When we discuss key eCommerce platforms, Magento is the most-talked-about option. Since its inception, Magento has become synonymous with fast, secure and responsive eCommerce solutions. With the introduction of Magento 2, it is now set to transform online shopping experience with its powerful features.
In this article, we set out to explore how Magento continues to be unparalleled in the eCommerce sector and how Magento 2 can be the catalyst in enhancing eCommerce portals with its futuristic advantages.
When a retailer decides to go online, they aim to find an eCommerce platform that can help them launch a perfect webstore for creating a seamless shopping experience for their customers.
From leveraging the technology for high-personalization to making online shopping a hassle-free process, every detail for a good user experience depends upon your choice of an eCommerce platform.
Since its inception in 2008, Magento has emerged as the most reliable and robust eCommerce platform for both B2B and B2C commerce. At present, Magento takes care of more than $155 billion in gross merchandise every year with its 4,500 stores in Alexa’s top 1M websites.
Despite facing immense competition, Magento remains the top choice for eCommerce websites and applications. Let us tell you why –
Built for eCommerce
Magento was developed specifically to address the needs of eCommerce businesses. Thus, it comes with comprehensive features and pre-built tools necessary to create an engaging online store.
Magento aims to make customer journeys memorable and ensures that your eCommerce solutions have an intuitive and engaging design with its huge selection of templates.
Magento can be hosted on the provider of your choice and you can get the admin panel customized as per your specific business needs. With Magento, there’s no one-size-fits-all approach; you get to have control over the operations and the design.
Fast & Scalable
There’s no match to Magento when it comes to performance and stability. With fast loading speed, it makes an eCommerce solution search engine optimized and user-friendly. Similarly, its flexibility allows your eCommerce portal to grow with your business.
Major brands like Land Rover, Sigma Beauty, Hally Hansen and more have shown faith in the power of Magento platform. The introduction of Magento 2 has further added high-performing features that can revamp an online shopping experience forever.
With 137,266 websites already migrated to the latest version, Magento 2 has changed the game of eCommerce platforms. So, what is it exactly that makes Magento 2 fares higher than others? What are these features that the world is going gaga about? Let’s explore what makes Magento 2 special.
Faster than your expectations
As per research, a delay of even 100-millisecond in the load time can cause conversion rates to drop by 7%. A customer always prefers an eCommerce site that loads as quickly as possible and the search engines too prioritize fast speed.
Although Magento has always been known for its feature of speed optimization, Magento 2 goes a step further and is 25% faster than its previous versions. Faster leading time ensures great performance and higher sales.
Believe it or not, but your checkout process has an immense effect on your sales. Experts believe that checkout optimization can raise conversions by 35.62 Percent. With Magento 2, your eCommerce portal will only have a simpler and quicker checkout process.
If your customer is already logged in an email account on the device, they need not furnish more details to complete the checkout process. Similarly, a billing address is required only when they pay for the purchase. This helps in reducing the cart abandonment rate.
Moreover, the shipping costs are revealed only at the last step. By that time, you will have their details to create personalized campaigns for them.
Premium Catalog Management
Magento 2 is capable of setting up more than 150,000 products in almost 5,000 categories. You can manage your product catalog across all eCommerce channels with one panel. Magento 2 also simplifies custom pricing and cataloging to attract different target markets easily.
Better Analytics and Reporting
Magento has always enabled its users with detailed reports that help in pushing an online business forward. However, Magento 2 has enhanced it further by integrating Google Analytics and Google Tag in its mechanism. With this development, you can get deeper insights about user behaviour and preference.
The themes of Magento 2 are designed in such a way that they are uniformly responsive to every device. From a desktop to mobile of any size, an eCommerce app built with Magento -2 provides a great user experience on every device. In fact, a responsive back-end also ensures that your team can handle your webstore from any device at any time.
Maximum support for the migration process
Migrating to Magento 2 would require you to take the theme and customization to the new platform. While it may sound daunting, Magento 2 has provided the right documentation, guides and tips to help you carry the task. Moreover, you can always find the right Magento partner to help you sail through this.
Besides these benefits, Magento 2 brings with itself the decade-long experience of eCommerce and the support of a reliable community of Magento users.
Ultimately, you need a platform that allows you to introduce your personal touch to your online store and Magento 2 is exactly what you are looking for.