Mothercare is considered to be one of the most trusted brands among mothers and mothers-to-be because of its high quality. Therefore, it is important to keep the high standards of quality in both physical and online store services.
In the process of keeping up with the brand name, Mothercare Singapore, Malaysia & Hong Kong faced challenges in their eCommerce stores. As Singapore is powered on Magento Commerce with Malaysia & Hong Kong as Multi-site, the performance of the online store, specially during the peak traffic times, was not up to the mark. This disappointed many loyal customers and resulted in a potential loss of sales.
Improving the performance of all three online stores (Singapore, Hong Kong and Malaysia) was the primary goal of Mothercare. Another key goal was to ensure that the customer experience mirrors the quality of the Mothercare brand not only on the web but also on mobile which accounts for over 60% of total commerce sales.
- Reduction of Cart Abandonment Rate which resulted in increased sales.
- High performance eCommerce site resulted in improved conversion rates.
- Mothercare was able to provide a seamless shopping experience to their loyal customers by improving the performance of the site as well as by handling the load in peak traffic times successfully.
- The fine tuning of infrastructure (AWS) resulted in a huge reduction of infrastructure cost and it increased the net profit.