Although Victoria’s Secret already had an up-and-running digital retail platform for their Australian and Malaysian consumers, it lacked the extended capabilities and functionalities demanded by the consumers in today’s experience-driven economy. The absence of a customer-centric and personalized approach, well-knit integrations that boost platform productivity, and the ability to scale up and down as per user traffic led to unsatisfactory shopping experiences.
In addition, the eCommerce platform didn’t offer the performance, security, agility, and resilience desired by the brand to stay competitive in the market and forge a stronger connection with its customers. Overall, this created a gap between the brand and their most important asset- their customers, which the brand needed to fill.
Victoria’s Secret needed their digital eCommerce solution rebuilt on a futuristic and agile eCommerce platform that can help them grow their relationships and revenue in a limited timeframe. Our goal was to develop an online retail solution for the Australian and Malaysian markets, as per their brand guidelines and themes, to offer refurbished localized experiences to their customers that helped them to virtually live the luxe feeling that the brand is usually associated with.
Our experts, in Phase 1 of the project, designed a feature-driven eCommerce solution, from scratch, employing our innovative Salesforce Commerce Cloud-led accelerator solution, Phoenix, to fulfill most of their retail needs and invoke the potential of Salesforce Commerce Cloud for the rest. Moving further, during the Phase 2 of the project, our SFCC experts will implement a similar digital commerce solution for other global brand locations- Indonesia, Singapore, and Thailand.