Smartphones have become an integral part of our lives these days. Almost two-thirds of the entire global population is using mobile on a regular basis and this is evident from a survey report, which states that there are 4.96 billion mobile users around the world. The proliferation and innovation of the mobile internet have empowered the consumers like never before and they have turned savvier when it comes to researching and purchasing the products. According to the forecasts of BI Intelligence, mCommerce will account for 45% of $632 billion of total eCommerce sales by 2020.
With eCommerce and mCommerce trends gaining traction on a global level, these trends are performing beyond expectations in the UK. Studies by various agencies forecast an increasing percentage of mCommerce transactions amidst an escalating eCommerce landscape. As per the predictions of eMarketer, in 2017, the UK retail eCommerce market is expected to exceed £81.55 billion ($110.07 billion). The same report states that smartphones will channelize 46.5% of total retail mCommerce sales in the UK. In a nutshell, £35.31 billion ($47.66 billion) UK retail eCommerce sales will come from mobile commerce, in 2017.
Some Interesting Facts About Mobile Commerce in the UK
- In 2017, the UK alone will have 43.6 million smartphone users.
- Mobile’s share of total UK retail sales will rise from 6.3% to 7.6% in 2017. (Statistics sourced from: eMarketer)
- By 2024, spending on mobile will top £53 billion.
- Approximately half (42.4%) retail sales will be generated through a mobile device. (Statistics sourced fro
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