With global e-retail sales projected to scale up to 4.8 trillion U.S. dollars by 2021, eCommerce has become more important and competitive than ever. Technology advancements and shift in consumer buying habits in the recent past have brought various opportunities as well as challenges such as driving traffic to online stores, capturing quality leads, retaining the existing customers, etc. for the eCommerce industry. Moreover, legacy commerce solutions have turned out to be the biggest barriers to innovation for this industry. Salesforce Commerce Cloud helps eCommerce merchants overcome all these challenges and improve customer engagement, market reach, and earn more revenue.
Previously known as Demandware, Salesforce Commerce Cloud (SFCC) empowers eCommerce businesses to transform digitally with its robust features such as product management, multi-site management, catalog management, customer and segment-specific pricing, responsive mobile design, pre-built integrations, campaign management, etc. SFCC enables organizations to deliver a consistent and digital brand experience throughout the customer journey.
Advantages of Salesforce Commerce Cloud for eCommerce Business Growth
Salesforce Commerce Cloud brings in many benefits for your eCommerce business and helps you grow in the competitive era. Take a look!
1. Predictive Commerce
Salesforce Einstein has been integrated into Commerce Cloud that leverages artificial intelligence to predict consumer behavior in real-time and empowers merchandisers with smarter insights. Store owners can generate more revenue by offering the right product at the right time to the right customer. In addition, you can identify opportunities for cross-selling and upselling, and can also personalize your offerings to improve sales.
2. Omnichannel Capabilities
Salesforce Commerce Cloud is the right platform to integrate your brick and mortar store with the online store. It enables store owners to run their business across mobile, social, web, and other channels from a single platform. Further, multi-currency, multi-language, and multi-site support of Salesforce Commerce Cloud lets you scale up your eCommerce business across all geographies.
3. Create Unlimited Purchase Possibilities for Customers
Salesforce Commerce Cloud lets you extend digital commerce into your online eCommerce store. It provides you access to available inventory irrespective of location, to eliminate sales loss because of unavailable or out-of-stock products. Besides, this platform provides advanced order routing algorithms to ship the order smarter and faster.
4. Boost Marketing and Merchandising
You can run A/B tests, launch campaigns, share and manage product content without any technical support. Features such as Visual Merchandising and Active Merchandising assist you in increasing order value. Moreover, you can schedule tasks, create multiple catalogs, and get rid of various payment and billing complexities, using this platform.
In a nutshell, Salesforce Commerce Cloud is a scalable eCommerce platform with unparalleled capabilities around internationalization, customer segmentation, multiple store management, and much more. SFCC is the best choice for hassle-free management of every aspect of digital commerce and speed up business operations.
So, choose SFCC for your next eCommerce project and reap maximum benefits from the platform. You can touch base with an experienced Salesforce Commerce Cloud consultant company to boost your digital transformation initiatives and achieve significant business outcomes.