The world is facing a one-of-a-kind crisis right now. The Coronavirus pandemic has changed the way we perceive life and how this world functions. However, our world has witnessed the worst and we will rise above this calamity too.
Business world, particularly, is reeling under the shifts caused by Covid-19. With determination and right guidance, you can steer through this situation too.
So, with an optimistic approach, the expert team at Ranosys Technologies has crafted a meticulous guide aimed at steering your eCommerce business through this testing time.
With the following step you can safeguard your eCommerce business during Covid-19 lockdown. We have broadly divided our steps into 3 areas:
Increase: Any business, no matter which part of the world it belongs to, is going to be eventually affected by Covid-19. Yet, there are certain areas in which you should increase your efforts.
Realign: The Covid-19 crisis has forced all of us to accept new realities. In the similar fashion, our business goals and actions need to be restructured too. Whatever plans you had devised in the beginning of the quarter require alteration.
However, you can utilize the period to restart your dormant plans. Following are some of the aspects you could switch to as the Covid-19 lockdown continues:
For example, if you’ve an eCommerce business selling clothes, you could build and release complete lookbooks and style guides to engage with your users. This is the time to realign your goal from customer loyalty than conversion.
Be agile: In the worst-case scenario, you might have to stop taking any new orders or serve any customers. This decision will completely depend upon the spread of Covid-19 in your region, the government norms and the overall difficulty in remaining operational. Although, before taking such a call there are a few aspects that you should contemplate.
A good example of it would be, how alcohol producing companies have transformed their business to produce hand sanitizer and how clothing companies with sufficient resources are working on making face masks.
The good thing about this is you can easily maintain social distancing by providing your services and segregating your customers into different batches.
You can also put smaller labels on each product details as well as the product listing page. The labels must clearly mention the reason (Manpower Shortage, Precautionary Measure, Governments Directive or any other in relation to Covid-19), provide a directive, and a tentative date of when you would be functional again.
The silver lining of the Covid-19 crisis has been the solidarity and unity it has brought in the world. As part of a larger community, we must stand together and build each other up. At Ranosys Technologies, our culture has always been of sharing and growing together.
To keep this culture alive, we have gathered a panel of industry veterans and experts on “Ranosys Covid-19 Response Taskforce” to provide their insights, helpful tips and aid to those who need guidance during this time.
We would love to have you as a part of this team. So, if you’re a contributor who wants to extend a hand with your consultation or a startup who needs to discuss their course of action, do drop us a mail at firstname.lastname@example.org.