Dreamforce 2025 just wrapped up in San Francisco, and wow, what a show it was! If you couldn’t make it to the event (or got lost in the crowds of 50,000+ attendees), don’t worry. We’re breaking down everything that happened, from exciting new launches to game-changing partnerships.
Let’s dive into the highlights from this year’s conference.
What’s the Big Deal About Dreamforce 2025?
Dreamforce is Salesforce’s annual conference where they unveil their latest innovations, and this year was particularly special. The theme? The Agentic Enterprise, a fancy way of saying businesses where AI agents work side by side with humans to get things done faster and smarter.
Think of it like having super-smart digital teammates who can handle routine tasks while you focus on the big picture stuff. That’s the future Salesforce is building, and they made some pretty bold announcements to make it happen.
The Star of the Show: Agentforce 360
What is Agentforce 360?
The biggest announcement at Dreamforce 2025 was Agentforce 360. Think of it as Salesforce’s complete toolkit for building and managing AI agents across your entire business not just sales and customer service.
Let’s explore what makes Agentforce 360 so special.
Agentforce 360 is Salesforce’s new end-to-end platform for building, deploying, and managing AI-powered agents across every part of a business. It’s not just for CRM anymore Agentforce 360 touches IT, HR, sales, support, and beyond.
Agentforce Builder
The completely redesigned Agentforce Builder makes creating AI agents easier and faster than ever before.
Key Features:
- Unified Workspace: Combine drafting, testing, and deployment into one interface, eliminating the build-test loop.
- Multi-View Editing: Switch between a document-like editor, a low-code canvas, and a script view to suit your workflow.
- Rapid Iteration: Preview real user interactions in real time and adjust instantly for faster development and fewer mistakes.
- Enterprise-Grade Governance: Leverage Salesforce’s security features for compliance and safe deployment from day one.
- Agentforce Vibes: An AI coding partner that acts like a pair programmer, understanding your project context and accelerating development.
Agent Script
Agent Script is a revolutionary new scripting language designed specifically for controlling AI agents.
Key Capabilities:
- More Predictable Agents: Agent Script is a human-readable JSON language for defining complex agent logic with conditionals and hand-offs.
- Hybrid Reasoning in the Atlas Reasoning Engine: The configurable Atlas Reasoning Engine combines the creativity of large language models with structured business logic for more reliable agent behavior.
- Flexible Model Choice: Agentforce now supports Google Gemini alongside OpenAI and Anthropic on Amazon Bedrock, offering greater model selection for reasoning and planning.
Agent Script will be available in public beta starting November 2025, giving businesses programmatic control over their AI agents while maintaining conversational flexibility.
Agentforce Voice
Agentforce Voice represents a major leap forward in conversational AI, delivering natural, human-like interactions.
Key Capabilities:
- Fully Personalized Voice Agents: Each AI agent reflects the company’s brand voice and knowledge, sounding like true team members.
- Ultra-Realistic, Low-Latency Interactions: Agentforce enables near-human conversations while performing tasks like updating CRM records, with full accountability through Data 360.
- Seamless Integration: Natively connected to Salesforce, Agentforce Voice supports Amazon Connect, Five9, Genesys, NiCE, and Vonage across the contact center stack.
- Fluid Conversations: Live transcription in Salesforce Voice provides human agents with real-time visibility for instant takeovers when necessary.
- Voice-First Platform Architecture: The platform offers enhanced latency, speech realism, and deep language understanding, providing a complete customer experience.
Intelligent Context
Intelligent Context transforms how AI agents access and use unstructured information.
Key Capabilities:
- Automated Context Extraction: Transforms unstructured documents into structured, actionable data for Agentforce, revealing insights from images, tables, and text with AI-assisted tools.
- Low-Code Configuration: Set up unstructured data pipelines in hours without extensive engineering, allowing business users to configure easily without deep technical skills.
- Multimodal Support: Processes various content types, including PDFs, tables, images, and flowcharts, ensuring seamless information management.
- Seamless Integration with Data 360: Create and activate a secure search index powered by AI for instant access to essential information for agents.
Intelligent Context is now generally available, allowing businesses to unlock unstructured data with Data 360 and extract insights that were previously hidden.
Vibe Coding for Developers
For the developers out there, Agentforce Vibes is going to make your life easier.
Remember when coding meant writing thousands of lines by hand? With Agentforce Vibes, you can describe what you want to build in plain English, and the system generates the actual code for you.
But here’s the smart part it understands your Salesforce setup. It knows your data structure, your business rules, and your organization’s specifics. So the code it creates actually works in your environment.
