Use Cases of Marketo Salesforce Integration
Marketo has all the functionalities a user could need to improve their marketing performance. The data can be used in both directions after Salesforce and Marketo’s sync is complete in order to maximize benefits. Here are some features that this integration offers:
1. Track Customer Behavior
With Marketo Salesforce integration, you can track customer activity throughout the buying cycle by knowing how users access your platform, what they see, how frequently they visit a site, when they move in, and other details such as a customer’s phone number, occupation, postal address, email, contact information, and so on.
2. Create Custom Campaigns
Because of the integration between Marketo Engage and Salesforce CRM, you can generate email campaigns and follow up with a lot more customers utilizing automated but personalized responses. Additionally, lead-specific data, including name and company, can be automatically retrieved from your own CRM system and added to these templates.
3. Real-Time Information
The data transmission between the two systems provides the sales and marketing teams with useful real-time information in addition to data collecting and analysis. With this real-time information on how leads interact with advertising efforts, sales would be better equipped to offer the appropriate answer at the ideal time for maximum effect.
4. Streamlined Content Management
The performance of your advertising campaigns depends on the quality of your promotions. Some CRM software should make it simple for you to create, maintain, and customize your content. The Salesforce CRM and Marketo integration lets you quickly edit your content, add additional elements, and modify it to suit your particular requirements.
5. Data Consistency Across Systems
At its base, marketing automation is a statistical process. Data from different sources must be fed into the marketing automation tool automatically and manually. Data management across numerous digital platforms, like websites, applications, social media, ticketing machines, etc., is made simple with Marketo Salesforce integration.
6. Effective Lead Management
Marketers benefit from Marketo Salesforce integration because it empowers them to draw in customers, give them tailored promotions, and generate sales-ready leads. Using a lead management solution, you can connect with potential clients at scale throughout their entire lifecycle through structured and personalized promotions.
7. Email Marketing
By enabling customized communications and understanding the return on investment for each email sent, Salesforce Marketo integration supports the creation of long-lasting customer relationships. With the help of your clients’ comprehensive datasets being in one place, you can create meaningful interactions with each of your present and potential customers based on their interests, individual habits, and statistics.
8. Enables Account-driven marketing
With the Marketo Salesforce integration, you can identify and target the accounts with the highest sales potential. Share them with others so they can quickly move through the sales funnel. Additionally, you can obtain revenue-based account monitoring, proven lead management capabilities, tailored cross-channel interaction, and account tracking and identification in a unified platform.
How can we help?
Marketo Salesforce integration is the way to go as it can boost business productivity, improve marketing ROI, and develop specialized campaigns to gain new customers. Salesforce Marketo integration is being used by many companies to regularize their advertising campaigns.
With 180k+ integration hours, 150+ technologies integrated, and dashboard customization, Ranosys certified experts could assist you effortlessly in integrating both systems and enabling a bidirectional flow of leads, contacts, accounts, campaigns, and custom objects, and opportunities.