So you have got an amazing mobile application developed for your business and also invested a huge amount in its marketing, but still not getting enough downloads and user count. Sounds familiar? Well, this is the case not only with you!
Owing to the increasing number of smartphones, the number of mobile apps is also upsurging at a faster pace. According to the statistics of statista, in the first quarter of 2018, there were 3.8 million apps on Google Play and 2 million apps on Apple App Store.
In such a scenario where hundreds of mobile apps are getting introduced almost every day to the app stores, it’s quite challenging to retain your app in the user’s mobile device.
Here are a few ways through which apps uninstallation rate can be considerably reduced.
Usually, users prefer apps with user-friendly interface and simple functionality, design, and layouts. An app with complex features has a higher uninstallation rate. Thus, developers must pay more attention to the UI/UX of the app. For optimizing user interface and user experience and to maximize engagement and conversion:
The app performance matters a lot. If your app takes more than 3 seconds to load, there are higher chances of your users to abandon your app and switch to a faster alternative. Developers can improve the app performance by:
A complex login process and complicated registration process asking for lots of details drive the users away from your app, no matter how captivating is the user interface of the app. Therefore, keep the registration form simpler and provide the option to users to log in with either their phone number or email. You can also provide the choice of signing in with Google+ or Facebook account. This approach will help build the trust of users in your app and significantly reduce the uninstallation rate of the application.
In today’s era, users are security conscious and according to reports, most of the users uninstall applications due to privacy concerns. In order to overcome the security concerns of the users,
According to a study, 95% of unhappy users uninstall the app due to unpleasant experience and only 5% of them report the problem. As the app store offers various alternatives to users, it becomes difficult to retain customers once they switch to another app. Thus, reach out to them and provide proactive support before they abandon your application.
As more and more businesses are inclining towards mobile apps, there are high chances that some of them might be catering to the same target market and offering the same stuff you do. In such circumstances, one of the ways to retain the loyalty of the customers to your mobile app is – keep it updated.
Prepare your marketing strategy around customer behavior and user trends. You can leverage predictive analysis techniques to take a look at the historical and real-time user behavior (in-app purchases, frequency of app usage, likes and dislikes, etc.) and on the basis of this data, you can create a tailored message to engage the users. The contextual messages make your mobile application more relatable to the users, thereby minimizing the number of uninstalls.
It is the USP (Unique Selling Proposition) of your app that makes users install it over other competitors. Ensure that the selling proposition of your app is unique and offers value to the users. Also, optimize user retention strategy from time to time to engage with new customers and retain the existing ones.
Many applications ask for unnecessary permissions to access certain functions and data. These unnecessary permissions may result in app uninstallation. In order to overcome this issue and enhance user engagement, mobile app developers
The fate of your app greatly depends on the features and functionalities that it offers to the users. As a matter of fact, getting an app developed is not a tough row to hoe, the actual challenge is to keep users engaged with your mobile application. One of the ways to retain your app in user’s device is, engage with customers via multiple channels including push notifications, in-app messaging, and email and keep them reminding about your app. For getting more insights into how you can offer value to customers through your app, you can consult an experienced mobile app development agency.