It also runs security checks, suggests improvements, and can even write tests for you. And yes, it works with multiple programming languages, including Apex, JavaScript, and HTML.
Additional Agentforce 360 Capabilities
- Multi-Agent Orchestration: Build a collaborative AI agent team that works together to solve complex problems faster. Instead of one agent doing everything, multiple specialized agents can collaborate on tasks.
- Agentforce Observability: Monitor, analyze, and optimize agent performance in near real time so you can deliver faster resolutions, higher accuracy, and better customer experiences. This gives you full visibility into how your agents are performing.
What Can These AI Agents Actually Do?
Salesforce showed off AI agents for almost every business function you can think of:
- Sales agents who find leads, qualify prospects, and even create quotes
- Marketing agents who build entire campaigns and launch them automatically
- Service agents who help customers 24/7 without human intervention
- Commerce agents who guide shoppers through purchases like a personal assistant
- IT agents who solve tech problems right in Slack
The best part? These agents work together. So your sales agent can talk to your service agent to give customers a seamless experience.
Data 360: The Brain Behind the Agents
What Is Data 360?
Data 360 is the new name for Salesforce’s comprehensive data platform, formerly known as Data Cloud. It’s designed to unify all your data on Salesforce without building complex data pipelines, making it easy to take action on all your data across every Salesforce Cloud and enable trusted AI solutions powered by your data.
Why the Name Change?
The rename from Data Cloud to Data 360 signals a strategic shift from data storage to data activation, where information actively feeds agents, workflows, and predictive systems in real time. Your existing Data Cloud agreement and pricing will be honored through the end of your current term, and you’ll retain all contracted capabilities.
Core Capabilities:
1. Connect: Data 360 makes it easy to bring all your data together from any source:
- Zero Copy Integration: Connect directly to live data in Snowflake, Databricks, Google Cloud and more without complex ETL or data duplication, powering insights with up-to-the-moment data
- Structured & Unstructured Data: Ingest, process, and harmonize diverse data types from tables and logs to text, images, and streaming events for a complete view
- 200+ Connectors: Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors
2. Harmonise: Once your data is connected, Data 360 brings it all together in a meaningful way:
- Identity Resolution: Build unified profiles by intelligently matching and reconciling customer identities across your different data sources and systems
- Data Prep & Transformations: Cleanse, reshape, enrich, and prepare your data for analysis and activation using intuitive, powerful transformation tools
- Unified Data Model: Map disparate source data to a standardized, extensible model based on Salesforce standards for consistent interpretation and use
3. Govern: Data 360 ensures your data is secure, compliant, and properly managed:
- Policy-Based Governance: Define and automatically enforce data usage policies, consent preferences and compliance rules across all your connected data
- AI Tagging & Classification: Leverage AI to automatically identify and classify sensitive data, helping you to apply appropriate governance and privacy controls
- Private Connect for Data Cloud: Establish secure, private connections between your AWS or Azure environments and Data Cloud, avoiding public Internet exposure
4. Activate: This is where Data 360 really shines – turning data into action:
- Data Cloud Triggered Flows: Initiate real-time Salesforce automation (Flows) based on data changes, calculated insights, or streaming events processed by Data Cloud
- Segments: Create dynamic audience segments using any harmonized attribute or insight for precise targeting across channels
- Insights & Predictive Models: Generate calculated metrics (like LTV or engagement scores) and utilize predictive AI models to anticipate customer behavior and needs
What’s New in Data 360
Clean Rooms (GA December 2025)
Collaborate safely with partners using shared data. With Clean Rooms, brands can now securely analyze data together without exposing sensitive customer information, all on the Zero Copy foundation.
Intelligent Context (GA Now)
Unlock unstructured data with Data 360. Extract insights hidden in images, tables, and documents using AI-assisted prompts to instantly view results tailored to your business context.
Behind the Scenes: The Technology That Makes It Safe
You might be wondering: “This all sounds great, but how do I know my data is safe?”
MuleSoft Agent Fabric
As companies build more AI agents, keeping track of them all becomes a challenge. That’s where MuleSoft Agent Fabric comes in.
Think of it as air traffic control for AI agents. It:
- Creates a registry so you know exactly which agents exist
- Routes requests to the right agent automatically
- Applies security rules to every interaction
- Shows you how all your agents are performing
Einstein Trust Layer
The Einstein Trust Layer is Salesforce’s security foundation that makes sure your AI agents play by the rules:
- Your data never gets stored or used to train external AI models
- Personally identifiable information gets automatically masked
- Every AI interaction is logged for compliance
- Harmful content gets blocked before it reaches users
This is especially important for regulated industries where data privacy is the most important factor.
