Case Study - Magento Development & Support for Charles & Keith

"Charles & Keith empowers women around the world to express themselves freely through fashion with Ranosys commerce experts."

Charles & Keith is a Singaporean fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern women. It was founded back in 1996 by two brothers named Charles Wong and Keith Wong. Currently the brand has a global presence across Asia, the Middle East, Europe, Latin America and Africa with more than 600 physical stores. It also owns the brand Pedro which embodies modern luxury and style with a line of footwear and accessories for men and women.

Charles & Keith also has a strong footprint on online stores worldwide. It was the first company in Singapore to set up an eCommerce website back in 2004 and boost the expansion of its business by allowing the company to reach customers which they could not reach through physical stores.

Website : www.charleskeith.com

Industry : Retail & eCommerce, Fashion & Apparels

CHALLENGE

The online presence of Charles & Keith was a significant milestone of the company which resulted in an immense expansion of the company. Charles & Kieth and Pedro eCommerce sites were built on Magento Commerce (Enterprise) which is a multi-site for over 20 countries namely Thailand, Singapore, UK among others.

In order to continue the online presence successfully, they wanted a Magento Partner to manage the entire Magento store.

THE GOAL

Charles & Keith's main goal was to keep the high standards of the online stores without creating a single disappointment to any customer which will result in loss of sales as well as loss of loyal customers. Therefore finding a Magento Partner who provides high quality system maintenance support as well a partner who can recommend strategies to improve conversions & boost online revenue was the only strategy to achieve the goal.