Gone are the days when mobile apps were meant solely for big brands. Nowadays, mobile applications have become an integral part of businesses of all sizes and domains to drive engagement and create relevant experience for customers. A well-crafted app not only helps you gain traction but also adds to the overall value of your business.
If you are still not sure whether your brand needs an app or not, read on this blog. Here, we have highlighted some signs that will help you decide if you must get a mobile application built for your business.
Perform a thorough competitive analysis to find out if your competitor possesses an app or not. If your competitor has an app, ascertain what features they are offering and how consumers are responding to their app. You can get the first-mover advantage by offering an app with improved and advanced functionalities that are missing in your competitor’s app.
On the contrary, if your competitor doesn’t have a mobile app, you can take the big leap by offering one.
A mobile app can bring in significant benefits if your core business objectives are – reduce costs, increase productivity, boost sales or improve brand awareness. Here is how a mobile application can help you attain major goals:
Think of the pain points of the customers and if you can resolve them through a mobile app. In simpler words, it is good to have a mobile app if it can serve as a solution to the problems of your customers. Your mobile app is likely to get more downloads if it offers additional functionality to your mobile-optimized website.
Know your audience before arriving at any decision. If your targeted audience is a younger demographics, you must get a mobile app for your business. As per a survey by Statista, in June 2016, users aged 25 to 34 years accessed mobile applications via smartphone for an average of 85.6 hours. Likewise, users aged 35 to 44 years accessed mobile applications via smartphone for an average of 78.8 hours.
Your mobile app is likely to get more installs and visibility in Google SERPs if it is designed keeping the demographics (location, gender, age, etc.) and personas of potential users in mind.
The major challenges of direct marketing are – finding new customers and re-engaging the existing ones, choosing the right channel to reach the maximum audience, and generating leads. A mobile app helps you overcome all these channels and gives a boost to your direct marketing campaign.
Mobile apps come with various functionalities such as news feeds, search features, push notifications, etc. that help you interact with your customers in the way they want. Moreover, you can track user behavior through the app and customize your offerings accordingly.
If your answer to any of the above questions is ‘yes’, it’s high time to partner with a dedicated mobile app development agency and get a feature-rich app developed for your brand. Working with dedicated and experienced app developers is indeed a worthy investment to create a more strengthened and unified identity for your business.