeping in mind the growing trends around mCommerce and that most technologies were built around desktop, which when viewed on smartphones results in friction in user experience.
SFRA was developed on mobile-first optimized UX, a more robust, scalable and efficient framework than the older SiteGenesis model. It is synonymous with an out-of-the-box and best-in-class experience, with extensibility and customization as its unique features.