#1. Adobe Target personalization based on user’s behavior
If brands wish to personalize experiences for returning visitors, or those who have a category preference, click on the product or visit the website within certain times of the day, then you can achieve that Adobe Target. You can personalize suggestions for each visitor, auto-target them with different variations, assess the one with the maximum conversion rate, and auto-allocate the winning version to all visitors.
With Adobe Target, marketers gain a full view of customer data, across digital channels, undertake Adobe Target A/B testing on the site or app, and extend superior customer experiences.
#2. Real-time personalization
Visitors change their minds hundreds of times before they make a purchase. Often these kinds of visitors no longer qualify for the same segment. Adobe Target ensures that different visitors are segmented to different groups, even when they change their preferences, and still receive tailored experiences across channels. Manual steps can be easily automated in Adobe Target and data translates to personalized experiences for every user.
#3. Omnichannel personalization
Nowadays, it is common for shoppers to browse and shop for products across multiple digital touchpoints. The several benefits of Adobe Target ensure the delivery of a consistent user experience based on a single profile view of the customer across all breakpoints. It provides personalization at scale by building a unified progressive profile of a customer, even when they use different information to login from different channels, and offers Adobe Target personalization across channels for an omnichannel experience.
#4. Adobe Target recommendations
Adobe Target provides live search and product recommendations feature via integrated Adobe Sensei module to offer cross-selling and upselling opportunities. You can add sections like ‘Recommended for you’ to offer personalization options based on the history of visitor’s purchases. It automatically displays products, services, or content based on their interests and thus leading to higher cart values. Adobe Target recommendations help you drive relevance and personalization through these:
- Marketers’ control of Adobe Target allows marketers to build user personas, implement Adobe Target A/B testing to optimize campaigns, and drive the relevance of the recommended items.
- User Context ensures the delivery of relevant content in a timely manner in the form of customized messages with Target’s rich user profile features
- Sophisticated models help you handle millions of items in the catalog to give recommendations as per user’s profile with Target’s machine-learning capabilities
#5. One-click personalization with Auto-Target
Auto-target, with its powerful machine learning capabilities, uses every information of visitors such as location, the device used, new or returning customers, etc. to offer behavior predictions and deliver the best recommendation on every eStore visit. Auto-Target reduces the manual work and delivers custom-made content at scale.
Accelerate your marketing efforts with Adobe’s trusted partner
With AI-driven analytics and automated processes, Adobe Target levels up your marketing efforts. The benefits of Adobe Target allows us to personalize and optimize experiences, thus saving time, cost and manpower indulgence. It puts the right mix of automation and control in your hands, allowing you to leverage user behavioral data while implementing strategies that meet your business goals. If you wish the reap the power of Adobe Target for customer segmentation and personalization, as an award-winning partner, our certified experts can help implement the tool for assured success.