The eCommerce conversion funnel looks after the various stages of an online buyer’s journey and optimizes experiences to boost eCommerce conversion rate and drive more revenue.
#2: Add floating add-to-cart buttons to improve eCommerce conversion rate
Product pages include lengths of product information, from product images, price, name, discounted price, relevant offers, size and fit information, product details, shipping and delivery information, product return window, and estimated delivery date to product recommendations. A static add-to-cart button, amidst all these details, can be easily missed on a mobile eCommerce platform.
On the contrary, a floating add-to-cart button catches a customer’s sight, increases the probability of a product added to a cart, and improves revenue per visitor (RPV) metrics. In fact, over 92% of merchants experienced a positive shift in their cart rates, RPV, and mobile eCommerce conversion rates after adding floating add-to-cart buttons.
IMPORTANT METRICS TO NOTE:
To calculate RPV, use the formula:
total revenue earned during a time duration / number of visitors on the mobile eCommerce platform during that time duration
To calculate cart rate, use the formula:
% of visitors to add at least one or more products to your shopping carts
Both cart rate and revenue per visitor are critical metrics for a positive and growing eCommerce funnel conversion rate. They provide smart insights about buyers in different stages of their online journeys, purchasing behavior, preferences, and consumer demands.
#3: Show cart total (in dollars) in the header section of your mobile eCommerce platform to boost revenue
The tradition of displaying the total number of items in the cart in the header or navigation bar is very common. In fact, customers nowadays do not even look at the cart item total and keep on adding products, even if they’ll end up buying only one of those added product items. However, displaying the cart total in dollars would be a visual cue for customers to view the total dollars to be paid and avoid any surprises during the checkout process.
Implementing this feature allows shoppers to add products to their cart and check the total dollar value of the items displayed in the header or below the cart icon in the navigation bar. It leads to positive lifts in the cart value, eCommerce conversion rate, and RPV metrics in mobile-made eCommerce sales.
Visitors are more likely to complete cart purchases when they have the full visibility of what they will have to pay in the header or navigation section.
#4: Hide the live chat icon in the cart and checkout pages
After tedious browsing, adding, and deleting items in the cart, now a customer finally reaches the end of the process- the checkout page of the eCommerce funnel. And, you certainly don’t want them to distract them with a live chat option that can very quickly pull a visitor away from their intended purchase, affecting the eCommerce funnel conversion rate. That is why hiding the live chat function from the cart, and checkout pages can help them focus on purchase completion.
Implementing an automatic function on your mobile eCommerce platform that removes the live chat option from cart and checkout pages can have a significant impact on your mobile eCommerce conversion rate, cart rate, and RPV metric.
#5: Auto selecting the shipping method to streamline the eCommerce funnel checkout process
For global merchants with an eCommerce website in the UK, offering localized experiences to customers of different regions is a priority. Depending on a user’s location, an mobile eCommerce platform must auto-select the right location along with the cheapest shipping option. As most customers mostly pick the most economical shipping option, it removes an additional step in the checkout process. More so, it allows users to change their selection as per their needs manually. In this implementation, mobile eCommerce funnel conversion rate is an important metric to consider since this practice takes place at the buying stage of the eCommerce funnel. Therefore, implementing the auto-shipping method is a way to improve the eCommerce conversion rate.
Ready to champion your mobile eCommerce funnel?
When brainstorming on how to improve the eCommerce funnel for the mobile, these best practices will drive your mobile optimization initiatives, enhance your online presence on the mobile, boost mobile-led eCommerce sales, and connect your brand with the on-the-go shoppers. With better mobile shopping experiences, you secure your eCommerce funnel through the test of time and changing market dynamics and create splashes instead of ripples.
Implement these mobile eCommerce conversion rate optimization strategies and become the best eCommerce website in the UK. For any issues, our experts are ready to assist you every step of the way.