Progressive Web Apps or PWA have brought a huge revolution in application development. With incredible features such as fast speed, offline capabilities, web push notifications, and easy updates, PWA provides the best of both mobile sites and native apps for businesses. PWAs harness advanced web technology to deliver an app-like experience to users.
Magento, on the other hand, is a robust and flexible eCommerce platform with thousands of themes and extensions available in the Magento Marketplace for enhancing the shopping experience of customers.
Progressive Web Apps and Magento, when combined, can bring various benefits for your eCommerce business.
Progressive web applications help resolve the issue of long loading time and expand your reach in the areas with poor internet connectivity.
|Installation on Home Screen||Yes||Yes|
|Multi Device Compatibility||Yes||No|
|No Download Required||Yes||No|
|Doesn’t Require Updates||Yes||No|
Let’s delve deep into the advantages of converting your Magento store to Progressive Web Application.
The global mCommerce sales are expected to surpass 693 billion U.S. dollars in 2019. The inclination of people towards mobile devices for shopping has given rise to mCommerce. Businesses need a mobile app to leverage the mCommerce growth. But, mobile apps come with the following challenges:
Choosing a progressive web app over a mobile app can be a wise business decision. You can provide native-app like experience to customers by modifying your Magento website into a PWA. Magento PWA Studio provides a set of tools to develop, deploy, and maintain a PWA storefront on top of Magneto 2. With PWA, you are not required to build separate websites and applications across Android and iOS. You just need to write code once and then you can run this code anywhere.
Transformation of your Magento site into a PWA does not affect its SEO-friendliness, your web page is still indexable and crawlable. Progressive web apps are optimized for the high-speed and mobile site, which helps achieve a better ranking.
PWAs load fast, thus improving conversion rates. All the essential components such as UI and core architecture get cached after the first page load and are stored in the local device. Your app just requires to retrieve new data instead of loading all the components again, during a subsequent launch. The best part of a PWA is, it allows your customers to access your catalog and shop even if the network conditions are unstable.
Like traditional apps, PWAs send push notifications to keep customers engaged with your Magento store. The Push Manager sends push notifications via an EventListener once the customer or visitor of your website provides consent to get notifications. PWAs provide real-time updates to customers on new arrivals, promotional offers, receiving orders, shipping status, etc. and keep them coming back for more purchases.
If you are also planning to convert your Magento store into a progressive web application, partner with an experienced Magento eCommerce development company to get the most out of PWAs’ capabilities for the growth of your eCommerce business.