So, you’ve had a successful local eCommerce store with positive ROIs, agreeable sales, and yearly increasing revenue figures. Only now, you’re thinking of international business expansion, catching the global glimpse, trying to capture the global consumer attention now that you have mesmerized the local audiences, and grab a large chunk of the 6.54 trillion US dollars of global eCommerce revenues as projected by Statista.
So, here you are now. Thinking of launching your international eCommerce stores into new markets and territories, confused whether you should stick with your traditional eCommerce platform or look for a better one that helps you throughout your international business expansion plan. Undoubtedly, global eCommerce is a significant step for any local retail store, considering that global eCommerce sales will achieve $5 trillion by 2022 and international retail sales will show an increase of 21.8% by 2024.
However, to go global, you need to have a robust and future scaled international business expansion strategy and the right global eCommerce platform to assist you every step of the way. And we have just the right platform you can trust to commence your global eCommerce journey- Salesforce Commerce Cloud.
Built with internalization in mind, Salesforce Commerce Cloud (SFCC) supports enterprise retailers of all sizes and genres. It is the platform that helps you achieve a global eCommerce enterprise distinction.
In this blog, we discuss how Salesforce Commerce Cloud features and capabilities are a perfect choice for your international eCommerce store and how it supports your international business expansion goals.
Reason #1: A platform built with international eCommerce in mind
When you’re brainstorming a business plan for international expansion to your store beyond the local borders of your home country, you need an global eCommerce platform that keeps up with the extra pressure. SFCC or Salesforce Commerce Cloud has been developed to support your international eCommerce needs.
Employing Salesforce Commerce Cloud features, you can seamlessly launch, manage, and maintain multiple storefronts from a single platform tailored to multiple time zones, locations, regions, cultures, and languages. SFCC allows easy implementation and launch of multiple global stores catered to specific target markets with a centralized management so that as your company grows, you can swiftly and quickly introduce new international eCommerce transactions methods to audiences around the world.
With SFCC, you can easily and speedily build personalized eCommerce customer experiences, organized via region, currency, language, state, or city, catering to every specific audience group you are targeting. It stands true to your international eCommerce goals, doesn’t slow down your international business expansion strategies, quickly adapts and scales without batting an eye.
Reason #2: Global eCommerce stores with localized experiences
When planning to go global, language becomes the most critical consideration. Market research shows that most customers don’t like buying from global eCommerce sites that aren’t in their language or don’t offer popular payment methods in their region. Other reasons include addresses in different formats and complicated eCommerce checkout experiences.
SFCC addresses all those issues. Salesforce Commerce Cloud features allows merchants to customize their storefronts in multiple languages, active payment methods and currencies, and optimal content to deliver impeccable localized eCommerce consumer experiences to each and every customer. With SFCC’s centralized management, merchants can easily and quickly handle customer orders and queries like product availability, billing, pricing, region-based discounts, shopper-based offers, etc.
To better online multi-store eCommerce platform experiences, SFCC empowers merchants to deploy local marketing messages and promotions, behavior and region-specific content, custom price lists, multiple priced books to define price tags in different currencies for a product.
Reason #3: Localized payment methods to improve eCommerce checkout experiences
When expanding your online business to various geographies and regions, implementing local payment solutions with location-specific tax tariffs to your global eCommerce site will play a critical role in swifty gaining entrance to a new customer base. For example, consumers in Singapore prefer Stripe for international eCommerce transactions, while Malaysian shoppers want iPay88 as a payment option. The more you offer payment choices popular in a region, the higher is your eCommerce conversion rate and the lower is your cart abandonment rate.
Salesforce Commerce Cloud natively supports region-based payment, currency, and tax plug-ins from leading providers. It makes it easy for international business expansion merchants to quickly launch online storefronts with relevant payment solutions in the location. Customers can pay in their local currency via their preferred payment method and tax will be calculated and deducted automatically based on the tax rules in the region.