The Salesforce Well-Architected Program Returns
Here’s something architects and admins were excited about: Salesforce brought back the Well-Architected Program after retiring it earlier this year.
Why does this matter? It gives technical teams practical guidance on building solutions the right way, making them secure, scalable, and reliable. The program now includes updated resources on Data 360 architecture, integration patterns, and building with AI agents.
Game-Changing Partnerships
Strategic Partnerships and Acquisitions
Dreamforce 2025 showcased several key partnerships that expand Salesforce’s AI capabilities:
- OpenAI Partnership: Salesforce and OpenAI are integrating Agentforce directly into ChatGPT, allowing users to access their Salesforce data through conversational AI. OpenAI’s latest models, including GPT-5, will also power Salesforce’s AI agents.
- Anthropic’s Claude: For regulated industries like healthcare and finance, Claude is now available within Agentforce, offering enhanced security for sensitive data. Companies like RBC Wealth Management and CrowdStrike are already leveraging this integration.
- Stripe Collaboration: Together with OpenAI, Salesforce, and Stripe, launched the Agentic Commerce Protocol, enabling AI-powered shopping experiences with seamless checkout capabilities.
- Entertainment and Community: Dreamforce 2025 wasn’t all business. Attendees enjoyed Dreamfest: The Concert for Kids featuring Metallica and Benson Boone, with proceeds benefiting children’s hospitals. The event also featured celebrity speakers, including Google CEO Sundar Pichai, Matthew McConaughey, and Anthropic CEO Dario Amodei.
On the acquisition front, Salesforce is strengthening its platform with Apromore for process intelligence and Informatica (an $8 billion deal) for advanced data management capabilities.
Real Companies, Real Results
The best part of Dreamforce? Seeing how real businesses are already benefiting from these innovations.
- Williams-Sonoma created an AI agent named “Olive” that helps customers shop online just like a store associate would in person. Olive can suggest recipes, recommend products, and answer cooking questions. They expect it to handle over 60% of customer chats without any human help.
- Dell Technologies used Agentforce to speed up their supplier onboarding process. What used to take 60 days now takes just 20 days. That’s helping them ship critical hardware faster.
- Engine, a travel management company, built an AI agent called “Eva” that handles 300 hotel cancellations every day while improving customer satisfaction. They’re seeing over 30% of support cases resolved automatically, which is massive for a company growing 70% year-over-year.
- PWC launched an AI-powered contact center built entirely on Salesforce’s Agentforce platform. It’s already transforming customer service for a major multinational company serving millions of customers.
What This All Mean for Your Business
So what’s the big takeaway from Dreamforce 2025?
AI agents are ready for prime time. They are delivering real results like cutting supplier onboarding from 60 to 20 days, resolving 60% of customer inquiries automatically, and capturing thousands of percentage points in ROI.
Data is the foundation. Without good data, AI agents are just guessing. Data 360 makes sure your agents have the context they need to make smart decisions.
Trust and security come first. Salesforce isn’t asking you to sacrifice privacy for innovation. Everything is built with enterprise-grade security and compliance from day one.
Humans and AI work together. This is all about giving them superpowers. AI handles the repetitive stuff so humans can focus on relationships, creativity, and complex problem-solving.
The platform approach wins. Companies trying to cobble together AI solutions from different vendors are struggling. Having everything integrated on one trusted platform makes implementation faster and results more reliable.
Looking Ahead
Salesforce CEO Marc Benioff painted an ambitious vision for the future. The company is targeting $60 billion in revenue by 2030 with 40% operating margins. That’s a bold goal, but based on what we saw at Dreamforce 2025, they have the products and partnerships to make it happen.
The Agentic Enterprise is already here. Companies that embrace AI agents now will have a significant advantage over those that wait.
Ready to Build Your Agentic Enterprise with Ranosys?
If you’re feeling inspired by everything announced at Dreamforce 2025, you’re not alone. Thousands of companies are already deploying Agentforce across their organizations.
Ranosys, a 3x award-winning Salesforce Summit Partner, can help you harness the power of Agentforce 360 and Data 360 to drive real business results. Our Salesforce experts specialize in building custom AI agent solutions tailored to your needs.
Ready to transform your business? Get in touch with our team today and let’s build your Agentic Enterprise together.
The future of work is here, and it’s more exciting than we ever imagined.
