Content Writer

Responsibilities

• Regularly produce various content types, including social media posts, banners, blogs, landing pages, and case studies. 
• Research industry-related topics and prepare well-structured drafts. 
• Ensure all-around consistency (style, fonts, images and tone) and are able to define branding through content tone and words. 
• Collaborate with other departments to create innovative content ideas. 
• Editing and proofreading the text.
• Coordinate with marketing and design teams to illustrate articles.
• Promote content on social media 
• Update website content as needed
• Develop, implement and manage our social media strategy.
• Manage and oversee social media content .
• Stay up to date with the latest social media best practices and technologies.
• Collaborate with Marketing, Sales and Product Development teams .
• Monitor SEO and user engagement and suggest content optimization.

Desired Skills & Competencies

• Excellent writing skills .
• Impeccable spelling and grammar.
• Great research, organizational, and learning skills. 
• Knowledge of software like Microsoft Word and Google Docs .
• Familiarity with SEO best practices and keyword placement. 
• Should have knowledge about software development and the IT industry .
• Ability to meet deadlines.
• Excellent knowledge of Facebook, Twitter, LinkedIn, and other social media best practices .
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs .
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.